Barnett introduces the Wildcat Ultralight DC crossbow, combining the proven Wildcat series platform with enhanced lightweight design. The crossbow launches bolts at 410 feet per second with 142 ft-lbs of kinetic energy, features a compact 6.75-inch axle-to-axle width, and includes safety systems like Anti-Dry Fire technology and a de-cocking mechanism.

Barnett announces the remodeled XPX Series crossbows, combining heritage with innovation. The lineup includes the XPX 420™ launching bolts at 420 FPS, the XPX 410™ at 410 FPS, and the XPX 400™ at 400 FPS, each featuring advanced engineering for hunters demanding speed, precision, and reliability.

Hook & Barrel Magazine announced winners of its Second Annual Top Shelf Awards, honoring best-in-class outdoor industry brands and personalities across 21 categories. Editorial Director Nino Bosaz praised the community response, with awards to be presented at SHOT Show 2026.

Hornady has been named the Top Ammunition Brand by Hook & Barrel's Top Shelf Awards, which honors best-in-class outdoor industry brands. Seth Swerczek, Hornady Communications Manager, emphasized the company's commitment to quality and craftsmanship. Winners will be honored at the 2026 SHOT Show in Las Vegas.

Bowtech's Alliance bow earned Best New Bow and second place in the New Product Launched categories at the 2026 ATA Show in Indianapolis. The compact hunting bow weighs over 4 pounds, reaches 338 FPS, and features Bowtech's DeadLock Cam System and GripLock customization.

Cuda Fishing, in partnership with Mark Zona, has introduced a new titanium tools line for 2025, featuring the Mark Zona Series 8.75" Ti Needle Nose Split Ring Pliers, 5.25" Ti Mini Snip, 3" Ti Micro Scissor, and 5.5" Ti Bonded Large Braid Shear designed for durability and performance.

Bonehead Tackle, part of GSM Outdoors, introduced two new fishing products: the Tangle-Free Weight designed to eliminate wrapped lines, and the Crappie Scope Head featuring a lead keel for stable horizontal presentation with Mustad hooks.

The PW Group announced Richard F. Turner III's appointment as President and Chief Executive Officer of Walther Arms, effective January 1, 2026. Turner, who has led Umarex USA since 2021, brings over 28 years of experience in consumer products and outdoor recreation industries.

FS Holdings announced the appointment of Lynn Twiss as Vice President of Marketing, bringing over three decades of industry experience from roles at Kimber, Leupold & Stevens, and SIG SAUER Electro-Optics. Twiss will lead marketing strategy across FS Holdings' portfolio including FirstSpear, FirstSpear Technology Group, Atlas 46, and Black Crest.

The NSSF's Protect Liberty PAC received a $25,000 contribution from the National Association of Sporting Goods Wholesalers (NASGW) to support candidates dedicated to preserving Constitutional rights and Second Amendment protections ahead of the November 2026 election. NASGW President Kenyon Gleason and Protect Liberty PAC Treasurer Lawrence G. Keane urged industry members to support the super PAC's efforts.

Christensen Arms appointed Daniel Vernon as Director of Marketing to lead brand strategy and creative development. Vernon, formerly of Yomping Royal agency, will guide marketing initiatives across Christensen Arms' product lines including the Ridgeline FFT and MPR platforms.

Derya Arms announced a distribution agreement with Fleet Farm, a Upper Midwest retailer with over 50 stores. The partnership will bring Derya's DY9 9mm pistol and .22LR Rifle Series to Fleet Farm locations starting December, with expanded offerings planned for 2026.

Dasan USA has partnered with Wild West Marketing as their sales representation group for the Alpha Foxtrot pistol line in the western U.S. region. The partnership supports Dasan USA's 2026 product launches and reflects the company's commitment to dealer support and market expansion.

The Indiana Court of Appeals unanimously ended the City of Gary's 26-year lawsuit against firearm manufacturers, upholding House Bill 1235 championed by NSSF that reserves to Indiana the exclusive authority to sue industry members. NSSF Senior Vice President Lawrence G. Keane praised the decision as a victory for the rule of law against frivolous litigation.

