ZeroTech Optics announces the launch of the Thrive HD Micro Prism 1x in FDE, a compact prism optic featuring a ZT Prism Dot Reticle, 6061 T6 aluminum construction, and 13 adjustable brightness settings including night-vision compatible levels for rapid target acquisition and precision shooting.
Avian-X launched the Ridge Runner and Ridge Runner X turkey vests, designed for mobile hunters with lightweight backpack-style designs featuring smart storage, EVA-molded call pockets, and comfort padding. The Ridge Runner X adds fleece-lined handwarmer pockets and a full-access rear game pouch for enhanced warmth and carry capacity.
Viridian Weapon Technologies has introduced E Series laser sights designed specifically for the Smith & Wesson Bodyguard 2.0, available in green and red variants. The model-specific sights feature ambidextrous activation buttons, windage and elevation adjustments, and a compact design that maintains the pistol's concealability for concealed carry applications.
Konus unveiled the Prince binocular series featuring models #2348 (8x42) and #2349 (10x42) with 96% light transmission, Bak-4 prisms, and waterproof construction. Priced at $249.99 and $259.99 respectively, these high-end binoculars offer wide angles and lightweight ergonomic design for demanding outdoor users.
Kinsey's, a leading outdoor and shooting sports distributor, announced a partnership with Hodgdon Powder Company to distribute smokeless powder, with shipments beginning in Q2 2026. The expansion strengthens Kinsey's reloading category and provides retailers access to Hodgdon's trusted, industry-leading propellant products.
APEX Ammunition now offers a 28-gauge load in its SmallTown Hunting Blend turkey ammunition line, combining #7.5 Tungsten Super Shot with #9 TSS for maximum pattern density and extended range. The 2 ¾" 1 ½ oz. duplex load is priced at $64.99 per 5-round box.
FK BRNO, a Czech Republic-based firearms manufacturer, offers purpose-built pistols around their proprietary 7.5 FK cartridge system. Italian Firearms Group, the exclusive U.S. importer, features the FK BRNO PSD and Field Pistol models designed for long-range performance with rifle-like ballistics and modular configurations.
NFQ Apparel and Realtree have partnered to launch a line of performance-driven athletic wear featuring Realtree APX camouflage. The collection includes training shorts, sprint shorts, running shorts, and women's options designed for gym workouts, tactical fitness, and outdoor activities.
Conservation leader Rob Keck became the first person ever to complete the Canadian Wild Turkey Super Slam using a custom TriStar Viper G2 shotgun. Keck, former CEO of the National Wild Turkey Federation, previously achieved the US Super Slam and hunted turkeys in all 49 U.S. states with huntable populations. TriStar Arms CEO Gus Bader personally built the 20-gauge Viper G2 for Keck's historic Canadian achievement.
Bear & Son Cutlery released the Genuine India Stag Bone 3 ½" Barlow pocketknife, an Alabama-made two-blade knife featuring high carbon stainless steel blades and traditional Genuine India Stag Bone™ handles. The heritage-inspired design honors the iconic Barlow style with polished bolsters and an MSRP of $80.99.
TALO Distributors, Inc. and Smith & Wesson introduced two limited edition M&P9 M2.0 pistols: a polymer copper comp model and a metal gold comp model, both optic-ready with Strike Industries compensators and night sights, now shipping to TALO member distributors.
Texas Hunter Products announces its new Timed Protein Feeder, featuring a 1000-lb. capacity, roto-molded hopper, and advanced timed-dispense system. The feeder includes an EZ Set Digital Timer, 12-volt solar panel, and rechargeable battery to help land managers reduce waste and promote consistent herd health.
Breek Arms announced the Omni Buster Charging Handle, an ambidextrous suppressor-ready charging handle for AR-15 and AR-10 platforms designed to reduce gas blowback. Machined from aerospace-grade 7075-T6 aluminum with integrated gas management features, it serves both right- and left-handed shooters in suppressed and unsuppressed configurations.
Thompson/Center Arms announced the launch of the ENCORE PROHunter Pistol Frame Assembly, a modular handgun frame designed for hunters and precision shooters. The CNC-machined frame offers compatibility with ENCORE pistol barrels and is available through authorized dealers with an MSRP of $530.
Walker's has launched the SHOTSYNC wearable shot timer, now available online and through retailers nationwide. The device pairs an integrated microphone with accelerometer sensors to track shot counts and split times, featuring Bluetooth 5.2 connectivity with the Walker's Link app for custom training configurations and performance tracking across all firearm types.
Konus introduces the #7293 Fearless-HD 4-16x50 riflescope featuring a 34mm tube, high-definition glass, and first focal plane system with tactical turrets offering precise 1/10 MIL adjustments. The riflescope includes a laser-engraved dual-illuminated reticle and Zero-Stop elevation turret, priced at $469.99.
O.F. Mossberg & Sons, Inc. announced the Mossberg 590 Bliksem, a special edition pump-action shotgun created in collaboration with Christian Craighead and Ministry of Defence (MOD). The compact firearm features a 14.375-inch barrel, Rhodesian Brushstroke camouflage finish, and premium design elements including a Flat Dark Earth bird's head-style pistol grip and corncob forend with leather strap.
Magpul has expanded its AMAG line with new 10- and 12-round stainless-steel magazines for the SIG P365, featuring controlled-tilt followers, stainless-steel springs, and capacity indicators. The magazines are designed to minimize printing and maximize concealment, available at competitive prices compared to OEM options.
Hornady announces the 400 Legend 210 gr InterLock ammunition in the American Whitetail line, designed for straight-wall cartridge hunting states. The American-made offering features controlled expansion and deep penetration for deer-sized game.
Smith & Wesson Brands, Inc. announced the release of the Performance Center Equalizer Carry Comp, a 9mm micro-compact pistol featuring performance upgrades including a PowerPort for reduced recoil, EZ technology for easy charging, and Ameriglo night sights.