The SS34 is undeniably one smooth machine from start to finish. The optimized DeadLock Cam System is specifically designed to provide precision and locked-in accuracy combined with the smoothest draw ever in a bow.
The Black Gold Dual Trac™ Sight is now available in a lighter and more compact option with our Mountain Lite™ base. The Mountain Lite Dual Trac. The Mountain Lite base aligns the head closer toward the shooter, which effectively reduces pin gap for greater forgiveness in range estimation.
Introducing the new Diamond Alter, featuring true versatility and performance, changing the game for those that desire the ultimate archery experience. Driven by the patented Synchronized Binary Cam System®, this bow puts accuracy at the forefront and speeds up to three hundred and thirty feet per second while providing easy set-and-forget tuning at a price only this bow offers.

While some premium, high-dollar carbon bows remain the same, Bowtech® Archery introduces an evolution, the Carbon One™. The Carbon One is built on a compact 30” axle-to-axle platform to maximize maneuverability, with longer bow stability and forgiveness due to the strategically engineered riser and inline Orbit Dampener combination.
For the archer wanting compact maneuverability combined with maximum stability and easy accuracy, the CP30 is the only choice. The strategically designed DeadLock Cam System® is optimized in size to mimic longer axle-to-axle bow stability at full draw while remaining compact for maneuverability in the tightest quarters.
Octane Accessories introduces the QDS Hunting Combo, providing hunters and 3D shooters alike the ability to fine-tune balance and stability for increased accuracy. Not only does it increase accuracy, but it also improves feel and reduces noise on the shot.

Diamond Archery raises the bar in adaptability at a price that simply cannot be matched with the Edge Max. Built on an already world-renowned platform in versatility, the Edge Max is developed with strategically engineered riser caging. This structural enhancement adds additional durability and stability for the ultimate 1-2 punch.
Bowtech Archery is proud to announce the launch of the Reckoning Gen2, engineered to dominate the podium no matter the shooting style. These gold-winning machines are driven by the DeadLock Cam System® featuring the revolutionary TimeLock™.
Black Gold’s leading Pro Hunter HD™ sight is now available in the “Streamline Series.” All the leading features in the Pro Hunter HD are coupled with in line mounting capabilities of the QuickLink and Dovetail mounts.

TightSpot Quiver is excited to introduce an all-new, larger vented hood design. This new lightweight hood is available on our most popular quivers in TightSpot's multi-award-winning lineup.
Designed for the treestand and ground hunter alike, Octane Accessories’ ultra-compact Vault Quiver is perfect for running and gunning or where space is a premium. Engineered from premium materials like Carbon, the quiver is built to take a beating and come back for more.
Awards & Honors
Benelli's new Super Black Eagle 3 in 28-gauge claims "Shotgun of the Year" in the 2022 Guns & Ammo of the Year Awards. The award was handed to Benelli by the editors, contributors, and staff of Guns & Ammo based on several criteria.

The Trade Show News Network (TSNN) recognized the SHOT Show® as its 2022 Comeback Award Winner for Exhibitor Excellence at the annual T-Awards, held last week at Caesars Forum. The T-Awards celebrate growth, innovation and achievement in the trade show industry.
HBS Dealer received a record number of entries and has bestowed one of its coveted Golden Hammer awards to Outdoor Edge’s RazorWork utility knife.
Consumer Promos
ZeroTech Optics is pleased to announce our Q4 cashback promotion for the entire ZeroTech Optics range of products. To be eligible to claim, individuals must purchase one (1) ZeroTech Riflescope, Red-Dot or Binoculars from any authorized dealer in the USA between 01:00 EST 10/01/2022 and 23:59 EST on 12/31/2022.
To help ease the inflation pain, Rock River Arms is offering its retail consumers a limited-time offer with its "Load Up!" promotion. From November 15, 2022 through January 31, 2023, Rock River Arms will provide retail consumers with five free 30-round magazines with the purchase of any new RRA 5.56/.223-compatible rifle, pistol, complete lower receiver assembly, or complete upper receiver assembly.
