Today's edition of The Dealer Wire is split into two: the morning edition you are reading now, and an afternoon edition that you will receive closer to noon Eastern Time. The split editions are due to the large volume of releases appearing today.
Barnett's Hyper Raptor GTX™ crossbow is now shipping to dealers nationwide, featuring 425 FPS velocity, TriggerTech™ Frictionless Release Technology, and a compact 7.5-inch axle-to-axle design optimized for deer season hunting.
The National Association of Sporting Goods Wholesalers (NASGW) presented its 2026 Appreciation Awards recognizing top manufacturers including Smith & Wesson, Holosun Technologies, and Hornady. NASGW partnered with the Professional Outdoor Media Association (POMA) to present Caliber Awards for product innovation, with Canik USA's Prime Radian winning Best New Overall Product.
Sturm, Ruger & Company's Ruger Red Label III shotgun has been awarded Best New Shotgun at the 2026 NASGW-POMA Caliber Awards. Built by Connecticut Shotgun Manufacturing Company, the over/under shotgun features classic styling and premium materials, offered in 20 gauge with 28" or 30" barrels.
PROOF Research's Elevation MTR FDX rifle earned Outdoor Life's Editor's Choice award for Best Hunting Rifle of 2026. Shooting Editor John B. Snow praised the rifle's build quality and performance, highlighting the innovative PXT barrel technology that achieved a 0.58-inch 20-shot group average during testing.
Century Arms received the Importer of the Year award from the National Association of Sporting Goods Wholesalers (NASGW) at the 2026 Caliber Awards dinner in Phoenix. The recognition, voted by NASGW wholesaler members, honors the company's exceptional service, partnership, and support within the shooting sports industry's distribution channel.
Canik USA's Prime Radian, developed in collaboration with Radian Weapons, won both Best New Handgun and Best New Overall Product awards at the 2026 NASGW-POMA Caliber Awards. Selected from over 100 entries, the Prime Radian was recognized by industry judges for its innovation, performance, value, and market impact.
Federal Ammunition's 6.5 Creedmoor +Peak cartridge won the Caliber Award in the Best Ammunition New Product category from NASGW and POMA at the 2026 NASGW Expo. The high-pressure cartridge uses Peak Alloy cases and delivers 300 fps faster velocities while maintaining similar recoil in existing 6.5 Creedmoor rifles.
Crow Wholesale announced an exclusive MTP Holiday promotion featuring Colt products with special promotional pricing for dealers October 12-16. The limited-time offer helps Crow dealers prepare for the holiday selling season with access to select Colt products while supplies last.
Brownells reaffirmed its long-term commitment to the European market, with Chairman and CEO Pete Brownell stating the company is not leaving Europe. The company is finalizing its European distribution strategy and will announce additional details regarding products, ordering, and distribution partnerships through official channels.
HeadHunters NW clarified that ZEV Technologies was a victim of a recruiting scam, not its source. A fraudulent recruiter exploited a genuine Vice President of Sales opening that HeadHunters NW was recruiting for, using fake emails to solicit payment from candidates.
Firearms Policy Coalition (FPC) filed an opposition to New York Attorney General Letitia James's motion to dismiss in Goldberger v. James, challenging the State's ban on firearm carry in Times Square. FPC argues James should remain in the case and that the organization has standing to sue on behalf of its members.
Primary Arms Optics announced the promotion of Jeff Scheider to Vice President of Sales. Scheider, who previously served as National Sales Manager, will lead sales strategy and strengthen dealer partnerships for the Houston-based optics company.
The Second Amendment Foundation released a fact sheet refuting 85 predictions from anti-gun groups including Brady, Everytown, Giffords, and March For Our Lives that claimed pro-Second Amendment court rulings would increase violence. FBI data shows three consecutive years of declining murder rates and the largest one-year drop in violent crime on record in 2025.
The U.S. Court of Appeals for the Third Circuit affirmed that the federal government cannot impose a lifetime gun ban on Edward Williams based on his decades-old nonviolent DUI conviction. Firearms Policy Coalition (FPC) supported the case, with the court ruling that America's historical tradition permits disarming dangerous people, not permanently disarming peaceable citizens for nonviolent offenses.
Primary Arms Optics, a Houston-based tactical optics manufacturer founded in 2008, is hiring a Product Development Engineer II to design and develop new optics and products. The role requires a mechanical engineering degree with 3-5 years of firearms or optics industry experience and expertise in manufacturing processes including milling, turning, molding, and casting.
Firearms News releases its October 2026 issue featuring Field Editor Patrick Sweeney's review of the Springfield Armory Saint Victor PDW-Type Pistol. The magazine, celebrating its 80th anniversary, includes articles on firearms from Q, Live Free Armory, Smith & Wesson, Dead Air, and coverage of NFA rulings and Second Amendment news by Editor-in-Chief Vincent L. DeNiro and other contributors.
NEXTORCH, the primary U.S. distributor of NEXTORCH Industries, announced the NP12 Ti Bolt-Action Titanium Tactical Pen, featuring aerospace-grade TC4 titanium construction, a German SCHMIDT easy FLOW 9000M refill, and an integrated kinetic spinner for stress relief. The tactical pen combines premium writing performance with emergency glass-breaking capability at an MSRP of $79.99.
FastBound announced the ATF Compliance Connector for Oracle NetSuite, the only firearms compliance app on SuiteApp.com. The connector automatically records acquisition and disposition entries in FastBound as NetSuite transactions save, with no middleware or serial number re-keying required.
