Dealer Wire

Dealer Programs

Viridian Weapon Technologies launched the Viridian Rewards program, a retail incentive initiative that rewards authorized sales associates with points for qualifying product sales redeemable for free Viridian products and branded merchandise. The program recognizes retail professionals who recommend Viridian's optics, lights, lasers, and firearm accessories.

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Friday, April 17, 2026

RSR Group announces its 2026 Spring E-Show running April 21-24 as a virtual trade event featuring manufacturer booths, exclusive dealer specials, new products, and daily prize giveaways on www.rsrgroup.com.

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Dan Wesson Firearms, part of the CZ brand family, has implemented a new Minimum Advertised Price (MAP) Program effective February 2, 2026. The program establishes pricing standards across all public advertising channels while allowing dealers to sell at any price. Participation is required to remain an authorized Dan Wesson Firearms dealer.

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WATCHTOWER Firearms is actively expanding its nationwide dealer network. With improved production capabilities and streamlined logistics, WATCHTOWER Firearms is now shipping its most popular firearms within 48 hours and invites qualified dealers worldwide to become part of its rapidly expanding network.

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