FRIDAY, SEPTEMBER 4, 2026   |   SUBSCRIBE    ARCHIVES

EDITOR'S NOTE

In observance of the Labor Day weekend there will be no Weekend Edition tomorrow, Saturday, September 5, and we will not be distributing any of our services on Monday, September 7. We will resume our normal distribution schedule on Tuesday, September 8. Due to the holiday weekend, we request you submit news for Tuesday's editions no later than 2:00pm ET Saturday.

Today's edition of The Dealer Wire is split into two: the morning edition you are reading now, and an afternoon edition that you will receive closer to noon Eastern Time. The split editions are due to the large volume of releases appearing today.

ARCHERY

ALPS OutdoorZ has launched the Optima Bow Case, featuring 600D polyester construction, padded fleece interior, and reinforced foam padding to protect bows up to 40 inches. The case includes three exterior gear pockets, full-length arrow pocket, interior compression cam holder sleeves, and MOLLE webbing for customizable organization.

AWARDS & HONORS

Silencer Central presented U.S. Senator Mike Rounds with its U.S. Senator of the Year award, recognizing his leadership on firearm policy. Founder and CEO Brandon Maddox highlighted Rounds' sponsorship of the Modernizing Law Enforcement Notification Act and the Hearing Protection Act as key accomplishments for responsible gun owners.

CONSUMER PROMOS

ATN Corp announced its largest sale starting September 1, 2026, offering up to $1,500 off the ThOR 6 Elite thermal riflescope and pricing the ThOR 6 Mini under $700 for the first time. The entire Generation 6 thermal lineup, including the TICO 6 and BlazeSeeker 6, features approximately 25% savings across the board.

One Horse launches a 24-hour Labor Day sale on its ASHE and RYN titanium suppressors, each discounted $100 and bundled with a co-branded Sukon Performance Heat Cover. The ASHE 5.56/.223 dropped to $399.99 and the RYN .30 caliber to $499.99, with each order including a heat cover valued at $119.99.

INDUSTRY UPDATE

NSSF, the ATF, and DOJ launched the 26th year of the "Don't Lie for the Other Guy" campaign in Palm Beach County to educate the public about federal penalties for illegal firearm purchases, including up to 15 years in prison and $250,000 in fines.

The NSSF-adjusted NICS figure for August 2026 reached 1,115,410, a 2.2 percent increase from August 2025. NFA checks totaled 185,744, up 201.6 percent year-over-year, with Texas leading at 28,030 checks. Texas, Colorado, and Florida topped adjusted NICS rankings.

Firearms Policy Coalition (FPC) filed its merits brief with the U.S. Supreme Court in Viramontes v. Cook County, arguing that bans on semiautomatic rifles violate the Second Amendment. FPC President Brandon Combs stated the case could establish binding precedent eliminating unconstitutional arms bans nationwide.

A federal judge in Massachusetts denied the government's motion to dismiss a Second Amendment Foundation lawsuit challenging the state's burdensome non-resident license to carry process. The lawsuit, joined by Gun Owners Action League and three individuals, seeks to remove barriers including lengthy delays and mandatory annual renewals that the SAF argues unconstitutionally burden Second Amendment rights.

The Archery Trade Association announced that CEO & President Jeff Poole will retire on January 31, 2027, after five years of transformative leadership. Under Poole's direction, the ATA evolved its annual gathering into a three-part industry celebration and launched Bowhunters United, a grassroots advocacy initiative. The ATA Board has initiated an executive search for the next CEO & President.

The Second Amendment Foundation (SAF) filed an opening brief with the U.S. Supreme Court in cases Viramontes v. Cook County and Grant v. Higgins, challenging assault weapons bans in Illinois and Connecticut. SAF Executive Director Adam Kraut and founder Alan M. Gottlieb argue that AR-15s and similar semi-automatic rifles are commonly possessed for lawful purposes and protected by the Second Amendment.

