Gearfire announced a new integration with MGE Wholesale, expanding dealer access to exclusive firearms, optics, cutlery, and shooting sports accessories. The partnership provides Gearfire retailers with MGE's extensive catalog through automated inventory streaming and dropshipping capabilities.
Industry Update
Gun Owners of America, Gun Owners Foundation, Century Arms, Canik USA, B&T USA, and Fostech filed an amicus brief with the U.S. Supreme Court in Viramontes v. Cook County urging the court to strike down assault weapons bans and affirm that AR-15s and commonly owned semiautomatic rifles are protected by the Second Amendment.
Derya Arms announced that beginning January 1, 2027, drop-ship fulfillment of its firearms and accessories through distributors Sports South, Lipsey's, RSR Group, and Bill Hicks & Co., Ltd. will be exclusive to Derya Authorized Dealers. The program protects stocking dealers and strengthens pricing integrity across the 1,400+ dealer network.
Walk the Talk America released a Suicide Prevention Month Resource Guide for September, offering gun owners, families, retailers, ranges, instructors and clinicians practical tools including the Guns AND Mental Health Survey, mental health screenings, the WTTA Mental Health Plan, responsible firearm storage guidance, and an updated WTTA Toolkit.
Gun Owners of America (GOA) announced a new Corporate Membership program enabling pro-Second Amendment businesses to formally join GOA's fight to defend the Second Amendment. The tiered program offers annual memberships at $1,000, $5,000, and $10,000 based on company size, with complimentary individual memberships for eligible employees.
NSSF celebrated the conclusion of Gun Storage Check Week (Sept. 1–7), which coincided with National Suicide Prevention Month. NSSF President and CEO Joe Bartozzi emphasized that the "Make Sure It's Secure" message promotes year-round firearm storage practices to prevent unwanted access and save lives.
NSSF® would like to share a message from ATF. The ATF has completed installation of a new FFLAlert notification system using the Everbridge BEACON platform to provide FFLs with time-sensitive information about firearm thefts, disaster preparedness, and administrative updates via text, email, and phone.
Safe LivinG, in collaboration with the Army & Air Force Exchange Service (AAFES), will bring its free firearms safety and suicide prevention experience to Fort Stewart, Georgia on September 11-12. The event features a mobile range with FATS by Inveris simulators, demonstrations from SABRE® and Streamlight®, and family-friendly firearm safety education.
NSSF's Partner with a Payer program showcases how federal excise taxes from firearm and ammunition manufacturers fund conservation. The initiative featured Arizona's Ben Avery Shooting Facility, the Arizona Game and Fish Department, and Remington Ammunition, demonstrating how Pittman-Robertson Act funding supports wildlife restoration, hunter education, and public shooting access across all 50 states.
The U.S. Court of Appeals for the Third Circuit ruled that NSSF has standing to challenge New Jersey's 'reasonable controls' law, reversing a lower court's decision that invoked the Younger Abstention Doctrine. NSSF Senior Vice President Lawrence G. Keane stated the law violates the Protection of Lawful Commerce in Arms Act and is unconstitutional.
GrabAGun Digital Holdings Inc. announced the appointment of John Swanagon as Chief Technology Officer effective September 1, 2026. Swanagon brings over 30 years of technology leadership experience from UnitedHealth Group's Optum Financial and SiriusXM, and will lead GrabAGun's technology strategy and AI initiatives.
The Firearms Policy Coalition (FPC) secured a major Second Amendment victory when the United States District Court for the District of Delaware ruled that the state's bans on possessing and self-manufacturing unserialized firearms are unconstitutional. The court held that unserialized firearms and firearm frames and receivers are protected "Arms" under the Second Amendment, and that Delaware failed to justify its bans under historical firearm regulations.
Steiner Optics has partnered with PromoBoxx to provide retailers with professionally developed, brand-approved digital marketing materials. The platform enables dealers to easily share campaigns across email, social media, and websites while maintaining consistent brand messaging and driving customer engagement.
The Firearms Policy Coalition thanked numerous individuals and organizations that filed amicus briefs supporting its Viramontes v. Cook County case before the U.S. Supreme Court, which challenges the constitutionality of "assault weapon" bans nationwide. The briefs argue that semiautomatic rifles are protected by the Second Amendment and are in common use for lawful purposes including self-defense, hunting, and target shooting.
Firearms Policy Coalition (FPC) filed a motion for preliminary injunction in Pool v. Besson, asking the U.S. District Court for the Western District of Louisiana to block the state's ban on handgun carry permits for 18-to-20-year-old adults. FPC had previously warned Louisiana of the constitutional violation and provided legislative language to fix it, but the state refused to act.
The Second Amendment Foundation (SAF) and partners including Maryland Shall Issue, Firearms Policy Coalition, and Maryland State Rifle and Pistol Association filed a reply brief with the U.S. Supreme Court challenging Maryland's "sensitive places" carry ban in Novotny v. Moore. SAF Executive Director Adam Kraut stated the law makes carry permits "useless everywhere" in violation of the Bruen ruling.
NSSF celebrated the 10th annual National Shooting Sports Month in August with the theme "Let Freedom Plink." Over 519 ranges, retailers, and shooting clubs participated, with 190 ranges hosting #RangeChallenge events that distributed 19,000 targets. President Donald Trump issued a Presidential Message, and 19 state governors issued proclamations recognizing the shooting sports' importance.
Walk the Talk America founder Michael Sodini will deliver a keynote at the 2026 Wyoming Suicide Prevention Symposium in Cheyenne on September 15-16. ROOTS Project partners B.O.S. Lock and Regal Products will exhibit firearm safety technology solutions alongside WTTA resources including mental health screenings and therapist directories.
The Second Amendment Foundation, along with the California Rifle & Pistol Association, Second Amendment Law Center, Minnesota Gun Owners Caucus, and Citizens Committee for the Right to Keep and Bear Arms, filed an amicus brief with the Massachusetts Supreme Judicial Court in Pratt v. Westbrook challenging subjective carry permit denials as unconstitutional under New York State Rifle & Pistol Association v. Bruen.
Liberty Ammunition and SLA Sales Group have partnered for the TALO States. CEO Gary Ramey and SLA Principal Brian Edwards highlighted the collaboration to support retailers, with SLA bringing extensive ammunition sales experience across multiple channels.
