FRIDAY, DECEMBER 13, 2024   |   SUBSCRIBE

Editor's Note
 
The Outdoor Wire Digital Network will begin its annual holiday break on Friday, December 20, which will be our final day of publication for 2024. If you have news that you want to run in The Dealer Wire prior to the end of the year, we ask that you get it in to us by noon on Thursday, Dec. 19.
Archery
 
Easton announced the all-new 5MM FMJ MAX, a groundbreaking addition to its renowned Full Metal Jacket Arrow lineup. Designed on a brand new platform to deliver the ultimate blend of higher velocity and FOC accuracy, the FMJ MAX takes archery’s flagship arrows to a whole new level.

Bowtech Archery announces its flagship bow for 2025, the Proven 34. This new 34” axle-to-axle platform is designed for serious hunters, combining unmatched stability with Bowtech’s renowned tuneability technologies.

These new products are designed to meet the needs of modern archers, with a focus on customization, comfort, and performance. Click here to be one of the first to offer these products to your consumers!

Prime Archery®, by G5® Outdoors, introduces the all-new 2025 Prime RVX+ bow. The updated Prime RVX+ features new low profile limb pockets, and a sleek riser design, provides a narrower platform for the hunter, while reducing weight.

Prime Archery®, by G5® Outdoors, introduces the all-new 2025 Prime FORM bow. The Prime FORM uses Advanced Structures Technology (AST), which now allows Prime to use carbon where it is needed, and aluminum where aluminum is needed.

Awards & Honors
 
X-Vision Optics is thrilled to announce that its Impact 350 Thermal Scope has been honored with the prestigious Best New Thermal Sight award by Outdoor Life, a leading authority in outdoor gear and technology reviews.

Nosler® announces that its Whitetail Country™ line of ammunition has been honored with the Best New Ammunition award at the prestigious Big Rock Sports Outdoor Expo held in Toronto, Canada.

ZeroTech Optics LLC announced its nomination for Emerging Brand of the Year at the 2025 Gundies Awards. The nomination underscores ZeroTech Optics’ rapid rise as a trusted brand providing quality, affordable optics for hunters, competitive shooters, and tactical professionals.

X-Vision Optics announces that its cutting-edge Flex 2 Thermal Reflex Sight has been named the Best Thermal Reflex Sight of 2024 by Outdoor Life, a trusted authority on gear and innovations in the outdoor industry.
Consumer Promos
 
Winchester announces that for a limited time consumers can earn $5.00 back for each box of Winchester Xpert Waterfowl loads purchased and earn $7.00 back for each box of Winchester Blind Side 2 and Drylok loads purchased. Total maximum rebate amount is $150.00 per household. The offer is valid on qualifying purchases made between December 1, 2024 – January 18, 2025.

Browning Ammunition announces that, for a limited time, consumers can earn $5.00 back for each box of eligible Browning waterfowl loads purchased. Total maximum rebate amount is $150.00 per household. The offer is valid on qualifying purchases made between December 1, 2024 – January 18, 2025.

Fishing
 
This Christmas, give the freshwater fishing enthusiast the gift of comfort and performance with Millennium Marine’s top-of-the-line products. Millennium Marine products are renowned for their durability, innovation, and angler-focused design, making them the perfect addition to any boat for a more enjoyable fishing experience.
Industry Update
 
The Second Amendment Foundation (SAF) has filed an amicus brief with the U.S. Ninth Circuit Court of Appeals in San Francisco supporting the defendant in a Montana case which challenges the federal gun-free school zones law. The case is known as United States of America v. Gabriel Cowan Metcalf.

Firearms Legal Protection reinforces its commitment to providing members with reliable protection in self-defense situations. Membership offers peace of mind, knowing they are fully supported by experienced self-defense attorneys, available 24/7 in case of emergencies.

Firearms Policy Coalition (FPC) announced that it has filed a combined brief opposing Oregon’s motion to dismiss and motion in the alternative in support of summary judgment in its challenge to the State’s HB 2005 ban on constitutionally protected self-manufactured arms. The filing in Montgomery v. Rosenblum can be viewed at firearmspolicy.org/montgomery.

Silencer Central applauds the official position on suppressors from the American Academy of Otolaryngology-Head and Neck Surgery (AAO-HNS/F). The position supports the use of suppressors as vital hearing-protection equipment for shooters.

Firearms Legal Protection is offering businesses a unique opportunity to increase their revenue while providing an invaluable service to their students. As a trusted partner, you can now offer Firearms Legal Protection to your customers and students, ensuring they have access to uncapped attorney fees and legal defense in self-defense cases involving a legal weapon.

The Murray Road Agency announces the addition of its second office location. The new office in Anoka, Minn. complements the company’s Charleston, South Carolina headquarters in several capacities.

In the next week, the U.S. House of Representatives could consider the EXPLORE Act, an outdoor recreation package that would, among other things, provide for more recreational shooting opportunities on federal lands. Call your U.S. Representative at (202) 225-3121 and ask that they request a floor vote on this important industry priority before the close of the 118th Congress.

