FRIDAY, OCTOBER 2, 2026   |   SUBSCRIBE    ARCHIVES

EDITOR'S NOTE

Today's edition of The Dealer Wire is split into two: the morning edition you are reading now, and an afternoon edition that you will receive closer to noon Eastern Time. The split editions are due to the large volume of releases appearing today.

ACQUISITIONS

PRADCO Outdoor Brands has acquired Kent Outdoors, a portfolio of watersports and marine safety brands established in 1959, including HO Sports, Hyperlite, BOTE, O'Brien, Connelly, Liquid Force, Onyx, and others. Kent's leadership team, including President CJ Vlahovich, will remain in place as PRADCO supports product development and future acquisitions.

AWARDS & HONORS

The Second Amendment Foundation (SAF) presented its 2026 Golden Bowtie Award to Don Kilmer, a constitutional law litigator and Second Amendment advocate with over 25 years of experience. Kilmer, who has represented SAF in numerous cases and co-authored a law school casebook on firearms law, was honored for his significant contributions to the organization's mission.

The National Association of Sporting Goods Wholesalers (NASGW) announced finalists for the 2026 Appreciation Awards recognizing top manufacturers including Glock, Ruger, SIG SAUER, Hornady, and others for their commitment to two-step distribution. Winners will be announced at the NASGW Annual Appreciation Reception and Dinner on October 12 in Phoenix, Arizona.

CONSUMER PROMOS

Meprolight USA is relaunching its "Buy an Optic, Get a Can" suppressor rebate promotion from October 1 through December 31, 2026. Customers purchasing qualifying Meprolight optics receive a rebate card for a free Backdraft Suppressors Hunter suppressor valued at $189.99.

DEALER PROGRAMS

SHIELD Sights is offering a 2026 holiday dealer buy-in promotion with 10% off its entire product line for orders placed October 1 through November 14, enabling dealers to offer up to 25% discounts to consumers from November 15 through December 31.

FISHING

Millennium Marine expands its Monitor Mount lineup with new MM003 and MM004 models featuring powder-coated aluminum construction, preset-tension design, and telescoping risers. The complete lineup includes single and double configurations in silver and black finishes, all backed by 1-year warranties.

INDUSTRY UPDATE

Orchid announced its Firearm Digital Marketing service exclusively for retailers using Orchid eCommerce, addressing the advertising restrictions imposed by Google, Meta, and TikTok on firearms retailers. Led by Erik Sherman, the service focuses on search engine optimization, conversion rate optimization, email marketing, and marketplace listings, with monthly performance reporting against baseline metrics.

The U.S. District Court for the District of Connecticut granted a preliminary injunction preventing enforcement of Connecticut's handgun ban law. NSSF, represented by Senior Vice President Lawrence G. Keane, challenged the law in NSSF v. Griffin, arguing it violates Second Amendment rights and fails the Supreme Court's Bruen test.

The inaugural FFL Compliance Summit, "The Briefing," concluded a sold-out event in Dallas featuring direct dialogue between Federal Firearms Licensees and leadership from the ATF and FBI. ATF Director Robert Cekada delivered the keynote address on "The New Era of FFL Compliance," with sessions covering NFA transfers, Form 4473 processing, and regulatory updates. The event was supported by title sponsors FastBound, FFLGuard, Gearfire, and U.S. LawShield.

The Second Amendment Foundation (SAF) and National Rifle Association filed an amicus brief with the U.S. Supreme Court in Johnson v. United States, challenging a lifetime federal firearms ban for nonviolent felons. SAF Director Kostas Moros and Executive Director Adam Kraut argue that historical tradition supports disarming only dangerous persons, not all individuals with felony convictions.

Firearms Policy Coalition, alongside the National Rifle Association and Second Amendment Foundation, filed an amicus brief with the U.S. Supreme Court in Johnson v. United States challenging the federal government's permanent disarmament of people convicted of nonviolent crimes, arguing historical tradition supports disarming dangerous people, not peaceable citizens.

Bryan Tucker, CEO of Davidson's, Inc., has made a second $25,000 personal contribution to NSSF's Protect Liberty PAC for the 2026 election cycle, matching his 2024 commitment. Tucker's renewed support demonstrates confidence in the PAC's mission to elect candidates who will protect Second Amendment rights and constitutional freedoms.

JOBS, JOBS, JOBS

MidwayUSA is hiring three Product Specialists in Columbia, Missouri for Sporting Optics & Scopes, Guns, and Clothing, Footwear & Marketplaces categories. The position offers a salary range of $55,000-$71,500 with comprehensive benefits, professional development opportunities, and the chance to work for a Malcolm Baldrige National Quality Award-winning company.