SilencerCo has launched an end of the year suppressor promotion running from November 15, 2022 - December 31, 2022. Any customers who purchase one of the qualified SilencerCo suppressors during this timeframe will receive a $200 SilencerCo Store coupon.
SIGHTRON announces their Holiday Instant Rebate promotion on select SIII series riflescopes. This instant rebate promotion event runs through January 1st, 2023. Be sure to visit an authorized SIGHTRON retailer to take advantage of these incredible savings.
Dealer Programs
Norma Precision announced Wednesday, November 9, 2022 the launch of their new dealer portal website. Packed with exclusive features, this portal will provide around the clock dealer direct service to the Norma dealer network – including real time customer support.
Al’s Goldfish Lure Co. celebrated its 70th anniversary in 2022 for one simple reason – the company was founded, and run for decades, on the principle of helping its customers catch more fish by producing lures and accessories that work as advertised, backed by an unconditional warranty.
Industry Update
Orchid LLC and Williams Mullen’s Firearms Industry Group are calling for firearms industry professionals to lead educational sessions at the 2023 Firearms Industry Conference (FIC), to be held in Atlanta, May 1-3, 2023.
Literally bringing new and inventive outdoor products to market is Inventive Outdoors, who is now utilizing’s D2C platform to reach more customers. is the first online, customer-centric, multi-merchant marketplace for the outdoor recreation community.
NSSF®, The Firearm Industry Trade Association, is pleased to announce it has added three professionals — Judyth LeDoux, Patricia Smith and Dale Krupinski — to its compliance consultants team.
APEX Ammunition is pleased to announce Mike Tussey has joined the company as Marketing Specialist. Tussey has years of experience in the hunting industry and will be heavily involved in continuing to expand APEX’s presence in the turkey realm, in addition to expanding the company’s waterfowl initiatives.
The Hatcher Pack – the first ever all-in-one diaper bag backpack carrying system – is now available on, the first online, customer-centric, multi-merchant marketplace for the outdoor recreation community.
Buck Knives announces that outdoors industry veteran Mark Reasoner has joined the company as Vice President of Sales. Reasoner will lead the company’s internal and external sales organization and independent rep groups serving more than 3,000 customers worldwide.
The October 2022 NSSF-adjusted NICS figure of 1,265,311 is a decrease of 11.3 percent compared to the October 2021 NSSF-adjusted NICS figure of 1,427,264. For comparison, the unadjusted October 2022 FBI NICS figure 2,475,869 reflects a 4.0 percent decrease from the unadjusted FBI NICS figure of 2,577,913 in October 2021.
Firearms Policy Coalition announced that it has filed a new Second Amendment lawsuit challenging Delaware’s ban on so-called “assault weapons.”
Firearms Policy Coalition (FPC) announced the filing of an opening brief with the First Circuit Court of Appeals in Granata v. Healey, which challenges the Massachusetts Approved Firearms Roster and the Attorney General's Handgun Sales Regulations. The brief can be viewed at
Primary Arms Optics is proud to announce the hiring of Scott Tirman as the new Director of Optic Sales. A Veteran of the U.S. Marine Corps, Scott brings extensive industry experience in the tactical goods market.
Fiocchi announced the selection of a 281-acre site in the Port of Little Rock, Arkansas for a new ammunition primer manufacturing facility, expanding its operations presence in Little Rock.
SIG SAUER Academy is proud to present an amazing FPV (First Person View) drone fly-through video of the new SIG SAUER Experience Center as part of the announcement of the 2023 course calendar, seminar schedules and events happening on the campus of SIG SAUER Academy.
The Second Amendment Foundation has filed a motion to intervene in a federal lawsuit challenging the federal government’s new regulatory definition of a firearm, including the frame or receiver.
Dott. Pietro Gussalli Beretta, President and CEO of Beretta Holding S.A., announced the plans of Beretta Holding Group to further increase its strong presence in the US, through its recent acquisition of Norma Precision, investing $60 million in a state-of-the art manufacturing and distribution facility for ammunition to be located in Savannah, Georgia.
