FRIDAY, NOVEMBER 1, 2024   |   SUBSCRIBE

Awards & Honors
At this year's National Association of Sporting Goods Wholesalers (NASGW) Caliber Awards Banquet, Weatherby’s recently released SORIX was recognized as the Best New Shotgun of 2024.
Silencer Central announces the BANISH Speed K Ti has been named the Guns & Ammo 2024 Suppressor of the Year. The Speed K Ti is reviewed and featured among the winners in the December 2024 issue of Guns & Ammo magazine.
Hornady® has been recognized as Ammunition Manufacturer of the Year by the National Association of Sporting Goods Wholesalers (NASGW). Hornady received the award on October 15, 2024, at the Annual Appreciation and Caliber Awards during the association's NASGW Expo and Annual Meeting.

Awards &
The 2024 Outdoor Media Summit (OMS) culminated with a standout moment, as Mari Bodensteiner, Director of Marketing for X-Vision Optics, SPACE Trailers, Elektro Assemblies, and Triox, was named among the 40 Under 40 Most Influential Marketers in the Outdoor Industry.
Consumer Promos
Armasight kicks off the holiday season with a 15% discount. Participating dealers will have the option to reduce their advertised prices across the full Armasight line by up to 15% off MAP between November 27th and December 3rd, 2024.
Dealer Programs
With the launch of our exciting new line of Winchester Supreme Optics, we’re now accepting applications from new dealers interested in becoming authorized retailers. Products are in stock and will be shipped in time for the holiday season.

Industry Update
Firearms Policy Coalition (FPC) announced that it has filed a new Second Amendment lawsuit challenging laws prohibiting individuals from carrying firearms at certain locations in the State of Texas. The complaint for Ziegenfuss v. McCraw can be viewed at firearmspolicy.org/ziegenfuss.
As required by the Federal Regulations and regulated by the ATF, FFL dealers must store ATF Form 4473’s for the lifetime of the FFL after the date of sale or disposition of a firearm(s). But gone are the days of antiquated physical paper storage, file cabinets, file folders and endless boxes. 4473 Cloud is the most versatile cloud storage offered to the firearms industry, as it can be used by all FFLs regardless of the e4473 software the FFL uses.
For the third quarter of 2024, Sturm, Ruger & Company, Inc. (NYSE: RGR) reported net sales of $122.3 million with diluted earnings of 28 cents per share. For the nine months ended September 28, net sales were $389.9 million and diluted earnings were $1.15 per share. Down from 2023’s net sales of $413.2 million and diluted earnings of $2.13 per share.

NSSF® has seen in recent days media repeat an unsubstantiated allegation the Montana U.S. Senate candidate Tim Sheehy mishandled a firearm, resulting in personal injury to himself. The fact that this months-old and unproven allegation is resurfacing in the closing days of a hotly-contested election is unsurprising, given the current state of politics and hyperbolic rhetoric that has come to characterize our political contests.
Camfour announces the addition of Dan Esquinas as the National Sales Manager. Dan has worked in the shooting sports industry for over a decade and has been the Senior Account Manager and National Account Manager at Nightforce Optics, Midwestern Regional Manager at AcuSport, National Sales Manager at Warsport and Director of Sport Optics USA at Leica.
Newsstand, Radio & TV
Ralph and Vicki Cianciarulo are entering their 24th season on TV with their fan-favorite television series, The Choice with Ralph and Vicki, airing Sundays at 12 p.m. ET on Outdoor Channel.

Now Shipping
Federal Premium adds several new loads to its popular Prairie Storm product lineup, which are part of its Pheasants Forever royalty program. Now shipping to dealers, the four new additions include 12-gauge, 2 3/4-inch magnum—which feature a softer-shooting 1,330 fps muzzle velocity—lead loads in shot sizes 4, 5, or 6, and 28-gauge, 3-inch, 1-ounce No. 6.
Product News
NEXTORCH Industries announces the introduction of the new, larger NEXTORCH UT51L Red-Blue Flashing Signal Bracelet. This sophisticated slap style bracelet allows you to be highly visible while wearing the device or to mark potential hazards for other road users.
Vudoo Gun Works announces that our powerhouse Vudoo Priest has officially landed on the Maryland Handgun Roster, bringing our top-performing handgun directly to Maryland gun owners.

Elite Tactical Systems (ETS) Group introduces the Omega 9mm ETS Magazine for the Glock® 18, compatible with all standard double stack 9mm Glocks®. ETS has engineered the Omega Magazine to combine the durability of steel with the lightweight, impact-resistant properties of ETS polymer.
Sturm, Ruger & Company, Inc. (NYSE: RGR) introduces the SR1911® “Street Edition” series. This series of five engraved models of the SR1911 pistol celebrates Ruger’s rich manufacturing tradition. The first of the "Street Edition" series will begin shipping in November and commemorates Ruger's 75th anniversary.
Galco's improved Combat Master is now available for 2" J-frame revolvers. The Combat Master’s traditional high-riding pancake-style design places the belt slots on either side of the holster, pulling the handgun tight to the body and making defensive handguns disappear under even light clothing.

The JK HUB Piston Mount delivers reliable operation of JK 155 suppressors (plus other brands’ pistol suppressors) on semi-automatic, centerfire pistols. It installs in place of your JK 155 suppressor’s taper mount or other mount accessory, threading directly into the base of the serialized suppressor tube with its HUB-standard 1-3/8x24 (1.375x24) thread pitch.
Winchester Pet announces the Winchester Signature and premium King Buck line of dog products are now available on Tractor Supply’s online store, www.tractorsupply.com.
Davidson’s has collaborated with Beretta USA to launch two new exclusive firearms. The “Corsa” and the “Gara” both showcase the unmatched precision and reliability of the 92XI race line, featuring an X-treme S DLC coated trigger, fiber optic front sights, and Toni System single port compensator and flared magwell.
ZeroTech announces our newest offering in premier prism optics. The 1x MICRO Prism Scope is a versatile and robust optic designed for quick and clear sight acquisition across various shooting applications. Featuring four variable mounting height options, this micro prism is CNC cut from a solid billet of 6061 T6 aluminium.
Ol’ Man® announces the release of the OL-224 Two-Man Ladder Stand. This latest addition to the company’s extensive product lineup is specifically developed with a focus on dependability, versatility, and value.
Whitetail Institute’s comprehensive food plot app, PlotPerfection, now grants users free access to soil sample results. Offering a place to store all historical and planning data, the PlotPerfection app sets a new industry standard, giving food plotters a full-spectrum solution.
European American Armory Corp has launched an all-new small frame, double-stack 1911 as part of their Witness2311 Series: the Girsan Witness2311 Brat. The Girsan Witness2311 Brat is a compact, double-stack 1911 with a 3.4" barrel, designed with concealed carry in mind.
Langdon Tactical Technology (LTT) announced the launch of several new add-on products for the LTT 1301 Shotgun. Langdon Tactical Technology (LTT) known for their best-in-class custom gunsmithing, is thrilled to announce the launch of several new add-on products for the LTT 1301 Shotgun.
The rifle is the best option to start with teaching beginners and Bear Creek Arsenal’s 201 and 202 is a great place to start. .22LR and the .22 WMR are both calibers already offering minimal recoil as a rimfire cartridge.
 
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