FRIDAY, AUGUST 21, 2026   |   SUBSCRIBE    ARCHIVES

EDITOR'S NOTE

Today's edition of The Dealer Wire is split into two: the morning edition you are reading now, and an afternoon edition that you will receive closer to noon Eastern Time. The split editions are due to the large volume of releases appearing today.

CONSUMER PROMOS

Remington Ammunition announced two rebate promotions offering waterfowl hunters $2.50 to $5 per box on qualifying shotshell ammunition through December 31, 2026. The "Earn Your Limit" and "Built For The Blind" rebates apply to products including Duck Club Steel, Sportsman Hi-Speed Steel, Nitro-Steel, and Hypersonic Steel.

DEALER PROGRAMS

C&H Precision announced seven new Midwest Shooting Center dealer locations across Pennsylvania, Michigan, Indiana, and Ohio, offering customers access to C&H optics and accessories with professional installation and training at facilities featuring indoor and outdoor ranges.

INDUSTRY UPDATE

Following a federal court ruling in Silencer Shop v. ATF that portions of the National Firearms Act are unconstitutional, NSSF provides guidance on NFA transfers for silencers, short-barrel rifles, and short-barrel shotguns. The injunction applies only to named plaintiffs and members of specific organizations, with significant limitations regarding interstate commerce and state law compliance.

CCW Safe announced Steve Blackford as Vice President of Marketing and Ecommerce. Blackford brings 13 years of experience from LifeLock, where he helped build identity theft protection into a household name. He will lead brand strategy, demand generation, and member acquisition for the self-defense legal services company.

Southwick Associates released its third-quarter 2026 Hunting & Shooting Market Pulse, a quarterly subscription newsletter providing market intelligence to industry leaders. The report highlights economic pressures affecting hunters and shooters, NICS trends, and retail shifts, with NSSF members receiving a 15% discount on subscriptions.

Assistant Attorney General Harmeet Dhillon is confirmed as a speaker for the 41st annual Gun Rights Policy Conference (GRPC) 2026, scheduled for September 25-27 in Dallas. The event, co-hosted by the Second Amendment Foundation and Citizens Committee for the Right to Keep and Bear Arms, features numerous Second Amendment advocates, legal experts, and media personalities.

The Second Amendment Foundation, National Rifle Association, and Firearms Policy Coalition filed a lawsuit challenging New York's law banning Glock and Glock-style handguns. The law makes selling or transferring these firearms a felony punishable by up to seven years in prison, claiming the cruciform trigger bar makes them convertible to machineguns.

Gearfire has launched GPOS, a cloud-based point of sale system designed for independent firearms, archery, and outdoor sports retailers. Starting at $149 per month, GPOS offers same-day setup, built-in ATF compliance through FastBound integration, and access to a Master Product Catalog of over 150,000 items.

Source Outdoor Group has been appointed Agency of Record for Vertx, the premium tactical apparel and gear brand. The partnership will handle strategic public relations, media outreach, and product launch communications for Vertx across law enforcement, tactical, and consumer markets.

ShotPay, a 2A-friendly payments ecosystem, has partnered with the Second Amendment Foundation (SAF) to donate a portion of transaction proceeds to support the organization's legal and educational efforts. ShotPay CEO Joe Fox and SAF Executive Director Adam Kraut announced the partnership, which aims to redirect firearms industry commerce away from institutions opposing Second Amendment rights.

JOBS, JOBS, JOBS

The Rocky Mountain Elk Foundation (RMEF) is hiring a Chief Conservation Officer to lead conservation initiatives and partnerships. The position, based in Missoula, Montana, requires eight-plus years of natural resources experience and five years in senior leadership, with responsibilities including advocacy, governmental affairs, and representing RMEF with federal and state agencies.

Friends of NRA is hiring five Field Representatives across multiple U.S. regions to support fundraising events, volunteer development, and donor relations. Positions cover territories including Alabama, Georgia, South Carolina, Arkansas, Louisiana, Northeast states, Wyoming, Colorado, and California/Nevada.

NEWSSTAND, RADIO & TV

HeadHunters NW Podcast Episode 65 features Trent Marsh of Riton Optics discussing FBI NICS data showing unprecedented multi-year firearm sales decline and exploring millennial leadership, marketing strategies, and AI's role in the firearms industry with host Shaylene Keiner.

