Top Story
Vista Outdoor Inc. (NYSE: VSTO) has rejected the unsolicited proposal received on November 22, 2023 from Colt CZ Group SE to combine Colt CZ and Vista Outdoor. In a letter to Colt CZ, acting Vista CEO Gary McArthur cited a number of factors in the decision, including a lack of “adequate details relating to the debt and equity financing contemplated thereby and does not include any binding commitments with respect to such financing.”
Fire-N-the-Hole and Mossy Oak are thrilled to introduce a game-changing addition to the world of compound and crossbow hunting: the Sidewinder Broadhead decorated with the iconic Mossy Oak Country DNA pattern.
Awards & Honors
Smith & Wesson Brands, Inc. accepted this year’s Guns & Ammo ‘2023 Innovator of the Year Award.’ Nominated and voted on by Guns & Ammo editors, contributors, and staff, Smith & Wesson is the recipient of this year’s award.

Celerant Technology has been awarded a Fall 2023 Top Performer Award by SourceForge, the world’s largest software and services review and comparison website. This award honors outstanding companies and products that rank in the top tenth percentile of highly-rated products on SourceForge.
U.S. Acting Secretary of Labor Julie A. Su recognized Sonoran Desert Institute as one of the 859 recipients of the 2023 HIRE Vets Medallion Award during a virtual award ceremony presented by the U.S. Department of Labor.
Consumer Promos
Federal Premium announces its Black Friday Black Pack Bucks Rebate Program. This is a special one-month offer for cash back on 22 LR rimfire bulk packs. Customers can now buy a minimum of two qualifying boxes of Federal 1,100-round Black Pack rimfire ammunition and get $20 back.

Bowtech announces the unveiling of its highly anticipated 2024 Amateur Contingency Program, a revolutionary initiative aimed at recognizing and rewarding the dedication and passion of archery enthusiasts across diverse classes and age ranges.
FN America announces that the company’s Season of Savings holiday rebate program is available now through the end of the year. This holiday season save big on the company’s most popular models like the FN 509 Tactical, FN 509 CC Edge, SCAR 15P and more.
Industry Update
Old Glory Bank is furthering its commitment to small business with the introduction of Liberty Small Business Checking, an account that requires no opening deposit. Liberty Small Business Checking becomes the third checking account from Old Glory Bank to serve small business through its industry best mobile banking.

NIOA Group CEO Robert Nioa said the company’s expansion into the United States Army’s Joint Centre of Excellence for ammunition and weapons demonstrated its commitment to play a key role in armaments supply to the US Army and its allies.
Bear & Son Cutlery announces its partnership with Schooler Outdoor Marketing, extending their presence to the East Coast. This collaboration marks a significant expansion for Bear & Son Cutlery, renowned for their four distinguished brands: GATCO Sharpeners, Bear OPS, Bear Edge, and Bear & Son Cutlery.
HeadHunters NW introduces new Company Outplacement Services. This specialized service is designed to support organizations within the industry facing challenges such as employee layoffs, corporate restructuring, and staff downsizing.

Dallas Safari Club (DSC) is aware that some DSC members and exhibitors are receiving emails attempting to sell "DSC Attendee Contact Lists" from groups falsely claiming to be affiliated with DSC. Please delete these emails.
NSSF® revealed that the FBI’s NICS completed 680,671 background checks related to firearms for the week leading up to, and including, “Black Friday,” one of the busiest shopping days of the year. That figure is down slightly from 2022’s total of 711,372 for the same time period. The 2023 total is a 4.3 percent decrease from the 2022 figure.
Orion Wholesale announces the launch of their new dealer website to better serve the needs of their loyal and future customers. Improved navigation, more detailed product specifications help customers determine specific product options based on their requirements.

