Accubow, a virtual archery and bowhunting company, will release five new virtual bows this year. Along with launching new products, their AccuBow application is getting an update.
Burris Optics has built upon the success of the Oracle Rangefinding Bow Sight and incorporated positive consumer feedback for improvements in the overall design to enhance performance, bolster ruggedness and improve ease of use. The Oracle 2 eliminates unknown distances with a built-in IR laser rangefinder that automatically provides the correct aiming point for any distance and shot angle.
AXIS arrows have emerged as the best all-around arrow for bowhunters looking for the most reliable results in taking down big game. The AXIS micro profile reduces friction both in flight and through the animal. That increases downrange speed and penetration going through the target.

Hunting accuracy for shooter confidence is the cornerstone of Easton 6.5 arrows. The 6.5 uses the proprietary Acu-Carbon™ Uniform Spine process. With unprecedented demand, Easton is running the 6.5 arrow production line 24/7 to fill dealer shelves nationwide.
Awards & Honors
Federal Ammunition and sister brand Remington Ammunition announce the “President’s Award” to recognize an industry partner that has gone above and beyond normal business to elevate the hunting and shooting sports through acts of generosity, kindness, and advocacy. Jason Vanderbrink, President of Vista Outdoor Ammunition brands, has announced Reeds Family Outdoor Outfitters as the 2020 recipient of this prestigious award.
NSSF® is pleased to announce that it has awarded a Five-Star rating to CMP Talladega Marksmanship Park. This is the first outdoor range to be awarded a Five-Star Rating under NSSF’s revised star rating system for outdoor ranges.

Specifically designed to provide superior protection and accessibility, the Millennium Marine Spyderlok Rod Transport Rack is the perfect way to transport up to eight rods at one time easily and conveniently.
DPF Shield 4 Arched Mesh Back 1/4 Zip in Realtree Fishing Patterns, available in a variety of Realtree Fishing pattern color options, provides much-needed protection and comfort during sunny weather conditions.
The Plano® Z-Series line features zipperless bags that eliminate the frustrating failures that are common with many traditional zipper bags. Each bag is designed to give you unobstructed, worry-free access to your gear and durable, water-resistant protection. You will never miss a bite fumbling with leaking or stuck zippers.

New at ICast 2020, Plano unveiled the newest addition to the EDGE family - the Plano EDGE 3500. Like its bigger brethren, the EDGE 3500 has all of the standard features of the line but in a smaller and more agile frame.
Industry Update
Beretta is excited to join Sako Ltd. in the celebration of its 100th birthday and the impact that the company and its products have made in the rifle and cartridge marketplaces around the world.
In creation of newly formed Regional Sales Management roles, Buck Knives is pleased to announce Connor Slepikas and Anthony (Tony) Tekansik have joined the company to further strengthen aggressive growth plans. Under Vice President of Sales, Mike Silverberg, Slepikas and Tekansik will remotely oversee sales activities for the Western and Eastern United States and Canada.

The March 2021 NSSF-adjusted NICS figure of 2,044,136 is a decrease of 14.0 percent compared to the March 2020 NSSF-adjusted NICS figure of 2,375,525. For comparison, the unadjusted March 2021 FBI NICS figure 4,645,609 reflects a 25.2 percent increase from the unadjusted FBI NICS figure of 3,709,562 in March 2020.
Remington is proud to announce an expanded lineup of licensee partners to bring fans a wide variety of outdoor lifestyle accessories, gear, gifts and more. These strategic partnerships have been selected to bring to market the high-quality goods that customers demand and are worthy of carrying the legendary Remington brand.
Springfield Armory® is pleased to announce the groundbreaking for a new facility at Geneseo, Ill. The more than 200,000 square foot facility will house manufacturing, research & development, distribution operations, administration and much more, with initial phases expected to open within the year.

