In celebration of 500 years of craftsmanship, heritage, and innovation, Beretta is proud to introduce a commemorative gift dedicated to firearm and outdoor enthusiasts: the Beretta 500-Year Anniversary Medal. An exclusive keepsake of Beretta's 500th anniversary, the commemorative medal is designed in partnership and manufactured by the Istituto Poligrafico and Zecca delle Stato / Italian State Mint, honoring the world's oldest firearms manufacturer and its enduring "Made in Italy" heritage.
Created to mark this historic milestone, the Beretta 500-Year Anniversary Medal represents a timeless legacy and enduring connection between Beretta and the generations of hunters, shooters, and outdoor enthusiasts who have shaped the brand's past and will define its future.
"We are proud to be the ones celebrating this once-in-a-lifetime milestone, and we want everyone to be part of it. This is not just a celebration of our family and our people; it is a tribute to every hunter, shooter, and outdoor lover who made Beretta what it is today, and to those who will make Beretta what it will be tomorrow. We want them to have the chance to keep a real memory of the Beretta 500-year anniversary." This is a desire expressed by the Beretta family that led to the creation of this worldwide project.
Beginning January 23, 2026, qualifying customers who purchase select new firearms will receive this commemorative medal as a gift, while supplies last.
The medal features the Beretta 500 logo on one side and the historic Beretta Villa on the other. It is presented in a custom display package designed to showcase and preserve the medal and is available to customers who purchase a new Beretta firearm during 2026 and complete warranty registration following purchase. Upon registration, customers will receive confirmation and details on how to redeem their medal. Availability, eligibility, redemption process, and timing may vary by country. For complete program details, warranty registration information, and local guidelines in the United States, customers are encouraged to visit https://www.beretta500.com/en/be-part-of.
Beretta's 500th anniversary will be celebrated throughout 2026 with special product releases, storytelling initiatives, and events honoring the brand's heritage and its forward-looking vision. To stay up to date on anniversary news and special releases, visit beretta500.com.
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About Beretta: Established in 1526, Beretta is the world's longest-standing industrial dynasty, with a legacy spanning 16 generations of continuous family ownership. For 500 years, firearms bearing the Beretta name have been trusted and used around the world. Beretta USA Corp. was established in 1977 and quickly became the provider of the most widely deployed sidearm in the U.S. Armed Forces. Today, Beretta USA is part of Beretta Holding Group, which includes over 50 global subsidiaries and 20 renowned brands. Beretta manufactures, distributes, and markets a complete range of firearms, accessories, and apparel. The company also owns and operates six Beretta Gallery retail stores worldwide.
For more information, visit www.Beretta.com.