FRIDAY, JULY 18, 2025   |   SUBSCRIBE

Archery
 
Victory Archery™ is offering bowhunters the ultimate in performance with its RIP XV (Extreme Velocity) arrow. The RIP XV boasts incredible speed and long-range accuracy. The .204 small diameter shaft prevents wind deflection, and the lightweight construction delivers flat trajectory for deadly accuracy at longer distances.
Awards & Honors
 
Crossbow leader TenPoint Crossbow Technologies recently took home both awards in Outdoor Life’s annual crossbow test: Best Overall Crossbow of 2025: TenPoint Tubo X; and Great Buy: Wicked Ridge Invader M1 De-Cock.

Federal Ammunition was recently honored with the 2025 4-H Shooting Sports Pioneer Award, which recognizes individuals or companies that have made significant contributions to the 4-H Shooting Sports program at a national level.

Fishing
 
Cuda Fishing debuts the first and only lithium-ion rechargeable line stripper. Featuring USB-C charging and a lithium-ion battery that holds up to 5 hours of run time, the Cuda Line Stripper is the standard for modern convenience.

The Tungsten Nedster from Northland Tackle is a smaller and denser version of the original Nedster and features a premium, ultra-sharp Gamakatsu 604 hook that turns bites into catches time after time. Available in 3 weights (?, ³⁄??, ¼ oz), 2 hook sizes (1/0 & 2/0), and 3 proven colors.

Evolution Outdoor is excited to exhibit at ICAST 2025, and Evolution Fishing is expanding its Drift Series Tackle Backpack line with two new colors, Tiger Stripe and Coyote, in both 3600 and 3700 sizes. Attendees are invited to stop by Booth #3820 for an exclusive first look at this launch and other game-changing gear.

The new Alloy Blade from SteelShad is a redesigned version of the original SteelShad, with the addition of modern colors in a modern aesthetic. Featuring premium Mustad hooks, the Alloy Blade is available in 8 stunning SteelShad colors.

The 5" Bull Shad from Bucca Brand is an upsized version of the original Bucca Brand Baby Bull Shad. Featuring ABS construction, the 5" Bull Shad is an affordable way to get your hands on the best-selling swimbait designer Mike Bucca has ever created.

The all-new Piggyback from Buckeye Lures is designed to bring life to soft plastic minnows. Featuring a unique top weight design that attaches to your soft plastic, the Piggyback can make any smaller minnow roll.

Rhe all-new Bubbler Blade from Buckeye Lures is a topwater spinnerbait that can be reeled over laydowns and through emergent grass. Featuring a premium Mustad hook and hand-tied skirt, the ? oz Bubbler Blade is available in 6 stunning Buckeye colors.

Northland Tackle understands that there is no better way to cover water than a spinner rig – and the all-new Gravel Grinder Harness gives anglers a premium option to do just that. Perfect for crawlers and Eye-Candy Plastics, the Gravel Grinder Harness is available in 3 sizes (#4 Colorado, #6 Colorado, #4 Indiana) and 8 colors.

Truly a one-of-a-kind bait, the Big Gizz from Bill Lewis can act as a spoon, blade bait, or a magnum-sized lipless crankbait. Equipped with Mustad Triple Grip hooks, the Big Gizz is available in 8 awesome Bill Lewis colors.

Dobyns Rods takes pride in listening to its anglers. New rods in the Xtasy, Kaden, and Colt Series are proof. 14 rods spread across the 3 different series have all been designed to fill needs based on customer and pro-staff input.

Bill Lewis fishing’s new addition to the Hammer Trap line, the Knockin’ Hammer Trap features a loud “knocking” noise in contrast to the Hammer Trap’s typical Tri-Tone noise. Available in both ? and ? oz sizes, the Knockin’ Hammer Trap comes in 12 classic Bill Lewis colors.

Evolution Outdoor unveils its new tackle trays during ICAST 2025. Among multiple new product releases, Evolution Fishing will debut its Ballistix Twitch Tackle Tray and Ballistix Blade Runner Tackle Tray. Evolution Outdoor invites all attendees to visit Booth #3820 to explore its cutting-edge solutions for on-the-water organization

The all-new Salt Sweeper Swing Head from Big Bite Baits is rough, tough, and built for both saltwater and inshore applications. The Salt Sweeper Swing Head comes equipped with a double-down screw lock bait keeper and is especially killer on calico bass.