Shoot Like A Girl is taking the Home of the Brave Tour to Cabela's in Waco, Texas this weekend, April 10 and 11. The Shoot Like A Girl trailer will be open in front of Cabela’s on Saturday, April 10 from 9 a.m. to 5 p.m. and Sunday, April 11 from 10 a.m. to 4 p.m. Sign in on Sunday ends at 3:30 p.m.
Davidson’s, Inc., one of the nation’s top firearm distributors, is proud to announce that it has been approved by the National Shooting Sports Foundation (NSSF) to become a Patron member.
Celerant Technology announces a new partnership and integration with AmChar Wholesale. The integration seamlessly connects Celerant’s ATF-compliant point of sale, in store kiosks and eCommerce platform with AmChar, enabling dealers to import product catalogs, streamline inventory replenishment, and offer more products in store and online with less effort.
Benelli USA announces the addition of the French gun manufacturer Chapuis to its portfolio of brands offered in the United States. The longtime producer of premium upland shotguns and big-game rifles joins Benelli, Franchi, Stoeger and Uberti USA brands under the Benelli USA umbrella.
Primary Arms Online is proud to announce the hiring of Noelani Eichner as the company’s new Graphic Designer. As part of the Primary Arms creative team, Noelani will be responsible for the Primary Arms graphic content across the Government, Optics, and Retail business groups.
Primary Arms has announced the promotion of Joyce Banda to the role of Vice President of Compliance.
Primary Arms Online has announced the promotion of Jimmy Durham to Senior Manager of Customer Service, Storefront, and FFL Operations.
The National Shooting Sports Foundation® strongly criticized the City of Gary, Ind., effort to revive its lawsuit against firearm manufacturers that seeks to hold members of the firearm industry legally responsible for the harm caused to the city by the actions of criminals who misuse firearms.
Orion Wholesale is pleased to announce a new headquarters facility in the Greater Louisville area just across the Ohio River in southern Indiana. The 130,000 square foot distribution facility and corporate offices are set to open in the fall.
Outdoor Sportsman Group, in conjunction with the National Shooting Sports Foundation® (NSSF®), recently concluded its first annual SHOT Show® New Product Premiere and has donated $102,271 to the foundation’s Project ChildSafe initiative.
Jobs, Jobs, Jobs
Krieghoff International, Inc. is seeking a qualified Account Manager for our Sales Department in the Ottsville, PA office. The Account Manager’s role is to manage daily sales operations for a portfolio of assigned business partners, develop new business opportunities and manage orders and service needs for each account.
Krieghoff International is looking to add a full-time gunsmith to our Ottsville, PA location. Join our team of exceptional craftsmen with a dedication to providing a first-class customer experience for the shotgun enthusiast. On-the-job training, focused on Krieghoff firearms repair and service, will be provided by our team of Master Gunsmiths. We offer a competitive compensation and benefits package.
Benelli USA is looking to expand its Marketing department with the addition of a Director of Marketing. This individual will provide leadership and strategic direction for Benelli USA's family of brands in marketing and communications execution with a focus on brand strategies.
UrgeMedia is looking for a highly motivated Director of Sales and Marketing with an enthusiasm for the outdoors and the willingness to grow with our company. This position is responsible for overseeing the activities and performance of not only their own book of sales, but also those of the sales team.
Leupold is seeking a Maintenance Technician 3 (LME preferred) to troubleshoot and repair machine, electro-mechanical, and HVAC systems of a high level of complexity under limited supervision.
Newsstand, Radio & TV
The Armory Life is pleased to announce a new quarterly print publication to complement its daily digital content on With a circulation of 100K readers, this full-color, 96-page quarterly magazine features in-depth gun and gear reviews, interviews with luminaries in the firearms community, tips and tactics, and much more.
The numbers are telling: E-commerce sales in the U.S. grew more than 31% between Q1 and Q2 2020, while Q3 2020 online sales jumped 36.7% over the corresponding 2019 quarter. Shannon Farlow explains why these figures underscore just how important a streamlined e-commerce presence is for storefront dealers today in “E-Commerce: An Essential Retail Tool For Today’s FFL Dealers,” featured in April’s Shooting Industry.
Now Shipping
Legacy Sports Int’l and POINTER Shotguns are excited to announce their NEW ACRIUS Over Under series. The Reno-based company is now shipping their NEW POINTER ACRIUS over-under shotguns. The ACRIUS series is affordable, reliable and a natural upgrade for an experienced hunter or for a youngster’s first shotgun.
Product News
The Men's Hatcher Pass Long Sleeve Realtree EDGE Camo Guide Shirt is the lightweight option you need for warm-weather hunting. Scent-Factor Scent Inhibitor Technology controls scent and Solar-Factor UPF 40+ UV Protection shields skin from the sun's damaging rays.
Long held in high regard by professional African guides and hunters for their dependability, Chapuis now brings their side-by-side rifles to the U.S. with the Chapuis Elan Double Rifles. Chambered in the venerable .375 H&H FL, .450-400 NE and .470 NE calibers, the Elan Double Rifles serve as the go-to double rifle from whitetails to dangerous African game.
Originally popularized by the late Col. Jeff Cooper of Gunsite Academy fame, the renowned Yaqui Slide was ushered into the modern era of holster design when Galco added a set of independent tension screw adjustments, allowing for a custom fit to the firearm and micro-adjustment of the draw stroke.
