Sturm, Ruger & Company, Inc. and Beretta Holding S.A. announced a Strategic Cooperation Agreement allowing Beretta Holding to increase its investment to 25% of Ruger's outstanding shares at $44.80 per share. Beretta Holding will nominate up to two independent board members following the 2026 Annual Meeting, while committing to a three-year standstill period.

Dead Air Silencers received the 2025 Shooting Sports Retailer Gold Award in the suppressor category, recognized by readers and retailers nationwide. CEO Ernie Beckwith credited the team's innovation, retail partner support, and customer trust for the honor.

ATN Corp. won the 2025 Gold Award in the Night Vision/Thermal Category and a Favorite New Product Award from The Shooting Sports Retailer at the NRA Show. The company launched its Generation 6 thermal platform, including the ThOR 6 Elite, ThOR 6 Mini, BlazeHunter thermal monocular series, and Binox 6 multispectral binoculars.

NSSF has recognized Range USA with its Five-Star rating for range excellence. The 50-store chain operating across 14 states was founded by Tom Willingham and emphasizes customer experience, safety education, and environmental responsibility through lead mining and brass casing collection.

Leapers received the 2026 American Rifleman Golden Bullseye Optic of the Year Award for the Integrix iXF 4.5X28 Service Rifle Scope. Developed with professional competitive marksmen and featuring German Schott glass, the fixed-power scope is available on Leapers.com for $999.97 before a July 2026 price increase.

Safariland won the Gold Award for favorite holsters in Shooting Sports Retailer's Reader's Choice Awards for the second consecutive year. The brand's Incog X was recognized in 2025, with the upcoming Incog XS launching in collaboration with Haley Strategic Partners.

Federal Ammunition received the 2025 Gold Award for Best Shotshell from readers of Tactical Retailer and Shooting Sports Retailer. The award recognizes Federal's commitment to quality, performance, and innovation across their shotshell product lines, including Gold Medal, Black Cloud, Prairie Storm, and Custom Shop TSS loads.

CCI has been awarded the 2026 Gold Award for Rimfire Ammunition by Tactical Retailer and Shooting Sports Retailer readers. The reader-driven awards recognize CCI's quality, performance, and innovation in rimfire ammunition products including Clean-22 Sub-Sonic and Suppressor Max.

Mike Stock, President and CEO of Hodgdon Powder Company, has been appointed to the NSSF Board of Governors. Stock brings over two decades of firearm industry leadership, including previous roles at Winchester Ammunition and service on the SAAMI Board of Directors.

The NSSF reported April 2026 NICS checks at 1,193,428, up 1.6 percent from April 2025's 1,174,294. NFA checks surged 130.3 percent to 190,086, with Texas, Virginia, and Florida leading in NFA activity. The adjusted data provides market insights while noting that background checks do not directly correlate to firearm sales.

CZ-USA announced leadership changes with Petr Pistelak transitioning back to Colt CZ Group in the Czech Republic. Petr Palecek becomes CEO and Head of Operations, while John Dain assumes the role of President and Chief Commercial Officer, with Tom Taylor transitioning to Chief Business Development Officer for Colt CZ Group.

The Second Amendment Foundation (SAF) will review 21 final and proposed ATF rules announced by Acting Attorney General Todd Blanche and ATF Director Robert Cekada, including updates to "engaged in the business" definitions and Federal Firearms Licensee recordkeeping requirements. SAF Executive Director Adam Kraut and founder Alan M. Gottlieb expressed encouragement with the regulatory changes and commitment to participate in the notice and comment process.

Southwick Associates released its April 2026 Hunting & Shooting Market Pulse, revealing that hunters and shooters are cutting discretionary spending due to economic concerns but increasing ammunition supplies and planning to spend tax refunds on hunting and shooting products. The quarterly subscription service provides market analysis and industry trends to executives and investors.

