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With announcement of the separation of James Debney as President and CEO and Director of the Company for “conduct inconsistent with a non-financial company policy” American Outdoor Brands Corporation’s Board of Directors has named Mark P. Smith and Brian D. Murphy as co-Presidents and co-Chief Executive Officers of American Outdoor Brands, Corp. The company announces it is also proceeding with its previously announced plan to spin-off its outdoor products and accessories business as a tax-free stock dividend to its stockholders in the second half of calendar 2020, creating two independently traded companies. CFO Jeffrey D. Buchanan will continue to serve as lead executive on the coordination and execution of the separation of the two businesses.
Easton rolled out a brand-new concept for archery travel with the introduction of the NEW Bowtruk 4716 bow case. The Bowtruk offers better durability, improved functionality, and a refined aesthetic.
TenPoint is excited to announce the release of a new cocking device: the ACUslide Cocking and De-Cocking System. No more straps, pressing buttons, or losing control. Silently cock your crossbow with a mere 5-pounds of force.

Awards & Honors
It is with great honor that we announce that Legacy Sports International’s CITADEL RSS1 receives the 2020 Shooting Illustrated Golden Bullseye “ Shotgun of the Year “ award.
Sturm, Ruger & Company, Inc. (NYSE: RGR) is very pleased that the new Ruger-57™ pistol received New Product Showcase Awards for Best New Handgun and overall Best New Shooting Sports Product at the Big Rock Sports National Outdoor Expo.
Taurus® is thrilled to announce that the company's new G3 full-size polymer-frame pistol has received the 2019 Editor's Choice Award from On Target magazine.

The Walther Q5 Match Steel Frame was named Full-Size Pistol of the Year by the editors of Ballistic magazine. Ballistic readers themselves confirmed the Editor’s choices by also voting the Q5 Match Steel Frame Full-Size Pistol of the Year.
Kent Cartridge is excited to announce it will be exhibiting at a new location, booth #11048, at SHOT show, January 21 – 24, held at the Sands Expo Center in Las Vegas, NV.
Industry Update
Geissele Automatics is proud to announce their acquisition of the 240LW and 240LWS machine gun technical data package and intellectual property from Barrett Firearms Manufacturing, Inc. Barrett also announced it has entered into a technical support agreement for the 240LW and 240LWS with Geissele.

On January 14, 2019, the Denver based knife company, Outdoor Edge Cutlery Corp. filed a patent infringement complaint in Colorado Federal Court against American Outdoor Brands Corporation for a replaceable razor blade knife that Outdoor Edge President, David Bloch designed and first brought to market in 2013.
Media Lodge’s CEO, Jeff Siegel, announced today the promotion of Christen Everly to the newly created position of President. Media Lodge, the digital leader in outdoor enthusiast marketing, was established in 2014 to connect advertisers with people who enjoy the outdoors.
1791 Gunleather® increased dealer assistance with the addition of RSR Group, Inc as a new distributor. Retailers interested in obtaining 1791 Gunleather products through RSR Group, Inc. can visit

Swanson Russell recently promoted three people: Stuart Adams, Jack Chatelain and Jon Lundeen.
Taurus has announced the upcoming retirement of Chief Executive Officer David Blenker. Blenker has enjoyed a long and notable career with Taurus that has encompassed nearly three decades. The capstone of Blenker's service as CEO of Taurus was his guidance in the relocation of the company's U.S. manufacturing and corporate headquarters to Bainbridge, Georgia
Savage Arms is proud to announce a partnership with Kinsey’s Inc. As Kinsey’s begins expanding its product offering to include firearms, the company will now offer Savage and Stevens firearms to its network of more than 4,500 dealers nationwide.

Celerant Technology announced a partnership with MGE Wholesale, a nationwide distributor of firearms and shooting sport accessories. With Celerant’s integration with MGE, firearm dealers can import products and automatically drop ship orders.
Taurus® announced that it’s Board of Directors has appointed Bret Vorhees as Chief Executive Officer of Taurus Holdings, Inc., which encompasses Taurus USA, Rossi and Heritage Manufacturing product lines.
Springfield Armory® is proud to announce its partnership with a well-established national firearms distributor, MGE Wholesale.
Jobs, Jobs, Jobs
Camfour is actively hiring experienced and successful sales representatives to accelerate its growth. The goals of this position are to increase sales to existing and new dealers.
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SIG SAUER, Inc. is pleased to introduce red dot accuracy right out-of-the box with the P320 RXP Series pistols. The P320 Full-Size, Compact, XFULL, and XCOMPACT RXP pistols combine the latest advancements in reflex optics with a factory installed ROMEO1PRO Reflex Optic.
Product News
All new for 2020, Riton Optics is introducing a new line of optics complete with proprietary, high performance reticles and enhanced features all at the industry’s best value.
