Benelli USA will be exhibiting at the 2025 NRA Annual Meetings & Exhibits in Atlanta, Georgia, taking place April 25–27. Located at Booth #2236, Benelli invites attendees to experience firsthand the industry-leading performance, innovation, and craftsmanship behind its legendary shotgun and rifle lineup. From award-winning hunting firearms to cutting-edge tactical platforms, this year’s presence underscores Benelli’s commitment to delivering superior firepower and reliability for those who demand the best. Some of the brand’s highlights will be showcasing the Advanced Impact technology, Nova 3 and Lupo firearms.

Advanced Impact

For 2025, Benelli introduces a revolutionary new technology to the shotgun world — one that raises the bar by improving the terminal performance of the smooth-bore platform. Called the Benelli Advanced Impact (A.I.) technology, this new approach to shotgun ballistics delivers the shot payload harder, faster, and with greater downrange pellet density than traditional shotgun barrels. The A.I. system is offered on several Benelli shotguns for the 2025 model year, including the SBE3 A.I. BE.S.T., SBE3 A.I. Cerakote, Ethos Upland A.I., Performance Shop Ethos SuperSport A.I., Performance Shop Ethos Sport A.I., and the Performance Shop Ethos Cordoba A.I. BE.S.T.

Benelli Lupo Charred Timber

Benelli’s ground-breaking Lupo bolt-action rifle has redefined the expectations of what a factory rifle should be. Now, Benelli expands its growing Lupo lineup with the new Lupo Charred Timber. More than just a fresh color configuration, the new Lupo Charred Timber offers enhanced function and versatility in this premium, sub-MOA hunting rifle series. To provide the ultimate in all-weather durability, the Lupo Charred Timber comes with a subdued Labrador Grey Benelli Surface Treatment (BE.S.T.) on the barreled action. This is a proprietary, impenetrable DLC coating that protects treated surfaces better than anything on the market today. Unique to BE.S.T. is its ability to be applied to CRIO treated barrels, bestowing the Lupo Charred Timber with both optimal surface protection and optimal accuracy. It even comes with a 25-year warranty against rust and corrosion. Expertly blending the Labrador Grey BE.S.T. metal finish is the Charred Timber color scheme of the buttstock and forend. For hunters who appreciate a more discreet camo system, the Lupo Charred Timber is embellished with a subtle, multi-color webbing design on the stock. The combination presents a precision rifle that conceals well in everything from Eastern woodlands to drab Western environments. As for functional upgrades, the Lupo Charred Timber adds a one-piece Picatinny rail to give the hunter diverse scope mounting options plus a multi-port muzzle brake to tame recoil and to provide faster target reacquisition. Caliber and barrel length combinations for the Lupo Charred Timber include:.308 Win./22 in., .30-06 Spr./22 in., .300 Win./24 in., 6.5 Creedmoor/24 in., and 7mm PRC/24 in.

Nova 3 Hunting

Building on the rugged, no-fail construction of the original Nova, the new Nova 3 Hunting furthers the brand’s workhorse mission to provide price-conscious, performance-minded hunters a tough and dependable shotgun for any outdoor adventure. The Nova 3 Hunting continues the Nova’s innovative one-piece and corrosion-proof framework with a 100% Poly-Mod construction, forming a strong, unitized receiver and buttstock configuration. This gen 3 version includes a reshaped buttstock and forend with the more aggressive Ergo-Evolved Diamond Grip scalloping for improved grip and operation in all weather conditions. The trigger guard is also enlarged and re-profiled for enhanced use when wearing gloves. Continuing the functional upgrades, the Nova 3 Hunting boasts a larger ejection port and faster 3-inch chamber to deliver a 14-percent shorter cycling stroke when compared to the original Nova. The ejection port contour lines now blend with the receiver for a sleeker look and aesthetic continuity. All this, combined with a beveled loading port for smoother, faster loading, Benelli’s rugged M4 bolt face, and a manual shell stop for clearing the chamber without releasing a round from the magazine, translates to a fast-operating, ergonomic pump-action shotgun hunters can depend on. The Nova 3 Hunting debuts with a 12-gauge 2 3/4- and 3-inch chamber in 26- or 28-inch barrel lengths. Each configuration is offered in black synthetic, Realtree® Max-7™ camo, and Mossy Oak® Bottomland™ camo. Standard features include IC, M, and F Mobil choke tubes, vented rib with red bar sight, and a drilled and tapped receiver for optic installation.

Nova 3 Tactical

Coinciding with the introduction of Benelli’s third-generation Nova pump shotgun platform, Benelli is offering three new defensive shotguns in its Nova 3 series for 2025 based on the upgraded design. Available in Black and MultiCam® Black, the all-new Nova 3 Pump Tactical (#21500 and #21505) and Nova 3 Pump Defense (#20580) shotguns are built around Benelli’s new Poly-Mod platform, which integrates the receiver and buttstock as a solid, one-piece, corrosion-proof framework to deliver the kind of fast-handling and ultra-rigid foundation demanded of a workhorse defensive firearm. Offered in 12-gauge 3-inch chambers, the new Nova 3 defensive shotguns exhibit a 14% shorter cycling stroke compared to the original Nova platform. Add in the beveled loading port, robust M4 bolt face, and 18.5-inch M4 barrel ballistics on models #21500 and#21505, these shotguns deliver rugged and reliable defense performance at an exceptional price value. All Nova 3 Tactical models come with additional features like a protected ghost ring adjustable rear sight and impact-resistant front post sight, a comfortable buttpad for maximum recoil mitigation and faster sight reacquisition, a forend magazine cutoff button that allows for chamber clearing without releasing the next round from the magazine, and drilled and tapped receivers for optic mounting. Weighing an easy-handling 5.9 pounds and providing 4+1 shotshell capacity, the new Nova 3 Tactical shotguns stand ready for any defensive encounter.

For more information on Benelli USA’s full line of premium shotguns and centerfire hunting rifles, visit BenelliUSA.com.