SHIELD Sights announced new distribution partnerships with Sports South and Zanders Sporting Goods, joining its longstanding partnership with RSR Group. The expansion makes SHIELD's micro red dot optics available through these major wholesale distributors' dealer networks across the United States.
Industry Update
GrabAGun announced a strategic collaboration with Derya Arms, marking the second firearms manufacturer to adopt the company's PEW Logistics direct-to-consumer platform since its January 2026 launch. The partnership enables Derya Arms to focus on manufacturing while GrabAGun handles eCommerce fulfillment, compliance, and logistics.
Southwick Associates offers market research and insights for the fishing, hunting, shooting, and outdoor recreation industries. The firm provides syndicated reports including the Hunting & Shooting Market Pulse, Angler Monitor, and Hunting & Shooting Monitor, plus custom primary research services. NSSF and ASA members receive 15% discounts on subscription reports.
Daniel Defense launched the "Sic Semper Tyrannis" campaign on March 18, 2026, to support the Virginia Citizens Defense League's legal efforts defending Second Amendment rights in Virginia. Proceeds from AR15, AR10, and PCC sales, plus limited edition merchandise, will fund VCDL's ongoing constitutional litigation.
CZ announced a partnership with Ace Virtual Shooting (AceVR) to introduce a virtual reality controller modeled after the CZ Shadow 2 pistol. The innovative controller replicates the feel and handling of the competition pistol for immersive digital training. CZ and AceVR will showcase the new controller at the 2026 NRA Annual Meetings & Exhibits.
Dead Air Silencers announced the hiring of Jack Cannon as Key Accounts Manager. Cannon brings 15 years of experience from Davidson's Inc., where he held roles including Customer Relationship Manager and National Accounts Manager, witnessing Dead Air's growth to become Davidson's largest suppressor brand.
Firearms Policy Coalition announced it will appeal Judge Pittman's ruling upholding Texas's carry ban at sporting events and other public spaces to the Fifth Circuit, arguing the decision contradicts the Constitution and Supreme Court precedent.
Cadre Holdings, Inc. has agreed to acquire Alien Gear Holsters from Tedder Industries, LLC for $10.3 million through bankruptcy auction. The transaction, expected to close in Q2 2026, will add the established holster brand to Cadre's portfolio alongside Safariland and Med-Eng.
Dan Wesson Firearms unveiled its redesigned website emphasizing Heritage, Craftsmanship, Precision, and Innovation. The launch includes an exclusive interview with Eric Wesson, great-great-great-grandson of Smith & Wesson co-founder Daniel Baird Wesson, reflecting on the family's firearms manufacturing legacy and commitment to quality.
Firearms Policy Coalition (FPC) filed a federal lawsuit, Goldberger v. James, in the U.S. District Court for the Southern District of New York challenging New York's "sensitive location" handgun carry ban in Times Square. Represented by Peter A. Patterson, William V. Bergstrom, and Alfonso Gamboa of Cooper & Kirk, PLLC, FPC seeks a permanent injunction against enforcement of the ban.
Celerant Technology and MSR Distribution announced a new integration allowing FFL dealers to import MSR's product catalog directly into their Celerant Point of Sale system and automate purchase orders, streamlining inventory management and expanding product selection without manual effort.
Protect Liberty PAC, founded by NSSF, launched a patriotic t-shirt collection featuring hand-drawn designs including George Washington AR series, Patrick Henry, and James Madison quotes to celebrate America's 250th birthday. All proceeds support voter education efforts in key battleground states ahead of the November 2026 election.
4473 Cloud and Celerant Technology hosted a successful webinar on March 12, 2026, featuring experts Travis Glover, Michele Salerno, John Clark, Gentry Bell, and Jamison Collins discussing NFA compliance, digital solutions, and ATF inspections for over 600 FFLs. A follow-up Q&A session is scheduled for April 16, 2026.
NSSF, The Firearm Industry Trade Association, has opened applications for 2026 Hunting Heritage Trust Grants offering $100,000 to support recruitment, retention, and reactivation programs in hunting and shooting sports. Applications from qualified non-governmental organizations are due by April 17, 2026.
NSSF and Project ChildSafe launched "Project ChildSafe Tuscaloosa" in collaboration with the Tuscaloosa Police Department, Tuscaloosa Sheriff's Office, and local organizations including the American Foundation for Suicide Prevention and National African American Gun Association. The initiative distributes free cable gun locks and educational resources to promote responsible firearm ownership and secure storage practices.
NSSF praised the U.S. House's bipartisan approval of H.R. 556, the Protecting Access for Hunters and Anglers Act, introduced by Rep. Rob Wittman. The legislation protects wildlife conservation funding by requiring scientific evidence before prohibiting traditional lead ammunition and fishing tackle use on public lands.
Sarsilmaz, a leading firearms manufacturer, has partnered with Proactive Sales to strengthen market outreach and customer engagement. The collaboration will promote Sarsilmaz's product lines, including the SAR9 and 7/24 series, beginning in Q1.
NSSF highlights its Partner with a Payer program, featuring Henry Repeating Arms, demonstrating how federal excise taxes from firearm and ammunition manufacturers fund conservation efforts. Since 1937, the Pittman-Robertson Act has generated over $18.5 billion for habitat restoration, hunter education, and public shooting ranges across all 50 states.
NSSF emphasizes that while gun owners can customize firearms with legal accessories, certain modifications are dangerous and illegal. Converting semiautomatic firearms to automatic using machinegun conversion devices violates the National Firearms Act and carries up to 10 years imprisonment and $250,000 in fines.
The Second Amendment Foundation, National Rifle Association, and Firearm Owners Against Crime filed an amicus brief with the Pennsylvania Supreme Court challenging the state's firearms carry ban for 18-20-year-olds in Commonwealth of Pennsylvania v. Kareem Mohammed Williams Jr. SAF argues the ban violates Second Amendment rights without historical precedent.
