FRIDAY, SEPTEMBER 12, 2025   |   SUBSCRIBE

Archery
VForce arrows from Victory Archery™ have set the industry standard for what a hunting shaft should be — completely reliable in the field. With a .245 standard diameter, VForce arrows are constructed of 100% carbon fiber for unmatched durability.
New for 2025, Barnett® has introduced the Hyper Raptor T-REX™. This crossbow delivers an unmatched blend of cutting-edge technology, speed, and precision. The Hyper Raptor T-REX continues to set new standards in crossbow technology to provide the highest-performing and user-friendly shooting experience available.
Industry Update
HuntStand Ultimate, a new membership tier within the HuntStand app, sets a new gold standard for e-scouting and hunting preparation nationwide. Backed by decades of biological research and field studies, it delivers groundbreaking predictive tools via HuntStand’s Whitetail Activity Forecast for not just whitetail deer, but also elk, mule deer, and black-tailed deer across the Western United States.

Daniel Defense announces that Orion Wholesale has joined its network as an authorized distributor. This partnership will expand Daniel Defense’s reach and make its products more accessible to dealers and customers nationwide.
NSSF® joins the nation in grieving the loss of Charlie Kirk, Founder and CEO of Turning Point USA, struck down by an assassin during a public open appearance at Utah Valley University, in Orem, Utah. Kirk was a thought leader who peacefully challenged opposing viewpoints. But more than that, Kirk was a husband and father to two small children.
Firearms Policy Coalition (FPC) issued the following statement today regarding a decision by the Third Circuit Court of Appeal in an interlocutory appeal from FPC’s preliminary injunction against New Jersey’s post-Bruen legislation to ban firearm carry in public.

Chattanooga Shooting Supplies announces the hiring of Wylie Smith as its newest Firearms Buyer. Wiley brings more than 30 years of experience in purchasing, inventory management, and supply chain operations to the team, further strengthening CSSI’s commitment to growth, quality, and service.
Cole Fine Guns and Gunsmithing announces a major expansion of its San Antonio, Texas location. The San Antonio, Texas Gun Shop will double in size, with the new space focused on gunsmithing and stock carving.
With the passing of the Big Beautiful Bill, the timing is perfect to apply for and get your Special Occupancy Taxpayer (SOT) license. Commonly referred to as your “Class 3” license. We discussed in detail what impact the BBB will have on sales of silencers, short-barreled rifles, and short-barreled shotguns in last week’s blog.

Gearfire announced a new integration with Orion Wholesale, marking the company’s 15th distributor partnership across its eCommerce platforms. Gearfire eCommerce Pro and eCommerce Essentials retailers can now access Orion’s 10,000+ in-demand products from 192 shooting sports brands and leverage their direct-to-consumer dropshipping.
SLG2, Inc. is bringing its Safe LivinG experience to the Bristol Motor Speedway in Bristol, Tennessee, September 11-13. Safe LivinG will be located in the Bass Pro Shops Fan Area to participate in the festivities leading up to the Bass Pro Shops Night Race for the NASCAR Cup Series.
The Third Circuit Court of Appeals handed the Second Amendment Foundation and its partners a partial victory today in a case challenging New Jersey’s “Sensitive Places Law” but left in place carry restrictions for many public areas.

