Federal Ammunition was named Vendor Partner of the Year by Los Cazadores, a Texas-based hunting retailer celebrating 40 years in business. Federal's Chairman and CEO Jason Vanderbrink accepted the award from Los Cazadores CEO Craig Harrison and Vice President Chuck Anderson at the Big Buck Bash in San Antonio.

Bushnell's R7 4-20x50 FFP riflescope won Editor's Choice as the top hunting scope of 2026 in Outdoor Life's annual Optics Test, competing against 25 other brands. The scope impressed reviewers with its ED Prime glass, Hybrid Dot Tree reticle, and durability, maintaining zero through the test's inaugural drop test.

Winchester announces a limited-time rebate offering 25% back on qualifying personal defense ammunition purchases including Winchester Defender, USA Ready, Winchester Defense, and Silvertip brands purchased between July 24 and November 30, 2026, with a maximum rebate of $150 per household.

Winchester announces a limited-time rebate offering 25% back on qualifying waterfowl ammunition purchases made between August 1 and December 31, 2026, with a maximum rebate of $150 per household. Eligible brands include Xpert Waterfowl, Hex Steel Shot, Bismuth, Drylok Super Steel, and Last Call TSS.

Winchester announces a limited-time rebate offering 25% back on qualifying hunting rifle ammunition purchases made between July 24 and November 20, 2026, with a maximum rebate of $35 per household. Eligible brands include Copper Impact, Expedition Big Game, Ballistic Silvertip, PowerMax Bonded, Supreme Long Range, Power Point, and Deer Season XP.

NSSF, The Firearm Industry Trade Association, announces the second semi-annual Gun Storage Check Week (Sept. 1–7), coinciding with National Suicide Prevention Month. In partnership with the American Foundation for Suicide Prevention and the Department of Veterans Affairs, NSSF encourages firearm owners to review secure storage practices through the "Make Sure It's Secure" campaign, featuring resources, a sweepstakes for a Lodestar Technology LNK9 Kit, and promotional materials.

The Second Amendment Foundation (SAF), founded in 1974 by Alan M. Gottlieb, marks 52 years of legal action defending constitutional rights. SAF has participated in over 260 lawsuits and secured landmark victories including the McDonald v. City of Chicago Supreme Court decision, with two assault weapons ban cases currently awaiting Supreme Court oral arguments.

Pursuit Channel highlights its "Sportsman Sundays" primetime block presented by Spypoint, featuring hunting, shooting, and outdoor lifestyle programming including McWhorter Rifles' Precision Hunting TV, Ted Nugent Spirit of the Wild, and Americana Outdoors presented by Garmin, airing Sunday nights at 8 p.m. ET.

Pursuit Media announces dual-platform Monday night programming options on Pursuit Channel linear TV and free streaming service Pursuit UP, featuring shows like Dean Partridge's Canadian Whitetail, Game On with Blaine Anthony, and Maxed Outdoors. CEO Rusty Faulk emphasizes the company's commitment to reaching outdoor enthusiasts across multiple viewing platforms.

Landon Hall has been appointed Editor in Chief of the Florida Sportsman brand by Outdoor Sportsman Group. Hall, a freelance outdoor writer and founder of Outdoor Legacy Media, brings expertise in saltwater fishing, hunting, and coastal living to oversee all editorial properties for the respected publication nearing its 60th anniversary.

Federal Ammunition has expanded its American Eagle rifle product line with a new 6mm ARC, 110-grain Total Metal Jacket load designed for AR-15 platforms. The ammunition offers low recoil and high accuracy for long-range shooting and is now shipping to dealers nationwide.

Remington announces the availability of its new Royal Flush Grouse & Quail loads featuring high-velocity performance in 12-gauge and 20-gauge configurations. The loads deliver magnum-grade copper-plated payloads in shot sizes 7.5 and 8, designed for upland game bird hunting and now shipping to dealers nationwide.

Remington Ammunition has expanded its Subsonic Rifle ammunition lineup with three new offerings: 360 Buckhammer, 308 Win., and 45-70 Govt., now shipping to dealers nationwide. These precision-engineered loads are designed to run clean, quiet, and reliably below the speed of sound when paired with suppressors.

Bear & Son Cutlery, based in Jacksonville, Alabama, has introduced a new Carbon Steel 2-Blade Folding Knife featuring 1095 carbon steel blades and Genuine India Stag Bone handles. The Model C565 is priced at $119.99 and includes a leather sheath.