The Second Amendment Foundation, along with the California Rifle & Pistol Association, Second Amendment Law Center, Minnesota Gun Owners Caucus, and Citizens Committee for the Right to Keep and Bear Arms, filed an amicus brief with the Massachusetts Supreme Judicial Court in Pratt v. Westbrook challenging subjective carry permit denials as unconstitutional under New York State Rifle & Pistol Association v. Bruen.

JOBS, JOBS, JOBS

MWS Associates, Inc., an industry leader in outdoor sales representation with over 40 years of experience, announced a realignment of its Ohio and western Pennsylvania territory following outstanding growth by Dustin Youtz. The company is now accepting applications from qualified sales professionals to lead the realigned region.

NEWSSTAND, RADIO & TV

MyOutdoorTV launches "WhitetailStream," an exclusive ad-free live streaming channel featuring premier deer hunting content including Realtree Road Trips, Winchester Deadly Passion, and Tecomate Whitetail Nation with host David Morris and biologist Mark Newell, presented by Tactacam.

An 8-part safari video series hosted by Kali Parmley follows hunting adventures in Southern Africa, featuring Ruger and Burris Optics as partners. The series, available on Petersen's HUNTING, YouTube, and MyOutdoorTV, showcases plains game hunting while highlighting conservation efforts and African communities.

NOW SHIPPING

Federal Ammunition introduces new Texas Dove shotshell loads designed for the high-volume dove hunting market. Available in two 12-gauge configurations with quality lead payloads and high velocities, the loads are now shipping to dealers nationwide with Texas-themed packaging.

Remington Ammunition announces its new Core-Lokt Handgun 45 Colt load is now available and shipping nationwide. The 237-grain hollow point cartridge joins existing Core-Lokt Handgun offerings in multiple calibers, designed for handgun hunting with proven terminal performance on big game.

PRODUCT NEWS

Viridian Weapon Technologies announced the availability of its VENTA riflescope lineup, featuring three magnification configurations with fully multi-coated optics and low-profile capped turrets. The scopes are priced from $89 to $99 MSRP and include mounting rings and lens caps for immediate field use.

Beretta USA launches the Daybreak Upland Collection, a technical hunting apparel line designed for upland hunters. The versatile collection features lightweight, breathable pieces with weather protection and mobility, available now at Beretta authorized dealers and online.

SilencerCo explains how the Silencer Shop Foundation v. ATF ruling affects suppressor purchases, allowing Form 4473 transfers in 27 states instead of the traditional Form 4 process. The company clarifies that suppressors remain NFA-regulated and recommends keeping purchases within the state of purchase due to interstate transport restrictions.

Bear OPS, a division of Bear & Son Cutlery, introduces the 4 1/8" Auto Bold Action XIV Incognito II, an Alabama-made automatic knife featuring a D2 Tool Steel blade, stainless steel handle, and pen-type clip for deep concealment. The knife is priced at $299.99 and backed by a lifetime warranty.

Hornady has introduced VEXIS, a patent-pending palm vein recognition technology offering secure, contactless access in under half a second. The product line includes the VEXIS Night Guard safe, VEXIS Mobilis safes in multiple configurations, VEXIS Premium Vault Doors, and a VEXIS Safe Upgrade Kit for existing safes.

Springfield Armory introduced three new Model 2020 Waypoint rifles featuring SG-100 Cerakote finish on carbon fiber stocks from AG Composites. Available in .308 Win., 7mm PRC, and .300 Win. Mag., these precision-manufactured rifles offer a .75 MOA accuracy guarantee and are priced at $1,995 each.

CZ announces the availability of the CZ TS 3 ORANGE, a championship-proven tactical sports competition pistol developed in collaboration with 11-time IPSC World Champion Eric Grauffel. The pistol features direct-mounted optics compatibility, enhanced ergonomics, and a Single Action Only trigger with approximately 1.3-pound pull, with an MSRP of $3,549.

Federal Ammunition's FireStick muzzleloader technology has gained approval in four additional states—Arizona, California, Connecticut, and Indiana—for 2026 fall hunting seasons. The polymer capsule system, which charges from the breech and loads from the muzzle, is now legal in 37 states total. Manufacturers including Traditions, CVA, and Thompson/Center offer FireStick-compatible rifles.

