Bond Arms introduces the America 250th Special Edition Hand Cannon, a limited-edition firearm celebrating America's 250th anniversary. Chambered in .45 Colt and .410 Bore with stainless-steel construction, the Rough Series is priced at $499.00 and the Black Cerakote version at $699.00.
ZeroTech announced the Green Dot Trace H.A.L.O Reflex Sight, featuring a 3 MOA green aiming point for enhanced visibility in bright conditions. The enclosed H.A.L.O design offers durability with 7075 aluminum construction, shake-awake technology, and up to 50,000 hours of battery life.
Sports South highlights Leupold, a brand with over 180 years in optics, known for clarity and durability. The spotlight features Leupold products including VX-Freedom, VX-3HD, Mark 5HD, Freedom RDS, and RX rangefinder, available through Sports South dealers and TheShootingWarehouse.com.
Sports South announces fast-moving products back in stock including the Ruger RXM 9mm pistol, EOTech EXPS3 red dot sight, and Dead Air RXD22Ti suppressor. Dealers can order through their sales representatives or TheShootingWarehouse.com while inventory lasts.
NEXTORCH, the primary U.S. distributor of NEXTORCH Industries, announced the new hiStar 2,300 Lumen Ultra Bright Headlamp featuring proprietary Claw Optics™ technology for hunting, fishing, outdoor recreation, and tactical applications. The professional-grade headlamp offers dual white and red LEDs, stepless dimming, dual-power compatibility, and an MSRP of $109.99.
Steiner Optics has launched the eDiscovery 10x42 binoculars, designed for birders to capture 12MP still images and 4K video while observing. The binoculars feature high-definition optics, IP67 waterproofing, and Wi-Fi connectivity through the Steiner Connect 2.0 app for seamless documentation and sharing of sightings.
Camfour, Inc. announced the SCT-365 concealed carry platform is now available in capacity-restricted states beyond California. Built on the Sig Sauer P365 platform by Shark Coast Tactical, the SCT-365 features premium enhancements including an optic-ready slide, XRAY3 tritium sights, and ships with two 10-round magazines.
Zanders, a national distributor based in Sparta, Illinois, has added Comstock Armory AR parts and accessories to its inventory. Comstock Armory, based in South Lyon, Michigan, manufactures American-made AR-platform components for shooters and competitive 3-gun enthusiasts.
Liberty Ammunition showcased its new Pro Series ammunition at SOF Week in Tampa, Florida, demonstrating superiority over Federal, HST, Speer G2, and Hornady Critical Duty. Special Forces appreciated the ammunition's penetration depth options, lighter weight, stopping power, reduced recoil, and hydrostatic shock capabilities. CEO Gary Ramey noted strong reception and international interest from several countries.
FALCO Holsters has expanded beyond firearm carry with a new collection of minimalist leather wallets, card holders, and an EDC tray. Handcrafted from premium full-grain Italian leather by the same craftsmen behind FALCO holsters, the collection includes four products ranging from $29.95 to $59.95, all backed by a lifetime warranty.
WATCHTOWER Defense announced a permanent price reduction on its APACHE Commander double-stack 1911 pistol to $3,299, passing $700 in manufacturing savings to customers. The veteran-founded company optimized operations at its new 24,000-square-foot Tomball, Texas facility while maintaining premium quality and match-grade specifications.
Benjamin's redesigned Marauder Gen 3 PCP Air Rifle offers enhanced power and precision in .22 and .25 calibers, with velocities up to 1,200 fps and 1,150 fps respectively. The rifle features a 32 percent lighter cocking effort, adjustable regulator, integrated sound suppression, and all-weather stock with adjustable cheek piece.
Defend has launched a new bear spray product line featuring 8oz and 14oz cans with effective ranges up to 40 and 45 feet respectively, available at DefendOutdoors.com and retailers nationwide. The lineup is designed to provide outdoor enthusiasts with reliable wildlife protection as backcountry participation increases.
Zanders, a national distributor based in Sparta, Illinois, announced it is now the exclusive distributor of 1st Phorm nutritional products to its dealer network. The partnership expands Zanders' product offerings to include 1st Phorm's protein supplements, wellness formulas, and performance products for outdoor and sporting goods retailers.
Derya announced the official launch of its RAN and RAN-X lever-action series, featuring modernized designs with factory-integrated aftermarket upgrades including threaded barrels, M-LOK forends, and adjustable stocks. Available in .357 Magnum, .44 Magnum, and .45 Long Colt, the series will be showcased at GunCon 2026.
Texas Hunter Products announced its new 300-lb. Cottonseed Feeder, designed for land managers using whole cottonseed to support wildlife nutrition. The gravity-fed system prevents clogging, reduces waste, and features a low-profile top-fill design with powder-coated welded wire panels for durability and minimal maintenance.
Moultrie announces the EDGE 3 and EDGE 3 PRO trail cameras are now available in First Lite Specter camouflage. These cellular cameras feature Moultrie AI for automatic buck detection, on-demand photo and video capabilities, and integration with the Moultrie app for hunt planning and remote feeder control via Moultrie Connect.
Built from the tried-and-true L15 platform, Lancer Systems has now added a 300 Blackout pistol and rifle to the lineup. While most platforms require you to choose, The L15 Patrol pistol and rifle are specifically designed and tuned to function suppressed, unsuppressed, supersonic, or subsonic with no end user adjustment.
Spartan Precision Equipment launches the Javelin Lite and Javelin Lite TL Bipods, ultralight shooting supports weighing 5.3 and 6.3 ounces respectively. Both models feature premium materials, adjustable traverse and cant, and are priced at $100 and $170 MSRP without adapters.
XTech Tactical introduced extended magazines for M&P9 2.0, M&P9 Compact, and FPC with nickel coatings featuring enhanced 17-7 stainless steel springs and patented MTX extensions. The nickel coating provides superior corrosion resistance in maritime and sulfuric environments, with pricing starting at $39.95 for single magazines.