Burris is pleased to announce that wholesale distributor Big Rock Sports is now offering Burris Optics products through their nation-wide dealer network.
In the continuation of its time-honored Thanksgiving tradition, Nosler expresses immense pride in providing turkeys to its dedicated employees each year. This thoughtful gesture extends employees the choice to enjoy the holiday feast with their families or, in the spirit of giving, contribute the turkey to a worthy charitable cause. Nosler donated a total of 31 turkeys to community outreach organizations across the greater Central Oregon area.
The Fifth Circuit Court of Appeals has issued an order granting a motion by plaintiffs in the battle over the reclassification of frames and receivers to issue the court’s mandate immediately, allowing the case to return to the district court for a new remedy.
NSSF® flatly rejects the Gas-Operated Semi-Automatic Firearms Exclusion (GOSAFE) Act, which would ban the sale of Modern Sporting Rifles (MSRs) and most other semi-automatic rifles. The bill was introduced Thursday by U.S. Sens. Angus King (I-Maine) and Martin Heinrich (D-N.M.).
There have been several emails fraudulently claiming to have and sell the SHOT Show's attendee list. Please beware, they often use the show name, show logo or show organizer name in their signature. These companies have no association with the SHOT Show.
Hornady® is proud to announce they have achieved ISO 9001:2015 certification for Quality Management Systems (QMS) from the Systems Certification Body (SCB) for their ammunition production facility.
Berger proudly announces the appointment of Bob Goalder as Export Sales and Compliance Manager. Goalder will head the Berger international sales efforts, while ensuring all federal, state, and local government requirements are met.
Outdoor Stewards of Conservation Foundation (OSCF) has flipped the script on Giving Tuesday. While most non-profit organizations are asking for your donations on Giving Tuesday, OSCF disrupts that model and gives the outdoor industry the gift of free research.
Viridian is pleased to announce they have partnered with Maschmedt and Associates for sales representation in the 13 Mountain and Western states. This is Maschmedt's second stint representing Viridian. They formerly represented Viridian in the mid 2010's.
Jobs, Jobs, Jobs
Wolfe Publishing Company is seeking to hire an advertising sales representative. The position is for both print and digital advertising sales in their three magazines and across their websites,,, and
Newsstand, Radio & TV
Gold Tip® announces the launch of a new podcast hosted by world-champion professional archer and passionate hunter Tim Gillingham. Titled “Archery Ops with Tim Gillingham,” the podcast is devoted to all things archery and is available now on all streaming services including Spotify, Apple and YouTube.
Product News
Giving the gift of a Bond Arms handgun for Christmas this season ensures a gift that’s exactly the right size. Bond Arms Handguns check all the boxes, whether it’s intended for self-defense, days at the range, a camp handgun, or simply an addition to a firearm collection.
MasterPiece Arms (MPA) is proud to announce its addition of the FX Crown to their line of Matrix Air Professional Chassis. It’s built for stability and precision. It’s heavy, robust, and well-balanced with no compromises.
After years of waiting, the Beretta Tomcat is finally getting the custom attention it deserves. Langdon Tactical Technology (LTT) has released their version of the legendary Beretta Tomcat, Beretta’s 32 ACP tilting barrel pocket pistol.
iRayUSA, the United States Distributor of InfiRay Outdoor thermal optics, introduces a new thermal rifle scope model, the BOLT SE 25mm (TL25SE), with availability exclusively through Sports South, Inc. through March of 2024.
American Buffalo Knife and Tool Co. is expanding its Elite line of knives with the new Kanbo Folder, a high-quality option ideal for everyday carry with its slim profile. This executive folder features a D2 satin-finished blade, ball bearing pivot and black contoured G10 handle.
The new release of a Midknight Edition Fixed Blade & Tumbler Set is the best of both worlds.
Walther Arms, Inc. announces the launch of their steel frame PDP Match, in addition to their recently launched polymer frame. The precision-machined steel frame guarantees the PDP Match's ability to endure the harshest conditions, while shattering performance boundaries and securing superior results.
Millennium Sportsline is thrilled to present its latest innovation, the STADIUM SEAT, designed to revolutionize how sports fans, school supporters, and event enthusiasts experience the thrill of the game while enjoying the utmost comfort and support.
Mission First Tactical (MFT) announces they have added Dark Lagoon as a color option to their Achro™ line. These versatile, everyday-carry bags and packs offer a discreet firearm storage system.
Throom Targets is excited to announce that their products are now available online at Tractor Supply at
X-Vision Optics, a night vision and thermal optics brand, is excited to announce its partnership with H&G Outdoors, representing the midwestern and western territory of the United States.
Absolutely Ridiculous Innovation for Athletes (ARiA) announces an exciting partnership with Mossy Oak. Together, they introduce the all-new Sliding Mitt, the first in a series of products presented in Mossy Oak's iconic Original Bottomland pattern. This innovative sports gear will be available for $85 exclusively on the ARiA website, beginning December 1.