Laser Ammo USA Inc. is partnering with firearms instructors to expand their education and training efforts through its firearms instructor affiliate program. This program offers instructors discounted access to its dry fire training systems and the opportunity to earn commissions on student purchases.
Primary Arms announces the promotion of Nate Malone to Merchandising Manager. Nate’s journey with Primary Arms began in 2017 when he joined the Customer Service team. In 2021, he took over the optics categories, and most recently, he has been leading the Precision Defense and Expo Arms brands.
Jobs, Jobs, Jobs
HeadHunters NW announces an exclusive confidential recruitment for a Sales Manager - Shot Shell Specialist position with a leading ammunition manufacturer. This specialized role requires deep expertise in clay shooting sports and proven success in building relationships within the shooting ranges, gun clubs, and sporting clay facilities nationwide.
The Rocky Mountain Elk Foundation has a career opportunity to help grow our mission to ensure the future of elk, other wildlife, their habitat and our hunting heritage. RMEF seeks a regional director to work remotely and live in Southern California.
HeadHunters NW announces an exciting leadership opportunity with Finishing Technology, a specialized anodizing manufacturing company based in Hamilton, Ohio. The company is seeking an experienced Production Manager to oversee their comprehensive anodizing operations in a hands-on leadership role.
Newsstand, Radio & TV
Get ready for the ultimate outdoor adventure on Sportsman Channel as Venatura Excursions takes viewers on a journey beyond the storefront of Mumme's Feed & Grain in Hondo, Texas. Airing Saturdays at 10:30 p.m. ET, this series showcases the camaraderie, passion, and legacy of those who live the outdoor lifestyle every day.
MyOutdoorTV (MOTV) announces a groundbreaking milestone, reaching 400,000 paid subscribers – showing a 33 percent increase since the start of 2025. This achievement showcases MyOutdoorTV's rising popularity with its audience while consistently delivering high-quality, adventure-packed content.
Newsstand, Radio &
From cold-weather training to learning how to stay fueled during combat missions, Jason Nauert, also known as “Jason the Butcher,” is hosting a new series by the same name on Outdoor Channel, premiering on October 3 at 7 p.m. ET.
Jess Pryles returns for a second season of Hardcore Carnivore, premiering September 29 at 9 p.m. ET on Outdoor Channel. This season, Pryles takes viewers on another epic journey across the country, blending her passion for hunting, butchery, and cooking with her signature humor and expertise.
Now Shipping
Traditions® Performance Firearms announces that its groundbreaking NitroBolt® is now shipping and available in stores—just in time for hunters to gear up with this game-changing technology for the season.
Product News
Beretta announces the launch of the Gamekeeper EVO Bag Collection, an advanced line of cases, pouches, and slings built for today’s hunters and outdoor enthusiasts. This new collection introduces Beretta’s Color Block Concealment design, blending durability, function, and cutting-edge concealment innovation.
Sturm, Ruger & Company introduced the 10/22® Collector's Series in September 2014, with the 50th Anniversary of the 10/22. Over the years, the Ruger Collector's Series has produced seven special edition 10/22 rifles. This year, Ruger announces another edition of the Collector's Series, a 10/22 Sporter, a Mark IV™ 22/45™ pistol, and a Super Wrangler® revolver.
GOVIEW® USA announces the introduction of the new ZOOMR 8x26mm binocular. Designed specifically for outdoor and travel adventures where brilliant image quality is essential; you can count on this tool to be your new compact travel companion.
Premier Body Armor has launched the Ready Pack X Level IIIA Insert, a custom-fit ballistic panel engineered specifically for the newest Vertx bag, the Ready Pack X. The insert, the Ready Pack X bag, and an Armored Bag Bundle are all in stock now.
When predators start closing in and varmints dig up more than just dirt, your customers come looking for a fix. Whether it's landowners guarding their livestock or hunters dialing in for pest control, now’s the time to stock the firearms, optics, and ammo that move.
Mission First Tactical (MFT) introduces the new MFT Storage Case. Designed with both function and aesthetics in mind, the MFT Storage Case is the perfect solution for storing and transporting your essential gear. It easily fits in a backpack or duffel and fold up flat when empty.
Henry Holsters announces the newest addition to the Ember lineup: a precision-crafted holster designed specifically for the Sig Sauer P365 Fuse paired with the Streamlight TLR-7-HLX.
Guide your customers to improving their shooting capabilities and add to you bottom line while doing so. Help them shave fractions of an inch off their grouping and to stop blaming the gun? Adjustable sights do that.
From hunting knives and bushcraft tools to EDC essentials and collectible showpieces, SOG®, offers something for everyone. Whether you’re breaking down animals or tackling outdoor cutting, chopping and related tasks as they arise in the field, blades like the Tactical Bushcraft Hatchet check all the boxes.
Whether you’re breaking down animals or tackling outdoor cutting, chopping and related tasks as they arise in the field, blades like the M3 Dagger from Camillus checks all the boxes.
The Chiappa Rhino 30DS X Stainless Steel is built for the shooter who understands mechanical balance, values recoil control, and respects innovation wrapped in stainless steel. The Rhino is more than just Chiappa’s flagship; it is a bold engineering statement for those who demand functional superiority in a sidearm.
DeSantis Gunhide introduces the newest IWB holster to its product line, the #230 HyEye Holster. It’s an ambidextrous hybrid IWB Holster built from thermo-formed KYDEX sheet and center-cut steer hide. It can be worn in any position along the beltline and is compatible with red dot sights.
Custom & Collectable Firearms presents the Colt 1911 “Lineage”. A limited-edition masterpiece chambered in the legendary .45 ACP. With only 300 sequentially numbered units produced, each pistol represents a rare and exclusive acquisition for the serious collector.
Davidson’s has collaborated with GLOCK, once again, to produce this latest exclusive EDC pistol. This exclusive GLOCK 43X MOS is optic-cut specifically for the “K”/RMSc optic footprint and features a nPVD Coyote Brown finished slide coupled with a Coyote Brown impregnated polymer frame.
ALPS OutdoorZ is well known for its innovative utilitarian designs, and the new Diaphragm Call Lanyard is classy execution of such product development. Designed with convenience and functionality in mind, this lanyard is the ultimate tool for every hunter’s call collection.
Blending comfort, function, and signature outdoor style, the Little Bipsy Realtree Collection is designed for every adventure — from exploring the great outdoors to relaxing at home. Featuring Realtree EDGE® Shadows, this lineup includes hoodies, tees, and sweatpants for adults and kids, plus trucker hats to top off the look.
NEXTORCH North America introduces the C61 Dual-Beam Flashlight with Stepless Dimming. Delivering a powerful 3500 Lumens of output, the C61 is your all-in-one lighting solution built for everything from industrial emergencies, tactical missions, search and rescue to outdoor adventures, camping and vehicle repairs.
Smith & Wesson Brands announces the release of the Model 1854™, chambered .30-30 Winchester. This new rifle has a 6+1 capacity, a forged 416 stainless steel receiver, and a 20-inch 410 stainless steel barrel that includes a 5/8-24 thread pattern for suppressor use.
Reptilia announces the official release of the Reptilia Handguard—a purpose-built solution engineered for professional shooters, law enforcement, and military applications. CNC-machined from 6061-T6 aluminum and finished with MIL-STD Type III hardcoat anodizing, the Reptilia Handguard features s proprietary barrel nut and turnbuckle system to deliver a rock-solid lockup and consistent alignment under the harshest conditions.
Custom and Collectable Firearms presents the Colt 1911 Heirloom, available through Orion Wholesale. Limited to just 300 sequentially numbered pieces, this exquisite firearm features a flawless high-polish Copper Penny finish, where rich copper and brown hues join in a radiant blend.
Blocker Outdoors’ new Shield Reliant Shirt and Pant feature cooling, antimicrobial effectiveness and more for early season hunts. The Shield Reliant Shirt delivers advanced functionality in a lightweight, breathable package. The lightweight Shield Reliant pant utilizes a stretch poly and spandex material, combining durability with exceptional stretchability.
Browning Trail Cameras’ most advanced model yet, the 2025 Defender Vision Pro HD AI, is officially available online and in stores. Packed with cutting-edge AI recognition software, real-time wireless connectivity, and industry-leading image quality, this trail camera is built to save you time and keep your scouting sharp.
 