Liberty Ammunition was recently featured in Shooting News Weekly. CEO Gary Ramey praised the publication as one of the fastest growing industry communication vehicles, highlighting Liberty Ammunition's superior performance in self-defense ammunition for consumers, law enforcement, and government sectors.

Springfield Armory introduced the Kuna Tri-Lug 9mm pistol, a PDW featuring roller-delayed operation and an integrated Tri-Lug suppressor-mounting system. Available in multiple configurations with MSRPs ranging from $1,179 to $1,330, the platform includes Strike Industries FSA brace options and low-capacity variants for restricted areas.

Orion Wholesale, a leading distributor in the hunting and shooting sports industry, announced the Sig Sauer MPX Coyote, a factory-direct exclusive available only through their dealers. The new configuration features a Coyote Cerakote finish and is available in limited quantities.

WOOX, manufacturers of Italian-American gunstocks, announces the new Vigilante Fixed Stock for AR-15 and AR-10 platforms. Crafted by 4th generation Italian artisans, the stock combines premium Claro walnut with precision-machined aluminum, featuring ambidextrous QD sling attachment points and an ultra-light recoil pad, priced at $199.00.

Beretta expands its APX A1 family with the APX A1 Ported, featuring a precision ported barrel and slide system, oversized controls, and a factory optics-ready slide available in FDE and OD Green. The pistol is designed for enhanced control and faster follow-up shots with an MSRP of $629.

Daisy Outdoor Products, maker of the iconic Red Ryder BB gun, introduces the Bone Collector 1999 Lever Action BB Gun in collaboration with Michael Waddell and Travis "T-Bone" Turner of the Bone Collector television series. The gun features True Timber XRC Camo styling, fiber optic front sight, and 650-shot capacity.

Muddy Outdoors introduces the Cloak OZ3 and OZ5 ozone generators for hunting scent control. Both units feature multiple operating modes, wireless remote control, and compatibility with Muddy's rechargeable lithium battery system used across their trail camera lineup.

Zanders, a national distributor based in Sparta, Illinois, has added the CZ P-10 C Ported COA handgun to its lineup. The compact pistol features an optics-ready design, ported barrel and slide, and ergonomic controls. Alex Peña from CZ-USA and Dan Siegler from Zanders highlighted the model's performance and reliability for dealers.

Stealth Cam launches an expanded lineup of trail camera accessories and upgraded 3.0 cellular trail cameras featuring AI-powered false image detection, PIR zone selection, and Rack Alert technology. The new Deceptor MAX 3.0, Revolver PRO 3.0, Spectre 4K Pro, and Fusion MAX 3.0 models offer dual-core technology with instant uploads and free 4K downloads through the updated Command app.

Real Avid celebrates the 10th annual National Shooting Sports Month with its Range Ready campaign, featuring educational content from shooter Doug Koenig. The company offers essential products including the Master Sight Pusher, Smart-Torq kits, Ratchet Rest shooting bags, and comprehensive cleaning solutions to help shooters prepare and maintain firearms.

Wildlife Research Center announces the 35th anniversary of Special Golden Estrus, its dated fresh super premium estrus scent with lab-tested estrogen levels. Available in three sizes with serial numbers and "Use By" dates, the product remains a trusted choice for serious hunters seeking premium deer hunting scents.

Ol'Man Treestands introduces the Eagle Eye Steel Hang-On Treestand (OT-501) and Top Dog Deluxe Steel Hang-On Treestand (OT-504), featuring lightweight portability and all-day comfort options for hunters seeking stability and stealth in the field.

BERSA USA announced the launch of its B-Series suppressor line, comprising four models: B9, B22, B556, and B762. Built from premium materials including titanium and stainless steel, the suppressors are user-serviceable and backed by a Limited Lifetime Warranty, with MSRPs ranging from $500 to $900.

Auto-Ordnance unveiled the Thompson T1ABTG, a striking .45 ACP semi-automatic carbine featuring a matte black steel receiver with polished titanium gold accents. This custom 1927A-1 model includes premium American walnut furniture, a 16.5-inch finned barrel, and dual 20-round magazines, shipping now at $2,981 MSRP.

Blue Force Gear introduces the patented Integrated Stealth Harness (ISH), combining a gun belt, climbing harness, tourniquet, and travel restraint in one certified platform rated for over 3,000 pounds. The modular system allows professionals to transition from gunfighter to climber in seconds while maintaining load carriage efficiency.

