Primary Arms Optics has launched its annual Discovery 2025 event, showcasing an extraordinary lineup of new optics set to define the brand in 2025. With 16 new optics revealed, this event marks the debut of many groundbreaking technologies that improve precision, versatility, and value.

To see the full lineup of Discovery 2025 optics, click here.

Leading Discovery 2025 is Primary Arms Optics’ first American-made optic: the PLx® HTX-1™ Enclosed-Emitter Reflex Sight. Revolutionary in design, HTX-1 features a patent-pending modular chassis system for compatibility with almost every optics-ready handgun. With the lowest centerline in its class, the HTX-1 can co-witness with standard iron sights, and the inclusion of AutoLive® and an ACSS® Vulcan® option help it to redefine the standard for high-performance reflex sights.

For long-range shooters, Primary Arms is unveiling the next generation of its award-winning PLx Compact rifle scopes: the PLx 2.5-20x48 and PLx 4.5-36x56 FFP Rifle Scopes. These optics combine premium Japanese ED glass with an upgraded modular turret system for superior tracking and repeatability. Like the PLxC 1-8x, these long-range scopes are lightweight and compact, making them ideal for those who need absolute precision without compromising on maneuverability or balance.

"With the introduction of the HTX-1 and our PLxC long-range scopes, Primary Arms Optics now offers a truly comprehensive range of optics, from entry-level optics to best-in-class performance, in multiple categories,” says Stephen Morgan, Director of Product Management at Primary Arms Optics. “Together, these products also showcase PLx as a true standard of excellence within the market."

Rounding out the PLx releases, the PLx 1-8x24 Compact Rifle Scopes are also receiving two new reticle variants: the ‘RDB®’ reticle for FFP scopes, and ACSS NOVA® BDC reticle for SFP models. The PLxC 1-8x24 FFP ‘RDB’ Rifle Scope features RDB (Red Dot Bright®) reticle technology, which is significantly brighter than traditional etch-and-fill reticles and delivers red dot bright illumination while maintaining the FFP functionality and floating elements that made the ACSS M8 reticles so popular. The ACSS NOVA BDC reticle is a BDC variant of the existing NOVA, with holdovers fitting 5.56/.308 ballistics calibrated for use at 8x magnification.

For the GLx® and SLx® lines, Primary Arms is delivering on customer requests and expanding its reflex sight lineup with “R” variants of popular pistol optic models, including the GLx RS-15R and SLx RS-10R. These new models are now the most popular, industry-standard footprint, ensuring compatibility with a broader range of firearms.

The SLx line will also receive two brand new rifle scopes: a versatile 2-12x40 SFP Rifle Scope, as well as a long-range 4.5-27x56 FFP Rifle Scope. The SLx 2-12x40 SFP Rifle Scope is engineered for maximum versatility across various shooting scenarios. Its unique 2-12x magnification range and Red Dot Bright® ACSS NOVA reticle lets you transition smoothly from close-quarters engagements to long-range shots with ease.

For precision rifles, the SLx 4.5-27x56 FFP Rifle Scope expands the SLx series into higher magnification, offering a wider range for shooting to 1000 yards and beyond. With upgraded glass and refined turret mechanisms, this scope delivers improved clarity and precision while maintaining the affordability the SLx line is known for.

Meanwhile, a brand new CLx™ Optics Series promises high-performance optics to an even broader audience. Highlights include the CLx RD-23S Micro Dot, CLx 1x MicroPrism®, and CLx 3x MicroPrism. Existing Classic Series® favorites like the MRS and MRSc reflex sights will be receiving updated models with green-illuminated reticles.

The last product revealed in Discovery 2025 is the new AutoLive Battery Cap “R Spec”, designed to fit scopes that share the same dimensions as the Razor HD Gen II/II-E/III series. This battery cap extends battery life by integrating AutoLive motion-sense illumination technology into the optic without impeding on the illumination dial’s lock/unlock feature.

“With Discovery 2025, we’re not just launching new products—we’re setting new benchmarks for performance, innovation, and value,” says Marshall Lerner, Founder and CEO of Primary Arms. “Whether you’re a professional, a competitor, a hunter, or a casual enthusiast, Discovery 2025 will have something that can improve your speed and precision in the field."

To view the full Discovery 2025 page, click here. For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, X, and YouTube.