For extreme FOC and kinetic energy to take down the toughest game, VAP hunting arrows can’t be beat. The .166 micro-diameter arrows are constructed of high-modulus carbon fiber for maximum speed, penetration and durability while preventing wind deflection on long-distance shots.
Awards & Honors
RISE Armament recently received the Gold Medallion Award from the HIRE Vets Medallion Program for the second straight year. The HIRE Vets Medallion Program recognizes employers for their efforts to recruit, employ, and retain our nation’s veterans.
Consumer Promos
SilencerCo is launching a free suppressor promo that customers won't want to miss. Starting November 15, 2021, and running through December 24, 2021, customers who make a purchase over a certain dollar threshold will receive either a free Silencerco Octane or Warlock suppressor. The best part? The free items will ship within six months of the original purchase date.

Dealer Programs
Christensen Arms is proud to announce the launch of the Christensen Arms University Elite Dealer training and product review program. This informative program has Christensen Arms training staff traveling the country visiting their Elite Dealers offering in-depth knowledge and insights.
Plano is turning the world of specialized lure storage on its head with the introduction of the EDGE Vertical Jig and Spy Bait Box. This inventive organizer stores and protects up to 52 premium vertical jigging and spy baits in a small space, allowing anglers to maximize their space in tackle lockers and bags.
Line spooling just became a little bit easier with the new Plano EDGE Line Management Box. The Plano EDGE Line Management Box is a new premium line management system that protects lines and allows anglers spool up quickly anywhere with the same easy-to- transport system.

The EDGE line of storage solutions from Plano are proven favorites thanks to their intuitive designs that store tackle securely while keeping it easy to access when the bite heats up. The new Plano EDGE Flex Crankbait box provides complete customization to store any size hardbait in one innovative, do-it-all crankbait tackle box.
Industry Update
NSSF® revealed that the FBI’s NICS processed 687,788 background checks during the week leading up to and including Black Friday. FBI’s NICS recorded 187,585 on Black Friday alone, ranking it among the Top 10 Highest Days for NICS checks and a .50 percent increase from Black Friday 2020 (186,645).
The November 2021 NSSF-adjusted NICS figure of 1,543,378 is a decrease of 20.8 percent compared to the November 2020 NSSF-adjusted NICS figure of 1,949,141. For comparison, the unadjusted November 2021 FBI NICS figure 2,692,188 reflects a 25.3 percent decrease from the unadjusted FBI NICS figure of 3,602,296 in November 2020.

Primary Arms has announced the appointment of Matthew Do to Chief Financial Officer. Matthew Do is a global business operation leader with extensive experience serving manufacturing, retail organizations and private equity firm throughout the US, South America, Asia, and Europe.
Credova, a buy now, pay later (BNPL) solution emerging in the increasingly popular outdoor recreation, farm, home and ranch markets, announced today an exclusive agreement with Cornerstone Bank. “This is the next step in our company evolution, to partner with Cornerstone Bank, a pillar in the banking community,” says Dusty Wunderlich, Credova CEO.
The Firearms Policy Coalition (FPC) announced that Barneveld, Wisconsin-based Vortex Optics has joined FPC’s Constitution Alliance in support of FPC’s legal action and advocacy programs to defend and advance the right to keep and bear arms.

Jobs, Jobs, Jobs
STUBZmedia LLC, a full-service marketing agency for some of the top brands in the outdoor industry has an immediate opening for Sales Representative.
SAR USA by Sarsilmaz is searching for a highly motivated and experienced manufacturers sales rep group to service the Texas, Arkansas, Louisiana and Oklahoma (TALO) territory.
Newsstand, Radio & TV
HeadHunters NW, the premier executive recruiting firm focused exclusively and deliberately on talent acquisition for the shooting, hunting, and outdoor industry, was a recent guest on the GUNS Magazine Podcast episode #106, Getting Hired in the Gun Industry.

New products are foundational to bringing customers in for a visit. As supply-chain challenges have made fulfillment more difficult than ever before, Shooting Industry’s three-part 2022 New Product Showcase launches in the December issue with new-for-2022 options dealers can look to stock in the new year from nearly 60 brands.
Now Shipping
APEX Ammunition is pleased to announce its Upland Bird TSS shotshells are now shipping. These meticulously handloaded, ultra-high-density Tungsten Super Shot loads deliver exceptional performance in a non-toxic round. Whether you are hunting grouse or Huns out West, quail in the South or late season roosters across the Great Plains, APEX TSS helps you put more birds in hand.
Product News
Many shooters prefer to carry in a belt holster with a retention strap, and Galco offers several holsters with a fast and easy-to-use thumb break, including the the extremely popular FLETCH™.

