FRIDAY, MARCH 28, 2025   |   SUBSCRIBE

Awards & Honors
 
Nightstick announces our LGL-160-T Long Gun Kit has earned Member Tested and Recommended status from the National Tactical Officers Association (NTOA). The 800-lumen/100k-candela rifle light received an overall score of 4.33 on a scale of 1 (poor) to 5 (excellent).
Consumer Promos
 
ZeroTech Optics USA offers “Custom Turret with Riflescope Purchase” promotion. Starting March 1st, 2025, eligible U.S. customers, aged 18 and over, can enhance their shooting experience by purchasing a new ZeroTech riflescope from the Trace or Vengeance series—and receive a FREE custom turret from Kenton Industries.
Industry Update
 
Bass Pro Shops announced plans to celebrate the official Grand Opening of its new 77-000-square foot retail location in Tyler, Texas, with a special Evening for Conservation, open to the public, on Wednesday, April 16, with entertainment starting at 5 p.m.

Gearfire has announced the launch of two new product departments for its flagship e-commerce platform, Gearfire eCommerce Pro. Beginning 03/18/2025, Hunting & Camping Gear and Clothing & Apparel will be offered alongside the existing Shooting Sports department.

Silencer Shop and 4473 Cloud are sponsoring the upcoming 2025 Firearms and Ammunition Compliance Conference (FACC), taking place June 2–3 at The Westin in Arlington, Va. Silencer Shop and 4473 Cloud stand united with industry partners to invite firearm professionals and compliance specialists to saddle up and join us for two days packed with vital regulatory insights, networking opportunities, and strategic discussions.

The Financial Crimes Enforcement Network (FinCEN) published an interim final rule, removing domestic entities from the definition of “reporting entities” which are required to file “beneficial ownership information” (BOI) reports under the Corporate Transparency Act (CTA).

Cole Fine Guns and Gunsmithing announces its 40th anniversary. Over its four decades in business, Cole Fine Guns has established and upheld a strong reputation for providing top-quality firearms and exceptional customer service.

Trijicon, Inc., announces Gary Sweet as Vice President of Sales and Marketing. With over two decades of experience in sales, marketing, and customer experience leadership, Sweet has built a distinguished career driving revenue growth and enhancing brand engagement across multiple industries.

Similar to last year, Governor Glenn Youngkin has vetoed numerous antigun and anti-industry bills that were pushed through the Democrat controlled General Assembly. These bills would have negatively affected manufacturers and dealers throughout the Commonwealth. Please thank Governor Youngkin for standing up to those that wish to destroy our industry in Virginia.

Firearms Policy Coalition (FPC) announced the filing of its opening brief with the federal Court of Appeals for the Second Circuit in Christian v. James, an FPC Law case that challenges some of the State of New York’s post-Bruen bans on public carry. The opening brief, filed Friday, addressed the plaintiffs claims regarding carry in public parks and can be viewed at firearmspolicy.org/boron. The Second Circuit plans to hear arguments in June.

In its ongoing fight to protect the right to keep and bear arms, the Second Amendment Foundation (SAF) is launching a new national television ad calling on Americans to pledge to defend the Second Amendment from gun grabbing groups and individuals who are trying to thwart President Donald Trump’s efforts to unravel Joe Biden’s attempt to erase their rights.

Outdoor Wallet, Media Lodge’s premier white label digital payment solution for the outdoor industry, continues to add new merchants, including Media Lodge Pay, Everest Pay, and Gray Beard Ammo Pay.

NSSF® has opened the application period for the 2025 Hunting Heritage Trust Grants that offer a total of $100,000 in support for programs that work to expand participation in hunting and the shooting sports.

Armament Systems and Procedures (ASP) has selected Concerns Of Police Survivors (C.O.P.S.) as its charity of choice.
Jobs, Jobs, Jobs
 
Kinsey’s Inc. is seeking a Brands Sales Representative. The primary objective of the Brands Sales Representative is to service consumers and retailers through delivering excellent support for Kinsey’s private label brands.