Celerant Technology has promoted Michele Salerno to Chief Growth Officer. Salerno will spearhead the company's expansion initiatives in this newly created position. The Chief Growth Officer role combines strategic partnership development, market expansion, and revenue acceleration to drive sustainable business growth.

Gun Owners of America announced its support for a lawsuit brought forth by Slide Fire Solutions against the U.S. government, which challenges the 2018 ban and unconstitutional confiscation of bump stocks under the Takings Clause of the Fifth Amendment.

PSQ Holdings, Inc. (NYSE: PSQH) announces a partnership between Credova, PublicSquare’s leading Buy Now, Pay Later (BNPL) solution for the firearms industry, and GunBroker.com. This collaboration introduces cutting-edge technology to the GunBroker platform, empowering firearm sellers to achieve greater growth while providing consumers with a secure and private financing experience.

Gun Owners of America announced its support for a lawsuit brought forth by Slide Fire Solutions against the U.S. government, which challenges the 2018 ban and unconstitutional confiscation of bump stocks under the Takings Clause of the Fifth Amendment.

NSSF® denounces the coordinated “lawfare” effort by Democratic state attorneys general to abuse the judicial system through frivolous claims against a firearm manufacturer. New Jersey Attorney General Matt Platkin, joined by Minnesota’s Attorney General Keith Ellison along with 13 other states and the District of Columbia, are coordinating and repeating the unfounded claims against GLOCK, Inc., filed by the City of Chicago, which wrongfully colluded with the Biden-Harris White House Office of Gun Violence Prevention and the gun control group Everytown for Gun Safety.

At 4473 Cloud, we speak to FFLs of all sizes from coast to coast daily. There are a few common questions that seem to repeat themselves. They are great questions, and clearly, the repeatability means they are on the minds of FFLs, and with good reason.

Firearms Policy Coalition (FPC) announced that attorneys for the organization have filed a brief with the Washington Supreme Court in support of parties challenging the State’s unconstitutional ban on magazines that can hold more than 10 rounds. FPC’s brief for State of Washington v. Gator’s Custom Guns, et al. can be viewed at FPCLaw.org.

NSSF® and its Project ChildSafe® program announced the launch of "Project ChildSafe Louisville” in collaboration with Kentucky Attorney General Russell Coleman, Mayor Craig Greenberg, the Louisville Metro Police Department and various state and city leaders and local organizations.
Jobs, Jobs, Jobs
 
Camfour is seeking high-performing Sales Representatives to join our team. We seek individuals with a hunter mentality motivated by an unlimited commission potential capped only by your drive and desire to succeed. In this role, you will work from home, building strong relationships with independent retailers.

FN America, LLC is seeking a Vice President, Commercial Products to be responsible for driving the strategic direction and execution of the company’s commercial product portfolio within the firearms industry.
Newsstand, Radio & TV
 
Keith Berry, co-owner of 51Fifty Rifles, recently appeared on an episode of the HeadHunters NW podcast, hosted by Shaylene. During the conversation, Berry shared the unconventional story of launching his firearms business, his unwavering dedication to American-made quality, and his commitment to supporting veterans and first responders through impactful charitable efforts.

Outdoor Channel announces significant growth in viewership year-over-year comparing Q4 2024 to Q4 2023*. Reflecting the strong connection the network has cultivated with its dedicated audience, the network experienced robust increases across three key extended dayparts—Monday, Friday, and Saturday evenings between 7 p.m. and 2 a.m.

The December issue of Firearms News features an exclusive review of the German Sport Guns GSG-9 pistol from American Tactical, Inc. by Vincent L. DeNiro, Editor-in-Chief. The issue is now available at newsstands, including Walmart, Barnes & Noble, and other major book retailers.

The December issue of Shooting Industry presents a first look at the 2025 New Business Year, and how dealers can stay top of mind — and boost profits — through the year-end buying season. To support this effort, SI’s giant 2025 New Product Showcase puts over 100 products launching from more than 60 brands front and center.
Now Shipping
 
European American Armory Corp (EAA) is now shipping the Girsan Regard MC X, the latest iteration of their bestselling Regard MC handgun. The Regard MC X introduces exciting new features that are drawing attention from firearms enthusiasts and industry insiders.

KRISS USA announces that the highly anticipated KRISS Vector Gen 3 is now shipping to authorized dealers across the country. This latest iteration introduces user-focused enhancements with improved ergonomics, customization, and overall performance.
Product News
 
Silencer Shop introduces the exclusive Otter Creek Labs Infinity 7.62 suppressor in two finishes: Black and Flat Dark Earth (FDE). The 3D printed Infinity delivers exceptional sound reduction across a variety of firearms, from 5.56 AR15s to magnum-caliber bolt actions and everything in between.

DeSantis Gunhide® introduces new holster fits, the Thumb Break Scabbard™ and Speed Scabbard®, for the Springfield Echelon 4.0C with or without a mounted red dot sight.