FastBound announced its sponsorship of the NSSF Marketing & Leadership Summit, taking place May 12–14, 2026, in Hilton Head, South Carolina. VP of Sales & Marketing Jamison Collins stated the sponsorship reflects FastBound's commitment to innovation and leadership in the firearms and outdoor industries, serving over 7,000 active FFLs nationwide.

Registration is now open for the 41st Gun Rights Policy Conference (GRPC), scheduled for September 25-27 in Dallas and co-hosted by the Second Amendment Foundation and Citizens Committee for the Right to Keep and Bear Arms. Confirmed speakers include Jared Yanis, Joseph Greenlee, Kenyon Gleason, Shermichael Singleton, Jeff Folloder, Chris Boeck, and Fernando Nava.

The Second Amendment Foundation and partners including the National Rifle Association and California Rifle & Pistol Association filed an amicus brief with the U.S. Supreme Court urging review of Patrick Tate Adamiak's case, a Navy veteran sentenced to 20 years for possessing cut-up gun parts and inert training dummies.

The Project ChildSafe Foundation announced winners of its annual Safety Sweepstakes, which raised funds for the firearm safety education program through donations from industry companies. Nearly 3,000 donors participated, with prizes including firearms, safes, and training courses donated by sponsors like Colt, Beretta, and Gunsite Academy.

VKTR Industries has acquired U.S. Patent No. 7,735,410 for the Combat Match Bolt from inventor Robert Clark. The company plans to bring the product to market in 2026, leveraging enhanced durability characteristics and improved reliability compared to standard bolt designs.

The Department of Justice is expected to release over 50 proposed pro-gun rights rulemakings affecting the firearms industry in coming weeks and months, with publication anticipated in batches following Robert Cekada's confirmation as ATF Director. This ambitious regulatory agenda represents a significant step toward the administration's Second Amendment priorities.

The Second Amendment Foundation, California Rifle & Pistol Association, Minnesota Gun Owners Caucus, and Citizens Committee for the Right to Keep and Bear Arms filed an amicus brief with the U.S. Court of Appeals for the Ninth Circuit in Baird v. Bonta, urging the court to strike down California's ban on open carry of firearms.

Silencer Central, the country's largest suppressor retailer, announced three key hires to its sales and marketing leadership team: Ryan Houck as Senior Director of Marketing, Daniel Baugher as Director of Sales, and Shawn Porter as Event Sales Manager. The additions support the company's continued growth and innovation in the suppressor industry.

The Second Amendment Foundation (SAF) launched a new 60-second national television ad campaign airing on 26 cable networks, calling Americans to pledge support for Second Amendment rights. SAF founder Alan M. Gottlieb stated the campaign warns against anti-gun extremists pushing bans on common firearms and restrictive carry laws.

NSSF President and CEO Joe Bartozzi will appear on Health Uncensored with Dr. Drew on Fox Business May 10 to discuss Project ChildSafe secure firearm storage and the Brave Conversations initiative, a partnership with the American Foundation for Suicide Prevention and Department of Veterans Affairs.

Watchtower Defense CEO Jordan Davis announced the company's financial restructuring and re-emergence under new ownership and leadership with modern facilities in Tomball, TX. The rebuilt organization commits to higher quality products, reliable timelines, and improved customer service with a focus on the consumer market.

Target Sports USA has appointed Steven Blinn as Chief Marketing Officer. Blinn brings over 20 years of digital marketing and ecommerce experience, and was recently named a 2026 Top 100 Marketer by the OnCon Icon Awards. He will oversee marketing operations across ecommerce, digital growth, brand development, and emerging AI initiatives.

German Precision Optics (GPO USA) is hiring a Dealer Development Specialist in Richmond, Virginia with remote availability. The role involves outbound calling to retail sporting goods stores to promote GPO's premium optical product line, including riflescopes, binoculars, and spotting scopes, at $25 per hour.

The National Rifle Association (NRA) is hiring a Field Representative to cover Idaho, Utah, and Washington, managing Friends of NRA fundraising events, volunteer committees, and grant promotions across the three-state region.