Silencer Central has two open positions on the marketing team awaiting the right candidates. The company is looking to add an Email Marketing Specialist and a Digital Marketing Specialist. These roles would be on-site in Sioux Falls, SD, although remote and hybrid are possible for the right candidate.
Newsstand, Radio & TV
 
GUN DOG magazine and Outdoor Channel announce the premiere of season three of Wild Upland on April 1 at 7 p.m. ET. Host Kali Parmley returns with her trusty bird dog, Jones, and a new member of the pack, Trek, for more heart-pounding adventures across North America.

Outdoor Sportsman Group (OSG) Publishing announces formidable audience growth for its print properties, as revealed in the recent 2024 MRI Fall Doublebase report. OSG publications have experienced impressive increases in male readers aged 18-34 with household incomes over $100,000.*

Shaylene's latest podcast episode features an engaging conversation with Roy Hill from Swanson Russell, offering a deep dive into a fascinating career that spans journalism, education, marketing, and his significant contributions to the Special Operations Wounded Warriors (SOWW) charity.

Outdoor Sportsman Group is bringing its thrilling outdoor adventures to an even larger audience with the expansion of GAME & FISH TV to Amazon Fire TV. With its tagline, “The Sporting Lifestyle,” GAME & FISH TV is a free, ad-supported streaming service, delivering premium content that celebrates the great outdoors and the adventures within it.
Now Shipping
 
Federal Ammunition recently added a new 10mm Auto, 200-grain Jacketed Soft Point load to its Handgun Hunting Power-Shok ammunition product line. The new product is ideal for those seeking an accurate and terminally effective bullet suitable for a variety of big game when hunting with a handgun. The new load is currently being delivered to retailers nationwide.

For years, airsoft players have enjoyed the benefits of battery-powered shooting and the precise control of adjustable field-effect transistors. The Umarex AER16 brings those features to the full-auto airgun world.
Product News
 
Mesa Tactical announces the availability of a new Aimpoint® Acro™ pattern reflex sight mount for Benelli M4 tactical shotguns. The reflex sight mount is designed to co-witness with the shotgun factory ghost ring sights.

Wiley X introduces the WX JAKL, the latest addition to its Tactical Series.Designed with Wiley X’s hallmark durability, the WX JAKL features shatterproof Selenite polycarbonate lenses that meet ANSI Z87.1+ high-velocity and high-mass impact standards.

Versacarry® announces the launch of the new Crusader Outside-the-Waistband (OWB) Holster. Made in the USA, the Crusader combines timeless craftsmanship with practical functionality, featuring premium water buffalo leather hide construction.

Fishooz is a new line of recreational footwear from the makers of Dryshod waterproof boots developed for avid anglers, boating enthusiasts and beachgoers. One of the first series in the Fishooz lineup is the just-released Sunwashed CVO Lace-Up and Slip-On models, blending classical styling with real-world performance and comfort.

FALCO® Holsters announces the launch of its new collection of carbon fiber holsters. Crafted entirely from genuine carbon fiber—a material renowned for its use in aviation, aerospace, and professional racing—these holsters are three times as durable as Kydex, offering steel-like strength at a fraction of the weight.

Big & J takes its long-range attraction to the next level with Sweet Corn Crave, new for 2025. All deer love the sweet, succulent smell and taste of sweet corn. Research has shown that bucks will spend weeks inside beige jungles feasting on delectable corn, staying safe from hunters.

Mendoza Firearms announces the availability of its RM22 semi-automatic rifles in the United States. This marks a historic milestone as the RM22 becomes the first Mexican-manufactured rifle to be imported into the U.S.?

Aguila Ammunition announces the release of its 30-round box of 5.56 x 45MM NATO 55 Grain Full Metal Jacket ammunition. This innovative packaging is designed to align with the standard magazine capacity of modern firearms, providing unmatched convenience and practicality for all shooters.

Kimber is providing additional models available for purchase that have been approved for sale on the Massachusetts General Roster. As Kimber has expanded its highly successful line of 1911s into high-capacity variants for concealed carry pistols with the KDS9, Kimber has answered the call for states that have capacity limitations.

