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How To Increase Profits With Meprolight® Point Of Sale Counter Display
As a successful merchant, your first priority is to make money. Successful firearms dealers are adept at providing their customers the finest products to meet their needs. You constantly look for ways to better showcase products to encourage add-on sales and earn greater profits. Meprolight® helps make it happen for you with an eye-appealing interactive counter display that catches your customer’s attention and gives them a hands-on chance to see for themselves how Meprolight® sights improve target acquisition over regular sights.
Sometimes referred to as silent salesmen, Point Of Sale displays are usually found near the sales counter. The purpose of the POS display is to generate an on-the-spot aspirational response to increase one’s capabilities. “With over 20 years in retail sales, marketing, and merchandising experience, I know the value the right POS display provides the dealer. We designed the Meprolight® Spinning Counter Display with vibrant colors and precise branding to be aesthetically appealing to the eye so customers will stop to check it out…The display is proven to triple sales turns while increasing your add-on sales.” (Bill Yerby, V.P., and Gen Mgr., Meprolight® USA.) Noah Pritchett, Marketing Director, Kenzie’s Optics, shared this success story from the NRA’s Annual Meeting, “the Meprolight® Counter Display literally pulled customers into our booth. We had record sales with the self-illuminated day/night sights. The interactive counter-top display really works”
The Spinning POS Counter Display features Meprolight’s best-selling — tritium self-illuminated and tritium / fiber-optic— models:
- Mepro Hyper-Bright™
- Mepro Tru-Dot® Pistol Sights
- FT Bullseye™ Rear Sight
- FT Bullseye™ Front Sight
- Mepro FRBS with Hyper-Bright™ front sight
- Mepro FUBS with tritium front sight
One of the challenges customers face when considering upgrading their sights is being able to actually get a feel of how the sights work. The display features two green, solid plastic pistol replicas so customers can see for themselves how much faster target acquisition is with Meprolight® sights. Another great benefit is you can customize the model selection to include sights for the guns you sell or the ones popular in your area.
Meprolight® opens the door for you to close the deal. Don’t wait, call or e-mail now to find out how you can put a Spinning Counter Display in your store and increase profits.
For more information on becoming a valued Meprolight® dealer, visit How To Become A Dealer or call (717) 985-4482.