Dealer Wire

Arctic Ice Unveils New Store Merchandiser for 2015

2015 seems to be the year of change for Arctic Ice with its many new offerings in product design, colors and labels. Add to that a really "cool" merchandiser now available for retailers this spring.

The Arctic Ice "All Sports" Merchandiser is designed to hold 48 units of XL cooler panels and neatly fits in a 2'x2' area of the store. The merchandiser is made with 4-color graphics and features sporting scenes on each side of the square base to indicate many of the uses of this growing brand. The display is designed to allow the retailer to carry all three of the Arctic Ice brands or any combination of the brands. This unique display also features a colorful header to draw attention as well as sell the features of products.

"The XL container has really been a great seller for our retailers, so offering the retailer the ability to carry the most popular size in a neat, compact merchandiser was a really easy choice," remarked Brian Robinson, VP of Sales.

"We heard our customers and have done our best to deliver. Here at Arctic Ice we are trying our best to be a customer-focused manufacturer, we love hearing ideas from the people who sell and use our products – that helps us implement useful changes when needed"

Since 2012, Arctic Ice has manufactured three series of high performance freezer panels designed to keep coolers at specific, pre-defined temperature ranges. These panels provide the avid outdoorsman or soccer mom a way to keep coolers cold (Alaskan Series), "beer cave cold" (Chillin' Brew) or frozen (Tundra Series) without the mess or waste of ice. The panels are also dishwasher safe and designed to last a lifetime.

For more information on Arctic Ice, go to www.arctic-ice.com .