Awards & Honors
Recognizing outstanding achievements in firearm optics, Holosun's SCRS optic emerged as a game-changer, earning the acclaim of the Golden Bullseye Award for its innovation, performance, and reliability.
Consumer Promos
Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI) announced the start of its Summer Freedom Days Rebate program that will offer for a limited-time either a $50 or $75 USD prepaid card for each new eligible Smith & Wesson firearm purchased between June 7th and August 18th, 2024.
Dealer Programs
FN America announces a limited offer for members of its Dealer Rewards Program where sales associates can earn an FN 509 of their choice when they sell nine qualifying FN 509 pistols. The offer is valid on sales made between June 1 – July 6, 2024.

Ball and Buck proudly announces the limited edition Abel Fly Reel and Scott Centric fly rod collaborations. The Abel X Ball and Buck Special Edition Rove Deep Green and Rove Slate Grey Fly Reel, is crafted for the extreme angler and boasts a caged frame, and large quick-change arbor spool, with aerospace-grade durability to withstand the toughest battles.
Industry Update
Gun Owners of America (GOA) and the Gun Owners Foundation (GOF) helped secure a preliminary injunction against Biden’s Universal Registration Check rule, which could require any person who sells just one gun in a year to obtain a Federal Firearms License and conduct background checks.
ATF requires notification of certain transactions that may take place at your FFL. There are two defined transactions that you must notify ATF about if they take place. We will discuss both and want to emphasize there are different requirements for each, so don’t assume one is the same as the other.

To reduce lead times and ensure faster delivery, Bow Spider™ is proud to announce that the company has added in-house anodization to its complete line of made-in-the-USA products.
SIG SAUER is pleased to announce that Robby Johnson has been named as Chief Marketing Officer. Johnson currently serves as Sr. VP, Commercial & Defense Product Management and will maintain those responsibilities. Johnson will report to SIG SAUER President & CEO, Ron Cohen and will work closely with the former Chief Marketing Officer & EVP, Commercial Sales, Tom Taylor, who will be assuming a new role in the company as EVP, Global Brand Development.
NSSF® praised Louisiana Gov. Jeff Landry for signing the Firearm Industry Nondiscrimination (FIND) Act. The law, SB 234, prohibits state agencies from entering into contracts with corporations that discriminate against the firearm industry. Gov. Landry signed the law at a signing ceremony in Baton Rouge, La.

The NSSF’s Protect Liberty Political Action Committee (Protect Liberty PAC) received a significant contribution from Davidson’s, Inc., owner Bryan Tucker. Mr. Tucker’s generous personal contribution of $25,000 matches previous $25,000 donations from Lipsey’s and the National Association of Sporting Goods Wholesalers (NASGW).
PRADCO Outdoor Brands acquires Ani-Logics Outdoors®, a leader in scientifically formulated deer nutrition products. This acquisition complements PRADCO’s already diverse roster of hunting, fishing and outdoor brands.
NSSF tracks and reports monthly U.S. export units for several sporting arms, ammunition, and optics categories from the US International Trade Commission. Here are the results for March 2024 compared to March 2023.

NSSF®, together with the ATF) and the Dept. of Justice (DOJ), announced a month-long public education campaign now under way reminding the greater Washington, D.C., area public about stiff penalties facing individuals convicted of unlawful firearm purchases.
The Lucci Corp, Inc, the original manufacturer of Therm-A-Seat products, is excited to announce a partnership with PMI-MAX for sales representation in MN, ND, SD, IA, MO, WI, IL, IN, MI and OH.
Burris Optics announced the appointment of Bruno Beccaria to the position of General Manager. Beccaria has a long and successful leadership and marketing background in the firearms industry through his work with Beretta Holding S.A.

NSSF® tracks and reports monthly U.S. import units for several sporting arms, ammunition, and optics categories from the US International Trade Commission.Here are the results for March 2024 compared to March 2023.
Jobs, Jobs, Jobs
The NWTF is searching for a Regional Director in Texas. This position is responsible for volunteer recruitment and communication, organizing and servicing all NWTF committees and fundraising events/activities within the assigned region.
The Second Amendment Foundation (SAF) is seeking a Major Gifts Officer to manage and secure funding from individuals across the country. The Major Gifts Officer will report to the Senior Vice President/Vice President of Development.

