FRIDAY, AUGUST 1, 2025   |   SUBSCRIBE

Archery
 
For bowhunters chasing western big game, Victory Archery™ provides two incredible arrow options in the RIP TKO and HLR. Both arrows boast a small diameter shaft (.204 inner diameter) for minimized wind drift and maximum penetration when making long-range shots on elk, antelope, all species of deer, bear, and sheep.

Elite Archery is raising the bar for competitive archers with the launch of the Victra—a meticulously engineered target bow that blends cutting-edge innovation, refined shooter feedback, and next-level tunability into one Elite-level platform.
Awards & Honors
 
Liberty Ammunition announces the new Liberty Pro Series 9mm, has recently completed testing by the members of the National Tactical Officers Association (NTOA). Liberty Ammunition is now recommended by members of the National Tactical Officers Association (NTOA).

Consumer Promos
 
Canik USA announces a new summer rebate program, offering consumers up to $100 back on qualifying Canik handguns purchased between July 29 and September 30, 2025.

Taurus, alongside its sister brands Rossi and Heritage Manufacturing, announced the return of its exclusive rebate promotions this August. Now August 1st through August 31st, customers will once again have the chance to unlock exceptional savings and rewards on a wide range of firearm platforms— available at TaurusPromos.com.
Dealer Programs
 
WATCHTOWER Firearms is actively expanding its nationwide dealer network. With improved production capabilities and streamlined logistics, WATCHTOWER Firearms is now shipping its most popular firearms within 48 hours and invites qualified dealers worldwide to become part of its rapidly expanding network.

Industry Update
 
Celerant Technology announced a new partnership with American Feeder. This new integration enables Celerant’s clients- especially those in the hunting and fishing markets- to offer large, in-demand feeders through both their store and eCommerce channels without having to keep inventory on hand.

The Second Amendment Foundation and its partners have petitioned the U.S. Supreme Court for review in Brown v. ATF, SAF’s challenge to the federal ban that prevents adults aged 18 to 20 from purchasing handguns from licensed dealers.

PROOF Research® announces the hiring of Dave Medige as the new Eastern U.S. Account Manager. Medige brings with him more than three decades of experience in the shooting sports industry, working with some of the most recognized names in firearms and tactical gear.

HeadHunters NW announced the expansion of its comprehensive contractor services designed to provide manufacturers with immediate access to top-tier talent while eliminating administrative burden and full-time employee overhead.

NSSF® invites everyone to celebrate the shooting sports during the 2025 National Shooting Sports Month® this August. Whether you’re an experienced marksman, a first-time gun owner or someone simply curious about the shooting sports, there’s no better time to get involved, improve your skills and introduce someone new to the range.

Chattanooga Shooting Supplies, Inc. (CSSI) announces a series of leadership promotions that reflect the company’s sustained growth and commitment to strategic expansion across the shooting and outdoor sports industry.

SLG2, Inc. will be making a stop with its Shoot Like A Girl experience at Bass Pro Shops in Memphis, Tennessee, August 1-3 from 11 a.m. to 4 p.m. The interactive event offers a welcoming and safe environment designed to introduce women and their families to the exciting world of shooting sports.

Safe LivinG announces its stop at the Army & Air Force Exchange Service (the Exchange) location at Fort Meade, Maryland, August 1-2, 2025. Safe LivinG offers attendees a unique opportunity to engage in various activities centered around personal security and firearm safety.

Since 1985, the federal regulations required Federal Firearm Licensees (FFLs) to keep 4473s for no less than twenty (20) years after the date of sale or disposition. In cases where the sale, delivery, or transfer of the firearm was not made, FFLs were required to keep those records for a period of no less than five (5) years.

Christensen Arms announces the promotion of Shane Meisel to Vice President of Sales and Marketing, effective immediately. Meisel previously served as the company’s Vice President of Marketing.

PROOF Research® announces the appointment of Brandon Hulzebosch as its new Commercial Director of Sales. In this executive leadership role, Hulzebosch will oversee sales, marketing, and customer service operations, with a focus on accelerating market growth and strengthening relationships with dealers, partners, and customers throughout the industry.

Dead Air Silencers announces the appointment of Jared Rehm as the new Director of Marketing. Jared will spearhead Dead Air's strategic brand marketing and communications initiatives, ensuring the brand's continued leadership in both existing and emerging markets.

Global Ordnance, LLC, announces a partnership with Zanders Sporting Goods. This collaboration aims to enhance the distribution of high-quality products to consumers across the United States.

