FRIDAY, DECEMBER 5, 2025   |   SUBSCRIBE

Archery
 
Easton Archery announces Easton Genesis Max Bow Case. Easton introduces the new Genesis Max Bow Case—purpose-built for NASP® competition bows. Engineered for protection, organization, and value, Genesis Max provides a secure fit for the Genesis bow, with dedicated compartments for arrows and accessories.
Awards & Honors
 
NSSF® has awarded Main Line Armory with its coveted Five-Star rating for range excellence. Five stars is the highest rating in NSSF’s star-rating system, which evaluates shooting facilities based on appearance, management, shooting sports development and amenities.
Consumer Promos
 
Bond Arms is packaging its 30th-anniversary celebration with a special gift for the shooting community this Christmas season. Announcing the 30th Anniversary Holiday Rebate Specials, the company is offering festive gift card rebates, turning the purchase of a legendary firearm into the perfect holiday gift for shooters.

Fishing
 
New offerings from Yamamoto Baits and Cuda Fishing are just a few of the 2025 highlights for GSM Fishing. Yamamoto’s Yama Bug was designed to be the ultimate creature bait. The 4" Fat Shad Shape Worm is a bigger brother to Yamamoto’s original Shad Shape Worm.

The new Big Gizz from Bill Lewis is a one-of-a-kind lure that can serve as a spoon, blade bait, or large lipless crankbait. The 6" Gizz features an adjustable snap and swivel hook hangers that ensure a top-notch hookup and landing ratio.

Killer products from Northland Tackle and SteelShad are just a few highlights of the new offerings. Northland’s Tungsten Forage Minnow Spoon catches everything from walleyes to perch, bass, trout, and panfish. The Alloy Blade from SteelShad is a redesigned version of the original SteelShad, with new, flashy colors in a modern aesthetic.

Industry Update
 
RetailBI has released the November 2025 RetailBI Firearm Sales Index, the firearm industry’s most accurate benchmark of retail performance and indicator of consumer purchasing behavior of new firearms, reporting -22.2% for November, with a year-to-date decline of -11.9%.

SIGHTRON announced that they have selected Ian Arthur as Director of Sales. In his new role, Ian will be responsible for all domestic and global sales, rep groups, marketing, product development and training. Arthur will report directly to SIGHTRON’s president.

Outtech announces a nationwide sales partnership with BALLISTOL USA. Outtech will represent the BALLISTOL brand across all major outdoor and sporting goods channels, helping expand retail presence and drive continued growth throughout the United States.

GrabAGun Digital Holdings Inc. announced the appointment of Beth Cross as Chief Revenue Officer, effective immediately. Ms. Cross brings more than two decades of proven expertise in the firearms, outdoor, and e-commerce industries to her new role, where she will be responsible for driving revenue growth, optimizing sales operations, and expanding strategic partnerships.

Armscor/Rock Island Armory announced that Lisa Tuason has been appointed Interim Chief Executive Officer for United States operations following the passing of President & CEO, Martin Tuason.

NSSF® announces two forthcoming additions to its executive leadership team. Effective January 1, 2026, Melissa Schilling will become Vice President, Exhibitions and Events, and John McNamara will serve as Vice President, Member Services.

Henry Holsters announces a new partnership with Alliance Sporting Group, a respected manufacturer’s representative agency serving the outdoor, sporting goods, and law enforcement markets.

NSSF revealed that the FBI’s National Instant Criminal Background Check System completed 530,156 background checks related to firearms for the week leading up to, and including, “Black Friday,” one of the busiest shopping days of the year. That figure is down from 2024’s total of 613,380 for the same time period. The 2025 total is a 13.6 percent decrease from the 2024 figure.

Radians Outdoors recently hired Brett Bryan to lead its Sporting Goods Division. His work will focus on providing distributors and retailers with the tools, insights, and programs that fuel long-term partnerships and growth.

SLG2, Inc. announces the appointment of Matt Rice as director of business development. With more than 20 years of experience in marketing and strategic communications, Rice brings a deep understanding of the outdoor industry and will play a pivotal role in enhancing services for current partners while cultivating new strategic relationships.

The November 2025 NSSF-adjusted NICS figure of 1,408,230 is a decrease of 7.0 percent compared to the November 2024 NSSF-adjusted NICS figure of 1,514,773. For comparison, the unadjusted November 2025 FBI NICS figure of 2,005,667 reflects a 20.1 percent decrease from the unadjusted FBI NICS figure of 2,509,368 in November 2024.

CSSI announced the addition of Josh Gregor to its Purchasing team as the company’s newest Buyer. In this key role, Gregor will be responsible for identifying and procuring products that maximize profitability and support CSSI’s mission to deliver high-quality products to help dealers build their businesses.
Jobs, Jobs, Jobs
 
The Rocky Mountain Elk Foundation is seeking a Digital Editor to help deliver engaging, high-quality storytelling across our digital platforms, social media channels and email campaigns. This role collaborates closely with RMEF departments and volunteers, freelance writers, federal and state agencies, and industry partners.

