A lifelong bowhunter and competitive archer, Powell’s passion for the outdoors pairs seamlessly with his extensive industry experience spanning over 25 years. His journey began in 1996 at Gart Sports and Sportsman’s Warehouse, followed by a transformative tenure at Gold Tip, where he played a key role in shaping the brand's growth and reputation. Along the way, Powell has contributed his expertise to sales, marketing, and product innovation for iconic brands like Bushnell and Primos.

Steve Greenwood, General Manager states, "Knowing Cody and watching his success and dedication to his customers I could not be more excited to have him join us. In his new role, Powell will collaborate with Victory Archery’s in-house team to further elevate the brand's presence and unlock new business opportunities for Victory Archery.

“I’m incredibly excited for this new chapter in life,” Powell shared. “I’ve known the team at Victory for many years, and I believe in the products they’ve developed and the direction they’re headed.”

With Powell’s drive and dedication to the craft, Victory Archery is poised for even greater success.

To learn more and browse the full Victory lineup, visit victoryarchery.com.

About Victory Archery

Victory Archery is a team of archers, aerospace engineers, hunters and target shooters who each hold the highest standards in their disciplines. This has allowed for the melding of technology and innovation creating cutting edge hunting and target shooting arrows. Victory’s parent company, Mitsubishi Chemical Group, is one of the largest manufacturers of carbon fiber in the world with manufacturing and research facilities distributed across the United States. This vertical integration gives Victory engineers direct access to the highest-grade carbon fiber technology available and give hunters as well as target archers alike access to the most high-performance arrows ever produced.

With precision engineering and infrastructure from one of the world’s largest carbon manufacturers behind Victory, it’s no wonder they are globally recognized as The Carbon Arrow Experts™. Explore the product line and technology at: victoryarchery.com