Franklin Armory® announced that production and sales of its Reformation® firearm has resumed. Based on the clearly articulated ruling issued last month in its prevailing lawsuit against the ATF, the company will begin shipping a variety of Reformation model configurations to consumers through federally licensed firearm dealers (FFLs) this week.

Run and gun for hours or stay dry in the stand with the lightweight Predator XT Series from ThermaSeat. Constructed with Softek closed-cell foam, Predator XT seats are designed to keep you comfortable in any conditions and stay pliable even when temperatures drop.

Henry Holsters announced the launch of the Ember Light-Bearing Holster Line. The Ember Light-Bearing Holster is engineered to accommodate a range of weapon-mounted lights, ensuring a secure fit and reliable retention.

Buck Knives makes numerous knives that will help you with chores from notching your tag to removing the bird's breast and legs for cooking. If you are a hunter who prefers a fixed-blade knife, then the model 663 Alpha Guide Pro knife could be a top choice with its 4.375 inch drop point blade. For a quality folding knife that will stay sharp, the 110 Slim Select can be carried in a pocket or easily stashed in a vest pocket.

Powder Valley Outdoors announces the addition of LitezAll’s high-performance lighting solutions to its growing lineup of premium outdoor gear. Known for its durable, ultra-bright LED flashlights, headlamps, lanterns, and work lights, LitezAll is a trusted name among hunters, campers, and outdoor enthusiasts.

Everyday carry knives must be compact enough to be unobtrusive in your pocket or on your belt yet feature a razor-sharp blade that’s easy to open and will hold its edge. They must also be ergonomically correct in the hand and stylish. Outdoor Edge’s new collection of EDC (Everyday Carry) knives offers all this and more—all at very affordable price points.

Based on the Springfield Armory® Professional 1911 employed by the FBI’s Hostage Rescue Team, the TRP™ family of pistols has now been expanded to include eight new models featuring not only the Agency Optic System (AOS), but also — and for the first time ever — 9mm variants.

BUK OPS Primetime Color Vision™ technology enhances how hunters see deer in fading light. With Primetime Color Vision, hunters can see deer in stunning color and clarity. Primetime is not night vision and does not use thermal imaging or infrared. While these technologies work to find deer, they do not provide true color or a natural view of the target.

The new Outdoor Edge® Vantex™ line of hunting knives has been designed for serious hunters who require serious knives and prefer a traditional fixed-blade design that will last a lifetime. These premium knives are built to go the distance, with full-tang, titanium-coated, high-carbon steel blades, and ergonomic, no-slip handles.
Ranges
 
Montana Fish, Wildlife & Parks is conducting a public scoping effort on a proposal to build a shooting range on state trust lands near Logan.
Shows
 
This year, when you register for ICAST 2025, you can also purchase your tickets for Lunkers & Bunkers - the event that features fishing and golf. Don't miss out. Register today.

Antler King will attend the 2025 Wisconsin Open Season Sportsman’s Expo (booth #1006) in Wisconsin Dells. Featuring national exhibitors, educational seminars, a trophy buck contest, and door prizes, the event is slated for March 28-30 at Kalahari Resorts & Conventions.

Gun Owners of America (GOA) announces that registration is now open for the second annual Gun Owners Advocacy and Leadership Summit (GOALS), taking place on August 9–10, 2025, in Knoxville, Tennessee.

Dead Air Silencers will be at the 2025 Arizona Game & Fish Expo, taking place March 29-30, 2025, at the Ben Avery Shooting Facility in Phoenix, Arizona. Guests should visit Dead Air’s station at the rifle shooting bay to test new suppressors, ask questions, and determine which model best suits their hunting or shooting needs.

Business owners in the firearms and outdoor industry won’t want to miss the Annual Chattanooga Shooting Supplies Dealer Show, taking place July 28-29, 2025, at the Chattanooga Convention Center. This invitation-only event is designed exclusively for dealers looking to gain a competitive edge with exclusive show-only pricing.
 
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