Hook & Barrel Magazine features UFC legend Dan "Hendo" Henderson on its September/October 2026 cover. The issue explores Henderson's fighting career and mindset, alongside content on archery gear, long-range shooting, trout fishing in Taos, and rifle-crossbow evolution.

Major League Fishing's Starlink Team Series Bass Pro Shops Patriot Cup streams live on GAME & FISH TV from Charles County, Maryland, August 16-21, 2026. Twelve two-man teams of Bass Pro Tour anglers compete for $560,000 in prize money, with live coverage of Knockout Rounds and Championship Round available on multiple streaming platforms.

NOW SHIPPING

Federal Ammunition and Rob Roberts Custom Gunworks collaborated to develop specialized Raptor Steel waterfowl loads, now shipping to dealers nationwide in six options. The loads feature heavy payloads, high pellet counts, and velocities optimized for consistent patterns, with 12 and 20 gauge options priced from $34.99 to $36.99.

PRODUCT NEWS

Benelli unveiled the M2-G1 Tactical, a semi-automatic shotgun featuring an innovative Rear Piston Operated gas system designed for defensive professionals and law enforcement. The platform earned a 4.54/5 "Gold Standard" rating from the National Tactical Officers Association and offers multiple configurations with MSRPs ranging from $1,829 to $2,149.

German Precision Optics (GPO USA) announced the GPO Setback™ Cantilever 3" extension mount designed for compact tactical 30mm riflescopes, allowing up to 3" forward or rearward positioning for optimal eye relief. The precision-machined aircraft-grade aluminum mount retails for $89.99 and is available through authorized dealers and gpo-usa.com.

Sports South, a family-owned distributor operating for over 180 years, has restocked high-demand firearms and ammunition including Smith & Wesson SD9 2.0 Compact, BCM RECCE-16 MCMR, Magtech 300 Blackout, and Glock G17/34 Gen5 magazines available for dealer orders.

Steiner Optics launched the Overwatch Program, providing qualified military, law enforcement, first responders, and corrections personnel special pricing on select products including the 8x30 Military Marine binoculars, T6Xi riflescope, and T1Xi red dot through authorized dealers.

Bear & Son Cutlery has launched the 4-inch Piranha pocket knife series, featuring 440 stainless steel blades and a lockback mechanism. Made in Jacksonville, Alabama, the knife is available in White Smooth Bone and Genuine India Stag Bone™ handle options with an MSRP of $124.99.

WOOX, an Italian-American gunstock manufacturer, announced the Vigilante Beavertail Grip, a premium AR-compatible grip handcrafted from Claro walnut in Italy. CEO Ben Fleming highlighted that WOOX is the first company to offer a Claro walnut AR grip with an engineered-polymer beavertail, featuring laser checkering and ambidextrous design at $99.00 MSRP.

CZ-USA concludes production of three iconic CZ 75 models—the CZ 75 B, CZ 75 BD, and CZ 75 Compact—in 2026, honoring their five-decade legacy. Director of Marketing Chris Sprangers emphasized the pistols' role in establishing CZ's reputation for innovation and exceptional shooting characteristics. Other CZ 75 variants will continue the platform's legacy.

Avian-X has expanded its Power Butt Kicker motion duck decoy lineup to include Mallard Hen, Pintail Drake, and Black Duck species. Each decoy features realistic feeding motion, rechargeable lithium-ion batteries, and dual operating modes providing 12+ or 24+ hours of runtime for waterfowl hunters.

CIVIVI announced the global release of the Elementum Maze, a reimagined folding knife featuring a CNC-machined maze pattern with a ceramic ball in the handle. The knife upgrades the standard Elementum with Nitro-V blade steel, a Rock-Grind pattern finish, and lightweight Lexan and Ultem handle options.

Zanders, a national firearms distributor based in Sparta, Illinois, announced the availability of Beretta's M9A4 Overlanding Series pistol in Nomad Bronze, Lunar, and Clay finishes. The purpose-built handgun features ambidextrous controls, short-reset trigger, interchangeable night sights, and an accessory rail, available through Zanders in 10-, 15-, and 18-round magazine configurations.

WE Knife Co. announced the global release of the WEKNIFE Elementum Flipper Knife WE18062XA Series on August 24th, featuring the company's first CPM MagnaCut steel blade paired with 6AL4V titanium handles machined with a three-dimensional topographic pattern. Available in black and gray finishes with an MSRP of $217.60.