The NRA Foundation announces the appointment of Peter Churchbourne as its new Executive Director. With 30 years of nonprofit organizational leadership experience in the outdoor recreation, hunting, conservation and shooting sports industries, Churchbourne brings a wealth of expertise and experience to the daily operations of the NRA Foundation.
Newsstand, Radio & TV
 
The thrill of competition meets the art of angling every Saturday night on World Fishing Network with "Reel Rivals Saturdays" starting at 6 p.m. ET. This action-packed lineup brings the fiercest rivalries in fishing straight to the screen.
Now Shipping
 
Federal Ammunition launched 7mm Backcountry earlier this year, and retailers are stocking shelves with this revolutionary technology. Federal Premium® Terminal Ascent 155-grain 7mm Backcountry loads are currently being delivered to retailers nationwide.

Federal Ammunition recently added two 20-gauge options to its Premium® Gold Medal Paper shotshell product line. These new loads feature the one-piece Podium wad, delivering improved pattern consistency and performance for serious clay target shooters. These new products are currently being delivered to retailers nationwide.
Product News
 
In the world of competitive shooting, precision, comfort, and adaptability are paramount. That’s why the Carrera IV over-and-under shotgun from F.A.I.R.—one of Italy’s most renowned firearms manufacturers—has been engineered for shooters who demand nothing less than excellence.

Stealth Cam™ has announced the release of the Revolver™ PRO 2.0 360-Degree Dual-Core Cellular Trail Camera with a new and improved housing and dual-core processing allowing the camera to perform flawlessly in the worst of climates and simultaneously take and transmit images to mobile devices through the Command Pro app.

Henry Holsters announces the Flint and Flint Compact holsters. Built for discreet and reliable carry, these holsters feature a minimalist profile without compromising on strength or functionality.

NEXTORCH North America introduces the TA30C MAX Tactical Flashlight – Green Edition. Delivering a powerful 3000 lumens of output and a beam throw of 390 meters, the TA30C Max combines compact size with maximum tactical performance.

XTech Tactical launched the MAG47 line up with one offering in a single color (Black 30rd). Since that time the company has stayed true to its core of giving customers a voice. Nine full production variants and dozens of special editions later, we have the best AK47 magazine line up on the market.

Muddy® Outdoors announces the launch of the Mitigator 2.0 Cellular Trail Camera—a budget-friendly solution for game and property monitoring, now enhanced with powerful On Demand functionality via the Command Pro app.

Beretta USA is expanding its waterfowl shotgun lineup with two new camo options for the A400 Xtreme Plus: Mossy Oak® Original Bottomland® and Mossy Oak® Original Shadowgrass®.

The versatile, comfortable and great-looking Rapids Fishing Shirt from Whitewater is available in new long-sleeved and short-sleeved colors. Made for fishing functionality without compromise, the Rapids Fishing Shirt is crafted from a lightweight poly-spandex blend offering supreme flexibility.

Laser Ammo USA Inc. highlights its "CQB in a Box," a cutting-edge system designed for tactical entry, dynamic room clearing and active shooter simulation training. Featuring three adjustable humanoid-sized reactive targets that are portable and easy to set up, the CQB in a Box provides instant feedback to both the shooter and evaluator.

Smith & Wesson announced the release of the M&P Shield X series. It features a lengthened grip, undercut trigger guard, and extended beavertail along with aggressive front and rear serration coverage for easier manipulation, and a 3.6-inch stainless-steel barrel.

As velvet antlers near peak growth, trail cameras across the country are lighting up with images of potential record-breaking bucks. Ani-Logics is excited to share its top-performing attractant setups to help hunters and land managers inventory their herds and capture those elusive summer giants on camera.

With various target loads or shooting sports, an over/under shotgun is a welcome sight. Announced for SHOT Show 2025, Escort’s Optima Shotguns fit the bill perfectly. Now, the long wait is over as the Optima is available today.

Lock Boxes by Hornady Security® are powerfully constructed and made with some of the strongest materials available. These durable boxes come in various sizes and feature robust locking mechanisms. With a range of options available, there's a Hornady Security Lock Box to suit every need.

Reptilia® announces the release of the 35mm ROF™-Diving Board, an accessory mounting platform designed specifically for use with Reptilia AUS™ and Geissele® Super Precision™ 35mm mounts.

Davidson’s announces their latest exclusive firearm produced in collaboration with Ruger. This LCP Max is now produced in a flat dark earth finish exclusively available at Davidson’s and GalleryofGuns.com.

Mossy Oak announces a new partnership with Latitude Outdoors, a rising leader in saddle hunting and mobile hunting innovation, to launch a line of premium hunting gear featuring the iconic Mossy Oak Original Bottomland camouflage pattern.

Springfield Armory® announces the launch of the 1911 Operator® AOS Threaded in .45 ACP. Available in Cerakote Coyote Brown, OD Green, Tungsten Gray or black, the new suppressor-ready pistols deliver the duty-grade features serious shooters demand.