That was fast.

Not one full day after NSSF – the Firearm Industry Trade Association – spotlighted a major financial institution continuing its policy of discriminating against a lawful and highly regulated firearm industry business, the bank has changed its tune.

The discrimination was laid bare in a short, direct email from a J.P. Morgan Wealth Management advisor to Brandon Maddox, Founder and CEO of Silencer Central – a firearm suppressor company – denying services when Maddox inquired if the banking giant works with companies in the firearm industry. One day later, a very senior executive from J.P. Morgan Wealth Management reached back out to Silencer Central to explain that they do, in fact, want to do business, according to emails shared with NSSF.

NSSF is proud to fight for our members and the immediate tack by J.P. Morgan Wealth Management is a welcomed, albeit early, sign that the banking behemoth got the message.

Quick Reaction

As a matter of transparency, Maddox serves on NSSF’s Board of Governors. NSSF spotlighted the unfortunate initial email exchange between Maddox and a J.P. Morgan Wealth Management advisor yesterday. Today they replied to Maddox again, singing a different tune.

“JPMorganChase does, in fact, bank companies in the firearms industry. I would love the opportunity to talk to you about how our firm might support your business,” a new email relayed to Maddox.

The new response from J.P. Morgan Wealth Management is good news. There is no reason not to do business with a company involved in the firearm industry. After all, the firearm industry makes it possible for law-abiding Americans freely and fully exercising their Constitutionally-protected Second Amendment rights.

President Trump signed the Guaranteeing Fair Banking for All Americans Executive Order in early August, directing banking institutions to knock off their policies of “debanking” politically disfavored entities, like the firearm industry.

President Trump’s order, in part, gave banks 180 days to cease “unacceptable practices to restrict law-abiding individuals’ and businesses’ access to financial services on the basis of political or religious beliefs or lawful business activities.” NSSF applauded President Trump’s Executive Order ending “woke” banking discrimination at the time. Now, more than a full month later, it is implausible to believe that a corporate bank the size of J.P. Morgan Chase would respond to Maddox with a categorical denial because it was simply unaware of the order. That’s what compliance departments do; they ensure their companies are in compliance with applicable laws and regulations that govern the conduct of their industry.

Watching Closely

To be crystal clear, the 180-degree course change by J.P. Morgan Wealth Management is welcomed. But the firearm industry follows the mantra of former President Ronald Reagan when he often stated, “Trust, but verify.”

In a separate, earlier positive sign, Citigroup – another of the major American banking institutions – reversed its previous policy of discriminating against members of the firearm and ammunition industry and once again opened banking services to the firearm industry manufacturing, wholesale and retailer segment. That was two months ago and NSSF applauded Citigroup for their correct move.

“NSSF is grateful that Citigroup’s leadership recognized that no one wants to promote safe and responsible firearm ownership more than those of us within the firearm industry,” NSSF’s Larry Keane said in a press release at the time. “We are encouraged by the decision by Citigroup to resume providing financial services to members of our industry and the opportunity to work together to promote real solutions for safer communities, while respecting the rights of law-abiding citizens. This has been a hard-fought battle to ensure the firearm industry has access to the financial services necessary to compete in today’s market.”

More Work Ahead

The moves by Citigroup and J.P. Morgan Wealth Management are positive ones. But they shouldn’t have been necessary in the first place.

NSSF will continue to advocate for federal legislation to prohibit financial discrimination from creeping up as a result of a future antigun administration returning to power in Washington, D.C.

Trust, but verify. The firearm industry thanks J.P. Morgan Wealth Management for their quick corrective action in reaching out to Silencer Central. But we will be watching to ensure those conversations are meaningful and that no banking services are denied to the industry that provides Americans with the means of exercising their Second Amendment rights.

— Matt Manda

 
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