FRIDAY, JUNE 12, 2026   |   SUBSCRIBE    ARCHIVES

AWARDS & HONORS

Henry Repeating Arms has been nominated for the 2026 Wisconsin Governor's Outdoor Industry Award in the Outdoor Business of the Year category. The company, led by Founder and CEO Anthony Imperato, completed its transition to a fully Wisconsin-based manufacturer in March 2025, consolidating operations across four facilities in Rice Lake and Ladysmith.

IN MEMORIAM

Bob Morrison, a prominent 50-year veteran of the shooting sports industry who served as President and CEO of Taurus USA and held executive positions with Smith & Wesson, Colt, U.S. Repeating Arms, and Bianchi Holsters, passed away June 10, 2026. A West Point graduate and U.S. Army officer, Morrison was dedicated to Second Amendment advocacy through the NRA and NSSF.

INDUSTRY UPDATE

NSSF commends House Natural Resources Committee Chairman Bruce Westerman and Ranking Member Jared Huffman for introducing H.R. 9250 to reauthorize the Legacy Restoration Fund. The legislation would continue funding for deferred maintenance on federal lands managed by USFWS, USFS, and BLM, supporting hunting, recreational shooting, and wildlife habitat conservation.

The Briefing is a three-day FFL Compliance Summit in Dallas featuring ATF leadership including Director Rob Cekada and Chief Counsel Robert Leider, alongside FBI officials and industry experts. The event covers regulatory changes, Form 4473 revisions, and NFA requirements with direct Q&A access to government speakers.

Orchid released its annual ranking of the top 30 largest U.S. firearm manufacturers based on ATF data, showing Ruger, Smith & Wesson, and Sig Sauer leading the market. The top 30 manufacturers accounted for 8.4 million of 9.6 million firearms produced domestically in 2024, with notable movements including Empire Precision Plastics entering the top 30 and Mossberg securing its fifth consecutive year as the top shotgun manufacturer.

SLG2, Inc. will bring its Shoot Like A Girl experience to Bass Pro Shops in Niles, Ohio on June 13-14 as part of its 2026 Grand Safety Tour. The free event features hands-on firearm and archery experiences, product demonstrations, and outdoor education in a mobile range and gun bar setting for women, families, and outdoor enthusiasts of all experience levels.

The Second Amendment Foundation submitted formal testimony to the Virgin Islands legislature opposing Bill No. 36-0144, urging a wait-and-see approach due to pending Supreme Court and Third Circuit cases that will impact the bill's constitutionality, including Wolford v. Lopez and Koons v. Attorney General of New Jersey.

Liberty Ammunition and Owens Outdoor Sales Group have partnered to serve the TALO States. Gary Ramey and Waylon Owens highlighted their excitement about the collaboration, noting Owens Sales Group's premier marketing expertise and Liberty Ammunition's high-quality ammunition products.

Evolution Outdoor, a leading fishing gear provider based in Kilgore, Texas, has appointed Steve Self as Vice President of Sales. Self brings over 40 years of outdoor industry experience, including previous roles at St. Croix Rods, Maurice Sporting Goods, and Zebco, and will focus on Buy Groups, distributor relationships, and international business expansion.

Gun Owners of America endorses U.S. Congressman Byron Donalds for Florida Governor, citing his perfect pro-Second Amendment record. Donalds pledged support for Constitutional Carry expansion, repealing Florida's Red Flag law and bump stock ban, and strengthening preemption laws.

JOBS, JOBS, JOBS

Mid-States Distributing, a leading Farm, Ranch, and Home retail organization representing approximately 700 independent stores, is seeking a Category Director – Sporting Goods to oversee Hunting, Shooting Sports, Fishing, and Camping categories. The role reports to COO Jeff Rash and requires 10 years' sporting goods experience with 5+ years in leadership.

Kinsey Brands is hiring a Director of Brands to oversee its consumer brand portfolio, manage multi-channel sales strategies, guide product development, and lead supply chain operations. The role requires strong analytical skills and experience managing relationships with mass merchants, distributors, and international accounts.