Davidson’s, a leader in firearms distribution, is currently seeking dynamic individuals to serve as Assistant Buyers in our Merchandising Department in Greensboro, NC and Prescott, AZ.

Hodgdon Powder Company, The Gunpowder People, announced a new career opportunity for an OEM Sales Specialist based at the company’s Miles City, Montana office.
Newsstand, Radio & TV
 
It is man versus animal versus Mother Nature on Sportsman Channel's "Coldest Hunts," beginning at 4 p.m. ET on December 6. This programming block features a collection of captivating shows featuring Sportsman Channel’s favorite hosts braving the world’s harshest winter conditions.

The Armory Life™ announces the release of the Winter 2025 issue of The Armory Life print magazine, featuring a cover story interview with Julie Golob. Golob is a world champion shooter with more than 170 championship titles and top scores in international, national and regional marksmanship competitions across seven different shooting disciplines.

Top pros and avid anglers share their real-world tips on World Fishing Network every Wednesday night during ‘Reel Fishing Wednesdays,’ a promo lineup starting at 6 p.m. ET that spotlights the pros’ best tips and tactics for freshwater and saltwater anglers.

MyOutdoorTV (MOTV) is giving viewers a new way to enjoy its top-rated content with the launch of The Just Dropped Channel. Available for a limited time, this special streaming channel features the most recently released seasons from some of MOTV’s most popular shows.
Organizations
 
Firearms Policy Coalition (FPC) welcomed reports that the Trump Administration will establish a dedicated Second Amendment rights section within the Civil Rights Division of the Department of Justice—an action that directly reflects FPC’s top executive-branch recommendation and a priority first proposed by FPC during the previous Trump Administration.
Product News
 
Magpul’s recent addition of the AMAG line is seeing a new platform covered with the launch of the first of four P365 AMAGs: the AMAG 17 SG9 for the P365, a 9mm, 17-round metal magazine with a host of upgrades.

Flux Defense announced the launch of its groundbreaking P365 Ultra-Light Chassis System. This revolutionary system introduces a new class of weapon: the V.D.W. (Vehicle Defensive Weapon), designed to fit in a glovebox, center console, or under the seat.

Wiley X announces that select WX JAKL CAPTIVATE™ Polarized styles now meet the .15 Cal Ballistic Impact Testing Standard (MIL-PRF-32432A V?), further elevating their reputation for uncompromising protection and performance.

Magpul is growing its extensive collection of hunting stocks, the newest being the Hunter Lite-Ruger American Short Action for the Ruger American rifle; the Hunter Lite is compatible with both Gen 1 and 2 rifles.

NEXTORCH North America introduces the WL25 Tactical Weapon Light with Green Laser. This rail-mounted tactical light blends a high-output white light with an integrated green laser. Delivering up to 1,200 ultra-bright lumens and 44,100 candela, its focused beam can reach a distance of up to 459 yards.

WATCHTOWER’s new APACHE COMMANDER double-stack 1911 is precision-machined with a robust stainless-steel frame, slide, and barrel. It features tactical-profile grips, a flared double-stack magwell, a user-adjustable trigger duty-tuned to 4.5-5.5 lbs., and ambidextrous safety controls for enhanced versatility.

Outdoor Edge shares its top hunting essentials for the season: the Razor APX 3.0”, Razor HTX 5.0” Folder, RazorPro® G and Vantex 4-Piece Kit. Each product is built to deliver precision, durability and performance for hunters in the field.

Extending the DU collection of products, the new DU Legend Layout Blind is now available to waterfowlers everywhere. This blind is designed to protect hunters braving the harshest elements in any setup, maintaining focus on the birds, not the hide or weather.

Premier Body Armor announces the launch of a new pepper spray collection that brings trusted brands POM and Fox Labs to its lineup of personal protection products. The new offering gives customers compact, non-lethal tools that pair perfectly with backpack inserts and concealable vests.

German Precision Optics (GPO) announces the launch of the TACTICAL MONO 10x42 ED, a revolutionary compact monocular designed and engineered for rapid, reliable visual assessments in the most demanding environments.

Premier Body Armor announced the newest additions to its custom-fit ballistic insert line: Level IIIA panels engineered for Vertx’s newDaily Carry collection that includes the Any Day Backpack, Everyday Fanny Pack2.1, and Everyday Fanny Pack+. Available now, customers can purchase the inserts, the bags, or choose pre-matched bundles that pair each bag with its corresponding insert and save 10%.

ZeroTech Optics announces the release of its all-new Vengeance 1-8x24 LPVO riflescopes, available now in classic black and the much-anticipated Flat Dark Earth (FDE) finish. The new 1-8x24 models give shooters true 1x performance for close-quarters encounters and up to 8x magnification for precision shots at distance.

