Today's edition of The Dealer Wire is split into two: the morning edition you are reading now, and an afternoon edition that you will receive closer to noon Eastern Time. The split edition is due to the large volume of releases appearing today.

Browning is offering a 16 gauge ammunition rebate through May 31, 2026, on Golden Clays and BXD Upland products, providing $2 savings per box or up to $100 per household with a minimum one-box purchase.

SHIELD Sights is offering up to 25% off its entire product line from April 1-30, 2026 at participating dealers. The UK-designed and manufactured micro red dot optics promotion aims to improve accessibility to premium sights during peak shooting season.

GrabAGun announced a strategic collaboration with Derya Arms, marking the second firearms manufacturer to adopt the company's PEW Logistics direct-to-consumer platform since its January 2026 launch. The partnership enables Derya Arms to focus on manufacturing while GrabAGun handles eCommerce fulfillment, compliance, and logistics.

Firearms Policy Coalition launched the 2026 FPC State Freedom Index, a scorecard evaluating gun rights across all 50 states and Washington, D.C. Only Kansas and New Hampshire earned perfect scores, while FPC President Brandon Combs criticized Republican-led states like Florida, Ohio, and Nebraska for failing to fully protect Second Amendment rights.

Orchid, the firearms industry's leading FFL technology provider, launched its "Locked & Loaded" April Sales Campaign offering 25% off two-year software subscriptions on Orchid POS, eCommerce, eBound, and eState through April 28, 2026. The promotion includes implementation and onboarding discounts for independent firearm retailers.

BANISH Suppressors announced its new Service Program, offering comprehensive maintenance for all BANISH customers within the first year of ownership. The program includes professional cleaning, ultrasonic internal cleaning, inspection, repairs, and Cerakote refinishing to ensure optimal suppressor performance.

The NSSF-adjusted NICS figure for March 2026 reached 1,412,917, a 1.9 percent increase from March 2025. NFA checks surged 121.2 percent to 206,871, with Texas, Florida, and Virginia leading in NFA activity. The National Shooting Sports Foundation provides these adjusted figures to reflect market conditions.

Michele Salerno, JC Clark, Travis Glover, Jamison Collins, and Gentry Bell from Chattanooga Shooting Supplies will host an interactive webinar focused on firearms compliance and NFA products, addressing dealer questions on state regulations, A&D requirements, e4473 workflows, and NFA processes.

The Second Amendment Foundation, National Rifle Association of America, and Independence Institute filed an amicus brief urging the Supreme Court to grant certiorari in National Shooting Sports Foundation, Inc v. Letitia James, challenging New York's law that undermines the Protection of Lawful Commerce in Arms Act and enables abusive public nuisance lawsuits against firearms manufacturers and dealers.

SLG2, Inc. will bring its Shoot Like A Girl experience to Bass Pro Shops in Glendale, Arizona on April 11-12, 2026. The free interactive event introduces women, families, and outdoor enthusiasts to shooting sports with firearms education using FATS simulators, archery instruction, and product demonstrations from industry brands.

Brownells announced the expansion of its VALOR Program, a law enforcement initiative providing reduced-price access to firearms parts, maintenance supplies, and duty gear. The program, led by Bill Hampstead, offers individual officers verified law enforcement pricing and agencies a single reliable source for equipment sustainment across legacy and current platforms.

NSSF praises the Trump administration's Office of the Comptroller of the Currency and Federal Deposit Insurance Corporation for publishing a Final Rule eliminating "reputational risk" from supervisory programs, ending banking discrimination against firearm and ammunition businesses. Lawrence G. Keane, NSSF Senior Vice President & General Counsel, stated the rule prevents unlawful denial of banking services to legitimate industries.

Benelli USA is hiring a Creative Director in Accokeek, Maryland to lead digital-first marketing campaigns and brand storytelling. The role requires 8-10+ years of creative experience, Adobe mastery, and familiarity with firearms and outdoor products. Nick Andrews, Marketing Director, seeks a builder who can translate product innovation into scalable campaigns across digital, retail, and traditional channels.

