SOG Knives announces the release of its 40th Anniversary Fat Guard Bowie knife, a limited run of 500 individually serialized knives inspired by the original S1 Bowie from 1986. The knife features a 6.1-inch AUS 8 steel blade and comes with a commemorative Zippo lighter, leather sheath, and handcrafted pine display case.
Primary Arms Optics has opened pre-orders for two new long-range scopes: the PLx 2.5-20x48 and PLx 4.5-36x56 FFP Compact Rifle Scopes, featuring Japanese-manufactured ED glass, Steel-on-Steel turrets, and modular Cartridge Turrets. Shipping begins in September with prices starting at $2,299.99.
Kinsey's Distribution has been appointed as a Beretta USA Law Enforcement Distributor, expanding its firearms portfolio to include Beretta's tactical handguns and shotguns. The partnership provides eligible dealers nationwide access to popular Beretta platforms including the 1301 Tactical, A300 Ultima Patrol, 92 Series, PX4 Storm, and APX models.
WOOX announced the Gladiatore V2 Stock & Forend, a premium upgrade for compatible Mossberg pump-action shotguns. Handcrafted from American walnut with wraparound grip technology and ventilated butt pad design, the V2 enhances performance and ergonomics. Available as stock, forend, or complete kit with MSRP of $439.
Sports South, a distributor with over 180 years of history, has added Lick 'Em Stick 'Em, a Texas-based deer and hog attractant company, and FLUX Defense, a pistol chassis systems manufacturer, to its product lineup, offering dealers new opportunities in hunting and shooting sports.
DSG Outerwear, founded by Wendy Gavinski, has launched the Ridge & Vale collection featuring women's apparel with faded Realtree Original and Advantage Classic camo patterns. The collection includes vintage-inspired pieces like hoodies, overalls, sweatpants, tees, and muscle tanks designed to blend outdoor heritage with everyday style and comfort.
Beretta USA introduced two innovative .22 LR pistols: the B22 Jaguar Tac Metal for recreational shooting and training, and the B22 Jaguar Metal Competition developed with the Scholastic Action Shooting Program (SASP) and TANDEMKROSS for Steel Challenge-style competition. The Competition model features premium TANDEMKROSS upgrades and is purpose-built for youth shooters and competitive athletes.
Avian-X announced its new lineup of waterfowl hunting packs and bags, including the BA Backpack, Floating Duffel Decoy Backpack, Floating Lumbar Blind Bag, and Shell Bags. These purpose-built products feature rugged storage, flotation capabilities, and weather-resistant designs to help hunters organize and protect gear in the field.
Beretta USA expands its Suprema Waterfowl Collection with Mossy Oak Original Bottomland camouflage, featuring an integrated layering system including wader jackets, bibs, insulator jackets and vests, and merino base layers designed for demanding waterfowl hunting conditions.
ScentLok has launched its new Realtree XT-3 collection, combining the brand's scent-control technologies with Realtree's latest camouflage pattern. The versatile lineup spans flagship systems including Savanna Fuse, Ridge, and BE:1 collections, available at Academy, Sportsman's Warehouse, and Scentlok.com.
Mission First Tactical introduced the MFT AIWB WML Ambidextrous Holster, a versatile light-bearing, red dot ready holster compatible with Streamlight TLR series lights and RMR reflex sights. Handmade in the USA with adjustable retention and available for Glock, Sig Sauer, and Springfield models at $59.99.
Derya Arms announced the official U.S. launch of the Derya MAX, a new proprietary magazine-fed 12-gauge semi-automatic shotgun manufactured at its Jacksonville, Florida facility. The shotgun, developed with competitive shooters and engineers, features advanced gas-operated systems and proprietary magazines designed for USPSA, IPSC, and 3-Gun competitions, with availability beginning in September.
Sports South, a family-owned distributor with over 180 years of industry experience, released its Dove & Upland 2026 digital catalog featuring shotguns, ammunition, optics, and field gear for upcoming hunting seasons. The catalog helps dealers prepare inventory and explore seasonal merchandise for dove and upland hunts.
Zanders, a national firearms distributor based in Sparta, Illinois, announced the availability of the Winchester Ranger .22 LR Rifle. The lightweight rifle features reliable action and ergonomic design, ideal for recreational shooters, small game hunters, and first-time firearm owners seeking Winchester's trusted craftsmanship.
Steiner unveiled the MPS 2.0 Micro Pistol Sight, an enclosed emitter red dot designed for duty and defense with enhanced durability, longer battery life, and improved ergonomics. The optic features redesigned brightness controls, up to 90,000 hours of runtime, and compatibility with the industry-standard ACRO footprint for multiple weapon platforms.
Custom & Collectable Firearms presents the limited-edition Kimber 1911 DS Warrior "Spectre" 9mm pistol, restricted to 200 consecutively numbered units. Featuring a Multicam Gold Cerakote finish and matte-black controls, this double-stack 1911 platform combines tactical styling with premium performance for collectors and enthusiasts.
One Horse announced the Express 22 Rifle and Express 22 Pistol, dedicated .22 LR firearms featuring One Horse lower receivers and Atrius Development Group's Forced Reset Selector. Both models will debut at Gun Owners of America's GOALS 2026 summit in Des Moines, Iowa, on August 1-2.
ATN Corp released a free firmware update for the ATN ThOR 6 Mini thermal riflescope, enhancing image quality, SharpIR© AI processing, and reliability while maintaining its sub-$1,000 price point. The update improves out-of-box image sharpness, battery recognition, digital zoom clarity, and overall system stability for all existing owners.
Stealth Cam launches its upgraded 3.0 Series cellular trail cameras featuring AI-powered false image detection, PIR zone selection, and Rack Alert technology. The Deceptor MAX 3.0, Revolver PRO 3.0, Spectre 4K Pro, and Fusion MAX 3.0 models offer dual-core technology for simultaneous image and video capture with free 4K downloads via the Command app.
Moultrie introduced three heavy-duty metal feeders—350LB Sled, 300LB Broadcast, and 600LB Broadcast—exclusively at Bass Pro Shops. The feeders feature critter-proof steel construction and full Moultrie Connect compatibility with EDGE 3 and 4 Series cellular trail cameras through the Moultrie app.