ATN Corp announced its Generation 6 thermal riflescope lineup featuring the ATN ThOR 6 Elite flagship 640 thermal scope, ATN ThOR 6 Mini budget thermal scope under $1,000, and ATN TICO 6 clip-on thermal scope. The new platform delivers improved image quality, thermal sensitivity, and reliability for hunters and AR-15 shooters.
Beretta unveils the Beretta Titan, a one-off modern sporting rifle celebrating the company's 500-year anniversary. The rifle features innovative materials including titanium, magnesium, and carbon fiber, chambered in 6.5 Grendel with advanced engineering and aesthetic details honoring Beretta's heritage.
Taurus celebrates the 20th anniversary of its iconic Judge® revolver with refined enhancements and updated features. The legendary firearm, which redefined the revolver market and earned iconic status among shooters, returns with upgraded looks while maintaining the versatility and performance that made it an industry leader.
Beretta announced the expansion of its refreshed 686 Silver Pigeon I lineup with updated 28-gauge and .410 bore field models and new sub-gauge sporting configurations. The refresh includes a redesigned top lever, refined engraving, and premium features like cold hammer-forged Steelium barrels and select European walnut stocks.
Sports South has added SIG SAUER Electro-Optics' ZULU4 HD Marine binoculars to its product lineup. The binoculars feature HD glass, anti-reflective lens technology, and waterproof construction designed for demanding outdoor environments. Dealers can contact Sports South or visit TheShootingWarehouse.com for availability.
Knight & Hale Game Calls introduces the Double Up™ Land Between the Lakes Series, featuring dual-surface pot calls in partnership with Mossy Oak® during its 40th anniversary. The new lineup includes Slate over Glass, Glass over Slate, and Aluminum over Glass models finished in Mossy Oak® Greenleaf® or Original Bottomland®.
Canik unveiled the METE MC9 Prime NC, a non-compensated version of its award-winning METE MC9 PRIME concealed carry handgun. The new model maintains the same ergonomics, trigger, and optics-ready capability while featuring a traditional slide and barrel profile for shooters preferring non-ported designs.
Liberty Safe, America's #1 safe manufacturer, introduces the Presidential Signature, an ultra-premium safe featuring Pro-Flex™ modular shelving for customizable organization. The safe combines robust protection with refined interior finishes, premium fabrics, and contemporary design, available in high-gloss colors and proudly made in the USA.
VKTR Industries announced the release of its patented ambidextrous lower receivers as stand-alone products, previously available only with complete rifle packages. The Black VKTR Ambi lowers feature stainless steel billet controls, patented bolt lock and release, and Hiperfire triggers, available for dealers, distributors, and law enforcement.
Henry Repeating Arms opened pre-orders for the Henry 1860 SUV Eagle, a custom-engraved rifle developed with the Sons of Union Veterans of the Civil War. Proceeds support SUVCW's mission to preserve Civil War veterans' history, with the rifle available for $4,160 at HenryUSA.com.
Sports South has released several high-demand Glock models for dealer ordering, including the G45 V Crossover 9mm Luger, G19 V Compact 9mm Luger, G19X V 9mm Luger, G20 V MOS 10mm Auto, and G44 V Compact 22 LR. Dealers can contact their Sports South sales representative or visit TheShootingWarehouse.com for pricing and availability.
Walker's has introduced the Razor Junior Muffs, youth-sized hearing protection designed for younger shooters. The muffs feature dual Hi-Gain microphones, HD speakers, sound-activated compression, and a 23dB Noise Reduction Rating, now available online and through select retailers nationwide.
FALCO Holsters announces four new OWB hybrid holsters—C915, C915 L, C916, and C916 L—expanding its TalonGuard lineup. The models feature premium Italian leather and Kydex construction with optional light-bearing configurations, priced from $129.95 to $139.95.
Primary Arms Optics has launched its PLx Compact 1.5-12x36 FFP RDB Rifle Scope, featuring Japanese ED glass, 1.5-12x magnification, and Red Dot Bright® reticle technology on a 30mm chassis. The scope offers two ACSS® reticle options and is priced at $1,999.99.
Zanders, a national distributor based in Sparta, Illinois, has added Swampfox Optics to its wholesale catalog. The partnership expands dealer access to Swampfox's red dot sights, prism scopes, LPVOs, and precision rifle optics across the country.
Safariland, a brand of The Safariland Group and key brand of Cadre Holdings, Inc., has launched the innovative HOLLE Duty Belt system. This next-generation lightweight load-carrying platform features precision-mounted accessories, multiple buckle options, and broad compatibility with existing Safariland tactical accessories for enhanced operational flexibility.
Buck Knives announces its 2026 product lineup featuring the 110 and 112 Slim Heritage Elites with MagnaCut steel blades, the 724 Mustang mid-lock EDC knife, and three new Alpha Backcountry fixed blades. All products are available at buckknives.com and authorized retailers.
Custom & Collectable Firearms (CNC Firearms) and Colt's Manufacturing Company closed pre-orders for the limited-edition Colt BOA revolver after unprecedented demand at the 2026 NRA Annual Meetings in Houston. The faithfully recreated .357 Magnum revolver is available through authorized dealers and distributors including Sports South, Orion Wholesale, Lipsey's, and Davidson's.
Sturm, Ruger & Company, Inc. announced the Marlin Mad Pig Customs Model 1894, a premium lever-action rifle developed with Mad Pig Customs and Midwest Industries. Chambered in 357 Magnum, it features Cerakote finishing and factory-installed custom upgrades for enhanced durability and ergonomics.
PROOF Research announced shorter barrel configurations for the PROOF Elevation 2.0 and Elevation MTR 2.0 rifles, now available in Tactical Flat Dark Earth and Midnight colors. Both models feature carbon fiber technology, Zermatt Arms Origin actions, and TriggerTech triggers, with MSRPs ranging from $3,199 to $3,899.