Check-Mate, a U.S.-based manufacturer of magazine systems and firearm components, is expanding its engineering team and seeking a Process Engineer to optimize PLEX ERP systems and manufacturing operations. The role focuses on process optimization, Lean methodologies, and continuous improvement initiatives.

MyOutdoorTV announces new MeatEater programming launching Fridays, including seasons of MeatEater Hunts, Cal in the Field, and two new series produced by Steven Rinella: Rinella's Field Notes and MeatEater's 12 in '26, expanding MOTV's outdoor content library.

Ameristep announced its Frontline Wide-Bottom Extreme Blind is now available for purchase. Designed for bowhunters with four silent-sliding shooting windows, one-way mesh, and a wide-bottom design accommodating up to three hunters, the blind features Mossy Oak Bottomland camouflage and the brand's Spider Hub® frame system for quick setup.

Federal Ammunition is now shipping the Personal Defense Punch 9mm Luger 115-grain jacketed hollow point load, featuring a high-quality brass case with primer seal and balanced performance across platforms. The new lighter load complements Federal's popular Punch product line and addresses customer requests for 115-grain defensive options.

Federal Ammunition expands its All-American shotshell line with two new 20-gauge competition loads now shipping nationwide. These trap and skeet loads feature a customized Podium wad, straight-wall hull, high-antimony lead shot, and reliable primers for peak performance.

Hornady Manufacturing Company announced new .223 WSSM 55 gr V-MAX and .243 WSSM 75 gr V-MAX ammunition loads in their Superformance Varmint line, designed for varmint and predator hunters using Winchester Super Short Magnum cartridges with rapid expansion and flat trajectories.

Bear & Son Cutlery introduces a 4.5-inch pocketknife featuring a D2 steel Wharncliffe blade, available with red or black G10 handles or blue Micarta. The precision-crafted knife, made in Alabama, includes a pocket clip, lanyard hole, and lifetime warranty at $89.99 MSRP.

Federal Ammunition has begun shipping its Federal X Henry Collector's Edition ammunition in partnership with Henry Repeating Arms, created for Henry's commemorative 45-70 Government Golden Boy lever-action rifle celebrating America's 250th anniversary. The limited-edition load features a 300-grain Hollow Point bullet and collectible packaging.

Chiappa introduces the 92 Core lever-action rifle in its Wildlands series, chambered in .44 MAG with a 16.5-inch barrel and angle eject action. The rifle features M-LOK slots, 5/8×24 muzzle threading, and 8+1 capacity, designed for practical field use with modern refinements while maintaining traditional lever-action aesthetics.

Henry Repeating Arms unveiled the Bear's Leg Pistol, a modern lever action firearm available in .357 Magnum, .44 Magnum, .30-30 Winchester, and .45-70 Government. The compact platform features a factory-threaded barrel, M-LOK slots, fiber optic sights, and is designed for customization and SBR conversion, with an MSRP of $1,129.

Chattanooga Shooting Supplies (CSSI) announces Check-Mate Magazines are now available through its dealer network. Check-Mate Industries manufactures dependable handgun and rifle magazines for military, law enforcement, and civilian shooters, expanding CSSI's product lineup of trusted American-made options.

Sturm, Ruger & Company, Inc. announced left-handed models of the Ruger American Rifle Generation II in Ranch configuration with six chamberings. The compact rifles feature a 16.1" cold hammer-forged threaded barrel, radial port muzzle brake, Cobalt Cerakote finish, and improved ergonomics.

VIKTOS released the Limited Edition Operatus Team Shoe called "Triple Canopy Creeper." Designed by U.S. veterans, the shoe features Vietnam-era aesthetics with modern performance technology including a 4mm heel-to-toe drop, hi-grip crystal rubber outsole, and HiRebound EVA insole for enhanced comfort and traction.

Steiner Optics introduces the MPS-C, a compact red dot sight designed for concealed carry and compact-frame pistols. Featuring an enclosed emitter, hard-anodized aluminum housing, and weighing just 1.13 ounces, the MPS-C offers 46,125 hours of battery life with shake-awake technology at an MSRP of $574.99.

