FRIDAY, OCTOBER 24, 2025   |   SUBSCRIBE

Archery
 
Elite Archery announces the launch of three new models for 2026: the Varos, the Emerse, and the Carbon Axys. Reach out to your Elite Sales Representative to stock your shelves with the latest from Elite, or click here to become a dealer and offer your customers the latest in archery performance.

Victory Archery releases its latest arrow revolutionizing the micro diameter market for hunters who demand the ultimate performance: the VLR. Constructed with high modulus carbon and 1.5K Carbon Weave MaxxKe Technology, the arrow achieves extreme speed with a flat trajectory across long distances.

Victory Archery has reimagined its VX27 arrow to deliver the lightest-ever large diameter carbon arrow to help target shooters dominate the competition. Engineered with 100% carbon fiber, the redesigned VX27 features an inside diameter of 0.383” and an outside diameter of 0.419”.

Victory Archery unveils a groundbreaking addition to its hunting arrow lineup that will redefine performance in the field: “The Rival Series”. The innovative .225 diameter design combined with the Victory 1.5K weave carbon bridges the gap between traditional shafts for unmatched versatility and durability.
Awards & Honors
 
Holosun Technologies announces that the National Association of Sporting Goods Wholesalers has named it Optics Manufacturer of the Year. Holosun thanks the NASGW and its dealer network for this recognition and looks forward to raising the bar for optics performance and value.

Hornady® has been recognized as Ammunition Manufacturer of the Year by the National Association of Sporting Goods Wholesalers (NASGW). Hornady received the award on October 14, 2025, at the Annual Appreciation and Caliber Awards during the association's NASGW Expo and Annual Meeting.

The SPD HUSH Series from Henry Repeating Arms has been named Best New Rifle in the 2025 Caliber Awards, presented by the National Association of Sporting Goods Wholesalers (NASGW) and the Professional Outdoor Media Association (POMA) during the NASGW Expo & Annual Meeting.
Consumer Promos
 
AGM Global Vision has announced a limited-time instant rebate program on select ObservIR LRF thermal binoculars, offering significant savings to dealers and customers just in time for the peak of fall hunting season. From October 20 through October 31, 2025, qualifying purchases of ObservIR LRF models will receive instant rebates of up to $500 at checkout.
Industry Update
 
The National Association of Sporting Goods Wholesalers (NASGW) announced the official launch of SCOPE 2.0 during the 2025 NASGW Expo and Annual Meeting. The newly enhanced SCOPE platform delivers more powerful analytics, optimized dashboards, and expanded product coverage — all designed to give shooting sports businesses deeper insight and faster, more actionable intelligence.

SLG2, Inc. will be making a stop with its Shoot Like A Girl experience at the Bass Pro Shops Grand Opening in Odessa, Texas, October 29-November 1. This interactive event offers a welcoming and safe environment designed to introduce women and their families to the exciting world of shooting sports, focusing on safety, responsibility and empowerment.

Bass Pro Shops announced plans today to celebrate the official Grand Opening of its new retail location in Odessa, Texas, with a special Evening for Conservation, open to the public, on Wednesday, Oct. 29, with entertainment starting at 5 p.m.

Silencer Central applauds the ATF for resuming Form 4 approvals despite the ongoing government shutdown. Even as the federal shutdown lingers on, having the ATF back to work approving suppressor sales ensures the 2nd Amendment rights of law-abiding Americans are not unduly infringed.

Outtech announces a new strategic partnership with MTN OPS, the premier performance nutrition brand built for outdoor athletes, hunters, and everyday adventurers. Outtech will provide dedicated sales representation at key national and regional accounts, expanding MTN OPS’ reach within the outdoor retail market and reinforcing its position as the trusted brand for energy, endurance, and recovery.

Dasan USA announces Sports South as the newest distributor of its Alpha Foxtrot product line. This strategic partnership enhances Dasan USA’s ability to support retailers and expand the reach of Alpha Foxtrot nationwide.

The Second Amendment Foundation (SAF) has submitted a comment letter to the U.S. Department of Justice (DOJ) in support of a proposed rights restoration rule. SAF’s letter supports the proposed rule as a significant step toward restoring the Second Amendment rights of millions of Americans who have been unfairly denied their constitutional protections.

Silencer Central, America’s leader in simplifying silencer sales, is proud to introduce Bud’s Gun Shop as the newest partner to take advantage of the Delivered by Silencer Central program. Bud’s Gun Shop can now offer its customers the industry’s easiest suppressor shopping experience.

Bass Pro Shops announced plans for a new destination retail location for Victor, New York, to serve the greater Rochester region. The opening of Bass Pro Shops’ newest location will be the company’s 5th in the great state of New York, serving the entire Finger Lakes Region.