Newsstand, Radio & TV
Tune in to Thursdays on World Fishing Network for “Reel Coast Thursdays” starting at 6 p.m. ET. Get the most out of the days on the water with great advice on tackle, techniques, boats and more from trusted saltwater experts George Poveromo, George Labonte, Rob Fordyce, Mark Davis, Gary Cooper, and many more.
Now Shipping
Nightstick announces that our high candela model of the LGL-160, the LGL-160-T long gun light kit, is now shipping. Made of 6061-T6 aluminum and hard anodized black, it produces 100,000 candela and 800 lumens with a 2-hour runtime.
Product News
Mossy Oak proudly announces its partnership with Lippert, a renowned global manufacturer and supplier of premium products for recreational pursuits. This partnership introduces two of Lippert’s popular chairs decorated in Mossy Oak's iconic Original Bottomland camo. This collaboration brings together Lippert's commitment to comfort and quality with Mossy Oak's commitment to outdoor enjoyment.
The secret to Big & J’s Headrush lies in its irresistible aroma, capable of enticing deer from long distances. By strategically placing Headrush minerals across their hunting grounds, hunters can draw deer from their usual territories, including neighboring properties, and guide them closer to preferred hunting areas.
DeSantis now offers another holster fit for the #085 Thumb Break Mini Slide – the Springfield Armory Hellcat Pro – with or without a reflex sight mounted. The holster is made of premium saddle leather and has a detailed molded fit.
Helix 6 Precision is pleased to announce the addition of 68 new barrel options. These barrels are available now. Helix 6 Precision customers will now enjoy prefit options for the Defiance Machine Ruckus, Aero Precision SOLUS, Tikka T3, as well as the Zermatt Origin and TL3.
Meprolight® just introduced the Mepro MPO family of micro pistol optics — designed with features to upgrade your capabilities and become a better shooter. Mepro MPO optics are rugged and offer the choice of an RMR or RMSc/JPoint® footprint to fit most popular pistols. All six models are available in stores and online. Great for carbines and shotguns too.
American Buffalo Knife and Tool Co.’s Brute features a 3.5-inch D2 black stonewashed blade, and is built to stand up to the toughest jobs. The folding knife sports a ball bearing pivot system with liner lock for reliable performance.
ATN Corp announces the launch of their new 5-year warranty, setting a new standard in the thermal optics industry. ATN’s commitment to quality and durability ensures that their products are built to withstand the elements and the test of time.
Kopfjäger is proud to unveil its latest breakthrough product: the Kopfjäger Mag Series. This cutting-edge shooting tripod mount promises to transform the shooting experience for both seasoned marksmen and newcomers to the world of firearms.
G9 Defense announces the .308 Win 145gr Barrier Blind Solid Copper Hollow Point ammunition. The Barrier Blind Solid Copper Hollow Point from G9 provides exceptional barrier penetration, great expansion and 18″ of penetration with nearly 100% of weight retention.
SA Consumer Products announces their brand-new Sanctuary Series of Safes – the Onyx Home and Office Fire Safes. The Sanctuary Onyx Series combines sleek aesthetics with strong performance. This fireproof safe provides fire protection for 45 minutes in temperatures up to 1800 degrees Fahrenheit.
AG Composites announced that a select portion of the company’s products is now available for hunting and shooting enthusiasts through the popular Red Hawk Rifles website, or Click here.
NEXTORCH Industries announces the launch of their New X-Carry Flashlight Holsters. The V55 and V55L X-Carry NQD Holster Systems utilize a minimalistic design optimized for weight and practicality and feature the NEXTORCH Quick Draw System (NQD) ensuring quick and easy access.
ALPS Mountaineering introduced the King Kong over a decade ago, and it still holds the title as the best folding chair on the market today. The King Kong is a folding quad chair built around a sturdy steel frame and tough 600D polyester fabric, making it able to hold up to 800 pounds.
DeSantis introduces the #N87 Pro Stealth holster made for the SIG-Sauer P365-XMACRO and Springfield Hellcat Pro pistols. Made of heavily padded 1050D black senior Ballistic nylon and lined with slick pack cloth, this holster comes with a 1 3/4" sturdy, powder coated black spring clip.
The War Eagle has been refined into the smaller, lighter, better, and better looking War Eagle 2.0. A triple-use muzzle device, the War Eagle 2.0 is a compensator, a flash hider, and a QA mount for the 155 series of suppressors as well as any other ASR-compatible suppressor or ASR HUB mount.
Now available for the S&W M&P Shield with red dot sights, the Hawkeye™ IWB includes a protective shroud for optical sights. Comfortable and convenient, the Hawkeye features a snap-on design that allows the holster to attach and detach from the belt without removing the belt.
Realtree has joined forces with GUESS Originals to launch a line of trendy streetwear with an outdoorsy EDGE for the consumer who desires a unique aesthetic. This fashion-forward apparel line fuses the popular Realtree outdoor/workwear styling with the GUESS Originals youthful, street-inspired look.
Armasight unveils the groundbreaking Jockey Series Thermal Clip-on Optic. This game-changing device empowers users to effortlessly convert their standard daytime rifle setup into a cutting-edge Thermal platform.
Lightweight yet engineered for performance, the Voyager 20 from Mammoth Coolers is the perfect soft cooler for days in the truck, dugout, or golf cart.
Telum Tactical debuted its most recent innovation at the 2024 BLADE Show in Atlanta — the Dominator PLX Knife. Built for everyday carry performance, the knife features a 4-inch D2 stone satin-washed clip point blade with a hollow grind.
Federal Ammunition adds a 25 Auto 45 Grain, Solid load to its popular Punch Personal Defense product line. This new load is now available at select dealers.
SIG SAUER will be exhibiting at the upcoming Eurosatory Exhibition, scheduled for June 17, 2024 – June 21, 2024, at the Paris-Nord Villepinte Exhibition Centre in Paris, France. The SIG SAUER Stand is #E25 located in Hall 6.
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