FALCO® Holsters announces the introduction of their Multifit category of universal leather holsters with four new designs. Accommodating full-size, compact, sub-compact, micro-compact, 1911, J-frame revolvers, J-frame no hammer revolvers, K-frame revolvers, and L-frame revolvers, each holster model is crafted to offer versatile and reliable carry options for multiple handgun sizes.

Camfour announces the addition of Kimber to their vendor lineup. The addition of Kimber will help Camfour increase their vendor and product selection for a broader firearm assortment to further support their customer base.

Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI) has announced the commercial release of three M&P15 SBR models. Models 13622 and 13623 are equipped with a B5 Systems grip and SOPMOD stock, while model 13493 features a Magpul® MOE® grip and adjustable stock.

Viridian Weapon Technologies announces two cutting-edge accessories designed specifically for Ruger’s just-launched RXM: the Viridian CTL Custom and C5L Custom. Viridian was among the first to receive early access to the RXM, ensuring these premium products were ready the moment the firearm hit the market.

NEXTORCH North America announces the NEXTORCH TA21 Pocket Carry Tactical Flashlight. The new TA21 is designed and engineered for everyday carry, but built to endure tactical use, providing superior visibility for a multitude of situations including patrol, suspect identification, and crime scene investigation.

Bond Arms® announces the release of the DT47, a striking limited-edition firearm honoring the victory of Donald J. Trump, the 47th Commander in Chief. This collector’s piece celebrates patriotism, craftsmanship, and the American spirit.

Safariland® announces the launch of its new line of external carriers, the EXT™ Carrier System. The EXT line offers improved adjustability, storage, enhanced comfort, and ergonomics, making it the ultimate choice for law enforcement agencies.

DeSantis Gunhide® introduces multiple new holster fits for the new Ruger RXM, with or without a mounted red dot sight, including the SLIM-TUK™, Veiled Partner™ and Mean Streak™.

Langdon Tactical Technology (LTT) announces the addition of the LTT A300 Ultima to our lineup. Starting with the Beretta A300UP—equipped from the factory with the Beretta Patrol forend, fiber optic front sight, and a generously beveled loading port—we enhance it with our signature trigger job.

An excellent companion to the Masterbilt™ holster series, Galco’s SB30 Masterbilt Holster Belt features double rows of stitching and Galco’s flat-back buckle design featuring our Masterbilt logo medallion.

Davidson’s has collaborated with Ruger to launch a new exclusive rifle. The Davidson’s exclusive Ruger Mini-14 Tactical is chambered in 300 AAC Blackout and features the Samson side-folding stock in a matte stainless finish to match the receiver and barrel of the rifle.

TALO Distributors announces a new exclusive from long-time partner Sturm, Ruger & Co., Inc in recognition of their 75th anniversary. The Ruger® LCP® MAX 75th Anniversary with Blued Slide is the newest TALO exclusive with Ruger. Model # 13755 is a limited production special edition that includes a polished black oxide slide with Ruger’s 75th Anniversary logo engraved on the top.

AG Composites takes torture testing to the limits and has made testing by independent YouTubers available, unedited, for you to see in an exciting new video series. In Video No. 2 of the Torture Test Series, independent testers take an AG Composites Visigoth carbon fiber stock into the field and try and destroy it by aggressively running an ATV over it, spinning high-speed doughnuts on the stock as they try and demolish it.

Sturm, Ruger & Company, Inc. (NYSE: RGR) and Magpul Industries introduce the RXM™ 9mm pistol. The striker-fired RXM offers maximum flexibility and customization via a removable stainless steel Fire Control Insert (FCI) set inside an interchangeable Magpul® Enhanced Handgun Grip (EHG™).

Dryshod expands its innovative Evalusion hunting boot series with the introduction of the new Evalusion Max Gusset. With the Evalusion Max Gusset, the world’s lightest waterproof hunting boot is even more comfortable and accommodating for the stealthy hunter and outdoor adventurer.

Celebrate Christmas Texas-style with a Bond Arms® handgun, ensuring a gift that's exactly the right size. This Christmas, give a gift that embodies the spirit of Texas with The Texas Defender. The 3-inch barrels are available chambered in either .45LC / .410 shotshell or .357Mag / .38Spl, making the Texas Defender ready for any situation.

European American Armory Corp has introduced a new addition to its lineup a double-stack 1911 that delivers exceptional performance at 25 yards and an MSRP under $1,000. Now shipping, the Girsan Witness2311® Match (SKU: 395029) a full-size, double-stack 1911 chambered in 9mm.
Shows
 
Al’s Goldfish Lure Company will be exhibiting its full line of U.S.-made fishing lures and accessories at the Wisconsin Ice Fishing Expo, December 13-15 at the EAA Grounds in Oshkosh, Wisc. They will be located in booth #418.

NSSF® announces the 4th Annual Governors’ Forum at SHOT Show® 2025 is shaping up to host several state governors to discuss the importance of the firearm industry to their states, Second Amendment rights of their citizens and their insights to challenges and opportunities ahead for gun rights in the United States.
 
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