For half a century, Burris has paced the field of hard use, ultra-dependable hunting riflescopes and has led the way in hunting optic innovations. Now, Burris is excited to announce that the company’s Eliminator 6 riflescope — the newest generation of Burris’ famed rangefinding scope series — has been selected as the “2025 American Rifleman Optic of the Year” as part of the NRA Media Golden Bullseye Awards.

This prestigious award is presented by NRA Media for those products that are among the finest available in the shooting sports industry. The winning products are selected based on their recent availability to the consumer, field reliability, innovation, and value as determined by staff members and contributors.

The Burris Eliminator 6 is the culmination of over 15 years of development and refinement to Burris’ original Eliminator rangefinding riflescope concept. This new model combines precise rangefinding capabilities out to 2,000 yards with onboard ballistic compensation, environmental monitoring, and a sophisticated and comprehensive Heads-Up Display user interface to provide precise aiming solutions at the touch of a button.

Beyond the technological advancements and user-customizable ballistic data via Bluetooth connectivity and the BurrisConnect app, the Eliminator 6 represents an entirely new design from previous-generation Eliminator models. The Eliminator 6 is more compact and follows a more conventional riflescope profile for improved ergonomics and simplified operation. And, of course, the Eliminator 6 offers the kind of superb optical clarity and low light transmission hunters have come to expect from Burris riflescopes.

“From the beginning, the Eliminator’s core function has been to provide hunters a simplified and accurate optic aiming solution to put down big game quickly and ethically,” said Jordan Egli, Director of Marketing at Burris. “The new Eliminator 6 is the pinnacle of that mission. Being selected as the ‘2024 American Rifleman Optic of the Year’ validates the hard work our engineers and entire company has put into this product and the outstanding results our consumers have experienced for themselves in the field. It is truly an honor”

For more information on the new Eliminator 6 or to see the full line of Burris products, visit BurrisOptics.com.