NSSF®, The Firearm Industry Trade Association, filed suits against the attorneys general of Delaware and New Jersey, challenging recently-enacted “public nuisance” laws in both states that are “specifically designed to evade the judgment of Congress – and the Constitution.”
Jobs, Jobs, Jobs
Want a career focused on conservation, elk, hunting and the outdoors while living in New Mexico? The Rocky Mountain Elk Foundation seeks a regional director to engage and manage volunteer activities, event fundraising and mission granting program oversight in New Mexico.
Kinsey’s is seeking a Sales Representative. The ideal candidate for this position is customer obsessed while being able to balance driving key performance metrics. Additionally, this individual is highly effective at communicating via phone, email and text.
Newsstand, Radio & TV
The holiday and year-end buying season is here! Is your store planning a year-end blowout or targeted sales to make the most of it? Inside the Nov. issue of Shooting Industry, dealers share how to make the most of promotions and events (while avoiding the “S” word).
Now Shipping
Viridian Weapon Technologies knows that human eyes see green better and is now shipping its E SERIES™ Green Lasers designed for the Sig Sauer® P365XL to improve the pistol’s performance and provide rapid target acquisition.
The introduction of the Citadel Lever action in 357 Mag, 44 Mag and 454 Casul was well received in 2020 with its tactical design. Laying the groundwork for an entirely new category in Legacy Sports International’s already growing product lineup, the CITADEL LEVTAC is expanding further with the release of the LEVER ACTION .410 option.
ALPS OutdoorZ, has developed the ultimate “workstation” for serious waterfowlers. The new Vault Blind Bag is a technical pack developed specifically for hunters pursuing birds in flooded timber and wet blind environments.
Product News
Packed with deer’s favorite grains and loaded with protein and fat, Grainiac® from Antler King® makes an easy meal for any deer that finds it. The apple-flavored attractant block is chock-full of corn, soybeans, black oil sunflower seeds, and peanuts in addition to being infused with molasses for long-range aroma and sweeter taste.
There’s no need to slow down at sundown with X-Vision Optics new XANB55 Hands-Free Deluxe Digital Night Vision Binoculars. With 1-3x magnification, the hands-free binoculars offer full color daytime observation up to 400 yards and up to 200 yards in total darkness.
The Millennium Outdoors L110 and L220 ladder stands are built for the hunt and designed with stealth, stability and silence in mind. The L110 and L220 stands are height adjustable with rigid interlocking ladder sections designed to stack from heights of 7 ft. to 18 ft. (L220) and 8 ft. to 21 ft. (L110).
Federal Ammunition adds paper wad options to select Federal Top Gun lead and steel shotshell loads. This new shotshell offering adds another option to the trusted line of Federal Top Gun shotshells. This new ammunition has been shipping to dealers.
Carry two spare magazines with the new Insurgent Mag Carrier from Versacarry. This dual carry magazine holder can be used as an inside or outside the waistband holster. This Insurgent Mag is Made in the USA.
Lightweight, compact and durable, the Ol’ Man® Assassin Hang On Treestand is the ideal platform to get the job done and securing the advantage when the hunting is up close. Bowhunters will love the Millennium-style ComfortMax seat, designed with a footrest for prolonged sitting while patiently waiting for an opportunity.
SafEarz™ is a simple, affordable way to protect your hearing against unwanted sounds. SafEarz ready-fit earplugs are available with three distinct filter options, Shooter, Everyday, and Toggle.
Powder Valley is pleased to announce the addition of The Blue Bullets as one of the latest additions to our offering of ammunition and reloading components.
Davidson’s is very pleased to announce our latest Exclusives ? the Ruger Mark IV 22/45 Lite with Riton 3Tactix MPRD2 red dot sight. These particular models boast a 4.4", 1/2?28 threaded barrel, ambidextrous manual safety, and a red or purple anodized aluminum upper with custom ventilation cuts.
