Awards & Honors
CZ is proud to be awarded the prestigious 2024 American Rifleman Golden Bullseye “Shotgun of the Year” Award for the legendary 712 G3 Shotgun. This rigorous selection process ensures that only top-tier products receive this esteemed recognition and the 712 G3 proves just that.
The Yamatanuki just got a little freakier. The new Nuki Bug from Yamamoto Baits adds claws and legs to the popular stick bait, providing a subtle swim even when rigged weightless.
The topwater bite just got wilder. The new Zig-Zag from Bill Lewis is designed to be tied on in front of a walking bait, mimicking an even smaller baitfish being chased and adding another layer of realism to the presentation.

SteelShad’s new uniquely-shaped Bottom Blade is designed to stand up vertically at the bottom of the water column. Available in both ? and ½ oz sizes, as well as a multitude of colors, the Bottom Blade features a #4 Mustad Triple Grip treble hook to ensure that your fish makes it back to the boat.
Designed by longtime pro Brent Ehrler, the new Buckeye Freestyle Head features a free-swinging screw lock that allows for a total range of swimbait motion. Available in 4 sizes (¾, ½, ¼, ?) and 6 color variations, the Buckeye Freestyle Head gives anglers freedom of choice when it comes to how they want to fish their swimbait.
The all-new CUDA Electric Filet Knife delivers top-notch performance while offering mobility previously unseen in the electric knife market. The CUDA Electric Filet Knife comes with both a 6'' and 8'' blade, allowing for quick-change versatility.

Trying to trigger explosive bites? The brand-new Bill Lewis Depth Charge, optimized for forward facing sonar, is designed to do just that. Available in ?, ½, and ? oz sizes, the Depth Charge comes in 14 different color options that all are proven fish-catchers.
Frog Factory is living up to its name by adding 12 new, eye-catching colors for the Ribbit Frog. Developed in conjunction with legendary frog fishing guru Fred Roumbanis, these colors are designed to tackle any situation in which the Ribbit Frog comes into play.
Bucca Brand’s new Trick Shad is a testament to some baits just having a little extra magic. Designed by renowned lure designer Mike Bucca, the Trick Shad is a 6" ABS plastic glide bait that flat out catches.

Reintroduced with improved components and raw materials, Phenix Rods’ new Kokanee Reaper rod features an advanced Mitsubishi NetV carbon fiber construction using Phenix proprietary Nanolite resins, compared to other glass models, making it thin and light while still offering an incredibly durable rod that performs.
Designed by pro angler Gerald Swindle, the brand-new Buckeye G-Stroll Jighead is built for the mid-strolling technique that is growing in popularity by the day. Featuring an off-centered weight design that allows a soft plastic minnow to roll back and forth when retrieved, the G-Stroll also sports a unique EWG-style hook that will hold up to the strongest, meanest bass.
Dobyns Rods has expanded its ever-growing lineup with the brand-new Josh Jones Hyperlite Series. Designed to Josh’s specifications with forward facing sonar in mind, the new Hyperlite Series features 5 different lengths (10', 11', 12', 14', 16') in a 2-piece rod.

The Best Skipper Ever is a 3.5" creature bait built to skip like a rock – and that’s exactly what it does. Designed in collaboration with Nick Smith, the Best Skipper Ever delivers a natural beetle-like swimming action on the fall.
Yamamoto Baits has officially entered the swimbait world. The new Shad Shape Swimmer, available in 3 sizes (3.2", 3.7", 4.2") and 17 colors, 5 of which are brand new Stealth Series colors, is a subtle swimbait that delivers a lifelike presentation for all types of finesse scenarios.
Evolution Outdoor unveils its latest innovation in fishing tackle organization – the all-new Ballistix HANGR 3.7D, Terminal Tray and Tackle Tray. These cutting-edge trays will be showcased in booth #4251 at the International Convention of Allied Sportfishing Trades (ICAST) in Orlando, Fla. July 16-19, 2024.

Phenix Rods has expanded their M1 series of rods with the brand new M1 Walleye series. Designed around Phenix’s popular M1 Bass rods, the M1 Walleye series is built to last with a Toray 36 ton carbon fiber blank and proprietary Phenix Nanolite resins that make it both lighter and stronger.