ALPS OutdoorZ introduces the DU Guardian Blind Bag, a minimalist waterproof blind bag designed for waterfowl hunters. Featuring a PVC exterior, roll-top closure, MOLLE attachment system, and available in DU Tan and Mossy Oak Bottomland colorways, the bag is offered in standard and large sizes starting at $69.99.

Beretta introduces a new 20-gauge configuration of its Ultraleggero Kick-Off over-and-under shotgun, featuring lightweight construction, the Kick-Off Plus recoil-reduction system rated for up to 40% recoil reduction, and a 3-inch chamber. The shotgun is now available at authorized Beretta dealers nationwide with an MSRP of $3,749.

ALPS OutdoorZ introduces the DU Guardian Ammo Pouch, featuring an upright cylindrical design with waterproof PVC exterior and Hold-Open pocket design for easy access. Available in DU Tan and Mossy Oak Bottomland, the pouch offers premium protection and versatile storage for hunters and outdoor enthusiasts.

Fiocchi introduces three shotshell options for dove hunters: the new Golden Dove Duplex combining #6 and #8 shot, Texas White Wing in convenient 100-round packaging, and Field Dynamics Dove Loads available across multiple gauges for versatile hunting situations.

SHOWS

Liberty Ammunition, a leading self-defense ammunition manufacturer, will showcase its new Pro Series at the NTOA show in Nashville, TN. CEO Gary Ramey noted the product has already been adopted by several law enforcement departments and will be demonstrated to LE SWAT teams.

Its just 62 days until the midterm elections but horse race prognosticators are already speculating on who’s making moves to run for president in 2028. On the Democrat side, it’s a long list of politicians thirsty for calling 1600 Pennsylvania Avenue home.

All of them share contempt for the Second Amendment and the lawful firearm industry — that much is crystal clear. What’s also coming into focus is that most of the serious Democrat contenders support expanding the U.S. Supreme Court (SCOTUS) and packing it with liberal justices who would likely side with their agenda of gun control restrictions against Second Amendment rights.

What’s even more concerning is this notion of expansion and packing the court isn’t going away, nor reserved just for 2028 presidential aspirants. It’s part of the antigun Democrat party ethos. It is in their political DNA. Remember, just a few short years ago, Senate Minority Leader Chuck Schumer (D-N.Y.) openly and loudly threatened the Court if it were to release a major decision “the wrong way.”

“You have released the whirlwind and you will pay the price. You won’t know what hit you if you go forward with these awful decisions,” the Democrat Senate leader shouted on the National Mall during a protest. He was forced to apologize for his dangerous remarks.

And before that, specifically related to the lawful and highly regulated firearm industry, U.S. Sen. Sheldon Whitehouse (D-R.I.), in an amicus brief, threatened the Supreme Court ahead of its pending ruling in the Bruen case. The Washington Post deemed the senator’s actions “controversial,” describing it as “unprecedented political bullying.”

For Democrats and gun control activists who American voters disagree with, the saying goes: If you can’t beat ‘em, change the rules.

The Landscape

Expanding and packing the U.S. Supreme Court has been a goal of progressive Democrats — who now are very clearly running the party — for years. U.S. Sen. Elizabeth Warren (D-Mass.) penned a column in her home-state rag The Boston Globe calling on Congress to expand the Court.

“I don’t come to this conclusion lightly or because I disagree with a particular decision; I come to this conclusion because I believe the current court threatens the democratic foundations of our nation,” she pontificated.

Fast forward through years of similar calls for expansion and U.S. Rep. Jim Clyburn (D-S.C.), a king-maker of sorts in the early presidential election contest process, was asked about SCOTUS packing on NBC’s Meet the Press just this past Sunday.

“I think we are in a position now that calls for some significant actions taken by the Congress and we ought to expand, and 13 is a pretty good number,” Rep. Clyburn told moderator Kristen Welker. “A baker’s dozen, it would be a good number to have on the court.”