The all-new Wacky Bush from Cuda Fishing is an affordable and extremely durable fish attractant. It’s a habitat on demand. It’s not fancy – but it doesn’t need to be. The Wacky Bush includes 65’ of ½" tubing as well as a lid and base.

The brand-new Bill Lewis Afterburner is small but mighty. The 2.5" tail spinner features a large ABS body that significantly improves return on Forward Facing Sonar, as well as an inset blade that is protected from weeds and debris.

Northland Tackle’s Forage Minnow Spoon just got upgraded. The brand-new Tungsten Forage Minnow Spoon packages the original winning formula in a tungsten presentation, allowing it to get deeper in a hurry.

The new L.S. Football Jig from Big Bite Baits is a classic brought back to life. It is the original Stanley Lures football jig, revised and brought back with new Big Bite colors. The L.S. can be found in 8 proven Big Bite colors and 3 sizes (½, ¾, 1 oz).

The Northland Tungsten Bobber Jig is designed to clear things up for Forward Facing Sonar. Featuring faceted sides that create flat surfaces to help with sonar return, the Tungsten Bobber Jig shines bright in all waters. It’s available in 2 sizes (¹⁄??, ? oz) and 6 awesome colors.

The new Yamamoto Shinobi Grub is multi-faceted. The 3.5" double-tail kicking grub can catch fish in a variety of different ways – just ask Yamamoto pro Brent Ehrler. Available in 8 legendary Yamamoto colors, the Shinobi Grub comes 8 per pack in clamshell packaging.

Northland Tackle has expanded its selection of the popular Smeltinator Jig and Smeltinator Underspin. The Smeltinator jig and underspin platform now includes a ¾ oz and 1 oz version, and come equipped with a sticky-sharp Gamakatsu 604 hook.

Northland Tackle has expanded on a classic. The legendary Buck-Shot Rattle Spoon has added 4 new eye-popping colors, offering even more options to truly match the hatch. New Buck-Shot Rattle Spoon colors include Blue Racecar, Silver, Glo White, and Gold. Available in 3 sizes (½, ¾, 1 oz).

Frog Factory’s new Sonic Boom is everything an angler needs in a frog, with no corners cut during the design to ensure that it holds up to even the biggest bites. The Sonic Boom is available in 10 fish-catching colors.

The new Scope Float from Northland Tackle possesses everything an angler needs in a float. Whether you’re needing an accurate cast for Forward Facing Sonar or a long cast from the bank, the Scope Float is designed to hit the mark time and time again.

The brand-new Mongrel from Frog Factory goes where no walking bait has ever gone. A true hybrid lure, the Mongrel is part hollow-body frog and part walking bait. Equipped with internal rattles and a heavy-duty frog hook, the Mongrel is designed to be fished in heavier cover.

Cuda Fishing debuts the new Cuda Crappie Net. Equipped with a 3-section all-aluminum telescopic handle, the Cuda Crappie Net features premium components and handleability.

Evolution Outdoor will debut its latest innovative storage products at ICAST 2025, taking place July 15-18 at the Orange County Convention Center in Orlando, Florida. Among the lineup of new products, Evolution Fishing will launch its Plastix Case and Bulk Spool Bag.

Designed by Big Bite pro Drew Gill, the Spotlight Minnow is custom-tailored for Forward Facing Sonar. The Spotlight Minnow can be found in 4.8", 4.25", and 3.25" sizes, coming 5 per pack, 6 per pack, and 7 per pack respectively. Available in 8 proven colors.

By introducing the proven counter-flapping claws found on the Fighting Frog, the Fighting Craw from Big Bite Baits delivers a subtle kicking action that produces bite after bite. Coming 8 per pack, the Fighting Craw is available in 10 winning Big Bite colors.

The new Gravel Grinder Float’n Rig from Northland Tackle gives anglers all the confidence they need to stay out of the muck when fishing a spinner rig. Perfect for crawlers and Eye-Candy Plastics, the Gravel Grinder Float’n Rig is available in 2 sizes (#4 Indiana, #6 Indiana) and 8 fish-catching colors.

The new Coastal Series takes everything anglers love about SteelShad and adds saltwater hardware and colors. Featuring premium VMC hooks, the Coastal Series is available in 6 winning SteelShad colors.

The new 8" Trick Shad from Bucca Brand is built for big fish and big memories. Featuring rotating hook hangers and a replacement tail, the ABS-constructed 8" Trick Shad comes in a variety of colors not found in resin models.

The brand-new Manitoba Mullet from Northland tackle is simply all-business. Built on the legendary Smeltinator head, the Manitoba Mullet is designed to hang and swim horizontally. The Manitoba Mullet is available in 2 weights (¾ & 1 oz) and 4 enticing colors.