Phenix Rods is excited to announce the addition of a premium soft cooler to its lineup. Featuring a rugged, extra-thick cooler wall, the Phenix Cooler Tote sports premium handles and zippers that are truly built to last.
The Yamamoto Covert Craw is just as sneaky as it sounds. Based on a proven and popular Japanese design, the 2.5" Covert Craw can be used on a Ned rig or as a jig trailer. Yamamoto’s Mega Floater Formula gives the craw both appeal and versatility, bringing its buoyant claws and legs to life.

Bait colors matter. There are bass fishing staples, crazy colors, gimmick colors, and then there’s SteelShad’s new Real Life Color Series. SteelShad’s Real Life Color Series features 5 colors – Gizzard Shad, Herring, Threadfin, Yellow Perch, and Bluegill.
Phenix Rods announces their new Virtus series of rods, featuring American-made craftsmanship and attention to detail. The Virtus series will feature both a Blue Diamond as well as a Red Diamond line of rods. With 47 rods split between the 2 series.
Industry Update
Kimber is excited to announce a strategic partnership with Bill Hicks & Co., Ltd. By activating this agreement with Bill Hicks, Kimber will deliver greater sales distribution to underserved regions.
SAAMI announces that its recent silent auction raised $29,175 for the USA Shooting Team and Project ChildSafe. The auction began on June 13th and featured a highly sought-after Infinity 100 Thermal Monocular donated by X-Vision Optics.
The Citizens Committee for the Right to Keep and Bear Arms condemns Saturday’s attempt on the life of former President Donald Trump during a political rally in Butler, Pennsylvania and praises the quick action by the U.S. Secret Service to protect Mr. Trump and neutralize the suspect.
SAAMI® has scheduled its 2024 Ballistics Conference for September 10-12 in Salt Lake City, with Utah Governor Spencer Cox slated to give the keynote address. SAAMI reminds attendees not to miss the August 19 deadline to save money by taking advantage of the special room rate at the host Sheraton Salt Lake City hotel.
The Outdoor Stewards of Conservation Foundation will be exhibiting throughout the annual Association for Conservation Information (ACI) conference, July 22-25, 2024 in Arlington, Va., to discuss the positive contributions that HATS (Hunters, Anglers, Trappers and Shooters) make to conservation.
A lot of FFLs are already using e4473s because of their ease and simplicity. But they end up having to print out the forms in order to store them. As you probably already know, there are strict ATF storage requirements that gun stores must abide by, no matter how they store those 4473s.
A three-judge panel in the 8th U.S. Circuit Court of Appeals has handed down a unanimous 27-page ruling that Minnesota’s ban on concealed carry by young adults is unconstitutional under the Second Amendment, giving a victory to the Second Amendment Foundation (SAF) and its partners.
NSSF® applauds New Hampshire Gov. Chris Sununu for signing H.B. 1186, the Firearm Purchaser’s Privacy Act, into law last week. This NSSF-supported law protects the privacy and sensitive financial information of people purchasing firearms and ammunition in The Granite State. With New Hampshire, there are now 17 states with laws that protect the Second Amendment financial privacy of their citizens.
NSSF® condemns the attempted assassination of former President Donald Trump in the strongest terms. This attempt on the life, and wounding, of the former president and presumptive Republican presidential nominee is unacceptable. The criminal misuse of a firearm to take the life of any innocent individual is reprehensible.
NSSF® rebukes legislation proposed by Massachusetts House and Senate lawmakers that would denigrate the Second Amendment to a state-granted privilege and do nothing to hold criminals accountable for the criminal misuse of firearms.
SIG SAUER is pleased to bring the ROSE Retreat, to the home of SIG SAUER World Headquarters in Portsmouth, New Hampshire, on November 4-7, 2024.
Attorneys representing two New York state residents challenging the state’s ban on so-called “assault weapons” have filed a memorandum in support of their earlier motion for summary judgment.
KSE Media Ventures is pleased to announce the promotion of Jeni Swanson to Chief Financial Officer (CFO), effective immediately. Swanson has been a key member of KSE’s finance and leadership team for over a decade, showcasing remarkable leadership and strategic acumen in managing financial operations.
The NSSF’s Protect Liberty Political Action Committee (Protect Liberty PAC) announced it has received another major financial boost after Luth-AR President Randy Luth gave a $10,000 contribution. Luth’s donation will be utilized to support the election of candidates who are dedicated to preserving and protecting liberty, freedom and our Second Amendment rights.