Liberty Safe announced the introduction of Pro Flex interiors across its Colonial, Franklin, Lincoln, and Presidential safe families, offering customers flexible storage configurations and personalization options. The new system includes compatible accessories like jewelry doors, watch winders, and file drawers, allowing safes to adapt to changing storage needs over decades of ownership.

SHOWS

Orchid, the firearms industry's leading FFL technology provider, will showcase its enterprise retail platform at NBS 2026 Fall Semi-Annual Market in Oklahoma City. The demonstrations highlight multi-store capabilities with NetSuite and Epicor ERP integrations, plus multichannel sales through Guns.com, GunBroker, and Gun Made.

Dead Air Silencers will exhibit at the 2026 Nation's Best Sports Fall Semi-Annual Market in Oklahoma City, August 24-27, showcasing suppressor innovations including the Nomad Ti OTB, RXD910Ti, and CT5P. The company will celebrate NBS's 70th Anniversary while highlighting products for hunters, shooters, and law enforcement professionals.

SHIELD Sights, a leading manufacturer of compact pistol optics, will exhibit at the 2026 NBS Fall Semi-Annual Market in Oklahoma City from August 25-27. The company will showcase their OMSsc and OMSx red dot sights at booth #1441.

T/C Arms will exhibit at the Nation's Best Sports Fall Market in Oklahoma City, August 24–27, 2026, showcasing the new ENCORE FireStick™ Muzzleloader and expanding T/C Arms lineup. Dealers are invited to visit Booth #1938 to see the latest firearms, accessories, and innovations from the newly reestablished company.

AGM Global Vision will exhibit at Nation's Best Sports Fall Semi-Annual Market, August 24–27, 2026, at Booth 1039. The company will showcase thermal imaging, night vision, and digital optics for hunting, ranch management, and professional applications, with team members Andrew Becker, Justin Poole, Nick Noyes, and Austin McCord available to discuss products and dealer programs.

Blue Force Gear will exhibit at the 2026 NBS Fall Semi-Annual Market in Oklahoma City, showcasing innovative tactical equipment including the ISH Integrated Stealth Harness, MARCO HR marking light technology, and DRYOUT moisture-removal technology designed to reduce bulk and improve operational efficiency.

Don’t look now but antigun billionaire Michael Bloomberg’s The Smoking Gun is in tears over suppressor export reforms that President Donald Trump’s State and Commerce Department finalized. It’s a pretty good tell that things are headed in the right direction when the gun control organization Everytown for Gun Safety’s The Smoking Gun, is up in arms over the right to keep and bear arms, or the firearm industry’s ability to compete in the international marketplace.

The Smoking Gun is Everytown for Gun Safety’s attempt to portray themselves as the exposé of the firearm industry and Everytown’s attempts to smear firearm manufacturers as the cause of criminal misuse of firearms. In other words, it’s gun control propaganda masquerading as press. As expected with propaganda, it’s an offering of half-truths and outright narrative fabrications into the gun control echo chamber.

The latest in these hoplophobic plots is Greg Lickenbrock’s attempt to deride the transfer of export licensing for firearm silencers, or suppressors, to the Commerce Department from the State Department, finishing the U.S. Munitions List to Commerce Control List (USML to CCL) transition, a process that the first Trump administration continued in 2020, after the Obama administration derailed it for the firearm industry, and no others, after testifying to Congress they would complete the firearm industry export before the end of its term. Why? To appease gun control groups, like Everytown.

This is the same Lickenbrock that NSSF exposed as the latest gun control “Fudd.” That is, he was once a “gun guy” — an inconsequential gun writer — but he’s suddenly seen the error of his ways and is paying penance by chest-thumping all things gun control. He was also part of Everytown’s “Train Smart” firearm owner safety program, which NSSF exposed as an oxymoron since Everytown thinks guns are inherently evil and should be banned. It’s kind of like a vegan guide to Texas barbecue … or James Talarico for Texas.

Lickenbrock’s hot take on suppressor exports is just what you’d expect. It’s a lot of hot air.

Gun Control Smoke and Mirrors

First, Lickenbrock asserts that the Commerce Department will have oversight of military firearm exports. This is patently false, proving his ignorance of the topic. Export licensing of suppressors for military firearms, such as full automatic, does not transition to the Commerce Department. Those suppressors stay controlled by State Department. Commerce will control export of commercial dual use suppressors.