The Winchester Air Rifles Model 12 Pump BB Gun makes the perfect first gun for any youth. This new BB Gun produces 350 fps velocities and holds 250-plus BBs.
The newest addition to Federal’s Hydra-Shok Deep lineup is the industry’s first expanding 380 Auto to consistently meet FBI protocol recommendations for penetration (12 inches minimum) through bare gel and through heavy clothing.
CrossBreed® Holsters, manufacturer of premium handcrafted concealed carry holsters since 2005, is pleased to announce the addition of the Micro Reckoning Holster to their product listing.
Wet Okole Hawaii is adding Realtree’s newest waterfowl pattern, Realtree Timber, to its already impressive lineup of quality Realtree automotive seat cover options.
McMillan® Fiberglass Stocks has developed the revolutionary Z-1 stock designed to fit most Remington-type actions and most barrel contours with no factory or user modifications required. Stop by McMillan’s SHOT Show booth, #15545 this week to learn more.
SIG SAUER, Inc. is pleased to announce the availability of the official SIG SAUER 2020 Product Catalog at The SIG SAUER 2020 Product Catalog is a comprehensive review of all SIG SAUER pistols, rifles, ammunition, electro-optics, suppressors, airguns, accessories, and the SIG SAUER Academy including new product releases for 2020.
The new XD-M® Elite from Springfield Armory® represents the pinnacle of performance in factory striker-fired pistols. Taking the polymer platform that broke the mold and incorporating numerous upgrades and improvements, the XD-M® Elite redefines what you should expect from modern, striker-fired firearms.
FN America, LLC is pleased to announce that the popular FN SCAR® 20S long-range, precision rifle, released in 2018, is now available in 6.5 Creedmoor. This new chambering also accompanies new color options for the platform with the rifle now offered in a matte black finish as well as the company’s signature flat dark earth (FDE).
GAMO now introduces the Swarm Maxxim GEN2, available with a more consistent horizontal magazine alignment and open, fiber optic sights. The Swarm Maxxim GEN2 is available in .177 and .22 calibers.
Legacy Sports International is proud to announce the availability of their NEW 2020 Product Catalog. Dealers, if you are interested in learning more about the Legacy Sports line, please do not hesitate to let us know and we will put you in touch with one of our Territory managers that covers your area.
SK is excited to announce the latest addition to its family of .22 LR ammunition: “SK Semi-Auto Rifle”. It’s built to deliver pinpoint accuracy while functioning flawlessly through any 10/22 style firearms, AR’s, 597’s, Model 60’s, and more.
Lapua announces the addition of the 6.5 Creedmoor Large Rifle Primer cartridge cases. The new 6.5 Creedmoor Large Rifle Primer cartridge cases provide an option utilizing a large rifle primer for enhanced performance in inclement weather conditions.
Vihtavuori is now offering a new High Energy Series smokeless powder for the ever-popular Creedmoor cartridge family.
Sightmark is proud to announce select boresights will now be 100% Assembled in the USA for Law Enforcement and GSA sales. Sightmark will offer premium in-chamber laser boresights through the GSA program.
Springfield Armory® is proud to introduce the Ronin™ Operator®, a rugged and reliable 1911 pistol built for a lifetime of service at an MSRP of just $849.
Federal is expanding its Syntech family of products. Federal’s latest offerings include new Practice & Defend Packs and Federal Premium Solid Core featuring Syntech technology.
Savage Arms has partnered with Mossy Oak, the Official Camo of Conservation, to offer three different versions of their new semi-automatic shotgun, Renegauge.
In response to customer requests, German Precision Optics (GPO) USA announces the immediate availability of its popular 8x42 and 10x42 ED binoculars in deep green. Now all ED binoculars, 8x32, 10x32, 8x42 and 10x42 are available in multiple colors.
Rossi is expanding its line of single-shot, break-action shotguns with the introduction of the new Tuffy Turkey. At 26 inches, it is the longest barrel among the Tuffy .410-gauge shotguns.
Walther continues their tradition of superiority with a handgun designed specifically for those who only buy the best and nothing less. This is the ultimate representation of high-class performance in a conceal carry package that just can’t be found anywhere else. The new Walther Q4 Steel Frame.
Taurus® has just released the all-new Taurus Defender 856 revolver. Unlike most compact revolvers, the Defender 856 features a factory-installed front sight post with an integrated tritium vial, allowing for quick sight picture acquisition in the lowest light conditions.
Davidson’s, one of the nation’s top firearms wholesalers, is pleased to announce it has added Barrett Firearms to its vast list of brands carried.
Following the MC1sc™, Mossberg announces the next in its series of feature-rich handguns: the MC2c (compact) 9mm pistol. Five initial offerings will include two frame variants (standard and cross-bolt safety); choice of slide finishes (black DLC-finished or bead-blasted stainless steel); and optional TRUGLO® Tritium Pro™ Night sights.