Attorneys representing New York resident Brett Christian have filed a memorandum of law with the U.S. District Court for the Western District of New York, opposing a motion by the defendants for a summary judgment, and supporting their cross-motion for summary judgment in a case supported by the Second Amendment Foundation (SAF) and Firearms Policy Coalition.
Walther Arms announces the upcoming TEQfest event, set to redefine industry standards in Trigger, Ergonomics, and Quality. Scheduled for September 20-22, 2024, TEQfest promises a captivating showcase of multiple new product launches, exclusive deals, and immersive interactions with Walther representatives.
Galco’s SB26 Basket Stamped Lined Holster Belt combines the sturdiness needed for all-day handgun carry with traditional basket stamping to create an elevated everyday holster belt.
Jobs, Jobs, Jobs
HeadHunters NW is seeking to fill several hot career recruitments within growing companies. The open recruitments are all growth positions. Each job is for a growing company, and most are newly created roles. Contact us today to learn more about these opportunities.
The Wyoming Game and Fish Department is hiring up to eight warden positions around the state. The deadline to apply is Aug. 15. Applicants must have earned a bachelor’s degree — or will receive their degree by Jan. 6, 2025 — in wildlife management, range management, biology, zoology, ichthyology or other closely-related fields.
Newsstand, Radio & TV
Outdoor Channel and Sportsman Channel have solidified their positions as premier destinations for male viewers, delivering unmatched audience engagement and exceptional exposure opportunities for advertisers, as validated by the current 2023 MRI research.*
Now Shipping
Traditions® Performance Firearms announces that the highly anticipated Pro Series is now officially shipping. Models are available in the industry-leading NitroFire® series, the popular and affordable Pursuit™ XT series, and the performance-driven centerfire Outfitter G3 line.
Product News
New for Spring 2025, the Huk Shem Creek Long Sleeve Shirt is the shirt anglers desire for hot days on the water. Huk crafted the Shem Creek Shirt as the most cooling shirt for all anglers.
The innovative 4LUX 2K and 2K DUO are available now from Viridian Weapon Technologies. The new 4LUX 2K and DUO combine an angled foregrip, high-output 2,060 lumen tactical light, and powerful Viridian Green laser, all strategically designed to improve firearm handling, aiming precision, and low-light target identification.
New for the Spring 2025 season, Huk announces the new Breakwater Collection, a groundbreaking line of apparel integrating Filium® technology. The Breakwater Collection is designed for every angler’s lifestyle demands and is packed with features.
F.A.B. Defense® announces the Gradus-X ergonomic polymer AR-15 grip as the latest addition to the Gradus line of accessories. The Gradus-X is in full production and is now available to dealers and manufacturers worldwide.
American Buffalo and Tool Co. introduces the latest addition to its Elite line, the Apis Folding Knife. Boasting a 3-inch D2 satin finished blade, the durable Apis features a ball bearing pivot system with liner lock for reliable performance.
Rogue Ridge’s fastest fat tire e-bike, RG1000 can carry outdoorsmen an impressive distance on a single charge. Equipped with a 1,000-watt motor and 13 amp hour battery, the RG1000 has plenty of power to blast up the steepest hillsides.
Inspired by the best-selling Rogue Wave Boot, Huk designed the new Rogue Wave Shoe to deliver the same exceptional performance in a more convenient, easy-on-easy-off deck shoe.
Millennium Treestands® has developed the perfect system for whitetail hunters who demand stealth and mobility without sacrificing strength, durability, and dependability. The Millennium M7 Microlite hang-on stand with M250 aluminum climbing sticks and the M260 climbing stick quiver creates the perfect system for demanding deer hunters.
Designed to withstand the harshest and most extreme conditions, the Huk Pro Series Bib and Jacket are expertly engineered for hardcore anglers who require top-tier protection from wind, rain, and cold.
Nothing is better than a lightweight, adjustable climbing stand when it comes time to move and get in position. None beat the versatility of the OL’MAN® Alumalite CTS or the Multi-Vision stand.
VKTR Industries announces the addition of their new Direct Impingement Bolt Carrier Group to the product line up. For dealer and distributor orders please contact our National Sales Manager, Eric Luley, at
Big & J BB2 is a game-changer in the world of deer attractants. When combined with corn or used on its own, deer will seek out Big & J’s BB2 opposed to surrounding food sources, keeping them attracted to your specific location throughout the year, even during the fall hunting season.
