Dealer Wire

Industry Update

FastBound has launched TraceDesk, a compliance tool designed to help Federal Firearms Licensees respond to ATF firearm trace requests through FFL Direct while maintaining audit trails and limiting data collection to legal requirements. The platform modernizes trace management by replacing phone, fax, and email workflows with a centralized system that integrates with FastBound's compliance platform or operates standalone.

Read Full Release โ†’

Seven governors including Jim Pillen, Sarah Huckabee Sanders, Greg Gianforte, Joe Lombardo, Mark Gordon, Larry Rhoden, and Brad Little pitched their states' pro-Second Amendment policies at the 5th Annual NSSF Governors' Forum at SHOT Show 2026, with Montana's Gianforte highlighting recruitment of firearm manufacturers and South Dakota's Rhoden praising Silencer Central's Brandon Maddox.

Read Full Release โ†’

Silencer Central supports South Dakota legislature efforts to deregulate suppressors by removing them from the state's controlled weapons definition. The bill, which passed the South Dakota senate unopposed, would eliminate Federal Stamp requirements. Silencer Central and the National Shooting Sports Foundation are working across 17 states with similar suppressor regulations to advance comparable legislation.

Read Full Release โ†’

Beretta USA kicked off its 500-year anniversary celebration at the 2026 SHOT Show in Las Vegas, featuring an exclusive Range Day with over 200 media members, Team Beretta ambassadors, and partner brands including Sako, Tikka, Burris, and Garmin. The celebration unveiled a limited-edition Beretta x Garmin MARQยฎ Commander watch and a commemorative medallion designed by the Italian State Mint, with anniversary events continuing throughout 2026.

Read Full Release โ†’

FastBound announced full availability of NICS Direct, its integrated background check solution now powering daily transactions for FFLs nationwide. The platform eliminates technical barriers by automating server management and certificate renewal while integrating directly with Electronic A&D and 4473 workflows. FastBound's partnership with FFLGuard provides funded legal defense for administrative actions.

Read Full Release โ†’
Friday, January 9, 2026

Kovix  announced a partnership with Silencer Shop, the nation's largest suppressor distributor. Silencer Shop will distribute Kovix's complete product lineup, including the new Badlands series suppressors debuting at the 2026 SHOT Show.

Read Full Release โ†’
Friday, January 9, 2026

TH Holsters is seeking a sales representative group to expand its national presence. The company emphasizes its value proposition including high-quality holsters at intermediate pricing, space-saving designs for dealers, and simplified SKUs for rep groups. CEO Thomas Heppner states the company is expanding production and seeks partners valuing quality, simplicity, and service.

Read Full Release โ†’

Tactical Target Systems is seeking a sales representative group to expand its national presence and strengthen relationships with dealers and ranges. Founder Don Robertson emphasizes the company's commitment to partnering with rep groups that value growth, long-term relationships, and integrity.

Read Full Release โ†’

Orchid announced its Winter ONEderland Promotion running January 10โ€“February 20, 2026, offering FFLs up to $10,000 in software credits. The company introduced Orchid POS Spark, a cloud-based solution for startup and small retail FFLs at $99 monthly, and will exhibit at Camfour Dealer Show, NSSF SHOT Show, NBS Spring Market, and Sports Inc Outdoor Show.

Read Full Release โ†’