Dealer Wire

Product News

Beretta USA launches its Multifield Performance Collection, a versatile apparel line featuring technical layers and outerwear designed to transition seamlessly from field and range to everyday wear. The collection includes pieces like the Cadet Flannel, Abisko Full Zip Fleece, Highland Heritage Windblock Sweater, and Halifax Sherpa Jacket, available through Beretta authorized dealers and online.

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Defend reminds outdoor enthusiasts that tick protection remains important during fall hunting and outdoor activities. Defend Permethrin treats clothing and gear, while Defend Picaridin repels ticks on skin, both scent-free options for hunters.

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Hornady announced its 2027 product lineup including new SBR Suppressed ammunition, expanded Subsonic and Frontier Cartridge lines, reloading equipment like the Lock-N-Load Classic Pro Accuracy Kit, and Hornady Security items including a 2-in-1 Dehumidifier Light and Square-Lok AR Upper Mount.

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Tactacam announced an official partnership with the Green Bay Packers. The multi-year partnership will feature Tactacam's REVEAL cellular trail cameras and DEFEND security cameras across Lambeau Field, the Packers Radio Network, and Wisconsin retailers, targeting the franchise's hunter-heavy fan base.

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Federal Ammunition launched an updated Ballistic AE App featuring a modern interface and combined HUD and DOPE charts for improved user experience. The iOS ballistics calculator now supports Federal, Remington, Fiocchi, and Speer projectiles, including new Peak Alloy products like 7mm Backcountry and 6.5 Creedmoor +Peak.

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Trijicon announces the new Credo 1-10x28 and RCR Combo, combining two proven optics with Q-LOC mounting technology for close-range speed and extended-distance precision. The system features a first focal plane dual red/green illuminated reticle and ruggedized closed-emitter red dot for extreme durability.

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