Primary Arms announced Matt Fleming's appointment as President, effective January 5th, 2026. Fleming brings 24 years of leadership experience in shooting sports and outdoor industry. He will report to Founder and CEO Marshall Lerner and oversee operations across Primary Arms' divisions.

TH Holsters is seeking a sales representative group to expand its national presence. The company emphasizes its value proposition including high-quality holsters at intermediate pricing, space-saving designs for dealers, and simplified SKUs for rep groups. CEO Thomas Heppner states the company is expanding production and seeks partners valuing quality, simplicity, and service.

Kinetic Development Group announced Dirty Bird Industries, a family-owned firearms retailer founded by brothers Jay and Dustin Pitcher, as a new authorized dealer. The Bakersfield, California-based company expands KDG's dealer network and coincides with the rollout of KDG's Dealer Locator tool.

Orchid announced its Winter ONEderland Promotion running January 10–February 20, 2026, offering FFLs up to $10,000 in software credits. The company introduced Orchid POS Spark, a cloud-based solution for startup and small retail FFLs at $99 monthly, and will exhibit at Camfour Dealer Show, NSSF SHOT Show, NBS Spring Market, and Sports Inc Outdoor Show.

Charter Arms announced a partnership with BCE Marketing for sales representation across Missouri, Iowa, Nebraska, Kansas, North Dakota, and South Dakota. BCE Marketing will handle commercial sales and support for the American-made revolver manufacturer founded in 1964.

Kovix  announced a partnership with Silencer Shop, the nation's largest suppressor distributor. Silencer Shop will distribute Kovix's complete product lineup, including the new Badlands series suppressors debuting at the 2026 SHOT Show.

FastBound announced full availability of NICS Direct, its integrated background check solution now powering daily transactions for FFLs nationwide. The platform eliminates technical barriers by automating server management and certificate renewal while integrating directly with Electronic A&D and 4473 workflows. FastBound's partnership with FFLGuard provides funded legal defense for administrative actions.

Jimmy John Liautaud, founder of Jimmy John's sandwich chain, joins Michael Waddell on The Michael Waddell Podcast to discuss his business journey, hunting philosophy, and conservation efforts. The episode explores how Liautaud built his franchise from 1983 to nearly 2,800 stores.

Sportsman Channel launches "Sunday Sportsman" lineup Sunday nights 8-11 p.m. ET, featuring shows hosted by the Drury's, Steven Rinella, and Brian "Pigman" Quaca. The programming includes Realtree's Monster Bucks, Pigman: The Series, MeatEater, Dropped: Project Origin, The Gamekeepers of Mossy Oak, and Winchester & Drury's Natural Born.

MyOutdoorTV launches a new Predator Channel featuring 24/7 predator hunting content from award-winning programs including Into High Country, Driven with Pat & Nicole, Predator Nation, and Fred Eichler's hunts. The limited-edition channel is available on multiple devices through the Outdoor Sportsman Group's premier streaming platform.

Italian Firearms Group presents the 1805 Baker Rifle by Davide Pedersoli, a meticulously crafted reproduction of the first rifled flintlock issued for regular British military service. Featuring a PMG barrel with period-accurate rifling, walnut stock, and brass furniture, the rifle is scheduled for availability in Q1 2026.

Zanders, an all-women-owned distributor based in Sparta, Illinois, announced an exclusive partnership with Henry Repeating Arms to distribute the limited First Strike Series rifles—the first guns produced at Henry's Rice Lake, Wisconsin facility. Only 250 guns per model will be available, each featuring a custom Wisconsin emblem and special serial numbers.

Wildlife Research Center announces the 35th Anniversary of Special Golden Estrus, its dated fresh super premium estrus scent for deer hunting. Each bottle features a serial number and "Use By" date with lab-tested estrogen levels, available in three sizes from $14.50 to $49.99.

EchoCore Suppressors won first and second place in the 5.56mm category at the 2025 Silencer Summit with its Sector 5.56 Full Size and Sector 5.56 Compact models. Founder Chris Mudgett highlighted the company's XCR technology and precision engineering as key to their debut success in the industry's premier independent suppressor evaluation event.