XTech Tactical is now offering each of its MAG47 line up with a 10/30 option for customers living in or intending to travel to states with magazine capacity restrictions. Presently almost half the population is under unconstitutional magazine restriction laws.
Huk's Brewster casual shoes are light and comfortable, built for life on the water. The Brewsters embrace the time-honored canvas deck-shoe built with modern insoles, outsoles, and designed for a comfortable fit, safe traction and the durability to withstand the elements.
Huk's Women's Journey Pant is designed for the deck and the dock – and they're also great for the market, the café, or a busy day of errands. The pants are crafted from lightweight 90% polyester and 10% Spandex fabric.
Hornady makes reloading quick and easy with the Lock-N-Load® AP™ (Auto-Progressive) system. Set up the Hornady Lock-N-Load AP (Auto-Progressive) system and calibrate for the shooter's specific load, then start filling the ammo cans quickly and reliably. This professional grade system helps let shooters reload hundreds of rounds per hour.
The BlueParrott S650-XT Wireless Headset in Realtree WAV3 Black offers 2-in-1 convertible wireless performance for clear calls with Active Noise Cancellation.
Back by popular demand, the durable and sleek Ammo Can case is back. The Ammo Can Sunglass case is a fully functional miniature ammo can and was designed with a removable foam insert to hold all GATORZ eyewear.
The Elite Combo Holster was designed to either clip onto the pants, or be threaded onto a belt. This holster with mag pouch is built to last - constructed of 1000 denier padded nylon for maximum durability.
Hunting, camping, hiking, boating, hitting the range, and more just got even better with the Savage Arms A22 Takedown rimfire rifle. Opening/connecting with just a 1/4 twist and offering an extremely simple breakdown, this latest member of the A Series family is every outdoor enthusiast’s new go-anywhere rifle.
Alien Gear Holsters® announce the new Swivel Drop Leg extension for the Rapid Force duty holster product line. The new Alien Gear Swivel Drop Leg extension is the latest addition to their growing line of QDS (quick disconnect system) products.
1776 USA has unveiled a revolutionary new ammunition line and Sports South has all products currently available to order.
Now available for the SIG-Sauer P320-XTEN with or without red dot sights. Galco’s Concealable™ 2.0 is a thoroughly modern version of the strongside belt holster. Cut low at the front, the new design accommodates most popular carry-style red dot optics.
1776 USA Lead-Free Sporting Ammunition is an innovative, brand-new product with years of engineering experience supporting it. It is now available through Sports South, the country’s leading family-owned distributor of firearms, ammunition and accessories.
Guns & Ammo Magazine recently announced 30 Super Carry as the winner of 2022 Ammo of the Year. Remington Ammunition offers multiple well received loads for this exciting new cartridge. The company currently offers a 30 Super Carry full metal jacket load in UMC Handgun as well as a jacketed hollow point in High Terminal Performance Handgun.
Hornady Security’s RAPiD® Safe Night Guard® uses RFID, the latest and fastest safe access technology. With it, personal protection is only a swipe away.
Tisas, announced that Lipsey’s® will be their newest Master Distributor. Tisas USA is the exclusive importer for Tisas products including their highly popular 1911’s, PX-9 double stack 9mm’s, and their Fatih .380’s.
Big game hunters know that cold fronts and frosty weather get game moving. Nomad's Cottonwood hunting camo collection is designed to keep hunters warm and comfortable during long sits in frigid temps.
Viridian Weapon Technologies is bringing the wild west and cutting-edge technology together as it introduces E Series™ Red Lasers specifically designed for the Heritage® .22 Single-Action Revolver. Viridian’s iconic laser sight is available now and is the perfect fit for Rough Rider® revolvers from Heritage.
NSSF® is pleased to announce it has awarded the Illinois State Rifle Association Range its Five-Star rating for range excellence. The Five-Star rating is the highest in the NSSF Star Rating System, which evaluates how ranges succeed in the areas of management, shooting sports development, appearance and amenities.
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