Sportsman Channel launches "Big Game Wednesday" programming featuring hunting shows including Adrenaline with Kyle Wieter, Whitetail Properties, The Woodsman, Bowhunter TV, Bloodline Hunting with Matt Bullins, MTN Top Outdoors, and MeatEater with Steven Rinella, airing Wednesdays 8-11 p.m. ET.

Pursuit Channel announced the launch of Pursuit Plus, a subscription streaming platform for outdoor enthusiasts priced at $4.99 per month. The service features on-demand content, four live 24/7 channels, and exclusive podcasts from personalities including Ted Nugent and Hank Parker, available across all devices.

World Fishing Network launches "Reel World Sundays" programming block featuring fishing adventures in Africa with shows like Hooked on Africa, Reel Africa, and Wildfly, plus culinary programs The Fishmonger with Tommy Gomes and Wild Fish Masterclass with Mike Robinson, starting at 6 p.m. ET every Sunday in May.

Outdoor Sportsman Group premieres Arctic Untamed, a film featuring David Draper, Seth Swerczek, and Shawn Skipper hunting wolves in Canada's Northwest Territories to support threatened barren-ground caribou populations. The documentary is available on Petersen's HUNTING, YouTube, MyOutdoorTV, and GAME & FISH TV.

MyOutdoorTV launches the Just Dropped Channel, a limited-edition live streaming channel featuring all-new episodes from popular shows including Bone Collector, Everything Eichler, Jim Shockey's Shock Therapy, MeatEater Hunts, and Tracks Across Africa. The channel is part of MOTV's rotating Seasons Channels offering dynamic programming available 24/7 across multiple streaming platforms.

GAME & FISH TV launches "All In The Family" Friday night programming featuring the 13th season of McMillan, following Kansas cowboy Tom McMillan and his family, plus the docuseries Kid Rodeo about young rodeo competitors pursuing the Junior Nationals in Las Vegas.

Outdoor Sportsman Group promoted Ryan Barnes, an eight-time goose calling champion and experienced journalist, to Editor in Chief of WILDFOWL Magazine. Barnes previously co-founded Split Reed, a digital media company focused on waterfowl hunting content, and brings extensive field expertise and industry knowledge to the role.

Up to 150 pro anglers compete in the 2026 Major League Fishing Tackle Warehouse Pro Circuit Stop 4 on Douglas Lake in Tennessee, with a top prize of $135,000. The three-day tournament streams live on MLFNOW! via MyOutdoorTV, MajorLeagueFishing.com, and Rumble, hosted by Visit Jefferson County, TN.

Davidson's and Bond Arms launched their second exclusive "Dead Man's Hand" two-shot derringer chambered in .45 Colt and .410 bore. The Rough Series-based model features engraved flat sides honoring Wild Bill Hickock folklore, a patented rebounding hammer, interchangeable barrel system, and carved wood grips with a black star medallion, priced at $596.00.

GForce Arms announced the expansion of its JAWBONE PCC with two new .45 ACP barrel options now shipping: a compact 5-inch and full-command 7-inch configuration. The American-manufactured hybrid pistol features an aluminum alloy receiver, 4140 steel barrel, Ace of Brace paddle pistol brace, and ambidextrous controls, priced at $599 MSRP.

Bond Arms showcases the Snake Slayer, a compact double-barrel derringer made in Texas and available in .45 Colt/.410 shotshell and .357 Mag/.38 Special. The 22-ounce pistol features stainless steel construction, interchangeable barrels, and advanced safety features designed for outdoor enthusiasts and backup carry.

ATN Corp. announces the TICO 6 Thermal Clip-On, a next-generation thermal device that mounts in front of existing daytime riflescopes to provide thermal hunting capability in seconds. Designed for hog hunters, predator hunters, and night hunters, the TICO 6 preserves shooters' preferred optics and rifle setups while adding thermal detection for low-light and nighttime hunting.

