Dealer Wire

Meprolight Point-of-Sale Display Now Available from The Mako Group

Would you buy a car without a test drive? Would you buy smart phone without seeing how it worked and what the features are? Of course you wouldn't. Neither should your customer have to buy an expensive optic without having a chance to test it first. The Mako Group, the exclusive U.S. distributor of Meprolight sights and optics has developed a captivating Meprolight point-of-sale display that virtually sells optics on its own. The new display is now available. Retailers who purchase over $5,000 in product from The Mako Group will be eligible to receive the display free of charge.

The eye catching and interactive display sits atop your counter, but won't take up much space. The compact design display measures at 18"W x 15"D x 15"H and features two top-selling optics: TRU-DOT RDS and Mepro M21. The optics, which are included, are for you to mounted onto AR-15 training guns, also included, allows consumers a unique experience; they're able to see and feel for themselves the superior quality and craftsmanship of Meprolight optics. They can test the different brightness settings or see how much easier it is to acquire a target with the impressive 30mm FOV lens. Additionally, the display features a Glock training gun with mounted night sights. High quality are proven performers for add-on sales. The display comes equipped with an easy-to-use Meprolight Night Sights and Optics guide for staff and consumers to reference. Your customer can see the improvement high-grade sights add to a gun.

The hands-on display is a great addition to any gun shop looking to increase their optic sight and night sight sales. Consumers who interact with the display are easily swayed after seeing and testing for themselves the superior quality of Meprolight products. This point-of-sale display is sure to push your optics and night sights sales to new levels!

The customer wins because they can buy with confidence. You win, because you met your customer's needs.

The Mako Group is the exclusive U.S. distributor of the best tactical equipment and weapon accessories that have been proven in combat. Designed for the Israel Defense Forces, Israeli Ministry of Defense, and the Israeli Police, products by Meprolight, FAB Defense, Front Line Holsters, ELander, and RTS Target Systems, are fully available to the U.S. market.

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