ScentLok introduces the upgraded BE:1 Revenant Jacket and Bib, featuring thermal-mapped Primaloft Silver insulation, WindBrake technology, and Carbon Alloy scent control for cold-weather hunting. Both garments are priced at $349.99 and available in Mossy Oak Terra Gila and Realtree XT-3 patterns.

Orion Wholesale announced it is now the exclusive distributor of Atrius Development Group products, including Ambidextrous Upgrade Kits and Forced Reset Selectors. CEO Ryan Spadafore stated the partnership aims to advance small-arms innovation and deliver products empowering Americans.

Chattanooga Shooting Supplies, Inc. (CSSI) announced an exclusive partnership with RCBS to offer the Matte Black Rock Chucker Supreme Single Stage Press, available only through CSSI. This limited edition combines RCBS's durability with a distinctive matte black finish, creating a unique sales opportunity for retailers.

Ol'Man Outdoors launches two new quad pod models: the BaseCamp 7' Quad Pod (OT-702) and Fortress Deluxe 12' Quad Pod (OT-703). Both feature 5'x5' platforms, padded shooting rails, heavy-duty 300D fabric, and Realtree APX camo for hunters seeking stable, spacious elevated hunting platforms.

Franklin Armory will unveil the patent-pending Total Round Control (TRC) bolt action at SHOT Show 2026, featuring its innovative Prevail line of long-range precision hunting rifles. The TRC system combines push feed and controlled round feed design features, offering toolless disassembly, interchangeable bolt heads, and availability in multiple calibers including .308 Winchester and 6.5 Creedmoor.

CCI Ammunition announces 2026 product launches including Hunter Series 22 LR loads, High Bar Air Rifle Slugs in multiple configurations, and a Golden Boy Collector's Edition bulk pack developed with Henry Repeating Arms. New products will debut at the 2026 SHOT Show in Las Vegas.

VKTR Industries announced the VKP Pro, a double stack 1911 handgun manufactured entirely in the United States. The firearm features a combat trigger, steel controls, optics compatibility, and DLC ArmorLube coating, shipping with custom Atlas magazines and a carry case to select dealers nationwide.

Ol'Man Outdoors unveiled its 2026 ladder stand lineup featuring six models including the OT-200 Comfort Lite, OT-202 Final Shot, OT-203 Deadeye, OT-204 Big Daddy, OT-300 Final Shot Extra-Wide, and OT-402 Marksman 2-Person stands. Each model incorporates patented Clamp Down Jaw and Truss systems designed for stability, comfort, and silent operation.

TriStar Arms introduces the APOC PRO 9mm pistol featuring a factory-threaded barrel for suppressors, RMS-pattern optics cut, and RMR adapter plate. Priced at $399.00, the compact striker-fired design combines modern capabilities with affordability and is available through TriStar's nationwide dealer network.

Perfect mARC and Mossy Oak have launched the Navigator Whistle in Mossy Oak Bottomland camouflage for $59.99. The aircraft-grade aluminum whistle features an aCME Tornado mechanism for powerful, pea-less sound and is designed for retriever training and hunting.

TAG Precision announces the FiberLok SG Pro Shotgun Sight, a U.S.-manufactured front sight featuring patented FiberLok technology for secure fiber retention, interchangeable fiber colors, and precision CNC-machined components. Designed for competition, hunting, and tactical use, the sight offers durability and reliable performance across shotgun platforms.

Knight & Hale Game Calls announces eight new mouth call designs, including the Barber's Cut, Ol' Yeller, Ghost Cut, Batwing, Half Moon Cutter, Half Moon Split V, Ghost Split V, and Small Frame No Cut models, plus a Smokeshow 3-Pack. Designed by championship-level callers and tested in the field, these calls deliver realism and versatility for turkey hunters of all skill levels.

TUO introduces the Solent Jacket and Pant, versatile hunting outerwear featuring a proprietary AeroGuard™ Windproof Membrane and three-layer polyester softshell material. According to TUO Marketing Director Steve Allie, the gear functions across midseason through late season with removable hood technology, multiple pockets, and articulated design for enhanced mobility.