Hornady is expanding its A-Tip Match bullet lineup with two new offerings: a 6mm 120 gr. bullet with a ballistic coefficient of G1: .675, and a 30 Cal. 177 gr. bullet designed for PRS Tactical Division competition. Both bullets feature Hornady's precision-machined aluminum tip technology for enhanced stability and reduced drag.

Mission First Tactical introduces the MFT Sticky Pocket Holster, featuring a grippy sticky exterior, CURV® Thermoplastic Composite fabric, and ambidextrous design for backup or everyday carry. Available for Ruger LCP & LCP II, Glock 42, and S&W Bodyguard 2.0 at $49.99 MSRP.

BulletSafe is reintroducing its VP3 Level IIIA soft body armor vest in response to customer demand. The American-made vest provides NIJ Standard 0101.06 protection against handgun threats up to .44 Magnum and is available in sizes XS through 4XL with optional hard armor plate compatibility.

C&H Precision Weaponry launched optic adapter plates for Colt Anaconda and Kodiak revolvers, supporting multiple red dot footprints including Aimpoint ACRO, Holosun 407K/507K, and Trijicon RMR. Plates are machined in-house at their Richmond Hill, Georgia facility.

German Precision Optics (GPO USA) announces the upgraded RangeGuide 10x50 rangefinding binoculars with enhanced electronic systems and next-generation laser technology extending maximum ranging to 3,600 yards. The compact, lightweight design features True Range Angle Technology, improved OLED display, and GPObright lens coatings, retailing for $1,659.99.

Dead Air Silencers introduces the Nomad series, five distinct suppressor models designed for rifle hunters. The lineup includes the Nomad 30, Nomad L, Nomad Ti OTB, Nomad LTi XC, and Nomad Ti XC, each offering different balances of weight, sound suppression, and performance for .22- through .30-caliber centerfire rifles.

Roni Corporation has introduced the Micro Roni pistol-to-carbine conversion kit for Gen 6 Glock pistols (G17, G19, G45). The tool-free chassis improves stability, accuracy, and handling while remaining compact and lightweight. The base kit is priced at $289.00 and is available through 1791 Outdoor Lifestyle Group, Sport South, and Chattanooga Shooting Supplies.

Millennium Treestands introduces the L325 Wide Load Ladder Stand, an 18-foot hunting stand featuring heavy-duty oval steel construction, a ComfortMax seat, and a 300-pound weight capacity. The stand includes a Secure Tree Brace System, SafeLink Lifeline harness, and 24-inch-wide platform for enhanced comfort and safety.

Breek Arms will exhibit at the NBS 2026 Fall Semi-Annual Market in Oklahoma City (August 24-27) and the Law Enforcement Operations Conference in Nashville (August 30-31), showcasing its American-made AR components including Sledgehammer and Omni-Buster Charging Handles, Plan B and Breek-LOK 3QD suppressor mounting solutions, and muzzle devices.

Umarex USA will exhibit at the Worldwide's Fall Show September 1-3 in Reno, Nevada, showcasing 2026 product releases and fan-favorite items from brands including Umarex Airguns, T4E, Prepared2Protect, and Elite Force Airsoft.

European American Armory Corporation will exhibit at the 2026 Nation's Best Sports Fall Semi-Annual Market in Oklahoma City, August 24–27, showcasing its Witness2311 Double-Stack 1911 Series and Balikli long guns with special discounted prices for NBS members.

Silent Steel USA will showcase its Streamer suppressor family at the 2026 Worldwide Fall Show in Reno, NV, September 1-3 at Booth #863. The company will demonstrate its FLOW-IQ™ Technology and offer hands-on access to the Streamer, Compact Streamer, and Micro Streamer models across multiple calibers.

EchoCore Suppressors will exhibit at the 2026 NTOA Law Enforcement Operations Conference & Trade Show in Nashville, Tennessee, August 30-September 4, alongside Silencer Shop. The company will showcase its premium suppressor lineup, including award-winning Sector 5.56 models, to support law enforcement professionals and tactical officers.

Iron Valley Supply is offering exclusive pricing on hunting products including guns, ammo, optics, and accessories for the upcoming season. Customers can view sales on their website or contact an Iron Valley Account Manager for more information about the promotion.

Legacy Sports International will showcase its HOWA, POINTER, and CITADEL brand firearms at the Worldwide 2026 Fall Show in Reno, NV from September 1-3, 2026. The company will feature popular products including the HOWA Superlite Gen 2, POINTER shotguns, and CITADEL Boss25 AR-style shotguns.