Smith & Wesson is hiring a Director of Procurement in Maryville, TN to oversee procurement and supply chain management across Tennessee, Massachusetts, and Maine locations. The role requires 10+ years of procurement experience, including 5+ years in leadership, with expertise in firearms manufacturing and strong supplier relationship management skills.

Kinsey Brands is hiring a Procurement & Supply Chain Analyst to support its Consumer Brands Division in Mount Joy, PA. The role involves managing manufacturing procurement, supply chain planning, logistics, and inventory across Kinsey's outdoor and hunting brands portfolio.

NEWSSTAND, RADIO & TV

GAME & FISH TV, powered by Outdoor Sportsman Group, launches "The Wild Life" programming block featuring Andrew Zimmern's Wild Game Kitchen, WildFed with Daniel Vitalis, and Hardcore Carnivore with Jess Pryles, available on Roku, Prime Video, VIZIO, Fire TV, and other platforms.

Firearms News released its June 2026 issue featuring James Tarr's cover story on Military Armament Corporation's MAC IX, a modular 9mm PCC. The issue includes reviews of firearms from Aly & Kaufman, Sig Sauer, and DS Arms, plus technical columns and analysis from contributors including Dr. Will Dabbs, Rick Rambo, and Patrick Sweeney.

NOW SHIPPING

European American Armory Corp. announces nationwide availability of the Balikli BLK Bolt-Action Rifle in .308 and .30-06 caliber. The rifle features a 700-derived action, Picatinny rail, threaded muzzle, and Turkish walnut stock at an MSRP of $669.

PRODUCT NEWS

Birchwood Casey announced the expansion of its product lineup with four new 100% biodegradable gun cleaners: Synvex™ Copper Cutter, Synvex™ Carbon Cutter, Synvex™ CLP-X Oil, and Synvex™ Bore Wash. These formulations deliver powerful cleaning efficiency while being environmentally responsible and safer on skin.

Dead Down Wind introduces its All-in-One Hygiene Kit, a practical Father's Day gift featuring scent-eliminating personal care products including body wash, deodorant, boot powder, toothpaste, and lip balm in a durable carry bag. Available now at retailers nationwide and deaddownwind.com.

Safariland and Haley Strategic Partners launched the BASELINE™ belt line, featuring the BASELINE Slick Belt and BASELINE MOLLE Belt with innovative closure systems and modular accessories. The collection includes D3 Pro Inner Belts, Mandible MOLLE Straps, and various pouches designed for durability and customization.

Federal Ammunition announces the 6.5 Creedmoor +Peak, a high-pressure cartridge using patented Peak Alloy case technology loaded to 80,000 psi. The new round delivers 300 fps faster velocities than standard 6.5 Creedmoor while maintaining similar recoil and compatibility with existing rifles. Initial offerings include 130-grain Terminal Ascent and 155-grain Fusion Tipped loads, shipping to dealers in August 2026.

Crosman Corporation introduced the Raiden, its first battery-powered fully automatic BB gun featuring semi-auto and full-auto modes, 430 fps velocity, an 80-round magazine, and approximately 2,200 shots per charge.

Moultrie urges hunters to deploy cellular trail cameras during early summer to gather pre-season scouting intelligence on deer movement and patterns. The company's latest trail camera line offers HD imaging, 100-foot detection range, and the Moultrie App for real-time photo and video delivery to phones, featuring species recognition and interactive mapping tools for smarter hunt planning.

Orion Wholesale, Hi-Point Firearms, and Taylor Customs have launched the HUSH-POINT CIGAR 22 SUPPRESSOR, a distinctive monocore suppressor designed to resemble a premium cigar. Available exclusively through Orion Wholesale, the hard-anodized suppressor features a dark brown finish with gold accents and is designed for .22 rifles and pistols.