Primary Arms Optics introduced the SLx Compact 4-16x44mm First Focal Plane Rifle Scope, featuring a compact 10.1-inch profile and three ACSS reticle options. Priced at $349.99, the scope is designed for hunters and marksmen seeking lightweight mid-power precision with a lifetime warranty.

Ol'Man Outdoors introduces two steel hang-on treestands: the lightweight Eagle Eye (OT-501) at 17 pounds for mobile hunters, and the feature-rich Top Dog Deluxe (OT-504) with padded armrests and oversized platform for all-day comfort. Both stands feature heavy-duty steel frames and quiet construction designed for strategic hunting placement.

Silencer Central announced Ammunition Depot as its newest partner in the Delivered by Silencer Central program, enabling customers to purchase suppressors online with a 99.9% first-time approval guarantee and front-door delivery in 42 states. Ammunition Depot, based in Kissimmee, Florida, joins the partnership to enhance convenience for hunters and shooters.

Trijicon unveiled the AccuPoint 1-8x24 riflescope, engineered for dangerous-game hunters with a Hunter Holds MOA reticle enabling confident shot placement from close encounters to extended ranges. The scope features battery-free tritium and fiber-optic illumination, premium optical clarity, and military-grade durability tested from -20°F to 140°F.

Knight & Hale Game Calls unveils the return of The Moonshiner, a premium hand-turned acrylic call beloved by co-founder Harold Knight. The company also introduces new Double Up dual-surface pot calls, Hammer series calls, and premium hand-crafted strikers including Hickory, Purpleheart, Dymalux, Jatoba, and Waterproof options with Powertip™ technology.

Weatherby introduced the 25 WBY RPM (Rebated Precision Magnum), a new quarter-bore cartridge designed for lightweight, compact rifles. The cartridge delivers 3,000 feet per second with a 133 gr Berger bullet and will be available in multiple Weatherby Mark V and Model 307 rifle configurations.

Federal Ammunition announces over 20 new centerfire rifle ammunition options for 2026, including the new Federal Subsonic line and additions to Terminal Ascent, Berger Elite Hunter, and Fusion Tipped product lines. Products will debut at the 2026 SHOT Show in Las Vegas, January 20–23.

1791 Outdoor Lifestyle Group announced the HUNT Youth Rimfire Butt Cuff, a handcrafted American steerhide accessory designed for youth .22 rimfire rifles like the Savage Rascal and Keystone Chipmunk. The product features a padded suede cheekpiece, holds eight rimfire shells, and carries a lifetime warranty at $59.99.

Black Gold announces the launch of Black Gold Premium Accessories, unifying sights, quivers, and arrow rests under one master brand. TightSpot quivers and Ripcord arrow rests join the Black Gold family, strengthening the company's position as a complete accessory solution for bowhunters and competitive archers. The official consumer debut occurs January 7, 2026, at the ATA Show.

Millennium Treestands announces the DeadLock Carbon Shooting Stick Tripod, engineered with high-strength carbon fiber construction and a multi-platform Vise Head featuring 3-axis leveling and interchangeable Arca, Picatinny, and Saddle/Vise plates for hunters, shooters, and outdoor photographers.

Taurus Holdings, Inc. launched the TX9, its first duty-grade 9mm striker-fired pistol platform built in the USA. The modular system features the Taurus T.O.R.O.™ optics-ready slide and is offered in Full Size, Compact, and Subcompact configurations with unified controls across all models.

Langdon Tactical Technology announces the LTT 80X Cheetah in .32 ACP, developed in partnership with Beretta. The pistol features reduced recoil compared to .380 ACP while maintaining defensive capability, with optional upgrades including trigger work and optic cuts. Available now starting at $755 MAP.

Millennium Treestands announces the Dinner Bell 350 Feeder, a 350 lb. capacity wildlife management system featuring a 12-volt motor, programmable timer, solar panel, and heavy-duty varmint cage designed for efficient field management and long-lasting durability.

Premier Body Armor announced a new V-neck collar option for its Everyday Armor T-Shirt 360, complementing the original crew neck. The V-neck maintains the same Level IIIA ballistic protection and 360° coverage while offering better concealment under professional attire, responding to customer requests from law enforcement and security professionals.