The new Tungsten Panfish Jig from Northland Tackle is the ultimate jig for the modern-day panfish angler. Built using tungsten that is 70% lighter than traditional lead, this jig gets to fish in a hurry despite its smaller size.

Yamamoto’s new Fuzzy Senko and Fuzzy Nuki are exactly what they sound like – the classic Senko and Yamatanuki, but with a different flair. Threaded with fine skirt material, these baits are wild, weird, and they catch fish.

Cuda Fishing and and Mark Zona debut 4 new Zona-inspired Cuda tools. The 4 tools include a 5.25" Braid Sheer, 3.5" Micro Scissors, 8.75" needle-nose pliers, and a 5.25" Mini Snip.

WE Knife announces its first appearance at the ICAST Show from July 15–18, 2025, at the Orange County Convention Center where they will introduce CIVIVI’s first knives purpose-built for fishermen.

The new Yama Bug from Yamamoto Baits is lethal in a variety of different scenarios and techniques, the 3.75" creature bait possesses the custom Yamamoto formula for the perfect subtle kicking action. Coming 6 per clamshell pack, the Yama Bug is available in 10 fish-catching colors.

The brand-new Thumper Casting Spoon from Northland Tackle is built for the big ones. Featuring Kicker Tail fins that add realism as well as produce noise, the Thumper Casting Spoon has a seductive swaying action that seemingly calls to fish.

Yamamoto Baits has beefed up the Shad Shape Worm. Still featuring the same proven design, the all-new 4" Fat Shad Shape Worm provides a fatter body construction that makes it perfect for dropshotting or as a jig head minnow.

Buckeye Lures introduced the G-Stroll last year. The one demand from anglers? More hook sizes. Buckeye listened. Sporting all the popular G-Stroll features, including the off-centered design and double-v bait keeper, these expansions come 3 per pack and include: ? oz - 2/0, 3/0, 4/0; ³⁄?? oz - 3/0, 4/0; ¼ oz - 3/0, 4/0; ?⁄?? oz - 2/0, 4/0; ? oz - 2/0, 4/0; and ½ oz - 3/0.

More sizes, more scoping. Buckeye Lures has expanded its popular Scope Head lineup to include a ³⁄?? oz offering. The ³⁄?? oz Scope Head is designed with the same features as its larger siblings, including weight labels, a keel-weight design, and a sharp Mustad 2/0 hook.
Industry Update
 
CCW Safe announces the acquisition of the Armed Citizens’ Legal Defense Network Inc. (ACLDN). The Armed Citizens’ Legal Defense Network (ACLDN) was established in 2008 by Marty and Gila Hayes. Marty Hayes. Today, ACLDN has members across all 50 states.

Primary Arms Government announces the hiring of Alexander Forney as the Regional Sales Manager for the Central United States. With over a decade of experience in client relationship development, Alexander Forney brings a strong track record in increasing sales performance and brand presence.

Arcus Hunting announces a new licensing partnership with Smith & Wesson®. Through this agreement, Arcus Hunting will develop, manufacture, and market a new line of Smith & Wesson-branded personal defense sprays, including Pepper Spray and Bear Spray products, set to launch in Fall 2025.

The 2025 Fishing Industry Insights Report, released by Untamed, unveils groundbreaking insights into how modern anglers shop, spend, and connect with brands—with digital media, brand loyalty, and direct-to-consumer (DTC) sales playing a crucial role in the industry's future.

Gun Owners of America (GOA) and Gun Owners Foundation (GOF), together with Pennsylvania resident Bonita Shreve have filed a lawsuit against the United States Postal Service, seeking to overturn the Prohibition-era federal ban on the mailing of handguns. The Complaint alleges that this ban is “inconsistent with Founding-era historical tradition” of firearm regulation.

Wiley X has expanded its national sales representation with the addition of two new rep groups and an expanded territory for a legacy partner. These moves strengthen Wiley X’s ability to support retailers across key regions and deepen its presence in strategic markets nationwide.

Firearms Policy Coalition (FPC) announced that it has filed a motion for summary judgment in the case of Elite Precision Customs v. ATF. At issue in FPC’s lawsuit are federal laws that ban licensed firearm dealers from selling handguns to buyers who live in another state. That, FPC says, is unconstitutional.

Natural disasters can strike anywhere at any time. Having seen what has taken place in western North Carolina and eastern Tennessee as Hurricane Helene caused flooding, there are several steps that FFLs can be taken to help prepare your business before, during and after these events.