NEWSSTAND, RADIO & TV

HeadHunters NW released the "Fake Recruiter Podcast" episode featuring Mike Petronella and Aaron Hutsell, creator of GhostJob, a Chrome extension that helps job seekers identify fraudulent LinkedIn job postings. The episode discusses sophisticated recruitment scams and verification strategies for job seekers.

Outdoor Channel and Sportsman Channel are offering a free preview from September 28 through October 31 to approximately 10 million households through major cable and satellite providers including DISH, SLING, and Armstrong. The preview features programming from personalities like Michael Waddell, Jim Shockey, Bill Dance, and Steven Rinella.

Pursuit Channel announced its Q4 programming lineup featuring popular series including Doug Koenig's Championship Season, Target Rich Environment, Viejo Creek Outdoors, The Choice hosted by Ralph and Vicki Cianciarulo, MOJO Untamed with Terry Denmon, Open Season TV, and Higdon Outdoors. The network reaches over 20 million linear television homes and 120 million streaming users across multiple platforms.

Outdoor Channel dedicates Friday prime time to conservation officers through "Wardens" and "Wardens: Case Files," produced by Wolf Creek Productions in partnership with Michigan Department of Natural Resources. The programs showcase the action-packed lives of game wardens and DNR employees protecting wildlife and enforcing outdoor recreation laws.

PRODUCT NEWS

ALPS OutdoorZ introduces two new pieces to its Evolution Merino Wool series: the 150 Hoodie and 250 Bottoms. Both garments feature Woolmark-certified merino wool designed for superior breathability, moisture management, and odor elimination for outdoor adventures.

Sightmark has launched two new Solitude HD spotting scope models: the 9-27x56 Micro designed for portability at 21.6 ounces, and the 15-45x65 Compact offering greater magnification and light-gathering capability. Both feature fully multi-coated glass, digiscoping-optimized eyepieces, and field-ready construction with nitrogen-purged, fogproof systems.

Bear Ops, the tactical division of Bear & Son Cutlery, launches the Load Out I, a USA-made assisted-opening EDC pocketknife featuring a 3.5-inch Sandvik 14C28N stainless steel blade and lightweight aluminum handles. Available in Black & Copper and Gray & Blue colorways with an MSRP of $109.99 to $114.99.

Muddy announced expansions to its DV8, Timber Recon Xtreme (TRX), and MTX hunting apparel lineups, introducing new jackets, vests, and pants designed for varying temperatures and terrain. The brand also plans to launch female-specific DV8 and TRX apparel lines in mid-September, engineered around women's biomechanics.

Trijicon announced the REAP-IR-50 thermal riflescope series featuring a 1024×768 high-resolution thermal sensor, 1280×1024 OLED display, integrated Wi-Fi connectivity, and optional laser rangefinder. The scope includes video recording, 64GB internal memory, and is designed, engineered, and assembled in the United States.

Real Avid introduces professional-grade optic mounting tools including the Master Grade® Scope Mounting & Bore Sighting Kit, Smart-Torq® Adjustable Limiter and X3™ Driver Kit, Level-Right® Pro, and Accu-Grip™ Picks & Brushes to help shooters achieve precise rifle setup and repeatable accuracy before heading to the range.

WOOX, an Italian-American maker of premium outdoor gear, announces the M-LOK Leather Cartridge Quiver, handcrafted in Naples from premium Tuscan leather. The quiver holds six cartridges and securely attaches to firearms with M-LOK slots, featuring soft suede lining and compatibility with common rifle calibers.

EAA Corp. and Girsan firearms announce nationwide distribution of the Witness2311 XXX Series compact 9mm double-stack 1911 models, featuring a grip module 25% smaller than standard full-size models. The CMX XXX and SC9 XXX will ship through EAA's distributor network beginning October 2026, with the SC9 XXX starting at $599.

SHOWS

RSR Group announces its 2026 Fall E-Show running October 6-9 as a virtual online event featuring manufacturer booths, exclusive dealer specials, new products, and daily prize giveaways accessible from www.rsrgroup.com.

Blue Force Gear will exhibit at SHOP Show 2026 on October 6 in Raeford, North Carolina, showcasing the Micro Trauma Kit NOW! and Nano ES medical equipment solutions designed for rapid access and compact carry.

 

Wisconsin’s unresolved gun control debates return to the spotlight as the Nov.  3rd election creeps closer. As legislative candidates are surveyed on Second Amendment issues, the state’s open race for governor and legislative elections are all drawing attention due to candidates’ competing views on lawfully exercising the Second Amendment, the firearm industry, background checks and firearm possession altogether.

The stakes extend beyond campaign positions. Wisconsin’s next governor and legislature will determine which proposals receive consideration in 2027, with serious implications for gun owners, firearm retailers, manufacturers and shooting ranges.

U.S. Rep. Tom Tiffany (R-Wis.) and Democrat Milwaukee County Executive David Crowley are competing to succeed Gov. Tony Evers as the first new governor in the Badger State since 2019. Gov. Evers is not seeking another term.

