FRIDAY, MARCH 14, 2025   |   SUBSCRIBE

Archery
Victory Archery™ released its new HLR, the ultimate arrow built for hunters who demand speed and power without sacrificing durability. The .204 small-diameter shaft reduces wind drift for long-range performance and delivers deadly penetration for quick, ethical kills on big game.
Awards & Honors
The Murray Road Agency announces it received the AvantLink 2024 Agency of the Year Award. This award recognizes Murray Road’s exceptional work and commitment to growing the affiliate marketing space and building strong relationships to drive successful campaigns.
In recognition of exceptional sales performance and customer service on behalf of the Benelli USA family of brands, Benelli USA is excited to announce the winners of the 2024 Sales Representative of the Year Awards.

Industry Update
The Sporting Arms and Ammunition Manufacturers’ Institute®, Inc., (SAAMI®) has added a new informational video section to its website, SAAMI.org, for the benefit of its members and other interested viewers.
Attorneys representing the Second Amendment Foundation (SAF) and its partners, in a case challenging the State of Minnesota’s prohibition on licensed concealed carry by young adults ages 18-20, have filed a response brief with the U.S. Supreme Court encouraging the justices to “grant plenary review and set the case for argument.”
The Sporting Arms and Ammunition Manufacturers’ Institute,® Inc., (SAAMI®), announces that Migra Ammunitions and Fierce Firearms have joined SAAMI as Supporting Members. Migra Ammunitions is a manufacturer of shotshell ammunition, headquartered in Charleston, South Carolina, and Fierce Firearms is a manufacturer of firearms and ammunition, headquartered in Redmond, Utah.

United States District Court for Puerto Rico has dismissed Berrios v. Sig Sauer. Police officer Elvis Ramon Green Berrios claimed his P320 service weapon discharged without the trigger being pulled. Mr. Berrios voluntarily withdrew his suit after “admitting in court that his P320 pistol has no defects and does not discharge without a trigger pull.” For three years, SIG says it "has vigorously defended the safety, quality and dependability of their P320 pistol” continuing that Berrios’ admission came after “scientific evidence showing that the P320 cannot fire without a trigger pull and contains no manufacturing defects.” This suit is the eighteenth time SIG has successfully defended the P320 in court.
ATF compliance inspections, or audits, bring a certain level of stress to every FFL when an ATF IOI walks into your store. How high your stress level rises is a direct reflection of how prepared you are as an FFL. Fortunately, thanks to technology, there are solutions available to you that can address both of these drivers of unneeded stress and sleepless nights.
Firearms Policy Coalition (FPC) has asked the United States Supreme Court to hear its Worth v. Jacobson case, agreeing with the State of Minnesota that the Court should take up the State’s petition in order to affirm FPC’s victory below and eliminate unconstitutional age-based bans across the country.

Celerant Technology is expanding its existing integration with Orion Wholesale to include drop shipping capabilities. The drop shipping feature allows customers to place orders that can be shipped directly to their nearest local FFL dealer for pickup.
The Ruffed Grouse Society (RGS) & American Woodcock Society (AWS) have joined the +ONE® Movement, a national mentorship initiative led by NSSF®. As official +ONE Partners, RGS & AWS stand alongside a growing coalition of organizations working to ensure the future of hunting and the shooting sports by introducing new people to safe and responsible participation in these activities.
Smith & Wesson Brands announces that Chad Patrick has been promoted to Vice President of Sales for Smith & Wesson. Chad has spent his entire 22-year career working in the outdoor industry, and has been a key member of the Smith & Wesson sales team for nearly 19 years.

