Ripcord is proud to announce that simple and repeatable accuracy now has the ultimate in arrow security. Introducing the DriveCage, featuring the new Ripcage full arrow containment system. To further round out Ripcord’s 2021 product line, the next level of rock-solid dependability and accuracy has arrived with the new CodeRedX. Based on Ripcord’s most reliable rest ever, the CodeRed, the new CodeRedX is lighter and smoother than ever.
When 5MM AXIS came on the scene it revolutionized hunting arrows. The small shaft innovation offered better accuracy and mitigated friction to retain velocity and add penetration. Now for 2021, Easton has taken the concept to the next level with the introduction of the NEW 4MM AXIS Long Range.
Awards & Honors
Savage Arms is proud to announce that RENEGAUGE has been selected as the Shotgun of the Year by Guns & Ammo Magazine. The American made 12 gauge semiautomatic was chosen for the award by the editors, contributors, and staff of the magazine.

The Benelli Lupo bolt-action rifle has been chosen by Guns & Ammo as their Rifle of the Year for 2020. The prestigious award goes to the rifle that exceeds expectations of reliability and quality along with offering the greatest appeal to readers.
Industry Update
The Second Amendment Foundation was joined by several other gun rights organizations in a federal challenge of Maryland’s prohibitive concealed carry regulations that essentially ban average state residents from exercising their right to bear arms for personal protection under the Second Amendment.
Celerant Technology, announces an integration with Sunburst Pet Supplies, a service-focused distributor offering regularly scheduled delivery to pet specialty retailers across the state of Arizona. Through Celerant’s point of sale, local pet stores can quickly and easily import products, streamline inventory, and manage product data across all retail channels.

On October 23rd of this year, Riton celebrated the grand opening of their new building. With over 10,000 square feet of space and property for continual expansion, this beautiful new structure features an engaging front lobby area with custom displays, a full studio for media and significant floorspace for operations, quality control and warehousing. becomes one of only two online marketplaces to offer streaming entertainment to its customers, which they call Caliber Members. Specifically, CaliberVideo is the streaming component of Everest and has now launched its proprietary streaming platform with over 3,000 titles including movies, documentaries, reality shows and television series.
NSSF® released the 2020 edition of its Firearm Production Report to members. The report compiles the most up to date information based on data sourced from the Bureau of Alcohol, Tobacco, Firearms and Explosives’ (ATF’s) Annual Firearms Manufacturing and Export Reports (AFMER) as well as the U.S. International Trade Commission (ITC).

Jobs, Jobs, Jobs
Buck Knives is seeking Regional Managers for East and West territories. Reporting to the VP of Sales, the Regional Sales Manager will increase the presence of the Company’s products and brand allegiance by supporting field representatives, partnering with existing accounts, focusing on new product awareness and identifying new business opportunities.
Now Shipping
SIG SAUER, Inc. is pleased to announce the SIG SAUER Custom Works P320 Fire Control Unit (FCU) is now shipping and arriving at select SIG SAUER Master and Elite Dealers. The standalone P320 Fire Control Unit (FCU) enables an entirely new level of customization and personalization in the world of firearms.
Product News
Featuring an ultra-durable bond and non-slip texture, TACKBACKS, available in a variety of Realtree camo options, grip firmly and safely to the back of phones, tablets, laptops and so much more.

SAR USA by Sarsilma is pleased to announce the launch of the new SAR 2000 pistol line in the US. Designed as a duty and defensive pistol for military officers, the rugged all steel hammer-fired SAR 2000 pistol is a favorite among military and police forces around the world.
Savage’s110 Ultralite is now available in KUIU® Verde 2.0 camo. This exceptional pattern is anything but traditional—fitting for the most innovative Model 110 to date. This lean bolt-action rifle, a new addition to Savage’s Backcountry Xtreme Series, has been pared down to less than six pounds.
GPO is pleased to introduce its new Optic-Fit binocular and spotting scope tripod adapter system. This quick connect system will get your optic on and off a tripod with an inventive, durable and one of the fastest quick detach systems in the industry.

ALPS OutdoorZ expands its line of waterfowl hunting accessories for 2021 with the introduction of the Snow Goose Chair. The Snow Goose Chair is an adaptation of ALPS OutdoorZ's popular Zero Gravity Layout Blind but is made specifically for the snow goose hunter.
Featuring an ultra-durable bond and non-slip texture, TACKBACKS, available in a variety of Realtree camo options, grip firmly and safely to the back of phones, tablets, laptops and so much more.
From the company that brought you the industry’s first FDA-compliant, direct-to-skin scent control, ElimiShield now offers that same proprietary technology that kills 99.99 of germs, in a fresh smelling, alcohol-free, moisturizing hand sanitizer.
ScentLok's BE:1 Fortress Parka in Realtree EXCAPE camo checks every box when it comes to cold-weather protection, comfort and durability. This fully waterproof, windproof and insulated parka is ultra-quiet and is tailored for optimum bowhunting performance, featuring full articulation, compression and sculpting with minimal bulk.
Sightmark is pleased to announce the Core HX riflescope for 350 Legend and 450 Bushmaster (SM13068). This 3-9x scope features fully multi-coated lenses and a range-finding BDC reticle designed specifically for whitetail deer.
Springfield Armory® is proud to introduce the Ronin™ 1911 in 10mm, a powerful and reliable pistol built for a lifetime of service at an MSRP of just $849. Configured as a full-size 5" gun, the 8+1 Ronin in 10mm features a forged steel slide and frame as well as a hammer-forged barrel for unparalleled durability and strength.
McMillan® Fiberglass Stocks expands its lineup of ready-to-install fiberglass stocks with the introduction of the new Z-10 Bag Rider. As part of the McMillan Z-series line, the Z-10 Bag Rider features a universal inlet design that fits most Remington and Remington clone barreled actions and that accepts a wide range of barrel contours.
Savage Arms is proud to introduce the new 110 Timberline. The 110 Timberline, with its RealTree Excape camo, fluted barrel, and protective Cerakote® coating, is built for high climbs, long shots, and a lifetime of performance.
Blaser Group is pleased to announce its new partnership with Chattanooga Shooting Supplies, Inc. as it rapidly expands distribution of its Sauer brand in North America. Chattanooga Shooting Supplies is now carrying most Sauer 100 bolt-action rifles designed and built by J.P. Sauer and Sohn, Germany’s oldest manufacturer of hunting rifles.
Blaser Group is pleased to announce its J.P. Sauer brand partnership with Big Rock Sports. Big Rock is now carrying the entire line of Sauer 100 bolt-action rifles that are designed and built for discerning performance-minded hunters and shooters by J.P. Sauer and Sohn, Germany’s oldest gunmaker.
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