Meprolight® introduces Mepro Hyper-Bright™ model for the newly released Smith & Wesson Shield Plus. The sights are 30% brighter than any other pistol sight on the market and come with an extremely bright contrasting color ring on the front sight enabling you to focus on target faster.
Bear & Son Cutlery combines the traditional lockback look and feel with on-demand action, through their new A08 series automatic knives. The Bear & Son Cutlery A08 series are new automatic opening lockbacks that fit the budget and lifestyle of the American work force.
The Walther PDP is offered in two distinctly different frame sizes – compact and full size – both are now available with a 5” barrel. The launch of the 5” PDP series rounds out one of the most requested pistols of 2021.
Taylor’s & Company is pleased to announce the addition of “The HICKOK” pistol to their Lifestyle Pistol Series for 2021. Included in the Lifestyle Pistol Series, the HICKOK is an 1860 Army snub nose revolver made with the modern-day shooter in mind.
An ideal blend of form and function, Galco’s new SB7 Fancy Stitched Holster Belt combines classic Western looks with all the sturdiness needed for all-day handgun carry.
Transform your Bond Arms double barrel handgun in a matter of seconds with one of over 37 combinations, including barrels from 2.5- to 6-inches long, polished or matte finishes, and many popular handgun chamberings.
Cold Steel is excited to introduce the new Gunsite™ Counter Point 1 folding knife. Featuring the Gunsite Raven logo across the blade, the Gunsite™ Counter Point 1 is the perfect addition to any range bag or for everyday carry needs.
TrueTimber and American Honda have joined forces. Working side-by-side, the two industry leaders have developed new, special edition off-road vehicles as well as a co-branded line of outdoor apparel featuring the TrueTimber Viper Urban camo pattern that will be available to consumers in the Summer of 2021.
Galco's Dog Collar is made of the finest quality 10-11 ounce coffee-colored bridle leather, with polished edges for a finished and upscale look and feel. Solid brass hardware secures it to your dog and offers a sturdy attachment point for leads/leashes. The Dog Collar is 1" wide and available in four sizes with five holes for perfect adjustment.
Stealth Cam® takes their 4K trail camera capabilities to the next level with the new DS4K Transmit. Optimizing the groundbreaking DS4K camera and adding wireless capabilities, the DS4K Transmit sets the new standard for combining remote scouting and professional quality photo and video transmission, straight to your mobile device.
SIG SAUER, Inc. is pleased to introduce the SIG M400 TREAD PREDATOR. The TREAD PREDATOR is an MSR platform hunting rifle, designed specifically for predator hunting, that incorporates many of the TREAD features with design enhancements to suit the needs of hunters.
Walker’s® introduces the ALL new X-TRM Razor Digital w/Bluetooth earmuffs. Improved from the original Razor earmuffs, the X-TRM Razor Digital w/Bluetooth feature ultra-low profile with GEL ear pads, cool mesh headband with advanced technology for one of the best electronic hearing protection choices on the market.
Nosler Inc. announced the release of Born Ballistic, the new autobiography of company CEO, Bob Nosler, and the next saga in the epic tale of one of the American West’s great industrial and hunting families.
Taylor’s & Company, the world’s leading marketers and importers of state-of-the-art historical firearms utilizing the latest innovative designs, is pleased to announce the addition of “The ACE” pistol to their product lineup for 2021.
Galco introduces a wide range of holsters for the new Ruger MAX-9 pistol.
Lapua announces new hunting ammunition offerings for .223 Remington and 6.5 Creedmoor loaded with Lapua Naturalis projectiles.
German Precision Optics (GPO) announces three new riflescopes to its line of premium optics. A 30mm main tube, proprietary GPObright™ high-transmission lens coating technology, iControl™ illumination technology, PASSIONdrop™ hydrophobic exterior lens coatings and a double HD glass objective lens are just some of the features you will find in the SPECTRA 1-8x24i, 2-16x44i and 2.5-20x50i.
French gun maker Chapuis offers discerning hunters and shooters beautiful and reliable side-by-side shotguns with the Chasseur Classic and Artisan shotguns. Chambered in 12, 20 and 28 gauge, both shotguns are now available to dealers and consumers in the U.S.
DeSantis Gunhide introduces two new holster fits for the Ruger MAX-9 with or without red dot sight. The Slim-Tuk™ is a minimal ambidextrous IWB holster fashioned from Kydex®. The Mini Scabbard® gives you all the essentials of a great holster: tough construction, precise gun fit and minimal printing.
Hornady® is proud to announce that the 11th Edition Hornady Handbook of Cartridge Reloading is coming soon. Featuring the latest Hornady bullets, along with new cartridges, powders and more, the 11th Edition Hornady Handbook of Cartridge Reloading builds off 50-plus years of history since its inception.
Primary Arms Government has announced its attendance at the Texas Tactical Police Officers Association (TTPOA) 2021 Conference, hosted from April 7th to April 11th in Dallas, Texas. Attendees of the event are encouraged to visit Primary Arms at Booth B-28, where they will be showcasing their new professional service programs and a free raffle on the new SLx® 1-5x24mm FFP Rifle Scope with ACSS® Raptor 5.56 Reticle.
Registration is now open for our annual international trade conference. This event is the best source to keep current with important international and trade regulations for our industry.
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