Dealer Wire

Product News

Lipsey's, a major firearms distributor, announces the Lipsey's Exclusive Ruger RXM COA Edition, featuring the Ruger RXM platform paired with the Aimpoint COA Red Dot Reflex Sight. Available in 15 and 17-round models with multiple frame colors, the 9mm pistol includes a Magpul Enhanced grip and factory-mounted optic for modern defensive use.

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Berger has announced the addition of 300 PRC 217 Grain Elite Hunter ammunition to its long-range Elite Hunter product line. The new ammunition features a hybrid ogive design with a ballistic coefficient of 0.695, delivering exceptional energy and terminal performance for hunting applications.

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Q, LLC announced the release of the LEFTY silencer, featuring Low Blowโ„ข technology and 3D printed internal structure to reduce backpressure and gas blowback. Available through Q dealers nationwide at $800 MSRP, the LEFTY is rated for full auto use across 5.56mm and 6mm ARC platforms.

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Outdoor Edge encourages dealers to stock hunting knives for turkey season, featuring new products including 2.5" and 3.0" Razor APX Hunting Knives, Vantex Boning and Drop Point Knives, and the ErgoMax Game Processing Set. Will Morgan, director of marketing at Outdoor Edge, highlights these lightweight, high-performance options designed for hunters and game processing.

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Zanders, a national distributor based in Sparta, Illinois, has added SHIELD Sights' innovative micro red dot optics to its product lineup. The partnership expands dealer access to SHIELD Sights' rugged, compact optics designed for concealed carry pistols, duty firearms, and competition platforms.

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