Beretta introduces a commemorative 500th Anniversary Medal designed in partnership with the Italian State Mint, available to customers purchasing select new Beretta firearms during 2026. The medal features the Beretta 500 logo and historic Beretta Villa, presented in a custom display package upon warranty registration.
Mission First Tactical introduced the MFT Ultra Low Ride IWB Holster, which sits 1.5" lower than standard holsters for deep concealment and comfort. The ambidextrous holster features adjustable retention with audio click confirmation, is made in the USA, and carries a lifetime warranty at $59.99 MSRP.
NEXTORCH North America announces NEXTORCH Ultra-Thin Tactical Gloves built with CORDURA® stretch fabric, dual-layer palm protection, and ten-finger touchscreen technology. Designed for tactical training, patrol duty, and outdoor activities, the gloves feature seamless fingertip construction, moisture-wicking materials, and direct mounting support for NEXTORCH tactical lights with an MSRP of $44.99.
Code Blue® Scents launches four new hunting products: Refuge™ All-Season Spray, Code Red® Doe Estrous, Soak-A-Rope™, and Rope Dope™. These advanced scent technology products are designed to give whitetail hunters an edge throughout the season.
CCI Ammunition introduced its Blazer Brass Clean-Fire Suppressor line featuring three subsonic loads in 9mm Luger, 40 S&W, and 45 Auto with Total Metal Jacket bullets and lead-free primers to reduce fouling in suppressors and barrels.
TUO introduces the Aptitude Softshell Jacket and Pant, featuring 4-way stretch fabric with the exclusive AeroGuard™ windproof membrane for mobility and weather protection. The garments incorporate Polygiene StayFresh™ and OdorCrunch™ technologies to reduce odor and washing frequency while maintaining comfort in tough conditions.
COAST Products unveiled the BRKR PTX65R and PTX35R pistol lights featuring a patent-pending Snap-Focus™ Two-Beam System that transitions between a CLEAR-VIEW™ Flood Beam for close-quarters awareness and an ULTRA-RANGE™ Spot Beam for long-distance precision. Available for pre-order January 20, 2026, the PTX35R retails for $129.99 and the PTX65R for $149.99.
WOOX, an Italian-American gunstock manufacturer, announced its new "High Grade" line of American Walnut stocks crafted from hand-selected premium wood with traditional oil finishing. Each piece is unique and available across the Elegante Series, Bravado, Gladiatore, and Superleggera product lines.
Browning Trail Cameras introduces the Defender Vision Pro LSF, a 2026 livestream cellular trail camera offering real-time awareness through instant motion alerts and on-demand live viewing via the Strike Force Wireless app. The camera features 46MP photos, 1080p Full HD video, selectable infrared illumination, and flexible month-to-month cellular plans with AT&T and Verizon coverage.
Browning Trail Cameras introduces the Defender Pro Scout Max HD Solar, featuring integrated solar power for extended deployments and minimal maintenance. The camera delivers HD images, 46MP photos, and 1080p videos with automatic cellular connectivity through AT&T and Verizon networks via the Strike Force Wireless app.
Whitewater Fishing, led by NEXUS Outdoors president Aaron Ambur, launches the Great Lakes Pro Jacket and Bibs featuring a proprietary 3-layer design with 20k waterproof and 30k breathability ratings. The innovative raingear includes 4-way stretch fabric, AquaGuard zippers, and specialized features designed through extensive field testing with pro staff and anglers.
Real Avid has launched two Master Collections featuring specialized tools for firearm maintenance and optic mounting. The Master Firearm Maintenance and Optics Mounting Collection includes comprehensive tools like the Master Gun Vise and Bore-Max Master Cleaning Kit, while the Master Firearm Cleaning and Optics Mounting Collection offers core essentials for cost-conscious DIY enthusiasts.
Moultrie encourages hunters to keep trail cameras active during the off-season to monitor wildlife patterns, predator activity, and prepare for future hunts. The Moultrie App's Deer Survey and Buck List features automate data collection and help hunters track deer movements and build comprehensive profiles for strategic planning.
Avian-X announced an all-new lineup of waterfowl hunting packs for 2026, including the BA Backpack with 1,600 cubic inches of storage, a Floating Duffel Decoy Backpack with 11,500 cubic inches capacity, and a Floating Lumbar Blind Bag. The products were displayed at the SHOT Show in the GSM Outdoors booth.
Wildlife Research Center introduced Scent Killer Gold Full Body Deodorant Spray, a 3.6 OZ aerosol spray designed for comprehensive odor control from head to toe. The invisible, unscented formula is ideal for pre-hunt preparation and available now at authorized retailers for $14.99 MSRP.
FALCO Holsters launches three new pocket holsters: the A226 leather wallet holster, A913 Kydex pocket holster, and AX93 carbon fiber pocket holster. Each model offers distinct materials and draw methods designed for minimalism and reliable everyday concealed carry performance.
Iron Valley Supply announced it is now an official provider for Legend Outdoor Gear, offering pistol and rifle cases, cleaning kits, range bags, slings, and accessories. The Birmingham, Alabama-based distributor serves the shooting sports and outdoor community.
Millennium Treestands launches the Antler Shak Series, featuring the Antler Shak 7 Mag and Antler Shak 30/30 ground blinds with industry-first optical technology. Both models offer 600D brushed shells in Mossy Oak Country Roots, one-way windows, blackout curtains, and three-person capacity for modern hunters seeking superior concealment and visibility.
Silencer Central announced Ammunition Depot as its newest partner in the Delivered by Silencer Central program, enabling customers to purchase suppressors online with a 99.9% first-time approval guarantee and front-door delivery in 42 states. Ammunition Depot, based in Kissimmee, Florida, joins the partnership to enhance convenience for hunters and shooters.
Zanders, an all-women-owned distributor based in Sparta, Illinois, announced an exclusive partnership with Henry Repeating Arms to distribute the limited First Strike Series rifles—the first guns produced at Henry's Rice Lake, Wisconsin facility. Only 250 guns per model will be available, each featuring a custom Wisconsin emblem and special serial numbers.