Do you catch the tell? “The current court…”; “In a position now…”; “It would be a good number.” Former Vice President Kamala Harris, who’s likely a “top tier” Democrat nominee candidate, recently suggested, “We need to revisit…” the Supreme Court’s makeup.

These Democrat leaders’ concerns are completely about politics and how the Court leans the way that isn’t their preference. And you can be certain if the presidency and Congress flips to Democrat control, legislation will be pushed to do exactly what they’re telling us they’d do.

Way Down The Bench

It doesn’t take a clairvoyant to reveal the future to us that expanding and packing the Court will be a central Democrat party policy goal for years to come. They are telling us right now and that goal has been supported by antigun politicians in all ranks of elected federal government.

In the crop of so-called “top tier” presidential names bantered about, Former Vice President Kamala Harris supports expanding the Court. So does California Gov. Gavin Newsom, who after long holding out against court packing, “relented” to political pressure as he thirsts for The White House and stated he supports expanding the Court’s seats. Former U.S. Transportation Secretary Pete Buttigieg, U.S. Rep. Alexandria Ocasio-Cortez (D-N.Y.) and Pennsylvania Gov. Josh Shapiro have all recently voiced support for “radical reform” and expanding the Supreme Court. “Everything should be on the table,” Gov. Shapiro said. They are all channeling their inner FDR.

But the calls for “radical reform” of the Supreme Court go way beyond the Democrat presidential aspirants. In the U.S. Senate, several senators have made the goal theirs in one way or another and been vocal about it.

Michigan Democrat Senate candidate Abdul El-Sayed supports just 10-year term limits for justices, turning the Court into a political football game. If Republican nominee and former U.S. Rep. Mike Rogers (R-Mich.) wins, it would flip Michigan’s U.S. Senate seat from Democrat to Republican. Texas Democrat nominee James Talarico stated he would support “ending lifetime appointments.” Elsewhere in the upper chamber, U.S. Sens. Cory Booker (D-N.J.), Sheldon Whitehouse (D-R.I.), Ruben Gallego (D-Ariz.), Kristen Gillibrand (D-N.Y.), Alex Padilla (D-Calif.), Richard Blumenthal (D-Conn.) and Edward Markey (D-Mass.) have all made their support for Court “reform” well known, whether it be term limits, expansion or some combination of both.

In the U.S. House of Representatives, the roster of Court-expanders is long, too. Minority Leader Hakeem Jeffries (D-N.Y.), the likely Speaker of the U.S. House of Representatives if Republicans lose too many seats in November, is at the top of the list. House Judiciary Committee Ranking Member Jamie Raskin (D-Md.), who could lead the Judiciary Committee if Democrats take control of Congress, has echoed the line “everything is on the table” and has supported Court expansion. The House Congressional Black Caucus (CBC), which boasts 62 Members of the Democrat Caucus, formally endorsed a proposal to expand the court.

“Our nation’s highest court has been compromised. The CBC will make it our mission to aggressively advance Supreme Court reform. We will work to establish term limits for justices to help restore independence, neutrality, and legitimacy to the Court,” the CBC stated in a press release earlier this year.

There are too many additional Members of the House that support Court expansion and packing to list individually.

Reality Check

Every single gun owner in America needs to be clear-eyed about what’s at stake in November, just 62 days from today. No exaggeration, no hyperbole. While a possible Democrat presidency is still at least two years away, antigun progressive majorities in the U.S. Senate and U.S. House are real and legitimate concerns. That means antigun legislation and committee hearings. And that clearly would mean a higher probability of Supreme Court reform bills that would expand the Court’s makeup.

Gun owners cannot be passive and stand idly by this November. We need to be active and engaged and vote. That’s why NSSF promotes the #GUNVOTE® voter registration, education and engagement initiative. Do not allow progressive antigun politicians to get closer to radical reform of the Supreme Court to overturn the Heller decision that would eliminate Second Amendment rights.

Don’t Risk Your Rights — #GUNVOTE on November 3.

– Larry Keane

Larry Keane is SVP for Government and Public Affairs, Assistant Secretary and General Counsel of the National Shooting Sports Foundation.

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