Stealth Cam has released the Deceptor MAX 3.0 Cellular Trail Camera, featuring AI-powered false image detection, PIR zone selection, and Rack Alert technology. The camera offers dual-core simultaneous image and video capture with 4K downloads via the Command app and new built-in charging capability with FieldMAX Lithium Rechargeable Batteries.

Bear Creek Arsenal is expanding its lineup with new 30-30 Winchester rifle and upper assembly options, launching June 11th. The offerings feature a 20-inch parkerized SOCOM barrel, right and rear charging options, mid-length gas system, and MLOK split rail handguard at accessible price points.

Iron Valley Supply and Colt are releasing an exclusive serialized 1911 Classic Government Model featuring gold embellishments commemorating America's 250th Anniversary and the Declaration of Independence. The limited-edition pistols are available through IronValleySupply.com.

Liberty Ammunition has launched Liberty SPIKE 2.0, a revolutionary .380 and 9mm ammunition featuring a patented projectile design. According to CEO Gary Ramey, SPIKE 2.0 delivers 43% more energy than Sig Elite and 37% more than Hornady Critical Defense, with exceptional penetration performance.

Stealth Cam announced the availability of the Revolver PRO 3.0 cellular trail camera, featuring AI-driven capabilities including false image detection, PIR zone selection, and Rack Alert technology. The camera delivers 360-degree coverage with 50MP resolution, dual-core processing for instant transmission, and built-in charging compatibility with lithium batteries.

WOOX, an Italian-American gunstock manufacturer, announced the new Elegante line of bolt-action rifle stocks crafted from hand-selected Claro American Walnut with aerospace-grade aluminum chassis. Available in Sporter and Hybrid platforms with Standard or High-Grade walnut options, the stocks weigh 30-35 ounces and are compatible with Remington 700, Ruger 10/22, and Ruger American Gen2 platforms.

BANISH Suppressors announces the VRMT 223K Ti, a lightweight .224-caliber suppressor designed for truck guns and varmint hunting. The titanium suppressor weighs 8 ounces, measures 4.7 inches long, and reduces sound by over 25.9 decibels, with an MSRP of $679.

RCBS announces its 1776 Edition Rock Chucker Supreme and Die Sets to commemorate the United States' 250th Anniversary. The limited-edition press features classic red, white, and blue finish, while die sets come in a custom wooden presentation box and are available in six popular cartridges, all proudly made in the USA.

Stealth Cam announces the availability of its Fusion MAX 3.0 Cellular Trail Camera, featuring a 100-foot detection range, 42MP photos, 1080P video with audio, and 0.4-second trigger speed. The camera transmits images and video in real time via the Command app and is compatible with FieldMAX Lithium Rechargeable Batteries and solar accessories.

Orion Wholesale and Colt's Manufacturing Company have partnered to release the Colt America 250 commemorative set, featuring a Colt Python, Colt 1911 Classic Government, and Colt King Cobra 22. Only 250 sequentially numbered sets will be produced, each with custom engraving, a walnut display case, and Certificate of Authenticity.

Blue Force Gear, a premier American manufacturer of weapon slings and tactical gear, has partnered with Silencer Shop, the nation's largest suppressor distributor. Customers can now purchase suppressors and Blue Force Gear products including the popular Vickers Sling through a single online destination.

C&H Precision and Dave Nash (22Plinkster) announced a multi-year partnership to co-develop an exclusive 22Plinkster Signature Optic line for rimfire, hunting, and recreational shooting markets. The partnership leverages Nash's credibility in the rimfire community with C&H's engineering and manufacturing capabilities.

Zanders, a national distributor based in Sparta, Illinois, announced it is now carrying the Sub-One Rifle from Great Lakes Firearms & Ammunition. The lightweight rifle features a carbon fiber stock, fluted barrel, and adjustable trigger system, available in multiple calibers and barrel lengths.

Remington Ammunition and Original Grain have partnered to launch The Hunt Club series of watches, with Remington becoming an Official Brand Licensee. The four-watch collaboration features American walnut from retired Remington rifle buttstocks and design details inspired by firearms, including the Mother of Pearl Chrono, Ebony Barrel Chrono, Silver Barrel Auto, and Black Chrono.