Sierra Bullets and Barnes Bullets announce the addition of Steve Mullinax as National Sales Manager, effective July 14, 2025. With over a decade of experience in customer service and sales, Mullinax brings a strong track record of strategic leadership and operational management.
Jobs, Jobs, Jobs
 
Kinsey’s is seeking a Product Design Engineer to lead the product development and design of the Kinsey Brands Division. The Product Design Engineer will work closely with internal and global manufacturing resources to design reliable, cost-effective concepts.
Newsstand, Radio & TV
 
HeadHunters NW Podcast announces the launch of its inaugural panel discussion episode. This first-of-its-kind episode brings together three distinguished Chief Marketing Officers to examine the transformative role of artificial intelligence in modern marketing practices and its implications for the future of the profession.

Chris Dorsey steps out the pages of Sporting Classics to showcase the planet’s most unforgettable hunting and fishing on the TV series, Sporting Classics with Chris Dorsey, now airing its sophomore season on Outdoor Channel Thursdays at 10 p.m. ET.

Booger Bottom, Georgia will never be the same as its most iconic celeb, Michael Waddell, just launched The Michael Waddell Podcast, an all-new television and radio experience where honest conversations and good laughs take center stage.
Now Shipping
 
Federal Ammunition has recently launched a new waterfowl hunting ammunition line in Rob Roberts Raptor Steel. Federal’s shotshell engineers collaborated with experts at the Rob Roberts Custom Gunworks to design these specialized waterfowl loads, which pair heavy payloads and high shot counts to put more pellets on target through Raptor Series chokes.

Federal Ammunition launched 7mm Backcountry earlier this year, and retailers are stocking shelves with this revolutionary technology. Federal Premium® Elite Hunter 195-grain 7mm Backcountry loads are currently being delivered to retailers nationwide.
Product News
 
The Die Hard Ankle Rig, now available for the S&W Bodyguard 2.0, is built from top grain saddle leather and finished on the outside with a super tough PU coating. This combination of materials was originally designed for Federal Law Enforcement.

NEXTORCH North America introduces the TA30C Tactical Flashlight – Green Edition. Designed for tactical professionals and personal defense users alike, this updated model delivers instant strobe activation, rugged reliability, and a bold new finish.

WATCHTOWER Firearms announces the release of the DEMOLITIA™ Blackout Edition—a precision-engineered, limited-edition tactical masterpiece developed in collaboration with Demolition Ranch.

CSG Member, Fiocchi of America, announces the release of Backwoods Hunter™, a new line of centerfire rifle ammunition engineered to deliver uncompromising performance, affordability, and ethical lethality in the field. Backwoods Hunter features a precision-engineered copper hollow point (CHP) projectile.

Mossy Oak teams up again with AFTCO to bring back something that embodies both tradition and purpose: the legendary Original Fishing Short, now available in Bottomland camouflage.

Moultrie announce that its industry-leading EDGE 2 and EDGE 2 Pro cellular trail cameras are now available to retailers across the Canadian provinces.

The Headrest Safe Company announces the new Compact Headrest Safe. The Compact is ideal for customers looking for a smaller profile than our Vulcan or Slide. With a symmetrical profile, this model works great in sedans and luxury vehicles.

Chattanooga Shooting Supplies (CSSI) announces it now carries Barrett Firearms, the world-renowned maker of large-caliber rifles—best known for the iconic .50 caliber Model 82.

ELEY announces the launch of its new Trial Pack Series – A bold initiative designed to give shooters across all disciplines affordable access to the full ELEY range in convenient, small-quantity volumes. The new trial packs are built for discovery, testing, and performance selection.

Beretta USA reintroduces one of its most iconic handguns with the release of the Beretta 92FS ODG. Now available in Olive Drab Green Cerakote finish, the legendary 92FS features a flared magazine well, reversible magazine release, Type F bilateral safety levers and 3-dot sights.

Winchester Ammunition launches Last Call™ Double Shot™, the latest addition to their premium waterfowl shotshell line. Last Call Double Shot pairs high density Tungsten Super Shot (TSS) with plated precision steel shot to deliver an ultra high-perfromance waterfowl load.

Dryshod announces the company’s newest line of waterproof boots developed specifically for recreational anglers, commercial fishermen, maritime workers, or anyone whose work environment includes wet surfaces and slippery decks. The Seamonster FLX is a 100-percent waterproof boot featuring Dryshod’s new Hiflex™ shell construction.