Always empowering Americans to exercise their Second Amendment rights, 1791 Gunleather is now offering a Kydex holster designed specifically for GLOCK’s 43X MOS. The versatile easy-on, easy-off design allows for adjusting cant, position, and retention for a customized fit and feel.
High Speed Gear® announces the Core™ Cummerbund accessory to customize the already top selling, Core™ Plate Carrier. Available in a variety of colors, the Core Cummerbund comes in three different sizes based on the body-type of the user.
Comp-Tac® is proud to announce the release of the Dual Concealment Holster, a holster that can be worn both inside the waistband (IWB) or outside the waistband (OWB). Offering both IWB or OWB carry options, the DCH is fast to put on or take off and adapts to each user’s needs.
The Uni-Tuk™, #206, is the latest in our Pegasus® Kydex® by DeSantis® line. This IWB holster features a precision-molded Kydex® front married to a back component which is an all synthetic and a “breathable” platform.
ALPS OutdoorZ, premiere manufacturer of extreme-duty hunting packs and gear for hunters and outdoors enthusiasts, is expanding its line of outdoor apparel to include two new stylish and functional garments just in time for the cold weather season. These include the Element Hoodie and the Shield Jacket.
One of the oft-overlooked advantages of shoulder systems – especially horizontal shoulder holsters – is how easy they are to access when wearing heavy winter clothing. And while it may not ever really be winter in Miami, Galco's world-renowned Miami Classic™ shoulder holster system carries a handgun in a horizontal position for a very fast draw.
Creedmoor Sports is excited to announce the TRX-925 Precision Reloading Scale, the newest introduction to our product line-up. Our development team set out to create one of the most accurate and precise scales on the market that directly meets the needs of reloaders who are looking for the pinnacle of performance.
Turning the Shadow 2 up a notch, CZ-USA released the CZ Shadow 2 Orange pistol, designed and manufactured for the competitive shooter who wants to win.
TriStar Arms’ beautiful English-stocked, color case-hardened model and the gold-adorned, laser-engraved Silver model side-by-side shotguns are now available in a fifth gauge. Like the rest of the Bristol line, the16 gauge model is on a true-to-gauge receiver.
Taurus® is pleased to introduce the next iteration of its heralded GX4 micro-compact pistol, the Taurus GX4™ T.O.R.O. The new GX4 T.O.R.O. adopts the Taurus Optic Ready Option mounting system, which facilitates mounting of several popular micro-red dot sights.
Tackle dirt and grime with a powerful, quality-made pressure washer that is built to last. Decked out in Realtree MAX-5 camo, these high-quality pressure washers are both well-built and efficient.
Rock River Arms is now offering select models of its popular semi-auto rifles in California-compliant configurations. Dealers and customers in California are encouraged to contact Rock River Arms to place orders on these select models.
CrossBreed® Holsters is excited to announce the new Rogue holster system. The Rogue embraces many CrossBreed advanced holster designs, characterizing the extent of the company’s first all-Kydex holster system.
Galco’s Pocket Protector™ is made of Premium Center Cut Steerhide™, a sturdy but supple leather napped on both sides, and reinforced at the holster mouth. Galco’s newest pocket holster, the StukOn-U™, uses a synthetic Gripper Shell™ exterior to help grab the inside of the pocket, closed-cell foam substrate for shape and sturdiness, and 420 denier packcloth lining.
The new Double Bull SurroundView Max and SurroundView Double Wide blinds from Primos Hunting are available in time for the holidays and late season hunting. The blind without a blind spot, the Double Bull SurroundView line gives hunters more versatile features and increased room for occupants compared to other blinds.
Springfield Armory® is proud to announce the newest addition to its award-winning family of 1911’s — the Ronin® EMP®. Combining the popular features of the Ronin series of pistols with the CCW-ready Enhanced Micro Pistol (EMP) platform, the result is a potent and packable EDC partner that offers the smallest 1911 in the world.
Bear Edge Knives introduces the new Bear Edge 61123. This knife delivers ball bearing washers for smooth deployment, strong aluminum handles, and a unique Warncliffe blade that offers superior cutting performance.
Primary Arms Optics has announced its attendance at Kalashmas 2021, an annual ‘Bring Your Own Gun’ range event held from 9AM to 5PM on December 4th at Renaissance Shooting Club in Todd Mission, Texas.
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