CSG Member Fiocchi of America announces the appointment of Todd Ruff as its new Director of Sales. In this role, Ruff will oversee the company’s sales strategies, strengthen customer relationships, and drive continued growth in the U.S. market.
SAAMI® announces that it has added three new web-based resources to its website. These new resources provide guidance for the consumer to safely deal with firearms, ammunition and smokeless propellants that have been exposed to fire (and the associated extreme temperatures) or to submersion or exposure to water and firefighting agents.
EOTECH announces the opening of their new Tech Center located in Orofino, Idaho. This state-of-the-art workspace will provide research and development, engineering design and sustainment, testing, and prototype capabilities for all EOTECH product categories.
NSSF® is pleased to announce the release of the Black American Gun Owners Report & R3 Communications Toolkit, a groundbreaking resource aimed at helping hunting and shooting sports marketers and advertisers better engage with Black American gun owners.
This session, the Maryland General Assembly is considering two bills that will ban the use of traditional lead ammunition for hunting throughout the state. Contact your Senator and Delegate today and urge them to oppose these bans.
SB 318 maliciously targets responsible, law-abiding firearm retailers and manufacturers with frivolous litigation intended to bankrupt and destroy them. This legislation opens all firearm industry members to “fishing expeditions” under the Unfair Trade Practices Act (UTPA) initiated by politically-motivated advocacy organizations and attorneys. Punitive damage awards for a violation are increased from $300 to a minimum of $250,000 (an 83,000% increase), but only for firearm industry members.
Safe LivinG is excited to announce its stops at Army & Air Force Exchange Service locations across the United States. Safe LivinG will visit Fort Cavazos, TX, Fort Benning, GA, Fort Meade, MD, Fort Campbell, KY and Joint Base Randolph, TX.
Jobs, Jobs, Jobs
GForce Arms is seeking a skilled and detail-oriented Purchasing Agent to join our procurement team. The Purchasing Agent will play a critical role in ensuring the timely acquisition of high-quality materials and components essential to the production of firearms.
TWN Industries, Inc. is seeking a Key Account Manager to drive sales of our Water Transfer Printing process, consumable materials, and equipment. This role will focus on expanding markets, managing key house accounts, and engaging with manufacturers across various industries.
Defiance Machine is growing its team and seeking a skilled Sales & Customer Service Associate to join its headquarters in Columbia Falls, Montana. This new role offers an exciting opportunity for individuals passionate about firearms, customer service, and sales to work within a company known for its commitment to quality and innovation.
Traditions Performance Firearms® is looking for a Product Engineer to join our amazing team! Traditions® provides excellent benefits including affordable medical and dental insurance, paid vacation and holidays, 401K plus company match and product discounts.
Newsstand, Radio & TV
In March, GAME & FISH TV continues to focus on the six outdoor core-based genres that make up its 24-hour schedule, including adventure, lifestyle, hunting, fishing, competitive fishing and shooting sports.
The March issue of Firearms News has arrived, delivering an exceptional lineup of stories that fuse historical firearm insights with modern advancements. Highlighted on the cover is Century Arms’ MB47 Rifle.
Petersen’s HUNTING has released its April/May 2025 Guns & Gear Double Issue. Packed with exclusive content, this 112-page edition – the magazine’s largest and most-anticipated issue of the year – is now available on newsstands or by subscription for just $12 per year.
Streaming live on MLFNOW! on MyOutdoorTV from Anderson, S.C., a field of top pro anglers are competing in the 2025 Major League Fishing (MLF) Tackle Warehouse Invitationals Stop 2 Presented by Suzuki Marine. The three-day tournament, hosted by Visit Anderson features anglers competing for a top prize of up to $115,000.
Now Shipping
HEVI-Shot recently expanded its 28-gauge Magnum Blend and HEVI-18 TSS turkey load options. Hevi-Shot’s two Magnum Blend 28-gauge options are 2 3/4- and 3-inch in No. 5, 6, 7 (combined) tungsten shot. Their four HEVI-18 TSS 28-gauge options are 2 3/4- and 3-inch in both No. 7 and 9 TSS shot. These shotshells are currently being delivered to retailers nationwide.
Federal Ammunition recently launched an all-new shotshell product line: Federal Master Class. This competition-level sporting clay load features a customized Podium wad that extracts peak performance from utilizing Federal’s straight-wall hull. Federal Master Class loads are currently being delivered to retailers nationwide.
Product News
The Comfort Pad from Sticky Holsters offers the best of both worlds for concealed carriers who want the reliable retention of Kydex without sacrificing next-to-skin comfort. Compatible with any Kydex holster, the Comfort Pad is available in three different sizes to achieve the perfect fit.