The SAINT® family from Springfield Armory® is expanding this year, with three all-new SAINT® pistol variants slated for release during Spring 2020 and on display at SHOT Show 2020 in Las Vegas.
Burris® introduces the Eliminator IV 4-16x50 rifle scope with improved features to significantly increase a rifle’s range, accuracy and efficiency out to an impressive 2,000 yards.
All new for 2020, Riton Optics is introducing a new line of optics complete with proprietary, high performance reticles and enhanced features all at the industry’s best value: The Riton Optics Conquer Series.
Berger is excited to expand our Long Range Hybrid Target (LRHT) product line with our new 30 caliber 208 grain and 220 grain bullets with industry leading high Ballistic Coefficients (BC).
Rossi brings back an American classic—the pump-action gallery gun—for 2020. Styled after the original gallery guns of the late 1890s, the Rossi Gallery is a sliding-action pump rifle chambered for .22 LR.
This digital monocular will dramatically outperform any competing model in terms of power. Its zoom system is able to generate a tremendous 5x-40x magnification, which is unprecedented in the Night Vision industry.
MTC Holsters marks its 15th anniversary by introducing a new holster brand into its product lineup. Maker of the industry-leading Crossbreed holsters, MTC Holsters has recently added N82 Holsters and Magna-Arm Gun Mount to its growing brand portfolio.
Savage Arms’ Renegauge has shaken up the shotgun market. The new American-made semiautomatic 12 gauge shotguns will cycle everything from magnum hunting loads to low-brass target shells. What’s the secret? Renegauge’s Dual Regulating Inline Valve (D.R.I.V.) gas system.
Traditions™ is excited to announce the introduction of the NitroFire™ muzzleloader at the 2020 SHOT Show. They’ve partnered with Federal Premium® and Hodgdon® Powder to make muzzleloading safer, more reliable, and more consistent.
Veil Camo is pleased to announce that the company's Wideland™ camo pattern will now be offered on CVA® Cascade™ centerfire bolt-action rifles.
Federal Ammunition recently set out to design a new self-defense load that would provide excellent overall performance from popular carry guns. The result of this effort is one of the most exciting new line of defensive loads to hit the market in years—Federal’s new Punch ammo.
Mossy Oak is inviting SHOT Show attendees to visit #10735 to learn more about MOOSE Media and how the “baked-in distribution” of their creatives make MOOSE totally unique in the media space.
Riton Optics invites each 2020 SHOT Show attendee to stop by booth #428 and SEE THE DIFFERENCE. In addition to a showcase of the all new Riton Optics product line, the company is also hosting a series of interactive and social events in their booth.
SK Ammunition will feature their complete .22 rimfire product line, including new SK Semi-Auto Rifle and Flat Nose Target ammunition, during the 2020 SHOT Show at the Sands Expo Center in Las Vegas, January 21-24.
Hornady® will more than double its footprint at this year’s SHOT Show, making more room for Hornady Security® and moving its SnapSafe® division from the lower level to the main booth. Located in Booth #13140, Hornady® will take over the space formerly occupied by Italian shotgun maker Perazzi.
Viridian Weapon Technologies will be exhibiting the FACT Duty™ Weapon-Mounted Camera (WMC™) at the 2020 Las Vegas Metro Police Department Range Day held on Monday, January 20 in Las Vegas.
Hogue® Incorporated will be exhibiting at the 42nd Annual SHOT Show in Las Vegas. SHOT Show runs from January 21-24 at the Sands Expo and Convention Center. Hogue is showing in booth #15949 and will be showcasing their 2020 new release products.
Federal is introducing its all-new Terminal Ascent—the best hunting bullet ever built within the 98-year history of the company. This new line of all-range ammunition will be on display in Booth No. 14551 at the 2019 SHOT Show, January 21-24 at the Sands Expo Center in Las Vegas, Nevada.
Chattanooga Shooting Supplies (booth #2910) has expanded its booth size for the 2020 SHOT Show. CSSI Exclusives, dealer programs, and package incentives will be available as well as an introduction to their cutting-edge technology.
SIG SAUER, Inc. is pleased to announce further expansion into the hunting category with #SIGHunting, to include a 2020 product line-up geared towards hunters, an expanded presence at SHOT Show 2020
ERGO’S SHOT Show Dealer Sale comes once a year and it’s a big one. From Jan 14th through Jan 30th, all dealers will receive 5% off their entire order. Orders can be placed by phone, at SHOT Show 2020 (booth #16320), or online through the ERGO Dealer Portal.
Primary Arms Optics has revealed their new product lineup ahead of SHOT Show 2020. This year’s releases include updates to existing favorites and new GLx and SLx optics that bring innovative features at a compelling value.