Muddy® Outdoors announces that the all-new DV8 performance camouflage layering system is now available online and through various retailers nationwide. The DV8 system is a complete five-part layering solution featuring complementary base, mid, insulation, softshell, and hardshell layers, all precision-built for die-hard whitetail hunters.

TUO is on the forefront of progressive merino-wear for hunters and general outdoor enthusiasts as evidenced by the new Kinetic Merino 150 Hoodie and Kinetic Merino 350 Hoodie, available now.

Primary Arms Optics announces the release of the SLx RS?10R Mini Reflex Sight, a new pistol red dot that builds on the proven performance of the RS?10 with expanded compatibility and advanced features.The RS?10R is now available for just $209.99 from Primary Arms and authorized Primary Arms Optics dealers.

High-powered airguns have inherent disadvantages for everyday use. Namely, the size and weight of the cylinders can be a subjective deterrent for recreational and quick use. Hatsan highlights four air pistols perfect for everyday needs.

Introduced at SHOT Show, the Mepro RMR Shotgun Plates are designed to mount any RMR-footprint pistol optic directly to popular shotgun platforms, and are now available for the Benelli M2/M4/SBE, Beretta 1301 Tactical/A300, Mossberg 590/930, and Remington 870/1100.

The Hornady® Precision Lab Scale is the ultimate tool for reloading enthusiasts who demand absolute precision. The scale is designed with cutting-edge features and is the most advanced and accurate measuring tool available for any reloading bench.

Moultrie announces its EDGE Solar trail camera. Moultrie’s new EDGE Solar is a camera with a solar panel three times larger than the nearest competitor. The larger solar panel enables faster recharging, more photos and more videos without worrying about the battery drain.

Bear & Son Cutlery introduces their newest folding pocketknife — the Lawman. With its precision craftsmanship and unmistakable American-made pedigree, the Bear & Son Lawman is an elegant yet hardworking tool for those who demand both style and substance in a carry knife.

They say that most anglers hunt, but all hunters fish. Now, Whitewater Fishing adds a Vintage Duck Camo pattern to the Lightweight Tech Hoodie assortment.
Shows
 
Winchester Ammunition will attend Rogers Sporting Goods 25th Annual Waterfowl Weekend August 1-2 in in Liberty, Missouri, to showcase its impressive lineup of new products for Dove and Waterfowl.

GForce Arms is proud to announce our attendance at the Ducks Unlimited Expo—join us at Booth #381. Come get hands-on with our rugged and reliable 12GA Lever Action Hunting Shotgun, built for hunters who demand performance in the field.

EAA Corp is glad to once again be part of Gun Owners Advocacy and Leadership Summit (GOALS). As the summit returns for its second year, in beautiful Knoxville, Tennessee, EAA Corp looks forward to engaging with fellow enthusiasts, industry leaders, and advocates in Booth #800.

Beretta USA announces its return to the 2025 Ducks Unlimited Expo (DUX), taking place August 1–3 at the Renasant Convention Center in Memphis, Tenn. Attendees can visit Booth #1201 to explore Beretta’s latest innovations in waterfowl hunting, including the new Waterfowl Xtreme Collection of technical clothing and accessories.

Winchester Ammunition will be exhibiting in booth 373 at the 2025 DUX - Ducks Unlimited Expo Friday, August 1, through Sunday, August 3, in Memphis, Tennessee. Mack’s Prairie Wings, a Winchester retailer, will also be attending and selling Winchester waterfowl ammunition products in its booth.

Umarex Airguns will be exhibiting at the 2025 Ducks Unlimited Expo, Aug. 1-3, at the Renasant Convention Center in downtown Memphis. Visitors to booth 1100 will be able to see and handle some of the latest Umarex products.

Dead Air is rolling deep into Texas with their biggest booth yet showcasing the industry’s leading lineup of suppressors at the state’s original hunting show. For three weekends straight, Dead Air will be hitting multiple cities as part of the Texas Trophy Hunters Association’s Hunter Extravaganza.

RETAY USA announces its participation as a Bronze Sponsor at the 2025 Ducks Unlimited Expo, taking place Aug. 1 – 3, 2025 in Memphis, Tennessee. Visitors to Booth 140 will experience the ultimate celebration of hunting and the outdoor lifestyle, alongside RETAY’s Air Control Extreme (ACE) shotgun line and the Gordion Waterfowl series.

SDS Arms announces that the company will be attending this year’s Ducks Unlimited Expo, being held in Memphis, Tenn., running from August 1st to 3rd.

Kimber, Mfg., Inc., will be exhibiting at the Upcoming Ducks Unlimited Expo in Memphis, Tennessee on August 1st through the 3rd at the Renasant Convention Center.
 
Archery Wire - 2271 N Upton St., Arlington, VA 22207
Copyright © 2024, OWDN, All Rights Reserved.