Earlier this year, Midwest Gun Works (MGW) opened enrollment for the Full Auto Fulfillment program to all businesses in the firearms industry. A program that was, for years, limited to only a select number of manufacturers. MGW is now making that program available to more brands across the industry. The features and benefits of the program extend far beyond those of a traditional order fulfillment service, enabling program members to streamline front- and back-end operations for their businesses.
Full Auto Fulfillment Powered by MGW offers solutions to three core elements of every business: visibility, order fulfillment, and post-purchase service. These components of the business are crucial to success but can also become bottlenecks for growing brands.
"Working directly with the brands we carry here at MGW, we have seen firsthand the strain that creating and expanding these areas of the business can put on a growing company," said Brandon Herrell, General Manager of Midwest Gun Works. "We want to use our infrastructure, systems, and experience to handle those areas so that the Full Auto Fulfillment members can focus on product innovation and growth."
Once you have a great product, potential customers need to be able to find your company, see your products, get answers to questions, and make a purchase.
In 2026, having an online presence for a business is non-negotiable. However, building and maintaining a robust ecommerce website is a time- and resource-intensive process. Unfortunately, many of the "plug and play" ecommerce service providers prohibit firearms and firearm-related products or are not equipped to ensure compliance with regulations and policies concerning them. Full Auto Fulfillment aims to ease this burden by designing and implementing branded e-commerce sites for member businesses, along with SEO, enabling them to rank higher in search results for potential customers. The continual maintenance the program offers would mean not only that the e-commerce site's functionality continues to improve, but that it changes in real time with new product offerings and regulations as they happen – not when it is convenient.
Every business knows there are certain challenges associated with having a physical product. As a company grows, inventory management and order fulfillment can quickly become full-time responsibilities. Required financial and physical resources, such as warehousing and staffing, can balloon and impact the business's bottom line. The company expands, but the margins shrink.
Order fulfillment is not a new concept; it is a service offered by many third-party companies. What sets Full Auto Fulfillment apart from other fulfillment service providers is MGW's nearly 30-year track record of shipping firearms, parts, ammunition, and accessories across the United States. MGW is deeply experienced in navigating the complex patchwork of federal, state, and local regulations governing the shipment of firearms, accessories, and ammunition. The Full Auto Fulfillment program ensures strict compliance at every stage of the shipping process, giving business owners peace of mind that their products are delivered safely, legally, and reliably. Full Auto Fulfillment draws on expertise developed over decades of real-world experience, utilizing the same infrastructure and systems that have made Midwest Gun Works one of the most trusted retailers in the firearms industry. With standard and expedited shipping methods, and a centrally located shipping hub, companies can expect customers to receive their orders quickly.
Full Auto Fulfillment powered by MGW understands that the customer experience extends far beyond the purchase. That is why the program offers a customer support team for the member business' website that can assist with after-sales support such as item returns, cancellations, etc. The omnichannel approach means customers can ask questions and receive answers quickly, in the way that works best for them.
While the full suite of Full Auto Fulfillment services: website development, order fulfillment, and customer support, is available to all members, it is highly customizable for each company's specific needs. "Not every company is the same; some are brand new, and some already have an e-commerce site with an order processing system that can be integrated into the program," said Herrell. "No matter how big or small, Full Auto Fulfillment can adapt to the business's current needs and scale as the company grows."
If you would like to learn more about how Full Auto Fulfillment Powered by MGW, you can find more information here: https://www.midwestgunworks.com/full-auto-fulfillment