KRISS USA announces that the KRISS Vector Gen 3 is now shipping to authorized distributors and dealers in two new factory color options: Alpine and Flat Dark Earth. These new finishes are available across all Gen 3 configurations, including the Carbine (CRB), Pistol (SDP), and Short-Barreled Rifle (SBR).

Moultrie has integrated its new A.I. into the EDGE 3 and EDGE 3 PRO cellular trail cameras. With advanced automation that recognizes and reacts instantly, cameras can be set to photo mode and then switch to video mode immediately once a buck is detected.

J.P. Sauer & Sohn and Field Ethos introduce their latest collaboration – a limited-edition Sauer in 9.3x62 named The Exception. Developed in the early 1900s, the 9.3x62mm cartridge was widely used by German farmers and settlers in colonial Africa due to its effectiveness in taking a wide array of species from plains game to Cape Buffalo.

Iron Valley® Supply is bringing you an incredible special make up. The Smith & Wesson Equalizer Bundle, in partnership with Shark Coast Tactical, is getting the Iron Valley treatment! Available now with an exclusive OD green polymer frame, the Smith & Wesson Equalizer is everything you need in a CCW.

ZeroTech announced two new reticles for its popular Vengeance 4–16x40 SFP riflescope family: the clean, intuitive PHR 4 and the low-light-ready PHR 4 Illuminated. Both options deliver fast acquisition with refined holdovers on a lightweight 1-inch platform.

ScentLok duffels have been perennial favorites since their inception, hunters and general outdoor enthusiasts. And now, ScentLok ups the ante with the new Traverse Duffel Series: 80L, 130L, and 130L Roller.

Magpul is bringing more utility to the RXM platform with the release of the EHG RG9Grip – Ruger RXM Full-Sized for the Ruger RXM. The Full-Sized EHG packs many of the same valuable features found on the original RXM grip into a package meant for competition shooting orduty use. It includes a ¾-scale Magpul Trapezoidal Surface Projection texture on the front strap, back strap, side panels, and forward index pads, as well as an undercut trigger guard.

Iron Valley® Supply announces a new exclusive. The H&K CC9 Micro Compact is the smallest pistol HK has ever made. This Iron Valley Supply exclusive comes with a unique OD green optics-ready slide that you won’t find anywhere else, and is packed with one 10-rd and 1 12-rd magazine.

Tippmann Arms announces the release of two new integrally suppressed firearms: the ELITE ISS Rifle and the ELITE Bug Out ISS Pistol. This launch marks Tippmann Arms’ official entry into the suppressor-equipped firearm market, timed strategically ahead of sweeping changes to federal law.

Premier Body Armor expanded its custom-fit ballistic backpack insert line with Level IIIA panels cut specifically for Vertx’s latest Gamut Series. The new lineup covers the Gamut 18L Sling, Gamut 22L Sling, Gamut 22L Pack, Gamut 26L Pack, and Gamut 32L Pack.

ZeroTech Optics announces the newest evolution of its proven Vengeance 3-12x40 SFP riflescope platform, introducing expanded reticle options designed to give hunters and shooters faster target acquisition, more intuitive holds, and confident performance from first light to last.

Viridian Weapon Technologies announces the launch of the VENTA Green Dot. With its crisp 2 MOA green dot, fully multi-coated 1x22mm lens, and sealed IPX7 waterproof housing, the VENTA provides rapid target acquisition and consistent clarity in any environment.

Taurus expands the Raging Hunter® family with a powerful new chambering: the .350 Legend. Available in two barrel lengths (10.5" and 14") and offered in Black or Two-Toned finishes, the new Raging Hunter in .350 Legend blends heavy-hitting ballistics with features that tame recoil.
Shows
 
Laser Ammo USA Inc.will attend and exhibit at the 2025 ALERRT Active Shooter Integrated Response Conference. Held December 7-10, 2025, in San Marcos, Texas, the ALERRT Conference brings together first responders, emergency management personnel, community leaders, school administration and hospital staff.

The Sporting Arms and Ammunition Manufacturers’ Institute® (SAAMI®) will present its 2026 Ballistics Conference September 15–17 in Baltimore. The event will include a two-day technical seminar and training course plus a range day for product demonstrations and a facility tour of the testing laboratories at U.S. Element Space & Defense.

Dead Air Silencers will be exhibiting at the 2025 RMEF Hunter & Outdoor Christmas Expo, taking place December 4–13, 2025, at the Las Vegas Convention Center. Attendees are invited to visit Booth 21113 to meet with the Dead Air team and discover the perfect suppressor for their specific firearm setup.

RSR Group’s 2025 E-Vault Virtual Show featuring Magpul® starts Tuesday, December 2nd at 11:00 a.m. ET, and concludes on Friday, December 5th, 2025, at 11:59 p.m. ET. This unique online event allows dealers to take advantage of incredible deals and savings on Magpul® products available only at www.rsrgroup.com.
 
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