Hornady introduces the VEXIS Mobilis Safe line featuring patent-pending vein-scanning biometric technology that unlocks in under half a second. The modular safes offer vault-level security with 9-gauge steel construction, one-hour fire protection, and support for up to 10 authorized users with keypad and mechanical key backup options.
Ol' Man Outdoors announced its 2026 hub-style ground blind lineup featuring three models: the Buck Shot, Carnivore 270, and Bounty Hunter 270. Each blind offers enhanced concealment, visibility, and capacity for deer hunters, with features including camouflage fabrics, silent window systems, and rapid setup capabilities.
Trijicon announces the new Credo 1-10x28 and RCR Combo, combining two proven optics with Q-LOC mounting technology for close-range speed and extended-distance precision. The system features a first focal plane dual red/green illuminated reticle and ruggedized closed-emitter red dot for extreme durability.
ZeroTech Optics USA introduces the Trace X 5-25x56 FFP – RMG-H MRAD Illuminated riflescope, featuring a matched MRAD aiming system, illuminated first focal plane reticle, 34 MRAD elevation travel, and mechanical zero stop designed for precision competition and long-range shooting.
Hornady announced its 2027 product lineup including new SBR Suppressed ammunition, expanded Subsonic and Frontier Cartridge lines, reloading equipment like the Lock-N-Load Classic Pro Accuracy Kit, and Hornady Security items including a 2-in-1 Dehumidifier Light and Square-Lok AR Upper Mount.
Trijicon, Inc. announces six night sight configurations for the Springfield Armory Echelon pistol, including HD, HD XR, and suppressor-height options. These self-luminous sights feature photoluminescent paint and tritium technology, providing enhanced visibility and durability for optics-ready platforms.
Springfield Armory introduced the Echelon Pro Comp line of 9mm pistols in three variants: 4.0C compact, 4.0FC hybrid, and 4.5F full-size. The pistols feature enhanced performance elements including LightForged grip texture, integrally compensated slides, and modular design with an MSRP of $899.
Derya Arms unveiled the OBone, its first suppressor manufactured in Jacksonville, Florida. The .22 LR silencer is rated for full-automatic fire and priced at $199 MSRP, featuring user-serviceable aluminum baffles and a steel mount with no minimum barrel length requirement.
Tac Shield will debut its new Modular Suppressor Cover and Fixed Length Suppressor Cover at the 2026 NASGW Annual Meeting & Expo in Phoenix, Arizona. Both mil-spec covers feature high-temperature insulation withstanding up to 2,000 degrees and are designed to reduce heat mirage and improve sight picture clarity.
Boyt Harness Company, a century-old premium sporting gear manufacturer, launched its new Boyt Upland Hunting Jacket designed for wild bird hunters. The technical outerwear features DWR-treated water-repellent polyester, reinforced brush-busting overlays, multiple pockets, and blaze orange safety accents, available in sizes Medium through 3XL.
Beretta USA launches its Multifield Performance Collection, a versatile apparel line featuring technical layers and outerwear designed to transition seamlessly from field and range to everyday wear. The collection includes pieces like the Cadet Flannel, Abisko Full Zip Fleece, Highland Heritage Windblock Sweater, and Halifax Sherpa Jacket, available through Beretta authorized dealers and online.
ZeroTech Optics USA introduces the Trace X 5-25x56 FFP – RMG-H MOA Illuminated riflescope, featuring 116 MOA of elevation travel, 58 MOA of windage, quarter-MOA clicks, and an illuminated first focal plane reticle with mechanical zero stop for precision shooters.
Trijicon announces new MRAD reticle offerings for its ACOG line in 4x32 and 3.5x35 configurations, developed through customer feedback. The flexible aiming solution allows users to establish precise elevation and wind holds across different firearm platforms, calibers, and ammunition types.
When the Department of Justice decided not to appeal the Jensen decision on suppressors and other NFA firearms, it was unclear how much it would affect the firearms industry.
After the Friday release of guidance by the ATF, the answer by the industry was swift and definitive; the sales of suppressors skyrocketed to a point where most manufacturers have sold out most of their near-term allotments and won’t be able to replenish stocks until Q-1 of 2027, if not longer.
“Every major manufacturer in the United States is out of inventory,” one prominent manufacturer said. “It will take us 90 to 120 days to ramp back up.
The Texas judge’s August decision pulled cans, SBRs, SBSs and AOWs out of regulation under the National Firearms Act which was passed in the 1930s, and imposed a tax on suppressors, short-barreled rifles, and other guns.
When the Trump administration eliminated the $200 transfer tax under the Big Beautiful Bill. That, combined with drastically lower Form 4 processing times. Then Friday’s guidance applying Jensen nationwide really opened the floodgates.
Some manufacturers saw the handwriting on the wall and were prepared for the potential onslaught.
“We came in very prepared,” Andy Eff of Banish Suppressors said while exhibiting at the National Sporting Goods Wholesalers Annual Expo in Phoenix, Arizona, on Wednesday.
Calling his sales this week at the Expo “SUBSTANTIAL,” Banish, a South Dakota suppressor maker, will need an additional two weeks to fulfill new orders, even with manufacturing running 24 hours a day.
According to others at the NASGW Expo, it’s not just suppressors and short-barrel rifles jumping off the shelves, but also related accessories, even including cleaning kits.
