Southwick Associates released its third-quarter 2026 Hunting & Shooting Market Pulse, a quarterly subscription newsletter providing market intelligence to industry leaders. The report highlights economic pressures affecting hunters and shooters, NICS trends, and retail shifts, with NSSF members receiving a 15% discount on subscriptions.
Source Outdoor Group has been appointed Agency of Record for Vertx, the premium tactical apparel and gear brand. The partnership will handle strategic public relations, media outreach, and product launch communications for Vertx across law enforcement, tactical, and consumer markets.
Following a federal court ruling in Silencer Shop v. ATF that portions of the National Firearms Act are unconstitutional, NSSF provides guidance on NFA transfers for silencers, short-barrel rifles, and short-barrel shotguns. The injunction applies only to named plaintiffs and members of specific organizations, with significant limitations regarding interstate commerce and state law compliance.
A federal judge ruled the Biden administration's ATF "Frame or Receiver" Rule unconstitutional, siding with the Second Amendment Foundation (SAF) and Defense Distributed in Defense Distributed v. Blanche. The court found the rule violated the Second Amendment and due process by impermissibly infringing on the right to manufacture firearms and establishing unconstitutionally vague standards.
ShotPay, a 2A-friendly payments ecosystem, has partnered with the Second Amendment Foundation (SAF) to donate a portion of transaction proceeds to support the organization's legal and educational efforts. ShotPay CEO Joe Fox and SAF Executive Director Adam Kraut announced the partnership, which aims to redirect firearms industry commerce away from institutions opposing Second Amendment rights.
Source Outdoor Group has been appointed Agency of Record for Flying Cross, the premium uniform apparel manufacturer for military and public safety professionals. The partnership will focus on strategic public relations, media outreach, and product launch communications to elevate Flying Cross's brand awareness and industry leadership.
SLG2, Inc., parent company of Shoot Like A Girl, Safe LivinG, Hunt Like A Girl, and SLG2 Consulting, surpassed 50,000 signed-in guests during its 2026 Grand Safety Tour. The Q2 report shows 43% of participants improved their attitude toward firearms, 33% introduced others to shooting sports, and 56% committed to purchasing firearms.
The Second Amendment Foundation, National Rifle Association, and Firearms Policy Coalition filed a lawsuit challenging New York's law banning Glock and Glock-style handguns. The law makes selling or transferring these firearms a felony punishable by up to seven years in prison, claiming the cruciform trigger bar makes them convertible to machineguns.
Gearfire has launched GPOS, a cloud-based point of sale system designed for independent firearms, archery, and outdoor sports retailers. Starting at $149 per month, GPOS offers same-day setup, built-in ATF compliance through FastBound integration, and access to a Master Product Catalog of over 150,000 items.
CCW Safe announced Steve Blackford as Vice President of Marketing and Ecommerce. Blackford brings 13 years of experience from LifeLock, where he helped build identity theft protection into a household name. He will lead brand strategy, demand generation, and member acquisition for the self-defense legal services company.
The Alternative Mass Media Conference planning committee announced speakers and topics for the pre-conference event held prior to the 41st annual Gun Rights Policy Conference, co-hosted by the Second Amendment Foundation and Citizens Committee for the Right to Keep and Bear Arms, September 25-27 in Dallas.
Sturm, Ruger & Co. and Heckler & Koch, founding members of VAULT, now have live product data feeding into the National Association of Sporting Goods Wholesalers' centralized platform. The milestone enables distributors and retailers to access standardized product information, reducing errors and improving accuracy across the shooting sports supply chain.
Firearms Policy Coalition (FPC), alongside the National Rifle Association and Second Amendment Foundation, filed a federal lawsuit challenging New York's Senate Bill S9005C, which bans semiautomatic handguns with cruciform trigger bars. FPC seeks a declaration holding the law unconstitutional and an injunction against enforcement, continuing its nationwide campaign against similar Glock bans in California and Maryland.
Assistant Attorney General Harmeet Dhillon is confirmed as a speaker for the 41st annual Gun Rights Policy Conference (GRPC) 2026, scheduled for September 25-27 in Dallas. The event, co-hosted by the Second Amendment Foundation and Citizens Committee for the Right to Keep and Bear Arms, features numerous Second Amendment advocates, legal experts, and media personalities.
GrabAGun Digital Holdings Inc. announced that Co-Founder and CFO Justin Hilty will retire effective August 14, 2026, after 15 years leading finance. Jonathan Terry, a veteran public company finance executive with 25+ years of experience including roles at YETI and RetailMeNot, has been appointed as the new Chief Financial Officer.
Celerant Technology and Slingit announced a new integration to help FFL dealers streamline used firearm sales. The partnership allows dealers to quickly appraise, list, and sell used firearms across Celerant's eCommerce platform and GunBroker, reducing manual data entry and accelerating inventory turnover.
Walk the Talk America featured domestic violence survivor Kelly Sutliff's experience regaining firearm ownership after legal battles, with Bersa USA donating a handgun to replace one she lost. The conversation examined extreme risk protection orders, mental health evaluations, and how firearm manufacturers can support survivors.
CCW Safe, founded by retired Oklahoma City police officers Mike Darter and Stan Campbell and attorney Kyle Sweet, marks its 15th anniversary as a national leader in self-defense legal protection. The company recently acquired the Armed Citizens' Legal Defense Network and launched the Certified Partner Program at SHOT Show 2025, expanding coverage to 47 states with partnerships including the California Rifle & Pistol Association.
The Second Amendment Foundation (SAF) filed a petition for writ of certiorari with the U.S. Supreme Court in Defense Distributed v. Attorney General of New Jersey, challenging the state's prohibition on publishing computer files for 3D printing firearms. SAF Executive Director Adam Kraut and founder Alan M. Gottlieb argue that computer code is protected First Amendment speech, no different from gunsmithing textbooks.
NSSF and Project ChildSafe partnered with Little Rock Police Department, Little Rock Fire Department, and Pulaski County Sheriff's Office to launch Project ChildSafe Little Rock, distributing 1,000 free gun locks to promote secure firearm storage and prevent accidents, thefts, and suicide.