PRADCO Outdoor Brands announces the hiring of Daryl Cherry as Category Director (Feed & Seed), a pivotal leadership role responsible for driving growth, innovation, and market impact across two of the industry’s most trusted brands: Whitetail Institute and Ani-Logics Outdoors.
The July 2025 NSSF-adjusted NICS figure of 978,731 is a decrease of 8.1 percent compared to the July 2024 NSSF-adjusted NICS figure of 1,064,790. For comparison, the unadjusted July 2025 FBI NICS figure of 1,936,621 reflects a 4.2 percent decrease from the unadjusted FBI NICS figure of 2,021,235 in July 2024.
The Outdoors Tomorrow Foundation (OTF) has signed as an official partner of +ONE®, a community-driven mentorship initiative led by NSSF®. The +ONE initiative aims to enhance access and opportunities for personal development through outdoor activities, including but not limited to hunting and shooting sports in the United States.
Mossy Oak® announces a new collaboration with Final Flight Outfitters, naming Mossy Oak the Official Pattern and Camouflage Partner. This partnership represents a significant advancement in supporting the waterfowl hunting community, bringing together two industry leaders to provide superior products for waterfowl hunters.
Winchester Ammunition has committed its support to the 2024 National African American Gun Association (NAAGA) Summit in Dallas, Texas, July 25 – 28. The 2024 National Summit is the second annual national convention following last year’s event in Atlanta, Georgia. NAAGA is celebrating its ninth year as a membership-based organization of 45,000 members and more than 100 chapters, nationwide.
Pnuma Outdoors and Heated Core announce the appointment of Amber Liljestrand as the Brand Manager. Amber brings a wealth of experience from her tenure at Bass Pro Shops, where she served as Assistant Merchant for Hunting and Tactical Apparel.
Old Glory Bank released a new radio ad which uses humor to highlight the woke bank cancel culture infecting many of the nation’s financial institutions. “It’s time that someone called out this cancel culture nonsense for what it is,” said Old Glory Bank co-founder and country music superstar John Rich.
Caza Outdoors announces Chuck Anderson as the Director of Merchandising. Most recently, Anderson served as the Merchant for the Ammunition category at Bass Pro Shops and Cabela's.
X-Vision Optics will sponsor the Ruffed Grouse Society Missi-Croix Chapter’s 35th Annual Conservation Banquet on Thursday, April 27, 2023 in Hager City, Wisconsin.
Excalibur Crossbow is pleased to share that Heartland Bowhunter has joined our team for 2021.
FN America, LLC has been awarded a five-year, firm-fixed price Foreign Military Sales (FMS) contract to supply M16A4 carbines through the U.S. Army. The contract was a split award with another company and has a potential value of up to $383 million.
FN America, LLC has been awarded a five-year, firm-fixed price Foreign Military Sales (FMS) contract to supply M16A4 carbines through the U.S. Army. The contract was a split award with another company and has a potential value of up to $383 million.
Visit ERGO International’s booth at IWA (Hall 5, Booth 220) March 8-11 where you can get hands-on and test some of the highest quality grips, rail systems, stocks, and accessories available to the firearm market.
Celerant Technology, a leading provider of retail management solutions for the firearms industry, today announces a strategic partnership with Unique SecureTM, provider of MePOS Pro, a secure point of sale terminal, to offer a flexible, modern and mobile retail solution to omnichannel retailers.