For the second time this year, a prominent publication has named the Wilson Combat NULA Model 20, featuring an AG Composites Privateer composite stock, as its best new rifle of 2023. This time it’s Ballistic magazine.
The new MAAR Cleaver Flipper Knife consists of a folding cleaver blade capable of tasks large and small. At 3.5 inches, this blade is made from D2 steel, a tool capable of long-term use crafted for exceptional durability. It’s finished in a black oxide stone wash, so it can be discreet when necessary.
NEXTORCH Industries announces the P86 1600lm Flashlight with 120db Electronic Whistle, offering sound and light in one. The powerful 1600 lumen P86 offers simple operation with its independent switch design and state-of-the-art texture enhanced metal buttons.
Perfect for any season, the rechargeable THAW Heated Stadium Seat features multiple heating modes, ranging from a high setting lasting seven hours to a low setting that lasts 16 hours.
HEVI-Shot is proud to release a new product line addition to its HEVI-Hammer Waterfowl load lineup. The new option is a 12-gauge, 1 1/2-ounce, 3 1/2-inch, shot size No. 2 load set at a muzzle velocity of 1,500 feet-per-second (fps).
Camfour expands their exclusives line with a new NAA Pug – The Duke. This exciting new revolver from NAA features a black frame and barrel, stainless bull cylinder and cylinder pin, pearl grips, and ‘The Duke’ engraving.
This year, Barnett Outdoors® has introduced many new items, including crossbows, lighted nocks, and slingshots, all designed to enhance the outdoor experience for hunters of all ages. However, adults are not the only ones getting exciting new toys. New for 2023, Barnett is excited to introduce the Phantum Toy Crossbow line.
A general-purpose hybrid design that combines the best elements of leather and synthetic, the Switchback™ is fully ambidextrous and can be carried in the strongside or crossdraw positions. It is now available for the Ruger Super Wrangler.
Effective immediately, Century Arms is announcing the removal of all MAP on their portfolio of imported AKs. This removal of MAP will apply to all SKUs of imported AK with the exception of the AES10-B2 and the PSL rifle which are unique from the standard AK design.
Walther Arms announces the launch of the all-new polymer frame PDP Match into the 9mm performance duty pistol product line. Equipped with a dynamic performance trigger, 18-round capacity magazine, 5-inch barrel, and a sleek, full-size polymer frame ensures success from every shot.
Smith & Wesson Brands, Inc. announces the release of its latest Spec Series Kit with the new Performance Center M&P9 Metal M2.0. Upgraded features include a built-in Faxon compensator, custom lightening cuts in the slide, an enhanced sear, suppressor height sights, and a sharp OD Green Cerakote finish.
Viridian Weapon Technologies announces an exciting and exclusive pistol bundle with industry titans Springfield Armory and Sportsman’s Warehouse. Viridian’s portion of the bundle includes the brand new RFX11 Green Dot Reflex sight and the never-before-seen Custom CTL tactical light built specifically for the Springfield Armory Hellcat Pro. The pistol + optic + light bundle is now available exclusively from Sportsman’s Warehouse, both in store and online.
Bear Edge introduces their new assisted opener Brisk 2.0 Zytel Knife, a dependable knife capable of achieving a wide range of tasks. Bear Edge designed the Brisk 2.0 with a 440 stainless steel blade and a thumb stud for effortless one-handed deployment of the 3 1/2-inch drop point blade.
Galco's High Ready™ chest holster system is the latest in an expanding line of torso-worn hunting and outdoor holsters, and is now available for the Ruger Alaskan. The High Ready is ideal for comfortably carrying a large-frame revolver when hunting, fishing, camping or hiking in bear country.
ReKoile Outdoors and Mossy Oak will be bringing to life a new hunting dog vest in the iconic Original Bottomland camouflage pattern. The 5MM Sure Fit Dog Vest is set to enhance and improve the dog hunting experience, combining cutting-edge design with top-tier materials to ensure both comfort and protection for your four-legged hunting companion.
NSSF® is expanding incentives to target-shooting ranges, firearm training instructors and other partners offering its First Shots® program. This new comprehensive support system for First Shots hosts provides many benefits, including being able to recover startup costs and build program momentum.
QuietKat announces its participation in the upcoming Expo Defensa, set to take place in Bogotá, Colombia, next week. This prestigious event, renowned for its focus on defense and security technology, provides an excellent platform for QuietKat to meet with interested parties about their state-of-the-art e-Bikes, which are revolutionizing mobility in challenging environments.
The Archery Trade Association announces that the ATA’s Big Buck Tags coupon book will be returning to the ATA Show this year in St. Louis. They’re also introducing a Super Deal Pass with a minimum value of $150.
Al’s Goldfish Lure Company will be exhibiting at the St. Paul Ice Fishing and Winter Sports Show in St. Paul, Minnesota from December 1-3, 2023. This event takes place at the RiverCentre located at 175 Kellogg Blvd.
Camfour will be hosting their 2024 dealer show at the Mohegan Sun Resort & Casino in Uncasville, CT on January 7th & 8th, 2024.
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