ATN Corp launched the Blaze Series Gen 6 Thermal Monoculars, a four-model lineup featuring SharpIR AI-enhanced imaging and 6th Generation thermal engines. Models range from the BlazeSeeker 6 210 under $500 to the flagship BlazeHunter XD LRF with 1,280×1,024 extreme-definition sensors, engineered for hunters, ranchers, and law enforcement.

Zanders, a national distributor based in Sparta, Illinois, announces that Howa M1500 Fence Line Series rifles from Legacy Sports International are in stock and ready to ship. The rifles feature sub-MOA accuracy, hammer-forged barrels, and are available in fifteen calibers and three camouflage patterns.

Spartan Precision Equipment launches the Kestros Sling System, an innovative carry solution designed for hunters and shooters. Developed in collaboration with a Finnish sniper and manufactured in Finland, the system features three adaptive carry configurations and integrates seamlessly with the Javelin Pro Hunt Tac bipod, priced at $80.00.

Auto-Ordnance introduced the Lightweight M1 Thompson, a modern evolution of the classic .45 ACP firearm featuring a high-strength aluminum receiver and polymer furniture that reduces weight by approximately 34.8% compared to traditional models, with an MSRP of $1,246.

Sports South, a family-owned distributor with over 180 years of experience, provides dealers with complete hog control solutions including rifles, thermal optics, trail cameras, and feeders. The article outlines entry-level, mid-tier, and premium setups featuring products from Ruger, Sightmark, Smith & Wesson, Pulsar, Daniel Defense, and other manufacturers to address year-round feral hog management challenges.

Arsenal Inc., a premier American importer and manufacturer of semi-automatic Kalashnikov pattern firearms, is commemorating the United States' 250th anniversary with special $500 savings on four popular models through K-VAR, with only 250 units available at each commemorative price point.

Chiappa Firearms introduces the S.A. 1873 Black Thunder, a modern single-action revolver chambered in .44 Remington Magnum. The revolver features a Picatinny rail for optics, fiber-optic sights, and an oversized Hogue rubber grip, available in 5.5-inch and 7.5-inch barrel configurations.

Safariland and Haley Strategic Partners unveiled the Incog XS, a minimalist inside-the-waistband holster designed for subcompact and micro-compact platforms. The new holster features microfiber suede-wrapped construction, passive retention, and adaptable carry positions for everyday concealed carry users.

XTech Tactical announced the LDR2000 B1, a magazine speed loader designed for Smith & Wesson Bodyguard 2.0 .380 ACP pistols. Made in the USA with a lifetime warranty, the loader addresses the pain point of stiff single-stack magazines and is available at $15.95 MSRP.

Henry Repeating Arms introduced the H23 Lever Action Supreme Rifle in .450 Bushmaster, expanding its Guns & Ammo Rifle of the Year-winning platform for big-game hunting in straight-wall cartridge states including Iowa, Ohio, Indiana, and Michigan. The rifle features an 18" threaded barrel, match-grade trigger, and DuraMag 10-round magazine at $1,360 MSRP.

Chattanooga Shooting Supplies and Smith & Wesson® unveiled an exclusive Performance Center M&P 9 M2.0 Metal Carry Comp pistol featuring advanced Carry Comp system with PowerPort technology for reduced recoil and improved shot recovery. The full-size firearm includes night sights, flat-face trigger, and customizable grip inserts, available exclusively through Chattanooga Shooting Supplies' dealer network.

Winchester Ammunition introduces AutoBuck™, a new 12-gauge buckshot shotshell engineered for semi-automatic shotguns. Featuring #1 buckshot with 12 pellets, the load is designed for hunting, defense, and target shooting with reliable functioning across multiple shotgun types.

Sports South, a family-owned distributor, expanded its product offerings by adding COAST, One Horse, Ruff's Precision Manufacturing, and Ruko Knives to its lineup. The new brands provide firearms, lighting, shooting accessories, and cutting tools to dealers through TheShootingWarehouse.com.