Millennium Marine® announces the introduction of its latest innovation, the Millennium Marine Beach Buggy, unveiled at the ICAST 2024 trade show in Orlando, Florida.
ZeroTech’s multi-reticle red dot sights are engineered to meet the needs of a broad range of shooters, offering both innovation and practicality. By providing options like circle-only, dot-only, and combined reticles, these sights cater to both novice shooters and experienced shooters alike
Hunters can fully prepare for the long season thanks to the Scent Thief® Combo Pack. This cost-effective combination includes a 12-ounce field spray bottle and a 32-ounce refill, essential for every hunt.
Mesa Tactical announces the availability of a new line of RMR pattern reflex sight mounts for Benelli M2 and Benelli M4 tactical shotguns. The reflex sight mounts are designed to co-witness with the shotgun factory ghost ring sights.
The new JK HD Minimalist is a nitrided 17-4 stainless steel muzzle device that weighs just 2.2 ounces and is a scant 1.0 inch long. It provides secure, rapid attachment and removal of your JK 155 suppressors and any other suppressor with an ASR-compatible mount such as one of our Taper Mounts.
Introducing the Next Level Long Sleeve Shirt, a pinnacle of technical innovation designed specifically for the avid angler. New for the Spring 2025 season, Huk designed these shirts to complement its top-selling bottoms collection, providing a complete outfit for a day on the water.
Millennium Marine® is excited to announce the latest addition to their Deck Chair line: the D-400 Deck Chair. This chair is meticulously crafted with high-quality aluminum and breathable mesh, ensuring maximum support, durability, and long-lasting performance.
Iceland Coolers is making significant waves in the market with its diverse and rugged product lineup. Founded in 2017 and headquartered in Abilene, Texas, Iceland Coolers has established itself as a leader in the industry, recognized for its durable, feature-rich coolers available at competitive prices.
Convenient to tote on back for any adventure, the Tropic 30 from Mammoth Coolers keeps items cold even on the hottest days of summer. Measuring 26″ x 15″ x 22” when rolled, the 30-quart soft cooler can accommodate 24 cans and boasts 1-2+ days of ice retention.
DeSantis Gunhide introduces multiple new holster fits for the S&W Bodyguard 2.0 380 pistol. These include the #019 Mini Scabbard and the #N38 Nemesis.
Moultrie expands its award-winning Edge series of cameras with two new introductions: the Edge 2 and Edge 2 Pro. The Edge 2 and the Edge 2 Pro are available for purchase now at and at authorized Moultrie dealers.
Smith & Wesson Brands announces the release of the Bodyguard 2.0. Chambered in 380 Auto, the pistol ships with a flush fit 10-round magazine and an extended 12-round magazine giving the user substantially more capacity, and models will be available with or without a thumb safety.
Remington Ammunition is proud to announce that its new line of range and field-ready accessories is now available and ready to ship. Announced during SHOT Show 2024, the collection of rifle cases, shotgun cases, shell pouches and range bags are designed to cater to the needs of shooters and hunters at every level.
One tax stamp, endless options. With the JK 105 VSX Custom Suppressor Configurator you dream it and we build it. This is your chance to build a long suppressor with assorted types of baffles so you can reconfigure it for use on as many of your firearms as possible.
Dead Air Silencers announces its participation in the upcoming World Deer Expo in Birmingham, Alabama. The event will be held from July 19th to July 21st, 2024, and Dead Air Silencers will be there showcasing products from our current lineup as well as new offerings for this year.
HEVI-Shot Ammunition will join the 2024 Delta Waterfowl Expo as an exhibitor and Teal Level Sponsor. The event is July 26-28 at the Raising Cane’s River Center in Baton Rouge, Louisiana. Visitors to the Expo can stop by booth No. 50 to see the latest and greatest products from HEVI-Shot.
Antler King is heading to the 2024 World Deer Expo in Birmingham, Alabama from July 19-21. Attendees can stop by Booth #s 1409 & 1410 throughout the show to learn about Antler King’s full lineup, including new-for-2024 Everything But The Kitchen Sink.
SDS Imports announced that the company has committed to be a sponsor of this year’s Delta Waterfowl Duck Hunters Expo, being held in Baton Rouge, LA, running from July 26th to the 28th.
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