On Monday, October 20, the U.S. Department of Justice began recalling ATF staff who were furloughed during the ongoing government shutdown. Following pressure from firearm?industry groups and members of Congress, the National Firearms Act (NFA) division’s examiners were deemed “essential” and ordered back to work.
Jobs, Jobs, Jobs
 
The Mule Deer Foundation (MDF) is seeking a detail-driven Graphic Designer to help tell the story of conservation through compelling digital and print design. You will be responsible for creating assets that mobilize supporters, elevate campaigns, and bring habitat projects to life across ads, email, social, web, events, and print.
Newsstand, Radio & TV
 
In the latest episode of The Michael Waddell Podcast, presented by Spandau Arms and in partnership with Spartan Precision and Folds of Honor, Waddell sits down with members of the Hayden Alabama Podcast.
Now Shipping
 
Remington Ammunition announces the availability of Core-Lokt® Tipped Lever Gun cartridges. These precision-engineered loads are now shipping to dealers nationwide, offering lever-action rifle hunters enhanced accuracy, higher ballistic performance, and trusted Core-Lokt terminal results.

Remington Ammunition announces the expansion of its trusted Core-Lokt rifle ammunition line with the addition of the 400 Legend cartridge. This cartridge provides more energy and penetration than the .350 Legend and is similar to a .450 Bushmaster, but with less recoil. The new Remington load is now being delivered to dealers nationwide.
Organizations
 
Safari Club International (SCI) joins the European Federation for Hunting and Conservation (FACE) and other partners in welcoming the European Parliament’s decision to not call for a ban on importation of hunting trophies.
Product News
 
Custom & Collectible Firearms presents the Colt 1911 “El Orgullo de Mexico,” a limited-edition series of only 300 sequentially numbered pieces. Translated as “The Pride of Mexico,” this classic blued Colt 1911 features 24kt gold inlay and detailed engraving of the crested caracara, a symbol of strength, freedom, and Mexico’s rich cultural heritage.

SHIELD Sights announces that its OMSsc Sub Compact Red Dot Sight has been selected as part of the official launch of the new Springfield Armory® Hellcat® OSP .380.

Sturm, Ruger & Company, Inc. (NYSE: RGR) announces the addition of the Prairie variant to the already popular Ruger American® Rifle Generation II family. American Rifle Gen II Prairie models are available in both intermediate and long range calibers, ranging from 22 ARC up to 7mm PRC.

Springfield Armory® announces the release of four California-Compliant Echelon™ pistols, bringing this modular and highly adaptable 9mm handgun — engineered with superior ergonomics and built to withstand the harshest conditions — to the state for the first time.

German Precision Optics (GPO) RANGEGUIDE 10x40 Rangefinding Binoculars are a testament to GPO’s commitment to pioneering high-performance optics. The heart of these rangefinding binoculars lies in the 40mm objective lens, enhanced with GPObright™ high-transmission lens coatings.

Tactical Target Systems announces a price reduction in its target line, lowering the per-target cost from $0.48 to $0.35 — a savings of $0.13 per target (≈27% lower). TTS is leveraging strategic partnerships and company growth to pass valuable savings directly onto dealers.

EOTECH is diversifying its portfolio with the introduction of the DCBL line of firearm suppressors. The 3D-printed, Grade 5 Titanium, flow-through design, makes it a cleaner shot process with reduced recoil.

For years, Blocker’s original Whitetail Pursuit Insulated Parka and Bib have been mainstay gear for late season hunters. Now, the apparel architects are upping the technical and performance ante with the new Whitetail Pursuit Elite Jacket and Bib.

CANiK® announces the launch of a new colorway for the METE MC9 PRIME, FDE (Flat Dark Earth) and black. The new color option combines tactical aesthetics with a low-glare, durable finish to better suit a wide variety of duty, competitive, and everyday carry preferences.

Burris Fullfield riflescopes are available to hunters around the world thanks to Burris’ enhanced international distribution program. This program expansion allows discerning hunters across multiple continents to take advantage of the same exceptional Fullfield performance American hunters have enjoyed for decades.

SDS Arms announces the return of the Tisas 1911 A1 Stakeout, inspired by blending modern features of the Duty lineup with the 1911 U.S. Army model. Chambered in .45 ACP, the Stakeout offers the classic 1911 experience with refinements for today’s shooters.
Shows
 
Dead Air Silencers will showcase its full product lineup, including the proven Sandman series, the versatile Nomad series at Suppressed Fest 2025, Florida’s largest suppressor-focused public event taking place Saturday, October 25th and Sunday, 26th from 9:30am to 5 PM at the Ares Training Facility in Leesburg, Florida.
 
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