Q announced the release of the Tall Boy, a .30 caliber silencer designed for maximum suppression of subsonic .300 Blackout ammunition. The all-steel suppressor features extended internal architecture and refined baffle structure to maximize dwell time and reduce exit pressure, delivering exceptional quiet performance while maintaining reliability across various cartridges.

Lynn County Sheriff's Department in Texas has adopted Liberty Ammunition's Pro Series 9mm ammunition. The patent-pending design features a 55-grain weight and 2,000 feet per second velocity, delivering 488 ft-lbs of energy. CEO Gary Ramey expressed pride in supporting the department with duty ammunition.

Auto-Ordnance unveiled a commemorative 1911 pistol celebrating America's 250th anniversary, featuring matte gray finish with copper-colored infill, patriotic inscriptions, custom-engraved wood grips depicting the Liberty Bell and bald eagle, TruGlo® Combat Day Sights, and .45 ACP chambering at $1,494 MSRP.

Trijicon, Inc. announced a new 2.5 MOA Green Dot version of its popular SRO reflex sight, available in Black and Coyote Brown finishes. The green dot design offers enhanced visibility in daylight, reduced eye strain, and improved performance in various lighting conditions for competitive and target shooting applications.

Davidsons and Hi-Point Firearms unveiled an exclusive limited-edition Burnt Bronze HP22 Hush-Point 22 suppressor available through Davidsons to dealers nationwide. The lightweight, user-serviceable rimfire suppressor features an aluminum body, 17-4 stainless steel host cap, and distinctive burnt bronze Cerakote finish, weighing just 4.9 ounces.

Sarsilmaz will showcase its latest firearms, including the SAR9 SOCOM Family, SAR 7/24 Series, and Bronze Star at CanCon East 2026 on May 8-9 in Clinton, South Carolina. The event features the world's largest fully-suppressed range day with competitions and giveaways.

Leapers exhibited at HuntEx in Johannesburg in partnership with National Cartridge Company, the exclusive distributor for Integrix optics in South Africa. The company showcased UTG products including the Recon 360 and newly launched Goliath bipods, with customers praising UTG Big Bore bipods for long-range precision shooting.

EchoCore Suppressors will showcase its premium suppressor lineup at CANCON 2026 East in Clinton, South Carolina. The brand's award-winning Sector 5.56 models and newly released Radius 360 multi-caliber suppressor will be available for live-fire evaluation, with products distributed through Silencer Shop.

Gun Owners of America announced that Carl Higbie, a former Navy SEAL and Newsmax host, will speak at the 2026 Gun Owners Advocacy and Leadership Summit (GOALS). The multi-day event will unite grassroots activists, lawmakers, and industry leaders to advance Second Amendment advocacy and constitutional freedoms.

Walther Arms will participate in CANCON East 2026 on May 8-9 at Clinton House Plantation & Shooting Complex in South Carolina. The world's largest fully-suppressed range day features over 40 shooting lanes, unlimited ammunition, and attendees can test Walther's premium handguns including the PDP series in suppressed conditions.

Maxim Defense, a manufacturer of precision firearms and suppressors, will be a co-sponsor at Spring CANCON 2026 in Clinton, SC on May 8-9, 2026. The company will showcase products including the SDX RFLX, PDX-SD, and Ruger MKIV, with special preview day access for SOF veterans on May 7th.

Mission First Tactical will exhibit at the 2026 Spring CANCON Fully Suppressed Range Day & Gun Show on May 8-9 at Clinton House Plantation in South Carolina. The event features hundreds of suppressed firearms from top manufacturers with free ammunition and unlimited shooting access.

Dead Air Silencers will sponsor the 2026 CANCON East event May 7-9 at The Clinton House Shooting Complex in Clinton, South Carolina, showcasing centerfire and rimfire suppressors including the Ruger RXD910Ti, CT5P, Nomad Ti OTB, Sandman X, and Mojave 45 models.