Different Approaches to Firearm Policy

The candidates bring a stark contrast in different policy records to the governor’s race.

Rep. Tiffany has been a staunch supporter of Second Amendment rights and has a long track record to prove it. In fact, not only did NSSF award Rep. Tiffany an A+ grade on the 2026 NSSF Congressional Report Card, but he was also distinguished for going above and beyond and being named to the Dean’s List. He’s supported concealed carry reciprocity and opposed federal legislation expanding background check requirements. His congressional record also includes opposition to legislation pushing states to establish Extreme Risk Protection Orders (ERPOs), or so-called “red flag” laws. Conversely, the National Rifle Association (NRA) has given County Executive Crowley an “F” rating, in part due to his full-throated support for universal background checks that establish a private firearm ownership registry, ERPOs and additional firearm storage requirements.

These opposing views reflect disagreements over the appropriate scope of firearm regulation. Supporters of additional restrictions argue that they can help prevent firearm-related violence. Opponents raise concerns about constitutional protections, due process rights, the deleterious effects additional requirements have on lawful firearm ownership and the fact that these requirements are ineffective in improving public safety because criminals ignore them.

The governor’s authority to sign or veto legislation makes those differences consequential, as Wisconsin’s next administration is set to inherit gun control preferences and questions that remained unresolved during Gov. Evers’ tenure.

Concealed Carry & Background Checks

Wisconsin’s 2025–26 legislative session illustrates the clash between freedom and gun control.

Republican lawmakers introduced Senate Bill 607 and Assembly Bill 609 in October 2025. The companion measures proposed eliminating the general requirement that otherwise eligible individuals obtain a state license before carrying a concealed firearm. The legislation also proposed eliminating some existing restrictions governing firearm possession and carrying in specified locations.

Assembly Bill 609 received a public hearing in January 2026, however, neither measure passed before the session ended on March 23, leaving Wisconsin’s existing concealed carry licensing requirements in effect.

The distinction is significant. Eliminating the licensing requirement would change the legal conditions under which eligible residents may carry concealed firearms and affect the role of the state’s existing licensing and training system.

Gov. Evers has for years advocated for universal background checks and extreme risk protection orders. Those proposals would expand existing requirements for certain firearm transfers and establish a process for courts to confiscate firearms when specified legal standards are met. There are concerns about the accused receiving proper due process rights and to get their firearms returned them quickly, if warranted. These ERPO laws raise separate questions about evidentiary standards, judicial procedures and opportunities to contest restrictions.

Wisconsin, and federal law, already requires background checks for purchases from licensed firearm retailers. But universal background check legislation would extend those requirements to additional private transfers, subject to the exceptions contained in any enacted law. Like usual, supporters of universal background checks and the gun ownership registry they require maintain that these measures could help prevent violence. Critics question their effectiveness and whether the proposed procedures adequately protect constitutional rights. After all, no criminal is submitting to a private background check when he or she illegally steals a gun or buys one on the black market.

The practical effects would depend on the precise legislation adopted. Additional transfer requirements could affect firearm purchasers and retailers, while court-ordered restrictions would establish new responsibilities for courts and law enforcement.

The Firearm Industry Has a Stake

Wisconsin’s gun control debate also reaches the established manufacturing and sporting industry. Henry Repeating Arms announced in 2025 that it would relocate all manufacturing operations from New Jersey to Wisconsin. The announcement underscored the state’s role in the national firearm manufacturing sector.

NSSF’s 2025 economic impact report estimates Wisconsin’s firearm and ammunition industry supported 8,735 jobs and generated more than $2.15 billion in total economic activity. Those figures provide context for proposals affecting lawful firearm commerce, manufacturing and recreational sport shooting. Regulatory changes can carry consequences beyond individual firearm owners, including compliance obligations for businesses and the availability of products and services. As seen often in recent years, firearm industry businesses won’t think twice about relocating away from an unfriendly, confrontational state regulatory environment to sunnier skies in another state that values them and respects the Second Amendment.

Wisconsin’s next legislature will determine which proposals receive hearings, amendments and floor consideration. The next governor will decide whether legislation that reaches his desk becomes law.

Wisconsin’s 2026 elections will not settle every question surrounding gun control or Second Amendment rights. They will determine who holds the authority to address those policy questions when the legislature reconvenes in 2027.

That is the central significance of the Nov. 3 election for Wisconsin’s firearm owners, firearm industry businesses and the hunting and sporting heritage community.

– Larry Keane

Larry Keane is SVP for Government and Public Affairs, Assistant Secretary and General Counsel of the National Shooting Sports Foundation.

 
Dealer Wire - 155 Litchfield Rd., Edgartown, MA 02539
Copyright © 2026, OWDN, All Rights Reserved.