Muddy Outdoors announced two new camouflage layering systems—the DV8 and Timber Recon Xtreme (TRX) lines—designed exclusively for female hunters, launching in late July. Both systems feature tailored articulation, strategic insulation mapping, and advanced camouflage patterns engineered around women's biomechanics for unrestricted mobility and superior concealment.

Radians Outdoors spotlights three hearing protection gift options for Father's Day: the Lowset Passive Earmuffs ($20.99), R-3200 Dual-Mic Electronic Earmuffs ($54.99), and Vertex Slim Electronic Earmuffs ($73.99), designed for hunting, shooting sports, and outdoor activities.

Primary Arms Optics has launched its new CLx Optics Line, featuring four initial optics: the CLx RD-23 Push Button Red Dot Sight, CLx Enclosed Reflex Sight, CLx 1x Prism Scope, and CLx 3x Prism Scope. Priced below the SLx series, the line offers advanced performance at accessible price points starting at $149.99, with fully multi-coated lenses and Primary Arms Lifetime Warranty.

SHOWS

EchoCore Suppressors will showcase its premium suppressor lineup at Ohio SuppressorFest 2026, hosted by Black Wing Shooting Center in Delaware, Ohio on June 13th. The event features hands-on demonstrations and live-fire evaluation of the latest suppressor technology, including EchoCore's award-winning Sector 5.56 models and other innovative products.

Berger, a manufacturer of premium bullets for competitive long-range shooters and sportsmen, will showcase its product lineup at the 2026 Game Fair in Lamotte-Beuvron, France, June 12-14. Attendees can visit Booth G09 to explore Berger's latest offerings, including the 300 PRC 217 Grain Elite Hunter and 7mm PRC Elite Hunter rifle ammunition.

The gun control group Brady: United Against Gun Violence is hopping mad that their “name-and-shame” charade no longer enjoys government support. They’re so mad, in fact, the group is suing to force the Department of Justice (DOJ) and the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) to violate federal law, risk law enforcement safety and release data so they can twist a media narrative to falsely accuse firearm retailers for the criminal misuse of firearms.

Brady filed a lawsuit at the U.S. District Court for the District of Columbia to force the DOJ and ATF to answer their Freedom of Information Act (FOIA) request for information surrounding the Demand Letter 2 Program. That program, begun during the antigun Clinton administration, requires firearm retailers to provide additional information to the ATF when 25 or more firearms are traced back to them subsequent to the recovery at a crime scene and the time from retail sale to trace is three years or less (what ATF calls “time-to-crime”) in a calendar year.

This information is protected from public release, and for good reason. The Tiahrt rider, which has been reauthorized by Congress since it was passed in 2003, restricts public access to sensitive, law enforcement-only firearm tracing data. This restriction is supported by Congress, ATF and law enforcement groups such as the Fraternal Order of Police (FOP) because it secures sensitive tracing information which would jeopardize ongoing criminal investigations and put the lives of law enforcement officers, cooperating retailers and witnesses at risk.

Brady would rather have their media “name-and-shame” narrative instead of protecting the lives of law enforcement investigating illegal firearm trafficking cases.

Protecting Against Abuse, Law Enforcement Lives

Former ATF Acting Director Michael Sullivan wrote of the importance of safeguarding firearm trace data and not using this information as a political football.

“If the Tiahrt Amendment were repealed, it could seriously undermine, if not eviscerate, the critically important investigations ATF special agents and local law enforcement are building to bring illegal firearm traffickers to justice,” former Acting Director Sullivan wrote. “However, it’s becoming clearer that some within the administration see this as a calculated opportunity to set the conditions for a ‘name-and-shame’ effort to smear firearm retailers and manufacturers, at the expense of ATF’s important and well-executed mission, which includes relationships with those in the industry who also want to keep firearms out of the hands of prohibited persons.”

He added, “The ATF has long held that firearm trace data isn’t to be used as a political tool.”

