Dealer Wire

Newsstand, Radio & TV

Pursuit Channel announced its Q4 programming lineup featuring popular series including Doug Koenig's Championship Season, Target Rich Environment, Viejo Creek Outdoors, The Choice hosted by Ralph and Vicki Cianciarulo, MOJO Untamed with Terry Denmon, Open Season TV, and Higdon Outdoors. The network reaches over 20 million linear television homes and 120 million streaming users across multiple platforms.

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Outdoor Channel premieres an investigative special hosted by biologist Chris Dorsey examining whether polar bear policy is driven by science or climate advocacy. The documentary features perspectives from Inuit hunter Ryan St. John, Brian Nesvik of the U.S. Fish and Wildlife Service, and other wildlife experts, exploring the intersection of wildlife management, politics, and conservation economics in the Arctic.

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Outdoor Channel dedicates Friday prime time to conservation officers through "Wardens" and "Wardens: Case Files," produced by Wolf Creek Productions in partnership with Michigan Department of Natural Resources. The programs showcase the action-packed lives of game wardens and DNR employees protecting wildlife and enforcing outdoor recreation laws.

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MyOutdoorTV launches WhitetailStream, an ad-free live streaming channel presented by Umarex featuring premium whitetail hunting content including Bone Collector, Whitetail Freaks, and North American Whitetail with Dr. James C. Kroll. The exclusive channel offers 24/7 on-demand access to top hunting series across multiple streaming platforms.

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Outdoor Channel and Sportsman Channel are offering a free preview from September 28 through October 31 to approximately 10 million households through major cable and satellite providers including DISH, SLING, and Armstrong. The preview features programming from personalities like Michael Waddell, Jim Shockey, Bill Dance, and Steven Rinella.

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Outdoor Sportsman Group's GAME & FISH TV surpassed 75 million minutes watched in August, marking five consecutive months of growth since launching on Amazon Prime and Roku in March. The FAST channel, featuring content from Outdoor Channel, Sportsman Channel, World Fishing Network, and MyOutdoorTV, continues experiencing explosive viewership across multiple platforms.

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Petersen's HUNTING released its October 2026 Big-Game Issue, an 88-page expanded edition featuring reviews from Andrew McKean on budget-friendly optics from Leupold, Vortex, Burris, Trijicon, and Zeiss, plus articles by Joseph von Benedikt, Scott Ergas, Mark Kayser, Will Brantley, and Craig Boddington. The issue is available at newsstands and retailers for $12 annually.

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J. Scott Rupp has retired from Outdoor Sportsman Group after 40 years editing outdoor and shooting magazines including RifleShooter, Handguns, Petersen's Hunting, and Guns & Ammo. A former U.S. Army Marksmanship Unit member and Eastern Kentucky University graduate, Rupp plans to continue writing and photography as a freelancer.

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Firearms News releases its September 2026 Special Hunting Issue featuring Field Editor Rikk Rambo's cover story on the Horizon Firearms Venatic Carbon Rifle in .300 Winchester Magnum. The issue includes reviews of rifles from Howa, Chiappa, and Springfield Armory, plus articles on suppressors, scopes, and hunting gear from contributing writers including Patrick Sweeney and James Tarr.

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The Armory Life has launched its 21st edition digital magazine featuring an Echelon-themed issue focused on the popular family of modular 9mm pistols. The magazine includes a cover story review of the Echelon Alpha 4.0C, in-depth articles on the Variable Interface System, and aftermarket options. Editor-in-Chief Mike Humphries highlights the publication's commitment to delivering engaging firearms content.

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HeadHunters NW released a podcast episode featuring Ibrahim Pataudi, co-founder and Chief Revenue Officer of Armanet, discussing how the advertising platform helps firearms and outdoor brands overcome restrictions from Google and Meta. Armanet offers programmatic advertising across 100+ firearms and outdoor websites with measurement and attribution tools designed specifically for the industry.

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