The Hornady® Lock-N-Load® AP™ makes it easier than ever for shooters to spend less time at the bench and more time at the range or in the field. Built with advanced ergonomics and reloading efficiencies, Hornady continues to lead the way in reloading technology, accuracy, and dependability.

Tisas USA, a division of SDS Arms, has come out the competition ready, PX-9 2.0 Duty Comp. Chambered in 9mm and using proven 18 or 20 round, The PX-9 2.0 Duty Comp uses P226-pattern magazines and incorporates the newest GEN3 NATO spec upgrades for unmatched durability.

Winchester Ammunition launches Magnum Dove™, a high-performance shotshell engineered specifically for dove hunting. Made in the U.S.A., Magnum Dove features heavy payloads, high velocity, and dense patterns that set a new standard for dove hunters that want the best ammunition in the field.

SPYPOINT announces the official release of its newest non-cellular trail camera: the FORCE-24. The FORCE-24 delivers the perfect balance of performance and value; 24 MP photos, 2K video with sound, and customizable settings for a reliable, easy-to-use scouting setup that’s ideal for areas without cellular coverage.

The Hornady RAPiD Safe Night Guard delivers fast, reliable entry for authorized users through cutting-edge RFID in a discreet design. Designed as the perfect bedside, end table, or kitchen counter companion, the Night Guard secures most full-sized handguns in plain sight.

Mission First Tactical (MFT) announces the introduction of the MFT Guardian OWB Modular Hole Pattern (MHP) Light Bearing Holster. The new MFT Guardian MHP OWB Light Bearing Holster is an outside the waistband/appendix holster (OWB) in both right and left-hand positioning.

ScentLok has been a leader in propelling the progressive field pant category, now adding another feather to their cap with the new Insyte and Insyte Lite field pants. Thinking fabric-first, for the Insyte Pant, ScentLok selected an exquisite single-layer, 4-way stretch material constructed of a 247g woven polyester with water repellent treatment.

Smith & Wesson announced the release of the M&P15 AXE Rifle Series. All four models, chambered in 5.56 NATO, share a 7075 T6 Aluminum upper and lower receiver, ambidextrous controls for right- or left-handed users, and uses a suppressor optimized GVAC system upper to help minimize gas blowback when shooting suppressed.

C&H Precision (CHPWS) announced the launch of the BullyWerx BullyTrakr, a discreet and powerful WPS (Wi-Fi Positioning System) tracking device designed to help users protect and recover their most valuable items—from luggage and electronics to firearms, golf bags, and vehicles.

ScentLok’s Savanna series has been an early season mainstay for over a decade. And now, the czar of technological hunting gear introduces the further enhanced Savanna Fuse collection, including the all-new Coverall.

The brand new Wild riflescopes were designed for the cost-conscious consumer looking for the robustness of a 30mm riflescope. Included in the two scope series is the very popular 3x-9x40mm and a dual illuminated (red & green) 4x-12x40mm with an adjustable objective.

Remington Ammunition announces the availability of its all-new Premier AccuTip MZ, bringing the accuracy and on-game performance of Premier AccuTip ammunition into the world of muzzleloading. These new bullets are now available on the Remington website and at authorized Remington retailers across the country.

Henry Holsters introduces the OCD (On-Demand Cleanliness Dispenser). With a minimalist approach and ergonomic construction, the OCD provides quick and easy access to hand sanitizer
Shows
 
Millennium Marine® will showcase its industry-leading boat seating, rod trees, and accessories at ICAST, the world's largest sportfishing trade show. The event will take place at the Orange County Convention Center in Orlando, Florida, from July 15th to 18th.

Gun Owners of America (GOA) announces the 2A Action Alliance Panel at the 2025 Gun Owners Advocacy and Leadership Summit (GOALS), featuring some of the most influential voices in the firearms community.

Gun Owners of America announces that multi-platinum country music band LANCO will be headlining the Saturday night concert at the Gun Owners Advocacy and Leadership Summit (GOALS) on August 9th.

Thompson/Center Arms announces its attendance at the 2025 Chattanooga Shooting Supplies Dealer Show, July 28th & 29th at the Chattanooga Convention Center in Tennessee. Join us in Booth #306 at the Chattanooga Shooting Supplies Dealer Show.

The Archery Trade Association announces that registration and ticket sales are open for the 2026 ATA Trade Show and the all-new Archery & Bowhunting Supershow, taking place January 7-10, 2026, at the Indiana Convention Center in Indianapolis.
 
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