XTech® Tactical has expanded its line of grip extensions to support the Taurus GX4 and the Springfield Hellcat pistols. All XTech Tactical’s grip extensions are made in Arizona of high impact polymer and offer full hand support. Every extension also comes with a Lifetime Warranty.
DeSantis Gunhide announces a self-locking OWB plain clothes level I Kydex concealment holster, the Quick Safe. Featuring a thumb release, an ejection port lock and adjustable cant, the holster will secure the gun with- or without a weapon light attached.
Whether you’re running and gunning, trolling for trout, or catching a college game, the D-Wedge from ThermaSeat provides the portable support you need for long-lasting comfort. This self-supporting seat boasts the best ergonomic position for extended sitting stints.
The Polara™ from Guncrafter Industries is the cover story of the March 2025 Guns Magazine. The Polara™ is available in both Gov't and Commander size in .45 ACP, 9mm and .38 Super and 9x23 calibers. Each pistol is built by hand and backed by our Lifetime Satisfaction Assurance.
Outdoor Edge has unveiled its latest innovation in multi-functional knives with the RAZOR HTX line of folding and fixed-blade knives. With the new SawSafe feature, this new collection is designed to enhance its legacy models of RAZOR hunting knives.
Tactical Target Systems announces the release of five new shooting targets. These additions include two B27-style targets, an IPSC target, 6-bullseye target, and a big bullseye target—classic designs that shooters know and trust.
Silencer Central announces its partnership with Sportsman’s Warehouse. Through the Delivered by Silencer Central program, Sportsman’s Warehouse customers can now shop online for suppressors, and Silencer Central will handle the fulfillment process.
New for 2025, ESCORT Shotguns releases the BullTac - Mag Fed, a tactical pump-action shotgun for everyone. The BullTac - Mag Fed is available in 12-gauge, 20-gauge, or .410 cal, all with 3-inch chambers.
Viridian Weapon Technologies proudly introduces the E SERIES Laser Sights designed exclusively for the new Taurus GX2. The green laser boasts visibility up to 100 yards in daylight, with over 60 minutes of continuous runtime.
Powder Valley Outdoors announces that MTM Case-Gard’s industry-leading storage solutions are now available for customers looking to organize and protect their shooting gear. The addition of MTM Case-Gard to Powder Valley Outdoors’s lineup further cements its reputation as a one-stop shop for shooting and outdoor gear.
Springfield Armory® announces the release of two new variants of the popular SA-35™ 9mm pistol in Cerakote® Coyote Brown and Tactical Gray, featuring ruggedly durable G10 grips in complementary colors. The Coyote Brown variant will initially be a Lipsey’s distributor-exclusive model for 60 days upon its launch.
ATN Corp announces that one of their latest innovations, the TICO LTV 640x480 is ready to ship. This groundbreaking thermal clip-on device offers a revolutionary upgrade for hunters and observers, transforming any daytime scope into a high-performance thermal sight.
Releasing in 2025, HatsanUSA will offer the Velox PCP semi-auto air pistol in OD Green. Functioning identically to the already popular black and FDE Velox, the new color is an addition that is sure to stand out.
Real Avid makes do-it-yourself gun enthusiasts and professional gunsmiths the masters of attaching hardware with the introduction of the company’s all-new Smart-Torq® Adjustable Limiter.
Ranges
The Wyoming legislature moved to cement their case that the Cowboy State is the premiere destination in the United State for the firearm industry, hunting and shooting sports. Both chambers of the Wyoming legislature moved decisively to allow for the debate, amendment and final passage of authorization to move forward on the Wyoming State Shooting Sports Complex – to be built in Cody, Wyoming.
Shows
NEXTORCH North America announces they will be attending and exhibiting at the 2025 Georgia Tactical Officers Association (GTOA) Annual Training Conference. This annual event will be held Sunday, March 16 to Friday, March 21 in Columbus, Ga.
X-Vision Optics is showcasing its latest innovations at the Wisconsin Open Season Sportsman’s Expo, March 28-30, 2025, at Kalahari Resorts & Conventions in Wisconsin Dells, WI. Stop by Booth #1704 for exclusive product demonstrations, expert insights, and event-only promotions.
From March 14-16, Antler King will be attending the 2025 Minnesota Deer & Turkey Classic (booth #506) in Shakopee. The event will feature more than 150 exhibitors, celebrity appearances, informative seminars, and exclusive contests at the Minnesota’s Canterbury Park.
Wildlife
The Montana Community-Bear Conflict Prevention Efforts Fund will provide up to $1 million to support community-led, non-lethal carnivore conflict prevention tools through the geographic range of grizzly bears in Montana. The application deadline for the first round of funding is March 24.
 
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