Gun control groups like Brady, Michael Bloomberg’s gun control mouthpiece for Everytown for Gun Safety, The Trace and others have abused this information to smear firearm retailers as somehow being complicit in crimes for which they have no responsibility. NSSF has been critical of the misuse of this protected firearm trace data to attempt to “name-and-shame” firearm retailers for crimes in which they had no involvement.

It wasn’t just gun control groups that abused and warped the data to fit their antigun narrative. Former ATF Director Steve Dettelbach came under criticism for sharing protected trace data with USA Today and Brady, a violation of the Tiahrt Amendment. So has U.S. Rep. Jamie Raskin (D-Md.) when he introduced legislation to force publication of the protected trace data. New Mexico Gov. Michelle Lujan Grisham sought to “name-and-shame” firearm retailers in her failed “emergency public health order” that was nothing more than a sham gun control pitch before courts blocked it.

Demand Letter 2 Ripe for Abuse

The ATF has long been wary of the misuse of this information. The ATF provides a disclaimer with this statement: “Firearms are normally traced to the first retail seller, and sources reported for firearms traced do not necessarily represent the sources or methods by which firearms in general are acquired for use in crime.”

Even earlier, the ATF wrote in the 1998 Crime Gun Trace Analysis Reports, “The appearance of [a licensed dealer] or a first unlicensed purchaser of record in association with a crime gun or in association with multiple crime guns in no way suggests that either the federal firearms licensed dealer (FFL) or the first purchaser has committed criminal acts. Rather, such information may provide a starting point for further and more detailed investigation.”

In April 2024, the ATF released Volume Three of the National Firearms Commerce and Trafficking Assessment. The report focused specifically on 9,700 ATF firearm trafficking investigations over a five-year period between 2017 and 2021.

The ATF’s own report found just 136 cases of illegal firearm trafficking tied to an FFL over the five-year period — just 1.6 percent of all 9,700 cases. With 134,516 FFLs at the end of 2021, that equates to just 0.1 percent of all FFLs being implicated in allegedly illegal firearm trafficking.

Conversely, illegal straw purchases and private sales accounted for 80 percent of all cases. Stolen firearms represented another 25 percent of cases of illegally trafficked firearms.

Even the ATF acknowledged that the firearm industry is doing its part in self-policing.

“The data analyzed in this report indicates that a shift in the types of trafficking channels used over the course of the last two decades has occurred,” the report states. “Corrupt FFL investigations represented almost 9% of trafficking investigations in the 2000 report, but now represent less than two percent of trafficking investigations.”

Time to End It

The Demand Letter 2 Program is rife with problems. That’s why the ATF confirmed last year that the program is ending. ATF Director Robert Cekada wrote to Congress during his confirmation process that he supports pausing the program because “efforts of advocacy groups to mischaracterize the Demand Letter program and evade… disclosure restrictions on related data. This pause is allowing the ATF to evaluate the program effectiveness from reporting mandated to tracing results.”

NSSF was encouraged by the ATF’s confirmation last year that the Demand Letter 2 Program was ending. However, it would be foolish to think that the gun control’s “name-and-shame” gravy train wouldn’t end without a legal fight. That’s why NSSF gives full-throated support to Rep. Clay Higgins’ (R-La.) Law Enforcement Protection and Privacy Act, H.R. 1698. This bill would enhance safeguards for protected firearm trace data. Essentially it would put “teeth to the Tiahrt rider” by providing accountability for individuals who purposefully and unlawfully release this sensitive law enforcement information that is reserved for use in law enforcement investigations.

Brady, and their gun control allies, knows the spigot of trace data leaks is being shut off. That’s got them not just hopping mad. It’s got them hopping into federal court to demand the DOJ and ATF violate federal law and risk the lives of law enforcement to feed their corrupt media narrative. The name that needs to be shamed is Brady and their gun control allies.

– Larry Keane

Larry Keane is SVP for Government and Public Affairs, Assistant Secretary and General Counsel of the National Shooting Sports Foundation.

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