Konus introduces the Fighter 4-16x50 riflescope, featuring multi-coated optics, dual illuminated ballistic reticle, and included Weaver/Picatinny mounting rings at an MSRP of $149.99. The scope also comes in 3-9x40 and 4-12x40 versions.
Wiley X launches two new protective eyewear frames for 2026: the WX Alpine for tactical environments and high-risk pursuits, and the WX Citadel for outdoor activities. Both models feature military-grade ballistic protection, advanced lens technology, and are available online and through select retailers.
WOOX announces the Gladiatore High Grade Stock & Fore End for Mossberg and Remington 12-gauge shotguns, featuring hand-selected American walnut with Italian-American design. CEO Ben Fleming highlights the collector-grade quality and unique craftsmanship of each piece.
Mission First Tactical introduces the MFT Pocket Holster, designed for backup pistol or everyday carry with a cell phone profile design. The holster features CURV® Thermoplastic Composite construction, frictionless draw, and integrated pocket catch hook, priced at $34.99.
ALPS OutdoorZ introduced the DU Legacy Waterfowler's Bag, a premium field bag constructed from weatherproof waxed cotton, leather, and antique brass hardware. The collaboration with Ducks Unlimited supports habitat conservation, with a portion of sales benefiting the organization's mission across North America.
Wildlife Research Center® has launched a new 9 FL OZ squirt top bottle of Ultimate Bear Lure®, featuring an intense burning sweet aroma formula that works effectively in wet conditions. The product is available at authorized retailers for $25.99 MSRP.
Magpul now offers six GEN M3 PMAGs in Olive Drab Green, including 5.56 NATO/.223 Rem., .300 BLK, and .308 Win. variants. The new magazines feature the company's rugged polymer construction and meet strict military standards while maintaining reliability and affordability.
ZeroTech Optics announced the launch of the Thrive 1-10x24 SFP Illuminated LPVO series, featuring true 1x magnification for rapid target acquisition and 10x magnification for mid-range engagement. Available in three illuminated reticle configurations—RAR, PHR4, and G4—the optic is designed for competition, tactical, and hunting applications.
Browning Trail Cameras introduces the Recon Force Elite HP5 Ultra, a premium trail camera featuring true-to-life daytime and nighttime clarity, low-glow infrared flash, fast trigger speed, and a 2-inch full-color viewing screen for wildlife monitoring and land management.
Chiappa USA highlights the Honcho Pump Series, American-made 12-gauge and 20-gauge pump-action shotguns manufactured in Dayton, Ohio for home defense and tactical applications. The lineup includes three models: Honcho Tactical Pump Synthetic, Honcho Tactical Pump Walnut, and Honcho Tactical Pump California Model, all featuring aluminum receivers, steel barrels, and bird's head grips.
BANISH Suppressors, founded by Brandon Maddox, introduces the BANISH VRMT 223 Ti, a lightweight titanium suppressor designed for .224-caliber cartridges and smaller. The HUB-compatible suppressor achieves over 35 decibels of sound reduction and weighs 9.7 ounces, making it ideal for varmint hunting, predator control, and target shooting.
Magpul introduced the Sub-Compact Enhanced Handgun Grip (EHG) for the Ruger RXM pistol, enabling users to convert between full-sized, compact, and sub-compact configurations. The grip features Magpul's Trapezoidal Surface Projection texture, undercut trigger guard, and compatibility with Magpul GL9 PMAGs and GLOCK magazines.
GForce Arms announced the LVR30S, a new side-eject .30-30 Winchester lever-action rifle in the Saddlehorn lineup. Built on a Marlin 336-style action with a 20-inch barrel and 6+1 capacity, it offers multiple finish and stock options. Shipping begins March 2026.
C&H Precision released new Gen 6 MIL/LEO Optic Adapter Plates for Glock Gen 6 MOS platforms, precision machined from 6061 aluminum with MIL-SPEC Type III hard anodizing. The adapter plates support multiple optics footprints including C&H EDC, Holosun 407K/507K, SIG Romeo 0, and Vortex Defender-CCW, with pricing starting at $69.99.
FALCO Holsters announced expanded compatibility for Glock Generation 6 handguns, including the Glock 19, 17, 45, and 49 Gen 6 models. The company now supports over 3,600 handgun models across its full portfolio of leather, nylon, Kydex, and carbon fiber holsters.
Zanders, a national distributor based in Sparta, Illinois, announced it is now stocking Akkar shotguns, expanding its shotgun lineup for dealers nationwide. Akkar shotguns are known for quality craftsmanship and competitive pricing across hunting, clay shooting, and home defense applications.
BANISH Suppressors announced the release of the BANISH 20 and BANISH 410 shotgun suppressors, expanding their hearing-safe firearm suppressor line. Both models feature interchangeable chokes, adaptive mounts, and are made from titanium using additive manufacturing, with the BANISH 20 weighing 14.7 ounces and the BANISH 410 weighing 7.2 ounces.
Bear Creek Arsenal introduced the Grizzly 102 .380 ACP handgun featuring a compact design with 15+1 capacity and ergonomic grip enhancements. The company also launched a .380 ACP Conversion Kit for existing Grizzly 102 owners, including a complete slide assembly and magazine.
Konus introduces the #7962 Fiery-Dual riflescope and monocular, an affordable dual-function device combining thermal and night vision technology with 7x magnification, 256x192 resolution, and digital reticle for $1,199.99.
Patriot Ordnance Factory Inc. (POF-USA), in partnership with Patriot Tactical LLC and Goldberg's Garage, released the Goldberg Blade, a limited-edition folding knife featuring custom CGC Cerakote artwork and designed as a companion to POF-USA's Rogue Jackhammer Signature Series rifle. Limited to 300 units with an MSRP of $300.