NSSF invites SHOT Show attendees to register for the 3rd Annual Attorneys General Forum featuring state attorneys general including Tim Griffin, James Uthmeier, Brenna Bird, Kris Kobach, Liz Murrill, Catherine Hanaway, Austin Knudsen, and J.B. McCuskey discussing Second Amendment legal battles and courtroom defense strategies.

NSSF announced that South Dakota Governor Larry Rhoden will join six fellow governors at the 5th Annual Governors' Forum at SHOT Show 2026 in Las Vegas. The forum, moderated by Shermichael Singleton, will feature governors discussing the firearm industry's importance, Second Amendment rights, and legislative challenges on January 21, 2026.

Speer Ammunition announces new products for 2026, including Lawman TMJ 9mm Luger 135-grain training loads and Speer Impact component bullets in 243-caliber 95-grain and 264-caliber 156-grain. These products will be displayed at SHOT Show 2026, January 20–23 in Las Vegas at Booth No. 11838.

Winchester Optics and Winchester Pet announced they will attend the 2026 SHOT Show January 20–23 at the Venetian Expo + Caesars Forum in Las Vegas, joining Winchester Ammunition at booth #11827 to showcase latest products and connect with industry partners.

WATCHTOWER Defense will display the Standard Issue RAIDER15 and Special Duty RAIDER15 rifles at the 2026 SHOT Show in Las Vegas, January 20–23, at booth #7226. Both models are chambered in 5.56 NATO and feature ambidextrous controls with suggested retail prices of $1299 and $1899 respectively.

Tac Shield is offering new dealers and distributors 10% off opening orders and entry to win a $1,000 RZR MOLLE Gear Package at SHOT Show 2026, Booth #14427. The promotion highlights Tac Shield's ultralight, modular, U.S.-made tactical gear designed for military, law enforcement, and first-responders.

Umarex USA will showcase expanded Prepared 2 Protect® less-lethal products, NitroAir-powered hunting rifles, and officially licensed replicas at the 2026 SHOT Show in Las Vegas. New offerings include the Secure 68P, pepper sprays, .25 caliber airguns, and air archery options designed for dealers and self-defense enthusiasts.

Vihtavuori will exhibit at the 2026 SHOT Show in Las Vegas, January 20–23, at booth #11227. The company highlights championship wins by Team Vihtavuori shooters including Bruce Piatt, Doug Koenig, Francis Colon, and Ian Klemm using their precision powders.

Meprolight debuts green reticle options for the MPO Pro-F and MPO Pro-S closed emitter pistol optics at SHOT Show. The new variants offer shooters a choice between red or green reticles, with green reticles appearing sharper for those with astigmatism. Both models feature automatic brightness control, 20,000+ hours of battery operation, and compatibility with RMR or RMSc footprints.

Beretta will exhibit at the 2026 Wild Sheep Show in Reno, Nevada (January 22-24), celebrating its 500th anniversary with premium firearms including the SO6 Marco Polo. Booth #1021 will feature Beretta, Burris Optics, and Steiner, with a special anniversary shotgun available for auction to support Wild Sheep Foundation conservation initiatives.

Kinsey's is hosting its Dealer Show February 19-21 at Lancaster County Convention Center with enhanced pricing, flexible payment terms, and ACH discounts. The event features live entertainment from Nate Hosie, host of HeadHunters TV on the Outdoor Channel, celebrating dealer partnerships with industry camaraderie.

European American Armory will showcase its latest firearms at the Camfour 2026 Dealer Show in Fort Worth, Texas on January 10–11. EAA Corp. will feature new Witness2311 Series products and Balikli Firearms at Booth 18, with Chase Duffey, EAA Director of Sales, available to discuss upcoming initiatives.

Custom and Collectable Firearms will exhibit at the Camfour Wholesale Show on January 10 & 11th at Booths 39 and 50 in Fort Worth, showcasing CNC Firearms' latest series, exclusive finishes, and custom 1911 slides made from reclaimed M1A Garand barrels commemorating the 250th anniversary of the United States.