Daniel Defense will be one of the premier exhibitors at the 42nd Annual SHOT Show in Las Vegas. Daniel Defense will be located in Booth #20371 and introducing exciting additions to its AR pistol and SBR line up.
Savage Arms will showcase new guns at the 42nd annual SHOT Show in Las Vegas, January 21—January 24. Details about the new firearms, including Renegauge—the company’s new semiautomatic shotgun—are available at In addition, Savage will be launching several new models and configurations.
Please visit MOOSE Media representatives next week, January 21-24, 2020, at the Sands Expo Center in Las Vegas – top floor, exhibit 10735 – for the 41st Annual SHOT Show.
Sierra® Bullets, with more than 70 years of bullet innovation and precision craftsmanship, will be exhibiting (booths #16334 and #16338) the latest in bullet and cartridge introductions at the 2020 SHOT Show.
Ed Brown Products, Inc. will be taking it on the road again, exhibiting at the 2020 SHOT Show, January 21-24 at the Sands Expo and Convention Center in Las Vegas, Nevada. At booth number #15958, they will be showcasing all of their new products.
Buck Knives, leader in sports cutlery, will be exhibiting new products during Alliance Week at Pro Gun Vegas in Boulder City, Nevada on Jan. 19, 2020.
Lakewood Products® announces their attendance at SHOT Show and the introduction of a new single scoped rifle case, the B141L. Lakewood Products invites retailers, buyers and media to visit SHOT Show booth 1617 to review Lakewood’s exciting line.
Buck Knives, leader in sports cutlery, will be participating in Industry Day at the Range™, the one-day annual event held before SHOT Show that invites media members and buyers to test out industry products.
Traditions™ announces the introduction of the Outfitter G3 series at the 2020 SHOT Show in Las Vegas. Traditions™ has taken the popular Outfitter series and made it even better in 2020. The Outfitter G3 will now be equipped with Traditions™ new Elite XT™ trigger system.
Stop by the Samson booth, #20327, at SHOT for your chance to win our A-TM prize package valued at over $2,000, including: a Ruger® Stainless Steel Mini-14® rifle with our New A-TM folding Stock.
Veil Camo announces its first exhibition appearance at the 2020 SHOT show January 21-24 in Las Vegas. The company will display in booth #10219 on the main level of the Sands Expo Center.
Viridian Weapon Technologies has announced that it will be exhibiting in a new, upgraded booth space at the 2020 SHOT Show in Las Vegas, January 21-24. SHOT Show attendees are invited to visit Viridian in the main exhibit hall in booth 16424.
Innovative firearm manufacturer Taurus will give away three handguns at this year's SHOT show in Las Vegas on January 21, 22, and 23. One winner will be drawn each day from a pool of dealer entries.
Lapua will be attending the 2020 SHOT Show at the Sands Expo in Las Vegas. Dealers are encouraged to stop by booth #11929 to meet the all-new 6.5 Creedmoor Large Rifle Primer Cases and 50 Count Case Boxes.
Rock River Arms will debut several exciting new firearms at the 2020 SHOT Show. Industry members and the media are invited to visit booth #14271 to see the latest defensive, hunting, and competition firearms from RRA.
Wildlife Research Center will be displaying at the 2020 SHOT Show. The company invites all industry members and media to stop by booth #1010 to see the latest in scent system management and game lures from Wildlife Research Center.
MTM Case-Gard is looking forward to presenting its diverse product line to industry members at the 2020 SHOT Show in Las Vegas January 21-24. The company will display at booth #16120 on Level 2 of the Sands Expo Center.
GSM Outdoors looks forward to discussing with industry members the many new products entering the company's brand portfolio at the 2020 SHOT show in Las Vegas January 21-24. GSM and its family of brands will be displaying at booth #11217 on Level 2 of the Sands Expo Center.
Bushnell will introduce multiple new models to its already popular optics lines during the 2020 SHOT Show (Booth No 14551) at the Sands Expo Center in Las Vegas.
Beretta’s redesigned SHOT Show booth has an open floor plan with several redesigned, designated product areas that showcases our new 92X pistol line, new releases for the APX and 92G Elite LTT series, a brand-new over-and-under shotgun designed specifically for sporting clays, and the launch of several new Tikka rifles.
Primos Hunting will showcase multiple new products along with extensions to the brand’s popular lines of decoys, game calls and hunting blinds during the 2020 SHOT Show (Booth No 14551) at the Sands Expo Center in Las Vegas.
RCBS will launch a variety of new products designed to simplify and improve reloading procedures during the 2020 SHOT Show (Booth No 14551), January 21-24 at the Sands Expo in Las Vegas.
Blackhawk and Eagle Industries announced that both brands will host multiple ambassadors along with other special celebrity appearances during the 2020 SHOT Show (Booth No 14551) at the Sands Expo Center in Las Vegas.
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