Dealer Wire

Industry Update

Southwick Associates offers market research and insights for the fishing, hunting, shooting, and outdoor recreation industries. The firm provides syndicated reports including the Hunting & Shooting Market Pulse, Angler Monitor, and Hunting & Shooting Monitor, plus custom primary research services. NSSF and ASA members receive 15% discounts on subscription reports.

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CZ announced a partnership with Ace Virtual Shooting (AceVR) to introduce a virtual reality controller modeled after the CZ Shadow 2 pistol. The innovative controller replicates the feel and handling of the competition pistol for immersive digital training. CZ and AceVR will showcase the new controller at the 2026 NRA Annual Meetings & Exhibits.

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Firearms Policy Coalition (FPC) filed a federal lawsuit, Goldberger v. James, in the U.S. District Court for the Southern District of New York challenging New York's "sensitive location" handgun carry ban in Times Square. Represented by Peter A. Patterson, William V. Bergstrom, and Alfonso Gamboa of Cooper & Kirk, PLLC, FPC seeks a permanent injunction against enforcement of the ban.

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NSSF and Project ChildSafe launched "Project ChildSafe Tuscaloosa" in collaboration with the Tuscaloosa Police Department, Tuscaloosa Sheriff's Office, and local organizations including the American Foundation for Suicide Prevention and National African American Gun Association. The initiative distributes free cable gun locks and educational resources to promote responsible firearm ownership and secure storage practices.

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NSSF highlights its Partner with a Payer program, featuring Henry Repeating Arms, demonstrating how federal excise taxes from firearm and ammunition manufacturers fund conservation efforts. Since 1937, the Pittman-Robertson Act has generated over $18.5 billion for habitat restoration, hunter education, and public shooting ranges across all 50 states.

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