The transition will not reduce vetting of license applications because every suppressor license application received by Commerce Department’s Bureau of Industry and Security (BIS) will be staffed for interagency review by the State Department, just as every firearm license application has been handled for the past six years. Again, Lickenbrock and The Smoking Gun just don’t know what they are talking about.

Criminal Obfuscation

Lickenbrock’s misfires aren’t just those. He also claims that streamlining commercial suppressor exports will incite crime in foreign nations. That’s fear-mongering. The transition of commercial dual use suppressors to BIS will not have a negative impact on public safety in other countries. First, if an item is illegal for import into a country, neither the State Department’s Directorate of Defense Trade Controls (DDTC) nor BIS will approve an export license to that country. Second, many countries have allowed the legal sale and use of suppressors for decades, without any resulting surge in criminal activity or risks to public safety.

Lickenbrock’s reference to the 2020 transition of firearm export control from State Department to Commerce Department resulting in a surge in gun violence overseas is simply not true. Aside from illegal uses of legally exported firearms misused with tragic results, the vast majority of legally exported firearms are used as authorized for legitimate hunting and sporting purposes, or for use by allied partner country government and law enforcement agencies.

The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) National Firearms Commerce and Trafficking Assessment (NFCTA): Crime Guns – Volume Two, PART IV:  Crime Guns Recovered Outside the United States and Traced by Law Enforcement, published January 2023 should shame Lickenbrock. The report states, “These recovered and traced crime guns represent less than 1% of the total (2,793,002) firearms lawfully exported out of the U.S. between 2016 and 2020.”

Lickenbrock needs to unclutch the pearls and stop hyperventilating. This rule change doesn’t alter laws in other countries. If suppressors are legal in those countries, they’re still legal. If they’re not, they’re not. This rule change only eliminated artificial barriers that Everytown praised when the Biden administration put them in place to hobble the firearm industry.

He, and Everytown know this. They attempt to pass off the Biden administration’s Interim Final Rule (IFR) published in April 2024 as a panacea to fixing crime across the globe. The 2024 IFR did nothing to promote U.S. national security or foreign policy interests. It was plainly and undeniably meant to harm the U.S. firearm industry, undercut legitimate business including with close partner countries such as NATO and Wassenaar and open the door to less scrupulous foreign manufacturers to supply unvetted parties with firearms without the rigorous review such export received via the U.S. export control process.

In other words, when vetted U.S. manufacturers were cut out of the market, shady international players moved in, without near the oversight required by U.S. exporters.

Military-Grade Propaganda

Lickenbrock blithely claims that the Biden’s bidding of the gun control lobby kept suppressors from being used against U.S. forces in Iraq and Afghanistan. That’s not naivety. That’s ignorance. The Biden administration abandoned upwards of $7 billion in weapons and equipment to the Taliban during the disastrous and botched withdrawal, including 600,000 weapons. Some of those small arms were reportedly smuggled to Hamas terrorists and used in the Oct. 7, 2023, terror attacks in Israel that claimed the lives of 1,200, including babies.

Lickenbrock is foolish in his attempt to make it appear that U.S. suppressor manufacturers are the only ones making these devices in the world. Suppressors are manufactured in many countries, most particularly in China. And we know Chinese export controls are not of the standard of U.S. and partner countries. U.S. soldiers would and have faced enemies equipped with suppressors regardless of a U.S. ban on export commercial sales.

The bottom line is that commercial use of suppressors in the United States has grown significantly in the last decade, following what has been true in many other countries.  Suppressors are commonly used in many countries as the polite and proven method to reduce noise pollution.

Lickenbrock’s complains that “Neither of the new silencer rules mentions, or even attempts to assess, any potential impacts on the safety of civilians or military personnel through the unlawful use of these devices.” First, he again shows his ignorance because crime and instability are factored into the interagency review of all licensees. Second, since suppressors are already widely available in these foreign markets, the potential impact on safety of civilians and military personnel due to unlawful use is already well known. Those nations make their own laws based upon their own assessments. This finalization of shifting commercial suppressor export oversight from the State Department to Commerce Department doesn’t tell those destination countries how to write their own laws. It only tells U.S. exporters that artificial barriers designed to decimate their business no longer apply.

The only things smoking here are Lickenbrock’s ears after he gets caught peddling gun control lies.

– Larry Keane

Larry Keane is SVP for Government and Public Affairs, Assistant Secretary and General Counsel of the National Shooting Sports Foundation.

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