Springfield Armory announced the launch of the SA-35 4" 9mm semi-automatic pistol, featuring a compact barrel design based on John Moses Browning's original P-35. The pistol includes modern enhancements such as improved ergonomics, white dot front sights, and a 15-round magazine capacity, with an MSRP of $799.

Traditions Performance Firearms celebrates Texas becoming the 33rd state to legalize the Federal FireStick system for muzzleloader season. The technology enhances safety and reliability while expanding participation among hunters. Traditions' NitroFire and NitroBolt muzzleloaders are compatible with the innovative FireStick system.

Lipsey's, a major firearms distributor, announces the Lipsey's Exclusive Ruger RXM COA Edition, featuring the Ruger RXM platform paired with the Aimpoint COA Red Dot Reflex Sight. Available in 15 and 17-round models with multiple frame colors, the 9mm pistol includes a Magpul Enhanced grip and factory-mounted optic for modern defensive use.

Flux Defense announced the Big Black Barrel, a 6" replacement barrel engineered for the Sig P365/Raider 365 platform. Built from 4150 CMV steel with Black Nitride finish, it delivers increased velocity, softer recoil, and superior durability while maintaining the platform's compact size.

Taylor's & Company will exhibit at the 2026 NRA Annual Meetings & Exhibits in Houston, Texas, April 16-19, showcasing their 9mm revolver line, TC73 Blued 9mm Lever-Action rifle, and Take Down Series II created with Ranger Point Precision at booth #3637.

Bond Arms will exhibit at the 2026 NRA Annual Meetings & Exhibits in Houston, Texas, April 17–19, showcasing their compact firearms including the America 250th, Cyclops America, LVRB, and Double-Barreled Suppressed Derringer at Booth #3417.

European American Armory (EAA Corp.) will debut two new Witness2311® double-stack 1911 variants at the 2026 NRA Annual Meeting in Houston, developed with Girsan and Check-Mate Magazines. The XXX Series features improved ergonomics, streamlined profiles, and slim 16-round magazines in 9mm configurations priced from $599 to $899.

CZ, a global firearms manufacturer, will exhibit at the 2026 NRA Annual Meetings & Exhibits in Houston, Texas, April 16-29. At Booth #2223, CZ will showcase products including the CZ Shadow 2 Carry, CZ P-10 C Ported, and CZ 600+ bolt-action rifle series, plus a virtual training activation with Ace Virtual Shooting.

Davidson's GalleryofGuns.com will exhibit at NRAAM 2026 in Houston, TX from April 16-19, 2026, as the presenting sponsor of the NRA's Wall of Guns. At Booth #2151, consumers can order firearms directly and have them shipped to local FFL retailers. YouTube personality Hickok45 will meet fans at the booth on Saturday, April 18.

Viridian Weapon Technologies will exhibit at the NRA Annual Meetings & Exhibits 2026 in Houston, Texas, April 16–19, showcasing optics and weapon-mounted systems at Booth 3613. The company will feature green dot optics, laser sights, and weapon-mounted lights, with daily product giveaways including firearm prizes on select days.

Maxim Defense, a premier manufacturer of precision firearms and suppressors based in St. Cloud, Minnesota, will exhibit at the 2026 NRA Annual Meetings & Exhibits in Houston, Texas from April 16-19. The company will showcase the SDX RFLX, PDX-SD, MD15 Duty line, and other products at booth #3237.

WOOX, an Italian-American manufacturer of gunstocks, axes, and knives, will exhibit at the 2026 NRA Meetings & Exhibits in Houston, Texas from April 16-19. CEO Ben Fleming announced the company will showcase innovative products including the new "High Grade" line, 1913 Compatible Stocks, and Bravado Laminate lever-action furniture at booth #4211.

SDS Arms will exhibit at the 155th NRA Annual Meetings & Exhibits in Houston, Texas on April 16-19 at booth #4630, showcasing brands including Tokarev USA, Military Armament Corp, Spandau Arms and Inglis. The company will debut new MAC IX platform variants, a Turkey configuration Spandau Arms shotgun, and Inglis 2035 production models.